S&P/ASX 200 Index (ASX: XJO) shares are 0.2% lower at 8,713.5 points on Thursday.

Let’s check out some new ratings and opinions from two market experts (courtesy The Bull). 

Siteminder Ltd (ASX: SDR)

The Siteminder share price is $2.50, down 5% today and down 66% over 12 months. 

Blake Halligan from Gray Perry Wealth Advisers has a buy rating on this S&P/ASX 300 Index (ASX: XKO) tech share. 

Halligan said: 

SiteMinder provides hotel commerce software that helps accommodation providers manage distribution, bookings and revenue.

Annual recurring revenue (ARR) rose 24.1 per cent on a constant currency and organic basis in full year 2026 when compared to the prior corresponding period. Transaction ARR increased 37.1 per cent.

SiteMinder’s improving unit economics remain a key attraction.

As SiteMinder expands its customer base and increases product penetration, these investments should support stronger recurring revenue and operating leverage over time.

BlueScope Steel Ltd (ASX: BSL)

The Bluescope share price is $30.63, down 0.7% today and up 47% over 12 months. 

Tom Fairchild from Lazarus Capital Partners has a hold rating on this ASX 200 materials share. 

Fairchild commented: 

BSL is Australia’s largest steelmaker, with major operations in North America and Asia.

Its pricing power is primarily generated from premium brands, such as COLORBOND and TRUECORE, which achieved record Australian despatches. US tariffs lifting steel spreads at its Ohio-based North Star mill also assisted its pricing power.

Underlying earnings before interest and tax of $A1.27 billion rose 72 per cent on the prior corresponding period despite softer Australian pricing and higher raw material costs.

After rejecting a $30 per share takeover bid in January, BlueScope plans to deliver $3 per share in returns in financial year 2027.

Evolution Mining Ltd (ASX: EVN)

The Evolution Mining share price is $12.46, down 0.8% today and up 12% over 12 months. 

Halligan has a sell rating on this ASX 200 gold mining share.

He said: 

Evolution Mining produces gold and copper from operations in Australia and Canada.

The company delivered record cash generation, a net cash position and higher shareholder returns in full year 2026, supported by strong gold and copper prices. However, sustaining record earnings relies on gold and copper prices remaining high in a volatile world.

Future performance depends on consistent delivery across major operations, disciplined investment and continuing replacement of mined reserves.

After a recent and substantial share price recovery, the valuation leaves limited room for operational setbacks or weaker metal prices.

Investors may want to consider taking profits at current levels.

The post Buy, hold, sell: Siteminder, Bluescope Steel, Evolution shares appeared first on The Motley Fool Australia.

More reading

• Own ASX mining shares? Official forecasts show commodity prices peaking in FY27
• Evolution Mining lifts cash flow and holds full year guidance in September quarter
• Evolution Mining vs Northern Star Resources: Which gold stock is better for a $1,000 investment?
• 5 things to watch on the ASX 200 on Tuesday
• Here are the top 10 ASX 200 shares today

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended SiteMinder. The Motley Fool Australia has positions in and has recommended SiteMinder. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

A lot can change in a decade or more, particularly in the ASX share market.

Some companies will struggle to keep up with changing technology and consumer habits, while others could grow into much larger businesses.

For me, the challenge is identifying ASX shares that have what it takes to remain successful over such a long period.

Here are three ASX shares I think could still be thriving in 2040.

Coles Group Ltd (ASX: COL)

Coles is my first pick because I think it has the foundations of a business that can remain successful for decades.

Australians will always need groceries, and Coles has spent years building the stores, distribution networks, and supplier relationships needed to serve millions of customers.

I think that gives it a strong starting point. But what I like most is how the business could evolve between now and 2040.

Coles has been investing heavily in automated distribution centres and more efficient fulfilment operations. These investments should help reduce costs, improve productivity, and support its growing online business.

I also expect technology to play a bigger role in how Coles manages inventory, predicts demand, and serves customers.

If management continues making the right investments, I think the company could become considerably more efficient over time.

Competition will remain strong, and consumers will always be sensitive to grocery prices. Nevertheless, I like Coles’ position in an essential industry and believe it could be a much stronger business by 2040.

REA Group Ltd (ASX: REA)

REA Group is another ASX share I would be comfortable backing over the next 14 years.

Its realestate.com.au platform has become a central part of how Australians search for property. I think that position gives REA a significant competitive advantage.

Homebuyers and renters visit the platform because it has an enormous selection of property listings. Meanwhile, real estate agents want their properties advertised where they can reach the largest audience. That creates a powerful relationship between the platform, its users, and advertisers.

I also think there is considerable scope for REA to keep developing its offering. Property search is only one part of the process of buying or selling a home. REA can continue expanding into related services, including property data, financing, and tools that help consumers make decisions.

Its international operations offer another potential source of growth.

Housing market conditions will influence results from year to year, but I expect digital property services to become even more important by 2040.

And I think REA is exceptionally well positioned to benefit.

TechnologyOne Ltd (ASX: TNE)

My final pick is TechnologyOne, an Australian software company that I think has an excellent opportunity to keep expanding internationally.

TechnologyOne provides enterprise software to organisations including universities, local councils, and government departments.

