WiseTech Global Ltd (ASX: WTC) and Xero Ltd (ASX: XRO) are two of the ASX’s most popular technology shares.

Both operate globally, both have large markets still to pursue, and both could look considerably bigger in another five or 10 years.

So, would I be comfortable putting $5,000 into these two ASX tech shares today?

WiseTech Global shares

I think WiseTech could be worth a look after the sharp fall in its share price.

The company is best known for CargoWise, the software platform used by logistics companies to manage increasingly complicated global supply chains.

What I like about this business is how deeply its software can become embedded in a customer’s operations. Moving freight around the world involves customs, warehousing, transport, compliance, and plenty of other moving parts. Once a logistics company is managing those processes through CargoWise, changing systems can be a major undertaking.

WiseTech also has plenty of room to keep expanding what customers do through the platform.

The e2open acquisition has significantly increased the size of the business and gives WiseTech more technology and customer relationships to work with. Successfully bringing everything together could create new opportunities across the global supply chain.

There is certainly uncertainty here. WiseTech still needs to integrate e2open effectively, while investors will want to see that its expected earnings growth actually arrives.

But I think the lower share price leaves plenty of upside if management delivers.

Xero shares

Xero offers a different type of technology opportunity.

Its accounting platform is used by millions of small businesses, accountants, and bookkeepers around the world.

The good news is I think the company still has a long way to grow. There are tens of millions of small businesses across markets such as the United States alone, while Xero had around 4.9 million subscribers globally at the end of FY26.

But it isn’t just about subscriber numbers. Xero can generate more revenue from each business by offering more services around accounting, payroll, payments, and other financial tasks. Its acquisition of Melio should also strengthen its position in payments and help Xero play a bigger role in how small businesses manage their money.

I also think artificial intelligence (AI) could make the platform more valuable over time by automating more of the repetitive work involved in running a small business.

Xero still has to execute well, particularly in the highly competitive US market, but I think the size of the opportunity makes it worth backing.

Would I invest $5,000?

Yes, I would be comfortable putting $5,000 into WiseTech and Xero shares.

WiseTech offers the possibility of a strong recovery if earnings grow as expected and confidence returns, while Xero gives me exposure to a business that is still expanding through a huge global small business market.

The post Should I invest $5,000 into WiseTech and Xero shares? appeared first on The Motley Fool Australia.

More reading

• How to build a $50,000 passive income from ASX shares
• WiseTech shares need more than a rebound. 3 things it must prove first
• WiseTech shares: 3 reasons to buy and 3 reasons to sell
• Could the WiseTech share price reach $50 in 2027?
• Do these ASX technology shares have too much upside to ignore?

Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended WiseTech Global and Xero. The Motley Fool Australia has positions in and has recommended WiseTech Global and Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

Hub24 Ltd (ASX: HUB) shares are firmly in the line of fire. The ASX financial stock slipped another 1% on Wednesday to $69.31, extending a rough run that’s seen it fall 9% over the past month, 28% year to date, and a brutal 35% over the past 12 months.

For a stock once treated as an ASX tech darling, that’s a stunning reversal. So what’s actually driving the sell-off?

The real issue: flows are slowing

Here’s the crux of it. Investors are growing nervous about slowing net flows. In FY26, net inflows fell 4% year-on-year to $18.9 billion. That might not sound like a disaster, but for a stock priced for extremely high growth, any hint of deceleration is enough to trigger a serious re-rating.

The market’s question is simple but brutal: can Hub24 keep growing at the pace investors have paid up for? When a stock trades on lofty multiples built around rapid expansion, like Hub24 shares, even a modest slowdown can wipe out a huge chunk of the share price. And that’s exactly what’s playing out here.

Add in a broader wobble across the tech sector with investors reassessing valuations and grappling with how AI could reshape competitive dynamics, and growth stocks like Hub24 have been caught in the crossfire.

Markets tend to sell first and ask questions later, and even high-quality names can get dragged down in a broad de-rating cycle.

The numbers tell a different story

Strip away the flow concerns, and Hub24’s operational performance still looks genuinely strong. FY2026 delivered record results: group underlying EBITDA rose 30% to $211.4 million, underlying NPAT climbed 40% to $137.3 million, and total revenue grew 23% to $501.1 million.

This ASX tech stock continues to benefit from structural growth as more financial advisers adopt its platform. More than 5,200 advisers now use Hub24. One industry trend in particular is working in its favour: “platform monogamy,” where advisers consolidate client assets onto a single provider instead of spreading them across multiple systems.

