Category: Business Insider

  • New York Stock Exchange mulls 24-hour trading — a move Steve Cohen may welcome

    Traders work on the floor of the New York Stock Exchange on October 20, 2023.
    NYSE traders.

    • The New York Stock Exchange is considering going 24/7, the FT reported.
    • The exchange polled market participants about the merits of round-the-clock trading, per the outlet.
    • Meanwhile, a Steve Cohen-backed startup is seeking SEC approval for a 24-hour exchange.

    In a move that may be appropriate for the city that doesn't sleep, as the song goes, the New York Stock Exchange is mulling whether trading should take place around the clock.

    The Financial Times reported on Monday that the NYSE's data analytics team had polled market participants about the merits of being open 24 hours a day.

    Investors can only trade equities on the exchange between 9:30 a.m. and 4 p.m. ET, while other assets including stock futures, US Treasury bonds, and cryptocurrencies can be bought and sold at any time.

    It's also possible to trade before the market opens from 4 a.m, and after it closes until 8 p.m., although liquidity is generally lower and transaction fees tend to be higher in those periods. Some brokers also allow investors to trade round-the-clock on weekdays.

    In its poll, the NYSE asked market participants whether they thought the exchange should be open 24/7, or just 24 hours on weekdays, the FT reported.

    It also surveyed them on how investors should be protected during periods of volatility, what its overnight staffing plan should be, and whether respondents thought that "time spent thinking about overnight trading would be better spent on regular market hour trading," per the outlet.

    Meanwhile, a startup backed by billionaire Steve Cohen's VC firm Point72 Ventures is seeking SEC approval to launch the world's first 24-hour stock exchange.

    Bermuda-based 24 Exchange, which netted $14 million worth of investment from Point72 and others, aims to bring the non-stop nature of crypto trading — which has captivated retail investors in recent years — to the stock market.

    "The same people that trade cryptocurrencies started to trade more stocks because of the GameStop movement and the overall participation of retail that [has] increased significantly," 24 Exchange founder and CEO Dmitri Galinov said in December 2021. "If Elon Musk tweets something on Saturday, people would want to buy or sell Tesla stock."

    Read the original article on Business Insider

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  • The best Apple Watch in 2024

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    The Apple Watch Ultra sitting on a pile of rocks.
    The Ultra 2 is the biggest (and priciest) Apple Watch to date.

    Like most smartwatches, every Apple Watch is an extension of your phone that delivers notifications, takes or makes calls, sends messages, and shows you a variety of information depending on the widgets you choose. The best Apple Watch for you will also fit your budget and your needs for health monitoring tools.

    Our pick as the best Apple Watch for the vast majority of people is the Apple Watch Series 9. It features an always-on display, a fast processor, enhanced screen brightness, and a handy new single-handed gesture that improves accessibility. The second-generation Apple Watch SE is a more affordable and basic version of the Series 9 that doesn't include an always-on display or an ECG sensor. It's still a fantastic smartwatch for the price that comes with everything most people would ever need. 

    Our top picks for the best Apple Watch

    Best overall: Apple Watch Series 9 – See at Amazon

    Best budget: Apple Watch SE (2022) – See at Amazon

    Best for fitness and outdoors: Apple Watch Ultra 2 – See at Amazon


    Best overall

    The Apple Watch Series 9 is our pick as the best wearable in Apple's lineup, not because it's a huge upgrade over its predecessor, the Series 8, but because it delivers one of the finest smartwatch experiences. No other wearable offers the same premium combination of smartwatch functionality, fitness and health tracking capability, and overall value as the Series 9.

    Although the watch carries over much of what was already native to the Series 8, it did introduce a few new features. These include a fast new processor chip, on-device Siri access, SmartStack functionality, and a brighter display. Other additions include updated hiking and cycling feedback, more mental health tools, and a new ultra-wideband chip that greatly improves location accuracy.

    The fitness app on an Apple Watch Series 9.
    The Series 9 boasts a fast, powerful processor, intuitive smartwatch functionality, and the useful new Double Tap Gesture.

    While those upgrades are useful, my favorite new feature is the Double Tap Gesture, which allows you to interact with the watch by double-tapping your thumb and index finger. Doing this controls an app's primary button, so you can answer or hang up a phone call, start or stop a timer, or snap a photo while in the camera.

    The brighter screen is also a nice new touch, allowing for better visibility in high-lighting conditions. The screen can also dim to one nit, which is especially useful in a movie theater.

    Another feature I found highly useful was the new Smart Stack display, which is essentially a customizable group of widgets accessible on the watch's home screen. These can include a glance at the weather, whatever calendar events you might have for the day, or even a snippet of the news.

    Overall, the Series 9 is a powerful smartwatch. There are many differences when comparing the Series 9 vs. the Ultra 2, but the new Double Tap Gesture, brighter screen, Smart Stack display, and improved health and fitness tracking tools make the Series 9 noticeably more capable than the Series 8. This is why we think it's the best Apple Watch you can buy.

    Read our full Apple Watch Series 9 review.


    Best budget

    The second-generation Apple Watch SE is surprisingly affordable for such a feature-packed smartwatch and is, by far, the best Apple Watch for those on a budget. It's just as capable as the Series 9 and Ultra 2 for tracking fitness, sleep, checking notifications, taking calls, and ensuring you're OK with health and safety features like Crash Detection, Fall Detection, heart rate monitoring, sleep tracking, and more.

    It compromises slightly on design with thicker borders around the display, but we never found that it looked dated during testing. It's available in both 40mm and 44mm options.

    If you're considering the second-gen SE, you're most likely looking at the Series 9, too. The most significant difference between the Apple Watch SE and the Series 9 is whether you're willing to pay more for a bigger display with an always-on option, plus electrocardiogram and skin-temperature sensors. Those looking for Apple's latest and greatest in health sensors should upgrade at least to the Series 8.

    Apple Watch SE 2nd-gen 2022
    The second-gen SE is the best option for first-time wearers or casual users who won't be bothered by the lacking always-on display.

    If those tools don't interest you, the SE is the best budget Apple Watch that's an ideal and affordable option.

    For first-time buyers, the SE will make you wonder how you ever lived without one. It's incredibly convenient to get notifications, send texts, make calls, and customize the Apple Watch face with all the widgets and information you find useful — and it does all this without you needing to pull out your phone.

    At least, opting for the SE lets you get a better idea of the Apple Watch's baseline features starting at $249. From there, you can consider if features like always-on display and the latest health sensors are worth the upgrade. If not, then the second-gen SE is your best option.

    Read our full Apple Watch SE (2022) review.


    Best for fitness and outdoors

    The Apple Watch Ultra 2 doesn't represent a drastic improvement over its predecessor, but it did usher in a few new features designed specifically for the outdoor user. These include the brightest screen of any Apple Watch, which allows for improved visibility in bright light conditions, an upgraded altitude range, and new water sports features for scuba diving and freediving.

