Super Retail Group vs JB Hi-Fi shares

Are you tossing up between Super Retail Group Ltd (ASX: SUL) and JB Hi-Fi Ltd (ASX: JBH) shares for your first retail stock? Both are giants on the ASX with well-known brands and loyal shoppers—but their size, business focus, and investment fundamentals are actually more distinct than you might expect. Let’s weigh them up side by side so you can make a confident choice as a beginner investor.

The case for Super Retail Group

Super Retail Group is a powerhouse behind some of Australia’s favourite specialist retail chains: Supercheap Auto, Rebel, BCF, and Macpac. The group is all about automotive parts, sporting goods, outdoor, and adventure equipment, run both in-store and online across Australia and New Zealand. With a large, established store network (797 stores), Super Retail has carved out a strong niche catering to DIY car lovers, weekend warriors, and active Aussies alike.

Notably, Supercheap Auto delivers the largest chunk of sales, while Rebel drives much of its sporting goods revenue.

A few fundamental highlights stand out for Super Retail Group:

• Attractive dividend yield: The current 5.08% fully franked dividend yield is generous, especially for income-focused beginners—this means more of the dividend is kept in your pocket after tax.
• Lower price-to-earnings (P/E) ratio: Its P/E of 14.13 is lower than JB Hi-Fi, which might hint at better relative value, though comparing directly has its complications.
• 100% franked dividends: All recent and upcoming dividends are fully franked, boosting their after-tax value for Aussie shareholders.

The case for JB Hi-Fi

JB Hi-Fi is synonymous with home entertainment and tech gadgets at competitive prices. With its core stores plus JB Hi-Fi Home, The Good Guys, and newly added e&s stores, the company is a leader in consumer electronics and household appliances. JB Hi-Fi now operates both in Australia and New Zealand, and its online platform keeps growing as shopping habits change.

For those new to investing, JB Hi-Fi brings a few standout traits:

• Larger, more established company: JB Hi-Fi sports a $7.69 billion market cap, more than double Super Retail Group, with a dense store network and massive brand recognition.
• Solid earnings: With a reported earnings per share (EPS) of 4.467, the business is currently pumping out robust profits.
• Consistent, franked dividends: Its 4.82% fully franked dividend yield remains solid for income-seeking investors. Regular and special dividends come through like clockwork.

Valuation comparison

With both companies firmly in the ASX retail heavyweight camp, let’s line up their key metrics:

Metric	Super Retail Group	JB Hi-Fi
Market Cap	$2.94 billion	$7.69 billion
P/E Ratio	14.13	15.64
Dividend Yield	5.08% (100% franked)	4.82% (100% franked)
Earnings per Share (EPS)	0.906	4.467
Dividend per Share	0.65	3.37
Year To Date Return	-16.1%	-23.9%

It’s worth noting that Super Retail Group’s lower P/E ratio could appeal to value-focused investors, and its slightly higher yield offers a bit more on the income front. JB Hi-Fi boasts far stronger EPS and a much bigger overall size.

Recent share price momentum

Comparing recent share price performance up to 6 October 2026:

• Super Retail Group: Closed at $13.03, up 1.8% on the day, but down 16.1% year to date.
• JB Hi-Fi: Closed at $70.29, up 0.63% on the day, but off 23.9% since the start of the year.

So, both have lagged the market recently, but JB Hi-Fi’s drop has been steeper.

Which is the better buy?

If I had to choose a retail stock for a beginner investor, my pick would be Super Retail Group. Here’s why:

You’re getting a business with a slightly cheaper-looking P/E, a higher dividend yield, and 100% franking—great for maximising after-tax returns. While JB Hi-Fi is the much bigger name and has an enviable track record, its shares have fallen further year-to-date, and its yield is a bit lower for incomers. Both have strong brands and essentially zero franking drag, so the choice comes down to value and yield. Based on the available figures, I think Super Retail Group is better positioned to offer steady income with a potentially less demanding valuation for a new investor’s first step into retail shares.

The post Super Retail Group vs JB Hi-Fi: Which retail stock is better for beginners? appeared first on The Motley Fool Australia.

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Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Super Retail Group. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips. This article was prepared with the assistance of Large Language Model (LLM) tools for the initial draft. Any content assisted by AI is subject to our robust human-in-the-loop quality control framework, involving thorough review, substantial editing, and fact-checking by our experienced writers and editors holding appropriate credentials. The Motley Fool Australia stands behind the work of our editorial team and takes ultimate responsibility for the content published by The Motley Fool Australia.

ASX shares slumped lower on Thursday thanks to a selloff across the banks, materials and mining sectors, driven by falling commodity prices and ongoing inflation and interest rate concerns.

But during times when the market looks wobbly, it’s best to pinpoint which shares could be some of the best performers going forward.

Here are three of them, and they’re tipped to return up to 162% over the next 12 months.

Zip Co Ltd (ASX: ZIP)

Zip shares closed around 2% lower on Thursday afternoon, at $2.08 a piece. The decline means the shares are now down around 38% for the year-to-date.