These customers rely on its systems to manage important functions such as finances, payroll, and administration. Once this technology becomes embedded in an organisation’s operations, replacing it can be expensive and disruptive.

I think that creates a strong foundation for long-term customer relationships.

TechnologyOne has also successfully transitioned customers to its software-as-a-service platform, providing a more predictable revenue base and opportunities to keep improving its products.

Looking towards 2040, I particularly like its potential to grow beyond Australia. The United Kingdom offers a significant opportunity as public sector organisations modernise their technology.

Artificial intelligence (AI) could also help TechnologyOne deliver more capable software and improve productivity for customers.

There will be competition and technological changes to navigate, but I think TechnologyOne has the foundations to become a much larger global software business.

Foolish takeaway

I think the best long-term investments are businesses that can keep finding ways to grow as the world changes around them.

That is what I would be looking for when choosing ASX shares to hold until 2040.

All three of these companies have strong market positions and opportunities to keep building on their success. I would be happy to buy them today and give them the next 14 years to prove their worth.

The post 3 ASX shares I think could still be thriving in 2040 appeared first on The Motley Fool Australia.

More reading

• 6 ASX shares hit by broker downgrades this week
• 3 reasons I would invest $10,000 in Coles shares
• Buying Coles shares? Here’s the dividend yield you’ll get today
• How much could the REA Group share price rise in the next year?
• I screened the ASX for quality and value. These 5 shares stood out

Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

S&P/ASX 200 Index (ASX: XJO) shares are narrowly lower, down 0.03%, at 8,726 points on Thursday.

Meanwhile, three experts explain their latest ratings on three ASX 200 shares.

Let’s review. 

Electro Optic Systems Holdings Ltd (ASX: EOS)

Electro Optic Systems shares are $8.54, down 8.1% today and up 38% over 12 months. 

Bell Potter has a buy rating on this ASX 200 industrials share. 

In a new note, the broker raised its 12-month target price from $12.60 to $13.80.

Analyst Baxter Kirk said:

EOS has entered into an agreement with the government of a Middle Eastern Gulf state (GCC member) for a nation-wide counterdrone (C-UAS) defence system valued at £370m (~$700m). This represents the largest contract ever secured by EOS.

EOS expects over 80% of contract revenue to be earned over the initial 12-24 months after the contract becomes unconditional.

Given the security deposit posted in August 2026, we believe this contract award was somewhat priced in by the market, however, we are surprised by the market’s reaction and given upcoming catalysts, believe current levels represent an attractive entry point.

Fortescue Ltd (ASX: FMG)

The Fortescue share price is $15.22, down 0.7% today and down 23% over 12 months. 

Bell Potter has a hold rating on this ASX 200 mining share. 

In a new note, the broker reduced its 12-month target price from $17.10 to $15.80.

Analyst David Coates said: 

FMG has reported a suite of negative metrics in an out-of-cycle preliminary report updating performance for the September 2026 quarter.

Total shipments were down 6% YoY to 46.8Mt (incl. 2.5Mt from Iron Bridge), with a scheduled port shutdown impacting volumes.

Sales of 42.9Mt were 8% below shipments of 46.8Mt, with the 3.9Mt gap attributed to ongoing negotiations with China Mineral Resource Group (CMRG), China’s centralised ore buying agency.

This is the first time FMG has disclosed a material discrepancy between shipments and sales.

Price realisations also weakened to 82% (vs benchmark Platts 61%: US$80/dmt). Absolute price received is down ~US$9/dmt QoQ.

Net debt rose to US$2.8bn (from US$0.9b at 30 June) as cash fell to US$3.2b (from US$5.1b) after US$1.0b final dividend, US$0.9b
of CAPEX and an estimated ~US$300m impact from unsold ore.

FY27 guidance of 197-207Mt at C1 costs of US$20.50-21.75/wmt is unchanged, but is now “subject to negotiations with CMRG”.

We had previously flagged risks to price realisations and we now make a greater allowance and for longer through our forecast period.

Reece Ltd (ASX: REH)

The Reece share price is $17.04, down 0.4% today and up 45% over 12 months. 

Blake Halligan from Gray Perry Wealth Advisers has a sell rating on this ASX 200 industrials share. 

Halligan said (courtesy The Bull): 

Reece is a plumbing supplies company in Australia, New Zealand and the United States.

Statutory sales revenue was up 4.5 per cent in reported currency in full year 2026 when compared to the prior corresponding period. However, earnings before interest and tax in reported currency fell 2.6 per cent.

Housing cyclicality and US execution remain material risks. Any slowdown in housing activity or property prices could weaken demand for plumbing products, placing pressure on revenue, margins and earnings.

In our view, the shares appear expensive relative to these risks.

The post Buy, hold, sell: Reece, Fortescue, Electro Optic Systems shares appeared first on The Motley Fool Australia.

More reading

• Own ASX mining shares? Official forecasts show commodity prices peaking in FY27
• How much must I invest in Fortescue shares to earn a $1,000 passive income in 2027?
• 3 reasons why the Rio Tinto share price could be a buy
• Buy, hold, sell: Fortescue, Guzman Y Gomez, and Megaport shares
• Down 29% so far in 2026: What do brokers tip next for Fortescue shares?

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Electro Optic Systems. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.