    The Ultra 2 also shares some new features debuting on the Series 9, such as the new Double Tap Gesture, the new S9 processor, and on-device Siri access. The Double Tap Gesture, specifically, is a great new feature that improves the wearable's accessibility. With this feature active, users can simply double-tap their thumb and index finger to interact with the watch, be it to start or stop an alarm or pick up or end a phone call, among others.

    Much of the rest of the Ultra 2 is rolled over from the original model, including its overall design, which features a corrosion-resistant titanium casing and a 49mm screen. 

    The home screen of an Apple Watch Ultra 2
    The Apple Watch Ultra 2 is the best option for outdoor enthusiasts and those who want longer battery life.

    Battery life is a major highlight of the Ultra 2, as it can last upwards of three days on a single charge, which is roughly double what we've gotten out of the Series 9. The exact amount of battery life depends on how often the GPS is used, and whether the Always-On display is on, but the difference in the frequency of charging the Ultra 2 compared to the Series 9 is apparent.

    Arguably, the Ultra line's best feature, the unique Action Button, returns and functions the same on the Ultra 2 as on the previous model. It is still capable of starting and stopping workouts or being programmed to sync with various shortcuts.

    The sum of these parts may not be enough to sway the casual user into spending $800 on the watch, but it remains a highly worthwhile tool for avid outdoor enthusiasts and serious athletes.

    Read our full Apple Watch Ultra 2 review.


    Avoid these Apple Watch models

    The Apple Watch Series 7 on the author’s wrist.
    An older Apple Watch model may have too short a support window to justify a purchase.

    Even though it's possible to find refurbished versions of the Apple Watch Series 3 for around $100, we wouldn't recommend it, namely because it's discontinued and no longer supports the latest versions of WatchOS. It should go without saying that we don't recommend the Series 1 or 2 either.

    If you can find Series 5 or 6 for between $100 and $150 refurbished, they both include an always-on display, which is a major advantage over the Series 4 and even the current SE. Plus, they'll have more life in terms of support and performance than the Series 4. 

    Still, buying an older refurbished Apple Watch could be more of a hassle than it's worth. Older models have shorter support windows than newer and current models, which means you'd have to buy another Apple Watch sooner than you might want to —  if you want to keep up with security and watchOS updates, that is.


    What to look for in an Apple Watch

    A side by side shot of the Apple Watch Series 9 and Ultra 2
    The latest Apple Watch models offer a slate of worthwhile features.

    There are many reasons to buy one of the best Apple Watches, and understanding them can help you know what to look for. Each Apple Watch is also one of the best fitness trackers you can buy and offers unique health monitoring tools that can positively impact your wellness.

    For health and fitness tracking, you'll want to review which model offers what sensors. The latest Apple Watch models include a heart rate monitor, the newest gyroscope, and a high-g accelerometer that powers Apple's Crash Detection feature.

    For day-to-day tasks, you'll more or less get the same experience thanks to each watch supporting the latest WatchOS software. But if you want an always-on display, which we think could make or break a decision, you should consider the Series 9 as your best Apple Watch. Likewise, if you want the biggest screen and the best battery life, there's the Ultra 2.

    After that, it's deciding whether you want the smaller or larger models of a specific Apple Watch series. It's mostly down to personal preference and your comfort levels, and it makes no difference to battery life. Larger screens make it easier to read and control with on-screen items, but smaller models are still large enough to offer a good experience.


    How we test Apple Watches

    Someone using the Double Tap Gesture on an Apple Watch Ultra 2.
    We put each Apple Watch model through standard usage and testing.

    We can assess the best Apple Watch in a relatively short amount of time thanks to our extensive personal experience with the wearables, as well as reviewing them professionally through the generations.

    The best way to test these wearables is to wear and use them daily with an iPhone as if they were our own for at least a week, often longer. We focus on ease of use, performance, usefulness, features and sensors, battery life, and how their price relates to the overall experience.

    During testing, we assess all these aspects during various activities, like a workout, running errands, lounging, sleeping, and traveling (when possible). We actively test notifications, calls, messages, settings and options, and customization, and we note where an Apple Watch excels or lacks.

    We don't perform tests that could damage our review unit or ourselves (Crash Detection). At the same time, we don't take special care of our Apple Watch review units and subject them to typical wear and tear from normal usage.

    We also look at how the new models compare to older models and lay out the benefits of upgrading from various older models. Looking at the specific model changes and upgrades year-over-year helps us choose the overall best models.


    The best Apple Watch bands to buy

    A gallery of different Apple Watch bands on a purple background.
    Pick the right Apple Watch band for your needs.

    One of the Apple Watch's best features is its ability to use different watch straps and band types. This allows you to swap on the best Apple Watch bands suited to a specific activity or event, such as a sports band for working out or a metal band for wearing to work.

    For more style inspiration, check out our other band guides:

    Be sure to pick up one of the best Apple Watch screen protectors, too.


    FAQs

    What is the difference between GPS and GPS + Cellular models?

    A GPS-only model lets you carry out tasks like receiving text messages, answering phone calls, and receiving notifications when it's connected and close to your iPhone via Bluetooth or WiFi. GPS-only models are cheaper than cellular models.

    A GPS + Cellular model offers increased connectivity with the addition of built-in cellular. That means you can receive text messages, answer calls, and stream music — even if you don't have your iPhone with you. You just need to add the watch to your current carrier plan. Most carriers charge $10 a month for a watch-compatible cellular plan.

    Does the Apple Watch use data?

    Only the GPS + Cellular models with a separate data plan use data from your carrier if you don't have your iPhone nearby. Otherwise, Apple Watches are simply extensions of your iPhone and don't use more data than you would on your iPhone if it's nearby.

    Do Apple Watches work with Android?

    The short answer is no. An Apple Watch will not pair seamlessly with an Android phone. Even if you get a GPS + Cellular model that doesn't rely on an iPhone connection, an iPhone is required for setup. You also need an iPhone to download apps onto it.

    While the Apple Watch is one of the best smartwatches, Android users should instead consider purchasing one of the best Android smartwatches to use something that's 100% compatible with their phone.

    Is the Apple Watch waterproof?

    No Apple Watch is "waterproof," but they are water resistant, which means they can sustain splashes and submersion down to a certain depth. The SE and Series 9 can go down as far as 50 meters, or around 164 feet. The Ultra 2 supports depths of 100 meters, or 328 feet, and 40 meters (131 feet) for recreational dives.

    What is the best Apple Watch for kids?

    If you want a way for your kid to stay connected without giving them a smartphone, an Apple Watch could be your answer. For kids, we recommend the second-generation Apple Watch SE in the 40mm, GPS + Cellular model. You can use Family Setup, which allows you to choose what apps and services your kids can access and who they can call or send messages to.

