

When it comes to investing in ASX shares, you could do a lot worse than listen to the advice of the Oracle of Omaha, Warren Buffett.
Over almost six decades now, the legendary investorâs Berkshire Hathaway (NYSE: BRK.B) business has smashed the market with some mind-boggling returns.
In fact, Buffettâs most recent letter to shareholders reveals that the conglomerateâs book value per share has grown by an average of double the stock market return since 1965.
And thatâs not because the stock market has delivered pitiful returns. Far from it! The S&P 500 index has generated an average return of 9.9% per annum since 1965. Itâs just that Buffett has found a way to achieve a return of 19.8% per annum over the same period.
So, whatâs the secret to Buffettâs success? Well, the good news is that there isnât a secret and anyone can follow his investment style.
Investing like Buffett with ASX shares
While Buffett is well-known for loving a bargain, his focus is more on quality than how cheap something looks. He once explained:
Itâs far better to buy a wonderful company at a fair price than a fair company at a wonderful price.
But what makes a company wonderful and how can we find ASX shares with these qualities?
Buffett believes sustainable competitive advantages, or moats, are of the utmost importance when investing. In his 2007 letter to shareholders, he explained:
A truly great business must have an enduring âmoatâ that protects excellent returns on invested capital. The dynamics of capitalism guarantee that competitors will repeatedly assault any business âcastleâ that is earning high returns.
Therefore a formidable barrier such as a companyâs being the low-cost producer (GEICO, Costco) or possessing a powerful world-wide brand (Coca-Cola, Gillette, American Express) is essential for sustained success. Business history is filled with âroman candlesâ, companies whose moats proved illusory and were soon crossed.
Where to find moats on the ASX?
There are a number of ASX shares that have moats. These include toll road operator Transurban Group (ASX: TCL), realestate.com.au owner REA Group Limited (ASX: REA), and biotherapeutics giant CSL Limited (ASX: CSL).
Thereâs also the Buffett-inspired VanEck Vectors Morningstar Wide Moat ETF (ASX: MOAT) to consider, which only invests in companies with moats.
And if you need any more proof that following Buffettâs advice could be the smart thing to do, you only need to look at this ETFâs returns. Over the last decade, the index it tracks has generated an average return of 18.64% per annum.
That would have turned a $10,000 investment into approximately $55,000 over the 10 years.
The post Iâd listen to Warren Buffett to grow my wealth with ASX shares appeared first on The Motley Fool Australia.
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More reading
- Warren Buffett attributes his investing success to these 2 things
- How to build a $100,000 ASX share portfolio in 6 years
- As stock markets dive, hereâs Warren Buffettâs advice
- Iâm listening to Warren Buffett and loading up on cheap ASX shares
- Forget day trading! Iâd use Warren Buffettâs âsecret sauceâ to build wealth
Motley Fool contributor James Mickleboro has positions in CSL. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Berkshire Hathaway and CSL. The Motley Fool Australia has recommended Berkshire Hathaway, REA Group, and VanEck Morningstar Wide Moat ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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