ASX shares are falling again. The S&P/ASX 200 Index (ASX: XJO) is down by 1.6%, though it has bounced back from earlier today. The ASX 200 was down more than 3% in the morning.

Investors seem to be scared after US Federal Reserve boss made comments suggesting that the US economy isn’t likely to recover as quickly as some are hoping. It probably isn’t going to be a V-shaped recovery.

The original COVID-19 crash caused the ASX 200 to fall around 35% by 23 March 2020. Since then the share market has been recovering. Some ASX shares have made astonishing gains. For example, the Afterpay Ltd (ASX: APT) share price has gone from $8.90 to over $50.

There have been plenty of other ASX shares that have made large gains since March like Webjet Limited (ASX: WEB), Zip Co Ltd (ASX: Z1P), Qantas Airways Limited (ASX: QAN) and EML Payments Ltd (ASX: EML). It has been getting harder to find good value after such a strong recovery.

If the ASX keeps falling then I’d buy ASX shares:

Share 1: Altium Limited (ASX: ALU)

I believe that Altium is one of the highest-quality businesses on the ASX.

It is trying to become the global leader of electronic PCB software. It’s aiming to do this by achieving 100,000 Altium Designer subscribers by 2025. Reaching that goal is a large part of hitting another goal of US$500 million revenue by 2025.

The company has warned that the ongoing conditions has caused the company to respond with “attractive pricing and extended payment terms to drive volume”. Lower-than-expected short-term revenue isn’t ideal, but gaining subscribers is more important for the long-term goals I mentioned above.

Altium recently launched a cloud offering called Altium 365. I think this service will prove popular because COVID-19 has caused more engineers to work from home.

In the FY20 half-year result the ASX share reported it had US$80.7 million of cash. This means it’s well funded to keep going through these uncertain times.

I’m hoping to buy Altium at a share price under $30.

Share 2: A2 Milk Company Ltd (ASX: A2M)

I think A2 Milk is another high-quality ASX share. A2 Milk has been one of the most successful ASX businesses at growing beyond Australia and New Zealand.

In its FY20 half-year result the ASX share generated NZ$317.2 million of revenue from its China and other Asia segment. That revenue total was 76.7% higher than the prior corresponding period. This division generated earnings before interest, tax, depreciation and amortisation (EBITDA) of NZ$117.5 million, up 60.3%.

In the US the ASX share generated revenue of NZ$28 million, representing growth of 116%.

I think these Asia and US alone give A2 Milk an attractive growth runway. It’s also about to start generating earnings from Canada with an exclusive licensing agreement with Agrifoods Cooperative.

COVID-19 doesn’t seem to be slowing A2 Milk down. I think it’s one to watch. I’d like to buy it at a share price under $17.

Share 3: Brickworks Limited (ASX: BKW)

Brickworks is best known for being a building products business. It manufactures a variety of things like bricks, paving, masonry, roofing, precast and so on.

Construction is expected to suffer this year as the impact of COVID-19 flows through the economy. If that’s true, it will probably hurt Brickworks’ building product earnings in Australia (and the US too, where COVID-19 is also a problem).

However, Brickworks has two other divisions to provide stability to the ASX share. It has a 50% stake in an industrial property trust alongside Goodman Group (ASX: GMG). Ecommerce demand is expected to further strengthen the demand for industrial properties.

Brickworks also owns a large shareholding of Washington H. Soul Pattinson and Co. Ltd (ASX: SOL) shares. Soul Patts has been delivering steady and growing earnings and dividends for Brickworks for decades.

I think Brickworks looks like a very good long-term buy at a share price under $15.

Foolish takeaway

I really like each of these ASX shares. At the current prices I think Brickworks is the best buy for 2020. Particularly because Australia is lifting many COVID-19 restrictions. However, if they were all trading at a good price I’d go for Altium first. I really like high-quality tech businesses.

More reading

• 3 fantastic ASX shares to buy and hold to make you wealthy
• Tech shares! Should we even invest in anything else?
• S&P quarterly rebalance: A2 Milk added to ASX 50 & NEXTDC in the ASX 100
• Have $1,000? You should pick one of these 8 ASX shares
• Why is the A2 Milk share price underperforming?

Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of AFTERPAY T FPO, Emerchants Limited, and ZIPCOLTD FPO. The Motley Fool Australia owns shares of and has recommended Brickworks and Webjet Ltd. The Motley Fool Australia owns shares of A2 Milk. The Motley Fool Australia has recommended Emerchants Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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Once a week I like to take a look to see which shares have experienced meaningful insider buying.

This is because insider buying is often regarded as a bullish indicator, as few people know a company and its intrinsic value better than its own directors.

A number of shares have reported meaningful insider buying this week. Here are a couple which have caught my eye:

AMA Group Ltd (ASX: AMA)

One of this smash repair company’s non-executive directors has taken advantage of a significant pullback in the AMA Group share price to purchase shares. According to a change of director’s interest notice, Non-Executive Director Simon Moore picked up 1,125,000 shares through an on-market trade on 5 June. Mr Moore paid a total of $744,412.50 for the shares, which equates to an average of ~66.2 cents per share.

AMA Group’s shares fell heavily earlier this year after the release of a very disappointing half year result. Despite posting a 32% increase in half year revenue, the company delivered a loss after tax of $11 million. This compares to a profit of $10 million in the prior corresponding period. Judging by the sizeable purchase, it appears as though this director is confident that the worst is behind the company now.

Wesfarmers Ltd (ASX: WES)

According to another a change of director’s interest notice, one of this conglomerate’s non-executive directors has been topping up their holding. The notice reveals that Sharon Warburton bought 4,600 shares through an on-market trade on 9 June. Warburton paid an average of $41.75 per share, which equates to a total consideration of $192,050.

The director’s buy price was a discount of approximately 12% to Wesfarmers’ 52-week high of $47.42. It appears as though they see value at this level, especially given the strong performance of its Bunnings and Officeworks businesses during the pandemic.  

More reading

• ASX 200: improved consumer sentiment to near pre COVID-19 levels
• 3 quality ASX dividend shares to solve your income needs
• 2 top ASX dividend shares you can buy right now
• Is the Wesfarmers share price good value?
• Why I think Wesfarmers is the best ASX blue chip

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Wesfarmers Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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One of the simplest and potentially most effective ways of building your wealth is to invest with a long term view.

This is because buying and holding shares lets investors benefit fully from the power of compounding.

But which shares should you buy? I believe the three ASX shares listed below could generate strong returns for investors over the long term. Here’s why I would buy them today:

Altium Limited (ASX: ALU)

The first buy and hold option to look at is Altium. It is a printed circuit board (PCB) design software provider which I believe has significant potential. This is due to the growing demand for sophisticated electronic design automation software such as Altium Designer because of the Internet of Things boom. This year management is aiming to reach 50,000 software subscriptions. It then wants to double this to 100,000 by FY 2025. Given the quality of its product and favourable industry tailwinds, I believe Altium will achieve this.

Bubs Australia Ltd (ASX: BUB)

Another buy and hold option to consider is Bubs. It is a goat’s milk-focused infant formula and baby food company which has been growing at a strong rate over the last few years. Pleasingly, I believe this strong form can continue for some time to come. Especially given increasing demand in China and its supply agreements with Coles Group Ltd (ASX: COL) and Woolworths Group Ltd (ASX: WOW) supermarkets. Another positive is that it has recently expanded its offering into cow’s milk infant formula. Given the size of this side of the infant formula market, it could be a big contributor to its future growth.

Nearmap Ltd (ASX: NEA)

A final buy and hold option to consider is Nearmap. It is a leading aerial imagery technology and location data company that allows businesses to instantly access high resolution aerial imagery and integrated geospatial tools. Last month Nearmap revealed that it is on course to achieve annualised contract value of $103 million to $107 million in FY 2020. This is still only a fraction of the global aerial imagery market, which is estimated to be worth US$10.1 billion. I believe its quality offering, which is being boosted by the release of an AI product, puts the company in a position to capture a growing slice of this market over the next decade.

More reading

• ASX shares I’d buy if this decline is a second COVID-19 crash
• Tech shares! Should we even invest in anything else?
• Have $1,000? You should pick one of these 8 ASX shares
• How the A2 Milk and Bubs share prices have performed during the pandemic
• 2 ASX shares I’d buy if the ASX crashes again

James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of Altium, BUBS AUST FPO, and Nearmap Ltd. The Motley Fool Australia has recommended BUBS AUST FPO and Nearmap Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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