    Is the Series 8 outdated with the release of the Series 9? 

    No, not at all. Although Apple doesn't sell the Series 8 anymore, that doesn't mean it's no longer supported. The Series 8 is compatible with the new operating system, WatchOS 10, which debuted alongside the Series 9 and Ultra 2, which means that many of the software features that debuted on the new models will also be available on the Series 8 once it upgrades to WatchOS 10. 

    How often should I upgrade my Apple Watch? 

    This depends on a few different factors. First, is there a new feature native to one of the newer models you'd like to use? For instance, the new Double Tap Gesture released on the Series 9 and Ultra 2 can only be used on those models. 

    You may also consider upgrading if your watch isn't compatible with the latest operating system. Regarding the new WatchOS 10, any Series 4 or newer model is compatible. 

    Another reason you may want to upgrade is if you'd like to move from the Series line to the Ultra line. In this scenario, even Series 9 users may consider upgrading to the Ultra 2 to take advantage of its unique features, like its longer battery life, the useful Action Button, and the bigger design.

    Best overall: Apple Watch Series 9
    The fitness app on an Apple Watch Series 9.
    The Apple Watch Series 9 boasts a fast, powerful processor, intuitive smartwatch functionality, and the useful new Double Tap Gesture.

    The Apple Watch Series 9 is our pick as the best wearable in Apple's lineup not because it's a huge upgrade over its predecessor, the Series 8, but because it delivers one of the finest smartwatch experiences. No other wearable offers the same premium combination of smartwatch functionality, fitness and health tracking capability, and overall value as the Series 9.

    Although the watch carries over much of what was already native to the Series 8, it did introduce a few new features. These include a fast new processor chip, on-device Siri access, SmartStack functionality, and a brighter display. Other additions include updated hiking and cycling feedback, more mental health tools, and a new ultra-wideband chip that greatly improves location accuracy.

    While those upgrades are useful, my favorite new feature is the Double Tap Gesture which allows you to interact with the watch by double-tapping your thumb and index finger. Doing this controls an app's primary button, so you can answer or hang up a phone call, start or stop a timer, or snap a photo while in the camera.

    The brighter screen is also a nice new touch, as this allows for better visibility in high-lighting conditions. The screen can also dim to one nit, which is especially useful in a movie theater.

    Another feature I found highly useful was the new Smart Stack display, which is essentially a customizable group of widgets accessible on the watch's home screen. These can include a glance at the weather, whatever calendar events you might have for the day, or even a snippet of the news.

    The Series 9 is available in the same sizing options as the Series 8, which means it's still compatible with all the best Apple Watch Series 9 bands, including the best designer Apple Watch bands and the best Apple Watch bands for working out.

    The sum of these parts makes the Series 9 a powerful smartwatch. The new Double Tap Gesture, brighter screen, Smart Stack display, and improved health and fitness tracking tools make it noticeably more capable than the Series 8 — and give it the title of the best Apple Watch you can buy.

    Read our full review of the Apple Watch Series 9.

    Best overall for less: Apple Watch Series 8
    A person wearing the Apple Watch Series 8.
    The Apple Watch Series 8 is nearly identical to the Series 9, and you may be able to find it for a lower price, whether new or refurbished.

    Although Apple discontinued the Series 8 in favor of the Series 9, it's still the same do-it-all wearable that nearly stands toe-to-toe with the new flagship. Slim bezels, check. Smooth performance, check. Always on display, check. All of Apple's latest health sensors, impressive battery life, and safety features like Crash Detection? Check, check, and check.

    Better yet, the Series 8 is now the best discounted Apple Watch, costing roughly $319 for the 41mm model and $379 for the 45mm model, which puts it between the SE and Ultra models in terms of price and capabilities.

    A display with an always-on option may sound minor but it's a quality-of-life feature that makes a big difference. It means you can glance at your watch to tell the time or check a notification without making a wrist gesture to wake the screen. It's handy whether you don't want to appear rude by checking your watch, or don't want to deal with inconsistent gesture recognition, which sometimes happens with the Apple Watch SE.

    It also features Crash Detection, designed to automatically contact emergency services in the event of a car crash. The Series 8 is also compatible with a variety of the best Apple Watch bands, like sports bands, metal bands, and designer options (and make sure you clean your bands often, too).

    Generally, there's a lot to love about the Apple Watch's latest operating system, watchOS 10, which is also compatible with the Series 8. The watch supports fast charging, which makes a meaningful difference if you need a quick top-off before you set off. All told, there's not a ton of difference between the Apple Watch Series 9 vs. the Series 8, so if you can find the Series 8 at a solid discount, it's worth every penny.

    Read our full review of the Apple Watch Series 8.

    Best for athletes and adventurers: Apple Watch Ultra 2
    The home screen of an Apple Watch Ultra 2
    The Apple Watch Ultra 2 is the best option for outdoor enthusiasts and those who want longer battery life.

    The second-generation Apple Watch Ultra 2 doesn't represent a drastic improvement over its predecessor but it did usher in a few new features designed specifically for the outdoor user. These include the brightest screen of any Apple Watch which allows for improved visibility in bright light conditions, an upgraded altitude range, and new water sports features for scuba diving and freediving.

    The Ultra 2 also shares some of the new features debuting on the Series 9 such as the new Double Tap Gesture, the new S9 processor chip, and on-device Siri access. The Double Tap Gesture, specifically, is a great new feature that improves the wearable's accessibility. With this feature active, users can simply double-tap their thumb and index finger to interact with the watch, be it to start or stop an alarm or pick up or end a phone call, among others.

    Much of the rest of the Ultra 2 is rolled over from the original model, including its overall design which again features a corrosion-resistant titanium casing and a 49mm screen. Though it features a raised lip around the display to reduce the risk of cracks and scratches, we do recommend picking up one of the best Apple Watch screen protectors to further protect the watch.

    Battery life is a major highlight of the Ultra 2 as it's capable of lasting upwards of three days on a single charge, which is roughly double what we've gotten out of the Series 9. The exact amount of battery life depends on how often the GPS is used, and whether the Always-On display is on, but the difference in the frequency of charging the Ultra 2 compared to the Series 9 is apparent (be sure to calibrate your Apple Watch, as well).

    Arguably the Ultra line's best feature, the unique Action Button, returns and functions the same on the Ultra 2 as it did on the previous model. It still is capable of starting and stopping workouts or being programmed to sync with a variety of shortcuts.

    The sum of these parts may not be enough to sway the casual user into spending $800 on the watch, but it remains a highly valuable investment for avid outdoor enthusiasts and serious athletes.

    And if you already own an Ultra, or picked up the new Ultra 2, do take a look at our guide on the best Apple Watch Ultra 2 bands.