There hasn’t been any price-sensitive news out of the buy now, pay later provider over the past month or so to explain the latest decline. It’s likely the selloff is a continuation of heavy headwinds and the company’s underwhelming growth outlook in its FY26 results.

Zip said that for FY27, Zip is targeting a cash EBTDA of $340 million, up another 26%, which is lower than what the company achieved for FY27. 

There has also been another rotation away from high-growth tech shares like Zip recently as inflation and interest rate fears bubble back to the surface.

But the experts are still very positive the company can turn things around. According to Market Index data, all brokers have a strong buy rating on the ASX shares. The $3.95 average target price also implies an upside of around 90% at the time of writing.

Catapult Sports Ltd (ASX: CAT)

Catapult shares also closed the day flat on Thursday, at $3.17 each. For the year-to-date the shares are down around 26%.

Again, there hasn’t been any price-sensitive news out of Catapult since it posted its FY26 results in May.

It looks like investors are still concerned about the execution risk of its new low churn plan and whether it can translate into a higher annual contract revenue and revenue increase.

The company was also caught up in the latest tech-sector-wide sell-off, which acted as a further share price headwind.

But the experts are confident that the company can continue growing. Market Index data shows all brokers have a strong buy rating on the shares. At the $5.45 average target price implies an upside of around 72% at the time of writing.

Elevra Lithium Ltd (ASX: ELV)

Elevra shares also fell lower into the red on Thursday. At the close of the ASX, the lithium producer’s shares were down around 4% to $4.99 each. That means the shares are now down 37% for the year-to-date.

The latest downturn appears to be off the back of the company’s latest ASX announcement. Ahead of the market open on Thursday, Elevra announced that it has executed a binding Spodumene Concentrate Supply Agreement with LG Energy Solution for the supply of spodumene concentrate produced at North American Lithium in Québec.

The Agreement provides for the aggregate supply of 240,000 dry metric tonnes of spodumene

concentrate over a three-year term commencing from the date of the first shipment, which is expected to be delivered in the 2026 calendar year.

Investors have reacted cautiously, possibly due to broad pressure on lithium prices, and ongoing regulatory uncertainty.

As a pure-play lithium producer, the company’s shares are closely tied with lithium prices. The metal’s price, according to Trading Economics, is down around 22% over the past month.

Market Index data shows that brokers are still bullish about the outlook for the ASX shares. The majority have a buy rating on the shares and the $13.05 average target price implies a potential upside of 162%, at the time of writing.

The post Brokers tip these 3 ASX shares to jump 72% to 162% appeared first on The Motley Fool Australia.

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Motley Fool contributor Samantha Menzies has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Catapult Sports. The Motley Fool Australia has positions in and has recommended Catapult Sports. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

Shares in aspiring tin producer Elementos Ltd (ASX: ELT) are up almost exactly 100% over the past year, but the team at Shaw and Partners believes they have a way to go yet.

The broker has just issued a new research note on the company with a bullish share price target, which I’ll get to shortly.

First let’s have a look at what the company’s up to.

Spanish project is coming together

Elementos is developing its Oropesa project in Spain, where it currently waiting on the approval of its mining licence and its environmental approval.

Shaw and Partners said it expected the environmental approval to be granted in the next six to eight weeks, which would then trigger 30 days of public consultation.

 The broker added:

Once consultation commences, ELT will likely begin pre-final investment decision engineering studies, with Environmental permitting targeted by the end of Q1CY27 and the Mining Licence to follow after around four weeks of administration. We expect shovel-ready status by June CY27.

Elementos Chair Andy Greig said in the company’s recent annual report that the demand for its products would be high.

He said:

Tin’s importance as an essential technology metal has never been clearer. LME tin prices reached all-time highs in Q1 2026 and remained in the mid-US$50,000/t range for much of the year. Persistent global supply shocks and rising demand continue to validate the strategic theme on which Elementos’ strategy was founded.

Mr Greig said Oropesa had the potential to supply about 10% of Europe’s tin needs, and was one of few tin projects globally which was primed for development.

He added:

During the year, the Company significantly progressed the regulatory, commercial and funding work required to develop the Oropesa project. Importantly, our strategy now extends beyond concentrate production, with Elementos having executed a binding call option to acquire a 50% interest in Iberian Smelting SL, owner of the Robledollano tin smelter in Spain. This partnership establishes the foundations for a domestic mine-to-metal supply chain at a time when governments, manufacturers and investors are prioritising critical mineral security and resilience.

Elementos also owns the Cleveland project in Tasmania, which the company said contains substantial tin, copper and tungsten resources.

Shares looking cheap

Shaw and Partners said Elementos was rapidly derisking the Oropesa project and was strongly supported by the local government.

It has raised its share price target for the company from 65 cents to 70 cents, compared to 48 cents currently.

This would constitute an increase of 45.8% if achieved.

Elementos is valued at $210.4 million.

The post This small-cap ASX mining company could rise more than 45%, Shaw and Partners says appeared first on The Motley Fool Australia.

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Motley Fool contributor Cameron England has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.