Investors who owned stocks in the 2010s generally experienced some big gains. In fact, the SPDR S&P 500 (NYSE: SPY) total return for the decade was 250.5%. But there's no question some big-name stocks did much better than others along the way.Southwest's Difficult DecadeOne underperformer of the last decade was U.S. airline Southwest Airlines Co (NYSE: LUV).The big news of the past decade for Southwest was its $3.2 billion acquisition of AirTran Airways. The merger was announced in September 2010 and added 25 additional destinations to Southwest's routes, including AirTran hub Atlanta, Georgia.The deal was ultimately approved by shareholders and regulators, and Southwest closed the deal on May 2, 2011.Southwest shares started the 2010s trading at around $11.18 but hit their decade low of $6.65 by late 2011. Southwest shares went on a tear in 2013 and 2014, eventually peaking at $48.99 in late 2015.The rally resumed in late 2016 when Warren Buffett's Berkshire Hathaway Inc. (NYSE: BRK-A) (NYSE: BRK-B) took a new stake in Southwest. That momentum ultimately pushed the stock to its all-time high of $65.12 at the very end of 2017.2020 And BeyondFrom early 2017 to early 2020, Southwest shares traded mostly sideways in a range between $45 and $65 before the bottom fell out during the COVID-19 outbreak. In March, Southwest traded to a more than five-year low of $22.47 before bouncing back to around $34 today.Despite the bid 2020 hit, investors have still made decent returns in the popular airline stock over the past decade. In fact, $1,000 worth of Southwest stock in 2010 would be worth $2,940 today, assuming reinvested dividends.Looking ahead, analysts expect even more gains for Southwest in 2020. The average price target among the 17 analysts covering the stock is $38, suggesting 11.4% upside from current levels.Related Links:Here's How Much Investing ,000 In Royal Caribbean Stock Back In 2010 Would Be Worth TodayHere's How Much Investing 0 In Carnival Stock Back In 2010 Would Be Worth TodaySee more from Benzinga * Airline Stock Short Sellers Have Made A B Profit In 2020 * How Large Option Traders Are Playing Airlines Right Now * Delta, United Extend Loyalty Memberships For Another Year As Coronavirus Pummels Airlines(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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Shares in Coty (COTY) jumped 18% as it appointed its chairman Peter Harf as CEO to help spearhead a strategic turnaround plan of its business. As part of the plan, the indebted cosmetics maker struck a deal to sell a majority stake in its retail and hair business to buyout firm KKR & Co. (KKR).Investors welcomed the news as the stock surged 18% to $4.28 in midday U.S. trading after plunging almost 70% since the beginning of the year.In his new role, Harf will be part of a new three-person Executive Committee to make sure that Coty takes the right steps to become a more profitable company and drive improvements across the business.Under the agreement with KKR, the cosmetics maker will sell a 60% stake in brands including Wella, Clairol, and OPI, in a deal valued at $4.3 billion. In addition, KKR will invest $1 billion directly into Coty through the issuance of convertible preferred shares.Coty said that the sale of a majority interest in the professional and retail hair business will simplify its portfolio and allow it to focus on its core prestige and mass beauty businesses.Excluding the Wella business, Coty is targeting a net reduction in fixed costs of about $600 million in cash over the next 3 years, equating to 25% of its pro forma fixed cost base. The one-off costs associated with this program are estimated at $500 million.Wells Fargo analyst Joe Lachky maintained a Hold rating on the stock with a $5 price target saying he sees “few positive catalysts until channel disruption normalizes and visibility into stabilization of the top-line emerges”.“Positively, COTY was able to get a deal done with a strong financial partner at an attractive multiple on pre-COVID financials (12.3x FY19 EBITDA),” Lachky wrote in a note to investors. “That said, we still estimate the transaction will be dilutive, even inclusive of new cost savings.”Overall, Wall Street analysts are sitting on the fence when it comes to Coty stock. The Hold consensus consists of 7 Hold ratings, 1 Sell and 1 Buy rating. Following the sharp share plunge this year, the $5.89 average analyst price target implies 37% upside potential over the coming 12 months. (See Coty stock analysis on TipRanks).Related News: KKR Joins $3.3 Billion Bid To Acquire Spanish Telecom Carrier Masmovil Amazon’s Jeff Bezos Invests In UK Freight Startup Beacon KKR Invests $1.5 Billion in Reliance’s Jio Platforms In Biggest Deal In Asia More recent articles from Smarter Analyst: * Abiomed’s Heart Pump Gets FDA Emergency Use Status For Covid-19 Patients * Eli Lilly’s Taltz Injection Gets FDA Nod For Inflammatory Spine Arthritis Treatment * Eli Lilly Starts Dosing Patients In World’s First Covid-19 Antibody Trial * Drugmaker Abbvie Teams Up With Jacobio To Develop Cancer Inhibitor

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