    Read our full review of the Apple Watch Ultra 2.

    Best budget: Apple Watch SE
    A person wearing the Apple Watch SE 2nd-gen 2022.
    The Apple Watch SE is the best option for first-timers trying out the Apple Watch or casual users who won't be bothered by the lacking always-on display.

    The Apple Watch SE is surprisingly affordable for such a feature-packed smartwatch and is, by far, the best Apple Watch for folks on a budget. It's just as capable as the Series 8 and Ultra for tracking fitness, sleep, checking notifications, taking calls, and making sure you're OK with health and safety features like Crash Detection, Fall Detection, heart rate monitoring, sleep tracking, and more.

    It compromises slightly on design with thicker borders around the display but we never found that it looked dated during testing. It's available in both 40mm and 44mm options.

    If you're considering the Apple Watch SE, you're most likely looking at the Series 8, too. The most significant difference between the Apple Watch SE vs. the Apple Watch Series 8 is whether you're willing to pay more for a bigger display with an always-on option, plus electrocardiogram and skin-temperature sensors. Those looking for Apple's latest and greatest in health sensors should upgrade to the Series 8.

    If those tools don't interest you, the SE is the best budget Apple Watch that's an ideal and affordable option.

    For first-time buyers, the Apple Watch SE will make you wonder how you ever lived without one. It's incredibly convenient to get notifications, send texts, make calls, and customize the Apple Watch face with all the widgets and information you find useful — and it does all this without you needing to pull out your phone.

    If anything, opting for the SE lets you get a better idea of the Apple Watch's baseline features starting at $249. From there, you can consider if features like always-on display and the latest health sensors are worth the upgrade. If not, then the SE is the best Apple Watch to buy.

    Read our full review of the Apple Watch SE 2022.

    Avoid these Apple Watch models
    An Apple Watch on a person's wrist.
    Don't buy the Apple Watch Series 3 or older, even if you can get them for a very low price.

    Even though it's possible to find refurbished versions of the Apple Watch Series 3 for around $100, we wouldn't recommend it, namely because the Series 3 is discontinued and no longer supports the latest versions of WatchOS. It should go without saying that we don't recommend the Series 1 or 2 either.

    The Series 4 still has some life in terms of support and performance, but it'll likely lose support soon — perhaps as early as September 2023 when Apple announces new Apple Watch models.

    If you can find Series 5 or 6 for between $150 and $200 refurbished, they both include an always-on display, which is a major advantage over the Series 4, and even the current SE. Plus, they'll have more life in terms of support and performance than the Series 4.

    You can even find the first generation Apple Watch SE for $200 new from Walmart. Even if you're spending $100 more than you would on a refurbished Series 3, it poses significantly better value with its newer processor and sleeker display.

    What to look for in an Apple Watch
    A hand displaying the back of the Apple Watch Series 8.
    Certain Apple Watch models have health sensors that could make the decision for you, and the always-on display is a pretty big factor to consider.

    There are many reasons to buy one of the best Apple Watches, and understanding them can help you hone in on what to look for. Apple Watches are excellent for fitness and health tracking, as well as streamlining routine tasks and giving you access to your phone while it's in your pocket.

    For health and fitness tracking, you'll want to review which model offers what sensors. All the best Apple Watch models include a heart rate monitor, as well as the latest gyroscope and high-g accelerometer that power Apple's Crash Detection feature.

    The Series 8 and Ultra have expanded capabilities, including temperature sensors for ovulation tracking. Ultimately, you may decide that features like these are the deciding factor, and want to look into the best fitness trackers instead.

    For day-to-day tasks, you'll more or less get the same experience thanks to each watch supporting the latest WatchOS software. But if you want an always-on display, which we think could make or break a decision, you should consider the Series 8 as the best Apple Watch for you. Likewise, if you want the biggest screen and the best battery life, there's the Ultra.

    After that, it's deciding whether you want the smaller or larger models of a specific Apple Watch series. It's mostly down to personal preference and your comfort levels, and it makes no difference to battery life. Larger screens do make it easier to read and control with on-screen items, but smaller models are still large enough to offer a good experience.

    How we test Apple Watches
    An Apple Watch taking an ECG reading.
    The Insider Reviews team tests all Apple Watches.

    We can assess the best Apple Watch in a relatively short amount of time thanks to our extensive personal experience with the wearable, as well as reviewing them professionally through the generations.

    The best way to test Apple Watches is to wear and use them daily with an iPhone as if they were our own for at least a week, often longer. We focus on ease of use, performance, usefulness, features and sensors, battery life, and how their price relates to the overall experience.

    During testing, we assess all these aspects during various activities, like a workout, running errands, lounging, sleeping, and traveling (when possible). We actively test notifications, calls, messages, settings and options, and customization, and we note where an Apple Watch excels or lacks.

    We don't perform tests that could damage our review unit, or ourselves (Crash Detection). At the same time, we don't take special care of our Apple Watch review units, and we subject them to typical wear and tear from normal usage.

    We also look at how the new models compare to older models and lay out the benefits of upgrading from various older models. Looking at the specific model changes and upgrades year-over-year helps us choose the best Apple Watch.

    The best Apple Watch bands to buy
    A gallery of different Apple Watch bands on a purple background.

    One of the Apple Watch's best features is its ability to use different watch straps and band types. This allows you to swap the band to something best suited to a specific activity or event, such as a sports band for working out or a metal band for wearing to work.

    The bands are easy to swap out, too. With a simple press of two buttons on the underside of the Apple Watch, the current strap slides out, allowing a different band to slot in.

    For style inspiration, check out our guides to the best Apple Watch bands:

    Be sure to pick up one of the best Apple Watch screen protectors, too.

    FAQs
    The battery life screen on an Apple Watch Series 9.

    What is the difference between GPS and GPS + Cellular models?

    An Apple Watch GPS-only model lets you carry out tasks like receiving text messages, answering phone calls, and receiving notifications when it's connected and close to your iPhone via Bluetooth or WiFi. GPS-only models are cheaper than cellular models.

    A GPS + Cellular Apple Watch offers increased connectivity with the addition of built-in cellular. That means you can receive text messages, answer calls, and stream music — even if you don't have your iPhone with you. You just need to add the Apple Watch to your current carrier plan. Most carriers charge $10 a month for an Apple Watch cellular plan.

    Does the Apple Watch use data?

    Only the GPS + Cellular Apple Watch models with a separate data plan use data from your carrier if you don't have your iPhone nearby. Otherwise, Apple Watches are simply extensions of your iPhone and don't use more data than you would on your iPhone if it's nearby.

    Do Apple Watches work with Android?

    The short answer is no. An Apple Watch will not pair seamlessly with an Android phone. Even if you get a GPS + Cellular model that doesn't rely on an iPhone connection, an iPhone is required for setup. You also need an iPhone to download apps onto it.