That shift could help offset some of the flow slowdown as advisers prioritise efficiency, integration and scale.

A hidden growth engine

There’s also a less obvious driver worth watching: operating leverage. Platform businesses like Hub24 often see this play out strongly — once fixed costs are covered, additional funds flowing onto the platform can generate higher incremental margins.

That means earnings growth can outpace revenue growth over time, even if net inflows moderate from their previous blistering pace.

Brokers aren’t buying the pessimism

Analysts, for their part, seem largely unfazed. According to TradingView data, 14 of 18 brokers currently rate Hub24 a buy or strong buy. The average price target sits at $97.81, implying roughly 41% upside from current levels.

The most bullish target stands at $126, while the lowest sits at $71.40, still above today’s price. Citi has a buy rating with a $93.50 target, and RBC Capital sits at $91.00, pointing to roughly 30% upside.

The post Hub24 shares have crashed 35%. What’s actually going on? appeared first on The Motley Fool Australia.

More reading

• Hub24 shares have fallen 27% in 2026. Could they really rebound 38%?
• Netwealth Group vs HUB24: Which financial platform is better from an investor’s perspective?
• 3 ASX shares I think could return 10%+
• 3 ASX 200 shares I’d buy if I couldn’t sell for 10 years
• 4 high conviction ASX stock picks from Canaccord Genuity

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Hub24. The Motley Fool Australia has recommended Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

Woodside Group Ltd (ASX: WDS) shares have tumbled into the red today while AMP Ltd (ASX: AMP) and Wesfarmers Ltd (ASX: WES) climb higher.

Lets find out which of the three major ASX 200 shares brokers rate a buy, a sell and a hold.

Brokers rate AMP shares a BUY

AMP shares are up around 2% to $2.57 at the time of writing on Wednesday morning. The financial services company’s shares are now up around 42% for the year-to-date.

The shares have climbed higher recently off the back of its strong first-half FY26 result in early-August. It looks like investors were pleased with the company’s 33% increase in underlying NPAT to $174 million. 

The result came within AMP’s boosted profit guidance of $170 million to $180 million and is hugely higher than the $131 million reported in the first half of FY25.

Brokers are pleased with the result too. According to TradingView data the majority have a buy/strong buy rating on AMP shares. But after today’s rally, the $2.57 target price implies around a 2% downside at the time of writing.

Brokers rate Woodside shares a HOLD

Woodside shares have dropped lower this morning, down around 1.5% to $31.22 per share. Despite today’s dip the ASX energy company is still trading around 32% higher than 12 months ago.

The company is likely tracking fluctuations in the price of oil over the past week. On the 15th of September the price of oil spiked to a four-month high of around US$106 per barrel. The price has slipped below $90 per barrel on Wednesday as signs of a potential peace agreement between the US and Iran look positive once again.

The experts are quite divided, however, about where the share price will travel to next. TradingView data shows the majority (eight out of 17) have a hold rating on Woodside shares, six have a buy/strong buy rating and three rate the oil and gas stock as a sell.

The average $33.25 target price implies a potential 6% upside, at the time of writing.

Brokers rate Wesfarmers shares as a SELL

Wesfarmers shares are climbing higher into the green this morning, up around 1% to $73.80 each at the time of writing. It’s been a difficult year of peaks and troughs for the conglomerate, though, and its shares are still around 10% lower for the year-to-date.

The shares have faced several headwinds this year, including inflation and interest rate pressures which have put broad pressure on consumer discretionary and retail stocks. There is also a question about how the business can continue growing in a weakening market.

Analysts have lost confidence too. TradingView data shows half (either out of 16) have a strong sell rating on Wesfarmers shares. The other eight experts are split between a sell and a buy/strong buy rating.

But after the latest share price decline, the average $76.59 target price implies a potential 4% upside ahead, at the time of writing.

The post Buy, sell, hold: AMP, Wesfarmers, Woodside shares appeared first on The Motley Fool Australia.

More reading

• Where to invest as interest rates charge higher
• How much is needed in superannuation to target a $95,000 annual passive income?
• How to build a $50,000 passive income from ASX shares
• How much passive income can I earn off an $800,000 superannuation balance?
• Woodside vs Ampol: Which ASX energy stock should you buy?

Motley Fool contributor Samantha Menzies has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.