Brokers are still finding stocks to upgrade on the ASX even as the S&P/ASX 200 Index (Index:^AXJO) reattempts to break above 6,000.

That level is a psychologically important mark for the ASX, and if successful, will be a bullish development for our market.

The ASX 200 jumped 1% in morning trade to 5,998 points as investors brushed aside their COVID-19 fears and focused on the big jump in retail sales for May.

Shopping for a good buy

This positive sentiment partially explains the 6.3% jump in the Premier Investments Limited (ASX: PMV) share price to $17.35 at the time of writing.

The other reason why the stationery and clothing retailer is outperforming is because Macquarie Group Ltd (ASX: MQG) upgraded the stock.

The broker changed its recommendation on Premier to “outperform” from “neutral” with a $20.11 price target.

The bullish turn comes on the back of the surge in online sales across the sector due to the coronavirus lockdown.

“Online trends within PMV’s portfolio highlight strength within the key brands despite the recent setback of physical store shutdowns,” said Macquarie.

The group’s cost base is also likely to fall, which will pad margins. Premier is pushing shopping mall landlords to cut rents and is eligible for wage subsidies in Australia and some of the other countries it operates in.

However, as Macquarie highlights, quantifying wage subsidies, like JobKeeper, is difficult. There is also a risk that Premier’s aggressive move to force rental cuts can backfire.

Seeking a bargain

Another stock that’s outperforming today is the SEEK Limited (ASX: SEK) share price, which rallied 4.5% to $21.74 at the time of writing.

The jump comes as UBS upgraded the online jobs classifieds group to “buy” from “neutral” today and upped its price target to $23 from $15.25 a share.

There are four driving the broker’s decision. First, UBS thinks the worst for the jobs market is over with its weekly trackers showing sustained improvement in job volumes.

Next, Seek is recommencing its dynamic pricing for recruiters and corporates from next month, which could see yield growth reaccelerate.

Further, the broker thinks the group’s recent temporary cuts to operating costs could be in place for the longer-term.

Finally, UBS economists have revised up their forecast peak in Australian unemployment to 8% from 10%.

There is also an additional factor why investors should buy the stock. Seek’s valuation stands favourably when compared to peers like REA Group Limited (ASX: REA) and Carsales.Com Ltd (ASX: CAR).

More reading

• Brokers name 3 ASX 200 shares to buy today
• ASX 200 up 0.9%: Big four banks rebound, Appen hits record high
• Is the Downer EDI share price in the buy zone?
• ASX tech shares: 2 exciting small caps to watch closely
• Top fund manager reveals some of the best ASX shares to own

Motley Fool contributor Brendon Lau owns shares of Macquarie Group Limited. The Motley Fool Australia owns shares of and has recommended Macquarie Group Limited and Premier Investments Limited. The Motley Fool Australia has recommended carsales.com Limited, REA Group Limited, and SEEK Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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Australia’s top brokers have been busy adjusting their estimates and recommendations again, leading to the release of a large number of broker notes this week.

Three broker buy ratings that have caught my eye are summarised below. Here’s why brokers think these ASX shares are in the buy zone:

Afterpay Ltd (ASX: APT)

According to a note out of Ord Minnett, its analysts have retained their buy rating and lifted their price target materially on this payments company’s shares to $64.70. The broker has been looking through recent data and has made positive revisions. It now believes Afterpay could report almost 10 million active customers by the end of FY 2020. This will be more than double the 4.6 million active customers it had at the end of FY 2019. While it is a high risk option due to its valuation, I agree that Afterpay is a buy.

SEEK Limited (ASX: SEK)

A note out of UBS reveals that its analysts have upgraded this job listings company’s shares to a buy rating with a $23.00 price target. UBS made the move on the belief that the worst is now behind the company and that job volumes have started their recovery. The broker also notes that SEEK’s shares look good value in comparison to other online listings companies. I agree with UBS and feel SEEK would be a great buy and hold investment.

Woodside Petroleum Limited (ASX: WPL)

Analysts at Goldman Sachs have reaffirmed their buy rating and $33.85 price target on this energy producer’s shares. According to the note, the broker believes that Woodside is well-positioned in this low oil price environment due to its low cost operations and its strong balance sheet. Based on its last close price, Goldman’s price target implies potential upside of 55.6% for its shares over the next 12 months. I think this could certainly make it worth considering.

More reading

• Brokers just upgraded these ASX 200 stocks to “buy” today
• ASX tech shares: 2 exciting small caps to watch closely
• Why Adairs, Nick Scali, SEEK, & Splitit shares are storming higher
• 3 quality ASX shares to buy now to get rich later
• Why a2 Milk, Afterpay, and Pushpay shares just hit record highs

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of AFTERPAY T FPO. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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At lunch on Friday the S&P/ASX 200 Index (ASX: XJO) is on course to finish the week on a very positive note. The benchmark index is currently up 0.9% to 5,989.5 points.

Here’s what has been happening on the market today:

Big four banks back on form.

The big four banks are back on form and are helping drive the ASX 200 higher. All four banks are pushing higher today, but the Westpac Banking Corp (ASX: WBC) share price is the best performer with a 1.5% gain. Incidentally, earlier this week Citi put a buy rating and $26.00 price target on the bank’s shares. This could be lending some support to the buy side.

Orora goes ex-dividend.

The Orora Ltd (ASX: ORA) share price has failed to follow the market higher and crashed 16% lower today. The majority of this decline is due to the packaging company’s shares trading ex-dividend this morning for its massive special dividend. Eligible shareholders can look forward to receiving the 37.3 cents per share dividend in their bank accounts in 10 days on 29 June 2020. This was the equivalent of a 15% yield based on its last close price.

Appen hits record high.

A number of shares have been hitting record highs this week. One that has achieved this feat on Friday has been the Appen Ltd (ASX: APX) share price. This morning the artificial intelligence company’s shares rose over 3% to $33.49. This latest gain means that Appen’s shares are now up over 50% since the start of the year. Earlier this week analysts at Macquarie initiated coverage on Appen with an outperform rating and $38.00 price target.

Best and worst ASX 200 shares.

The best performer on the ASX 200 on Friday has been the Estia Health Ltd (ASX: EHE) share price with an 8.5% gain. This is despite there being no news out of the aged care operator. The worst performer by some distance today has been the Orora share price with its 16% decline. This was triggered by its shares going ex-dividend this morning.

More reading

• Brokers just upgraded these ASX 200 stocks to “buy” today
• Is the Downer EDI share price in the buy zone?
• Why Air NZ, Evolution, Orora, & Suncorp shares are dropping lower
• Looking to buy ASX technology shares? Here are 4 to consider
• Where to invest for reliable dividend shares

Motley Fool contributor James Mickleboro owns shares of Westpac Banking. The Motley Fool Australia owns shares of Appen Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

The post ASX 200 up 0.9%: Big four banks rebound, Appen hits record high appeared first on Motley Fool Australia.

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