    While the Apple Watch is one of the best smartwatches, Android users should instead consider purchasing one of the best Android smartwatches to use something that's 100% compatible with their phone.

    Is the Apple Watch waterproof?

    No Apple Watch is "waterproof" but they are water resistant, which means they can sustain splashes and submersion down to a certain depth. The SE and Series 9 can go down as far as 50 meters, or around 164 feet. The Ultra 2 supports depths of 100 meters, or 328 feet, as well as 40 meters (131 feet) for recreational dives.

    What is the best Apple Watch for kids?

    If you want a way for your kid to stay connected without giving them a smartphone, an Apple Watch could be your answer. For kids, the best Apple Watch we recommend is the 40mm SE GPS + Cellular model. You can use Family Setup, which allows you to choose what apps and services your kids can access, and who they can call or send messages to.

    Is the Series 8 outdated with the release of the Series 9? 

    No, not at all. Although Apple doesn't sell the Series 8 anymore, that doesn't mean it's no longer supported. This is especially true considering the fact the Series 8 is compatible with the new operating system, WatchOS 10, which debuted alongside the Series 9 and Ultra 2. This means that many of the new software features that debuted on the new models will also be available on the Series 8 once it upgrades to WatchOS 10. 

    How often should I upgrade my Apple Watch? 

    This depends on a few different factors. First, is there a new feature native to one of the later Apple Watch models that you'd like to use? For instance, the new Double Tap Gesture that was released on the Series 9 and Ultra 2 is only able to be used on those models. 

    You may also consider upgrading if your watch isn't compatible with the latest operating system. Regarding the new WatchOS 10, any Apple Watch that is a Series 4 or newer is compatible. 

    Another reason you may want to get a new Apple Watch is if you'd like to upgrade from the Series line to the Ultra line. In this scenario, even users of the Series 7 may consider upgrading to the Ultra to take advantage of its unique features like its longer battery life, the useful Action Button, and the bigger design.

    Read the original article on Business Insider

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  • Etihad’s mammoth Airbus A380 has returned to the US after nearly retiring. Take a look at its exclusive $24,000 ‘The Residence’ first-class suite.

    Etihad Airbus A380
    Etihad's A380 and its luxurious "The Residence" first class suite are returning to New York.

    • Etihad Airways has returned its beloved Airbus A380 to New York amid booming demand.
    • The decision comes after the airline nearly retired the quad-engine superjumbo during the pandemic.
    • Etihad's A380 boasts the world's only three-room suite, complete with a bedroom and shower.

    Eithad Airways' popular Airbus A380 has returned to the US after the pandemic nearly forced it into retirement.

    On Monday, the mammoth plane took off from Abu Dhabi's Zayed International Airport at about 3:20 a.m. local time and landed at New York's John F. Kennedy International Airport more than 14 hours later, just after 10 a.m. ET.

    This is the first time Etihad's quad jet fleet has flown the route since 2020 and represents its official re-entry into the US market after four years. The superjumbo also flies between Abu Dhabi and London.

    According to Etihad, the A380 will boost capacity between the two metropolitan cities as it takes over one of the two flights presently serving New York-JFK — the second operated by a Boeing 787-9 Dreamliner.

    "Our North American portfolio has continued to exceed expectations with the second daily JFK flight introduced last year performing well," Etihad CRO Arik De told Business Insider in December when the route was first announced.

    With its return, deep-pocket US travelers once again have access to the A380's crown jewel: The Residence.

    Take a look at what up to $50,000 gets you on a roundtrip flight between New York and Abu Dhabi in Etihad's one-of-a-kind first-class suite.

    Exclusively installed on its mammoth A380, The Residence is the world's only three-room suite on a passenger plane.
    An Etihad Airways A380 flying over New York.
    An Etihad Airways A380 over New York.

    The entire suite can accommodate up to two passengers and is located on the second level of the superjumbo.

    Other carriers like Singapore Airlines offer first-class cabins with a separate bed, but Etihad takes luxury to a new level.

    According to De, the Residence is only available by upgrading a first class ticket. Fares were priced at over $20,000 one-way pre-pandemic.
    A screenshot showing the $24,000 price tag for The Residence in May 2024.
    A screenshot showing the $24,000 price tag for The Residence in May 2024. Fares vary greatly depending on season and route.

    When booking on Etihad's website in December for a flight between New York and Abu Dhabi in mid-May, its first-class apartments were priced between roughly $9,000 and $10,000 each way, with another $3,000 per leg on top for the Residence, totaling about $24,000.

    Looking again on Monday, it appears the Residence is already booked up on most days for May, as it cannot be added to first-class bookings.

    Demand for The Residence is booming — helping make Etihad's A380 an 'overall commercially profitable venture in New York.'
    Etihad Airways' the residence robe and bedroom.
    The Residence' lavatory sits between the living room and the bedroom.

    "We had our first bookings within minutes of the announcement that the A380 was coming to New York," De told BI. "It's a famous experience, and there are plenty of people out there who want to sample it, either as a dream one-off or as part of their overall travel mix."

    The first space in The Residence is the livingroom with a giant flatscreen television and a multi-person couch.
    The living room with brown couch and gold pillow.
    The living room onboard one of Etihad's A380.

    The living room has a sliding door to ensure full privacy from the rest of the aircraft.

    The space is designed to accommodate up to two people.

    Here, travelers can eat, work, or watch movies.
    Etihad Airbus A380 40
    The living room on an Etihad A380 "The Residence" cabin.

    A dedicated cabin crew team serves The Residence passengers. They will set up the dining table and serve meals, as well as prep the space for sleeping.

    Passengers will be served luxury meals, including things like caviar, steak, champagne, and wine.
    Etihad Airways
    A butler used to serve The Residence passengers, though an interview with Etihad's CEO revealed they would not return.

    However, the butler service formerly offered in The Residence will not return, aviation journalist Andreas Spaeth said on X in mid-November after an interview with Etihad CEO Antonoaldo Neves.

    Etihad confirmed to BI that a butler would not be onboard.

    Down the hall from the living room is The Residence's private bathroom, complete with a shower.
    The Residence shower.
    The Residence bathroom with a shower.

    "[The Residence] is a great experience for everyone, whether they are flying for business or pleasure or both," De told BI. "Flights between Abu Dhabi and New York are over 13 hours long, and people flying for business want to arrive refreshed and relaxed."

    Monday's flight took a northern route across Russia, putting the trek at more than 14 hours, according to FlightAware.

    Showers are rare onboard airliners because the water adds extra weight, with Emirates as the only other carrier offering one.
    Emirates First Class Shower Spa
    Emirates' first class shower spa.

    Like Etihad, Emirates has a first class suite complete with a shower spa. The rival UAE carrier is so loyal to its A380 that it recently announced a $1.5 billion investment to keep them flying.

    The last room of The Residence is the bedroom.
    Etihad Airways The Residence bedroom.
    The Residence's bedroom.

    The double bed is another rarity onboard commercial jetliners.

    Qatar Airways famously flies a double bed in its QSuite business class, voted the best in the world by Skytrax last year.

    Considered one of the most luxurious airline offerings in the sky, travelers were worried when Etihad's A380 nearly retired.
    Etihad Airways
    The lounge and bar space on the A380's upper deck can be accessed by first and business class passengers.

    The A380's poor economics and fuel-hungry quad-engines make it an expensive jet to fly, and many carriers have ditched it for more efficient twinjets like the Boeing 787 and the Airbus A350.

    Fortunately, the surge in demand for air travel in 2022 prompted Etihad to add it back to the fleet.
    Etihad Airbus A380 1
    An Etihad Airbus A380.

    "We are entering a new phase of sustainable growth to meet the demands of our customers, and the A380 is the right aircraft to meet capacity demands on very select routes," De told BI. "We brought it back on our London services earlier this year, and saw tremendous commercial success, with guests loving the experience."

    Etihad's new A380 route will be the second in its network following the return to London in July 2023.
    Etihad Airbus A380 4

    According to Cirium data, Etihad has been flying three of its A380s between Abu Dhabi and London as of October, but one was plucked to serve the New York-JFK route.

    De told BI that Etihad has a total of four planes in service and, in the short term, "will deploy them where it makes the most sense."

    De told BI that the decision to add the A380 to NYC came after the second frequency proved commercially successful.
    Etihad Airbus A380 26
    Etihad's Airbus A380 business class.

    "Given the commercial performance, and the popularity of the aircraft with our guests, we feel now is the right time to bring the A380 on to our service to New York," he said.

    Although some of its A380s are flying again, six of Etihad's 10 superjumbos are still parked but remain 'in reserve.'
    Etihad Airways A380 JFK Flags
    An Etihad A380 flies to the US.

    The six jets are sitting in airports across France and Spain, according to Planespotters.

    "We are focused on sustainable expansion going forward, and having the option of drawing on our A380 fleet is an element of that," De told BI, noting Etihad plans to double its fleet size to 150 planes and carry 33 million passengers by 2030. "We will make sure we choose the right aircraft to achieve that, and the A380s will be part of that mix for a while."

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  • Trump trial: In fiery opening statement, prosecutor says the ‘case is about a criminal conspiracy and a coverup’

    Former President Donald Trump appears in court for opening statements in his Manhattan hush-money trial on April 22, 2024.
    Former President Donald Trump appears in court for opening statements in his Manhattan hush-money trial.

    • Opening statements began in Donald Trump's hush-money trial on Monday. 
    • Trump faces 34 felony counts for falsifying business records in the historic case.
    • "This case is about a criminal conspiracy and a coverup," ADA Matthew Colangelo said.

    Opening arguments in former President Donald Trump's historic hush-money criminal trial got underway on Monday with a prosecutor describing the case as being about a "criminal conspiracy."

    "This case is about a criminal conspiracy and a coverup," Assistant District Attorney Matthew Colangelo told the 12-person jury.

    Prosecutors in the Manhattan District Attorney's Office allege Trump illegally falsified business records by covering up a $130,000 hush-money payment to porn star Stormy Daniels.

    The payment was made to Daniels just days before the 2016 presidential election to buy her silence over a 2006 sexual encounter with Trump, prosecutors allege.

    "He falsified those business records because he wanted to conceal his and others' criminal conduct," Colangelo said of Trump.

    Trump was not watching Colangelo at the start of his opening statement. Rather, he was looking straight ahead from his seat at the defense table.

    Interestingly, in describing the reason for the coverup of $130,000 payment to Stormy Daniels, the prosecutor did not refer to an "alleged" sexual encounter with the adult film star.

    Instead, Colangelo said the hush money was paid to make sure voters "did not learn about a sexual encounter with the candidate."

    Before Trump headed into the 15th-floor courtroom Monday morning to hear opening statements in the case, he ignored a shouted question from a reporter asking him where his wife Melania Trump was. Instead, Trump took the opportunity to bash the case against him as a political "witch hunt."

    "I'm here instead of being able to be in Pennsylvania and Georgia, and lots of other places campaigning, and it's very unfair," Trump told reporters in the courtroom hallway.

    Prior to openings, Trump lost his bid to keep jurors from seeing the infamous Access Hollywood "grab 'em" transcript.

    And much of Trump's prior court losses will be fair game for prosecutors with the Manhattan district attorney's office on cross should Trump take the stand.

    Prosecutors can cross-examine Trump about his civil New York fraud trial and his E. Jean Carroll losses, but they can't ask Trump about the total monetary value of the judgments from these trials, which surpasses $500 million combined.

    Additionally, prosecutors can also bring up that Trump twice violated his fraud-trial gag order and was fined $15,000 for doing so.

    Finally, prosecutors can touch on a stipulation with the New York Attorney General's Office, in which the Trump Foundation was dissolved due to what the presiding judge, New York Supreme Justice Juan Merchan, on Monday called Trump's "self-dealing."

    Before openings, there were a few juror wobbles. The day was shortened by half — until 12:30 p.m. — so that juror number 6, a software engineer, could make her 1 p.m. emergency dental appointment for a toothache.

    And the day began with juror number 9, a speech therapist, being briefly questioned in private after she expressed concern about media attention.

    "Juror number 9 is going to remain with us, so again that is not going to be an issue," the judge said after they conferred with her for a few minutes in the judge's robing room.

    This is a developing news story and will be updated.

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  • Melania’s a no-show Monday, but her presence at Trump’s hush money trial could be ‘powerful,’ legal experts say

    Donald Trump sits left in a suit next to his attorney.
    Former President Donald Trump appears at Manhattan criminal court in New York, Friday, April 19, 2024.

    • Opening statements in Donald Trump's first criminal trial began on Monday. 
    • The former president's family has not attended jury selection.
    • But their presence, especially Melania's, could have a powerful impact, legal experts say. 

    Donald Trump enters his first criminal trial every day flanked by lawyers, court officers, Secret Service members, and political advisors.

    But not his wife and children.

    Melania Trump and the former president's children have not attended this past week as seven men and five women were chosen as jurors for his historic Manhattan hush-money trial.

    And while it's not uncommon for family members of defendants to sit out the slogging jury-selection process, legal experts say their presence — especially that of Melania Trump — could have a strong positive impact on jurors.

    Opening statements in the trial got underway on Monday and Melania Trump, nor any of Trump's other family members for that matter, did not show up in court.

    Trump ignored a shouted question from a reporter on Monday morning asking him where Melania Trump was before he headed into the 15th-floor courtroom. Instead, Trump took the opportunity to bash the case against him as a political "witch hunt."

    "I'm here instead of being able to be in Pennsylvania and Georgia, and lots of other places campaigning, and it's very unfair," Trump told reporters in the courtroom hallway.

    Donald Trump and Melania Trump
    Former President Donald Trump speaks alongside his wife, former first lady Melania Trump, during a rare joint appearance as they arrived to vote in Florida's primary election.

    'No question that Melania is the most important'

    Mark Bederow, a criminal defense attorney and former prosecutor for the Manhattan district attorney's office, told Business Insider, "There's no question that Melania is the most important family member to be there."

    Bederow explained that Melania Trump's courtroom support could be "potentially very powerful" given the salacious nature of the hush-money case against Trump.

    Making Trump at least look like a wholesome, beloved husband and father might help him.

    "Certainly, if Melania were there supporting him, that potentially sends a message that 'I support him, I'm OK, I believe, perhaps, this didn't happen,'" Bederow said. "I think that can only have a positive impact on the jury."

    This is especially important in a trial where the words "porn actress" and "extra-marital affair" will be lobbed at Trump by prosecutors.

    Prosecutors from the Manhattan district attorney's office say Trump falsified 34 business records to disguise a $130,000 hush-money payment to adult film star Stormy Daniels.

    The payment to buy Daniels' silence over an alleged 2006 sexual encounter with a married Trump was part of an illegal scheme to influence the 2016 election, according to prosecutors.

    Jill Huntley Taylor, a jury consultant, told BI that the presence of Trump's family will likely magnify the jurors' other impressions of the case.

    If the jurors are inclined to side with Trump, thinking the case is lousy, then they'd understand why his family didn't show up, she said. If they side against Trump, they might wonder why none of his family members are supporting him.

    "Trump doesn't want to be there," Huntley Taylor said. "I could see jurors, if they're favoring him thinking, 'Well, he's not going to make his family be there.' And I can see jurors who are not favoring him thinking, 'Well, wouldn't your family want to support you in this while you're on trial?'"

    donald trump court manhattan
    Former US president and Republican presidential candidate Donald Trump holds news clippings as he speaks to the press in the court hallway.

    His family — or lack thereof

    Courtrooms are, by design, "sensory deprivation tanks," joked Julia Vitullo-Martin, a criminal justice consultant and former director for the Citizens Jury Project, an initiative of the Vera Institute of Justice.

    So when there's downtime in the courtroom, jurors, who don't have their electronics, have little else to do but study the defendant and whoever is with them.

    "So you look around, and you assess the defendant's demeanor, his clothes, his family — or his lack thereof," Vitullo-Martin said.

    Jurors have sworn they will judge Trump's case solely on the evidence. But their observations of the defendant — and any family present — will influence their eventual verdict, she said.

    "They're human beings," she said of jurors.

    "And defense attorneys have always known this, which is why they are so conscious of how their client is coming across to the jury."

    'Kind of the elephant in the room'

    Whether family shows up for Trump should not matter to the jury, but Bederow said it's only natural for jurors to wonder why Melania Trump or any other family member might not show their solidarity in the courtroom for the presumptive Republican presidential nominee.

    "It's not evidence of anything, and it's not the kind of thing they're supposed to consider, but I think it's kind of the elephant in the room," Bederow said.

    Even in criminal trials with more dire stakes — and where defendants have been accused of far worse — it's common for family members to attend and show support.

    Fallen cryptocurrency mogul Sam Bankman-Fried had watched his parents in the front row of the gallery for every day of his monthlong trial. Even Ghislaine Maxwell, who trafficked girls to disgraced financier Jeffrey Epstein for sex and sexually abused them herself, had two sisters and a brother attending her trial nearly every day.

    In this courtroom sketch, former President Donald Trump is surrounded by his attorneys, court security and Secret Service seated behind him, during jury selection in his New York criminal trial on April 16, 2024.
    In this courtroom sketch, former President Donald Trump is surrounded by his attorneys, court security and Secret Service seated behind him, during jury selection in his New York criminal trial on April 16, 2024.

    Melania Trump did not show up for her husband's past Manhattan trials

    But Melania Trump has been a no-show in Trump's other three Manhattan trials, all of which he lost, and at a cost of more than $600 million in judgments against him.

    The former First Lady also did not attend either Trump's first or his second E. Jean Carroll federal defamation trials, in April, 2023 and in January of this year.

    She was also a no-show at last year's civil fraud trial.

     Trump himself stayed away entirely from the first Carroll trial, at which a jury found him liable for sexual assault.

    These absences likely do not make jurors' hearts grow fonder, according to legal experts.

    "A defendant's demeanor and appearance in front of a jury is critically important, from the very start of jury selection through the return of a verdict," defense attorney and former federal prosecutor Justin Danilewitz told BI.

    Former President Donald Trump appears alongside his attorneys at Manhattan criminal court during jury selection in his hush-money trial on April 18, 2024.
    Former President Donald Trump appears alongside his attorneys at Manhattan criminal court during jury selection in his hush-money trial on April 18, 2024.

    Danilewitz added, "And although a defendant cannot, of course, communicate directly with a jury, perceptive jurors will note the courtroom surroundings and the support of family a defendant may have."

    Former Brooklyn prosecutor Arthur Aidala echoed those remarks.

    "Typically, you want family members there to show the jury that the defendant has a lot of support," he said.

    Aidala, a criminal defense attorney who has represented Rudy Giuliani and Harvey Weinstein, agreed Melania Trump's presence at the trial would be "key" but noted that he did not believe the attendance of family would have much of an impact in this case.

    "It's not the kind of case where sympathy matters. Usually family matters when you want the sympathy of the jury for the defendant. That's not the case here," Aidala said. "People know Trump. Family will not change their opinion."

    Danilewitz said Trump's defense team may have a different strategy in mind when it comes to Melania Trump.

    "Ordinarily, in a case like this, the appearance of a spouse may well send an important signal of support," said Danielwitz. "But the defense strategy here is likely to signal that this trial is not worth the time of the defendant, and even less the time of his close family."

    "Attending could suggest a level of importance the defense does not want to give the case," he said.

    Instead of family, Trump has been surrounded in court by lawyers and support staff.

    They include his four main criminal defense lawyers in the case — Todd Blanche, Susan Necheles, Emil Bove, and Gedalia Stern — and a rotating cast of political aides working for his 2024 presidential campaign, including Steven Cheung, Jason Miller, Margo Martin, and Natalie Harp.

    On Friday, they were joined by Clifford Robert, one of Trump's family's lawyers in the New York attorney general's civil fraud trial against the Trump Organization last year.

    Donald Trump
    Former President Donald Trump.

    Melania Trump is portrayed as the 'mistreated wife' in the hush-money case

    They spend a lot of time together, but they're not the wife and kids.

    Melania Trump "is the mistreated wife in this narrative that the DA is saying," Bederow said, explaining, "If she's not there, jurors may take note of that. Certainly the media will."

    Given that the prosecution's narrative includes Trump having an affair, Trump's lawyers may have deemed it wiser to keep Melania Trump away, according to Huntley Taylor, the jury consultant.

    "It seems like you would have to really think twice about whether you want to put her through that," she said.

    The presence of Trump's daughter, Ivanka Trump, at her father's criminal trial could also be impactful, but the appearance of his sons, Eric Trump and Donald Trump Jr. likely wouldn't matter, according to Bederow.

    "Let's be honest, if Donald Jr. and Eric Trump showed up, is that going to make it any better? No. Probably, if anything, it potentially makes it worse," said Bederow. "But it's a different story with Melania and Ivanka."

    "People who are inclined not to like Donald Trump probably view the sons in the same way just because they're very vocal defenders of their father, which is natural and expected," Bederow continued. "But they're also very involved in the political game and the media game that surrounds everything involving Trump."

    Melania Trump has privately called the charges against her husband "a disgrace," even though she was initially furious at him when news of the alleged affair broke in 2018, according to the New York Times.

    If Trump's family does decide to show up to support Trump in court during the trial, they might want to wear sweaters. The temperature in the courtroom is very cold.

    This story was originally published on April 21 and has been updated.

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  • While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

    Side-by-side headshots of Piper Phillips and Lindsey Hyams
    Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.

    • The marketing field is changing as some companies have eliminated CMO roles.
    • Gen Z marketers early in their careers told BI about their outlook on the profession.
    • Despite the grim news, young marketers are optimistic about their future, in part due to role models like Rare Beauty's Katie Welch.

    Marketing is going through a very visible transition. The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee.

    This shrinking presence is also seen in recent trends that show companies increasingly shrinking their B2B marketing presence or decentralizing these teams. Businesses are quickly adopting artificial intelligence to support their marketing initiatives, adding to the complexity of the role today.

    With marketing undergoing the tumultuous period of CMO departures and the constant changes brought by new technology and shifting corporate priorities, it can be hard for people just entering the profession to feel secure about the future. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future.

    Business Insider spoke to three early-career marketing professionals to get their take on the state of the marketing profession.

    CMO is a central role that needs to innovate

    Piper Philips standing with arms crossed in black blazer
    Piper Phillips, the former director of marketing at Tru.

    Piper Phillips graduated from college in 2022 and started working as the director of marketing at the beverage company Tru until late 2023. Over the past few years, she has been documenting her career journey on TikTok.

    In 2022, Phillips made a series of videos on TikTok saying she thought the CMO was the second most important position in a company. "If you don't understand who you're selling to, if you don't understand your audience, if you don't understand what they need, then you don't have a business," Phillips told BI.

    Phillips has seen the impact of marketing shake-ups on the younger generation: "For many people in Gen Z, they're early in their careers, and they're getting laid off, or they're having trouble looking for a job. It can be so disheartening."

    On the trend of eliminating CMO roles, Phillips spoke to the importance of the position. "There needs to be a chief brand officer or someone representing the brand of the company because for many companies, their brand identity is their competitive advantage and their differentiating factor," she said.

    Facing a changing marketing profession and her experience with social media, Phillips' own career goals have shifted.

    "I always envisioned myself as a CMO over a huge corporation," Phillips said. "After seeing all the opportunities at startups or building one's own personal brand, I've realized there are many ways to make an impact and reach consumers in the marketing world outside of just traditional marketing roles."

    But even amid these issues, Phillips is still optimistic about the future of CMO roles. "Gen Z is poised to become incredible marketers, incredible CMOs, because the way that we think about things and interact online is so natural to us, and that translates very well into marketing as a whole," she said.

    Eliminating marketing is not the way forward

    Natasha Badger, a marketing associate at the AI startup Akkio, has watched the marketing field closely since high school. She interned at LinkedIn in 2020 and makes videos giving marketing career advice on TikTok.

    Badger observed that marketing teams are often some of the smallest departments, especially at the tech companies she has worked at — and also the first departments to have layoffs when budget cuts are made. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said.

    Despite these obstacles, Badger said that being a CMO "has been my end goal" and is hopeful about the role's importance. She said that the companies that "are still investing in their marketing efforts" and keep CMO roles "are the ones who are gonna succeed in terms of seeing their brand last throughout the market and throughout how the industry changes."

    Gen Z is looking to new kinds of CMOs like Rare Beauty CMO Katie Welch

    Lindsey Hyams standing in front of a wall smiling
    Lindsey Hyams, an Assistant Account Executive at Push The Envelope PR

    Industry changes are being seen as promising opportunities for young marketers who have more social media savvy and online experience. That's the point of view shared by Lindsey Hyams, a 2023 graduate who worked as a community associate at Bubble Skincare before recently starting as an Assistant Account Executive at Push The Envelope PR.

    "Gen Z has a really great comprehensive understanding of trends on the platforms," Hyams said.

    Hyams points to Katie Welch, the CMO of Rare Beauty, as an example of how C-suite marketers can adapt to a changing landscape. "She knows how to market to Gen Z," Hyams said. "She's someone that I see growing into this field."

    Marketing to Gen Z led Welch to build a growing audience on TikTok where she gives career advice and marketing insights.

    Rare beauty CMo Katie Welch headshot
    Hyams sees Rare Beauty CMO Katie Welch as a role model as the marketing field changes.

    Welch is also excited about how seasoned marketers can learn from the insights of the younger generation "Their social media-informed POV combined with brand marketing tenants makes for a powerful marketing approach," Welch told BI. "They have honed a new ability."

    Her visibility on social media has allowed Welch to show more young marketers what a CMO can look like. Her advice to those early in their career who want to be CMOs is to develop critical thinking. "Understand what makes a good idea. Stay curious," she explained. "For example, pay attention to attention — how and why is it captured and by whom? Have a point of view and speak up. Be patient."

    While some traditional CMO roles are being eliminated, Hyams is optimistic about how the younger generation can breathe new life into these positions. "Gen Z is definitely taking the field in that C-suite level. There's a lot of people that are building their own connections. They're building their own networks." Hyams continued, "I think that's what's next for the industry."

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  • Ready or not, the youngest boomers are retiring

    Back of older couple

    Happy Earth Day! The holiday is a perfect time to visit One Planet, Business Insider's hub for climate news, analysis, and action.

    In today's big story, we're looking at a new group of Americans preparing for retirement despite not really having the assets to comfortably do it.

    What's on deck:

    But first, a new silver tsunami.


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    The big story

    Boomer blowup

    An older couple giving each other a side-hug.

    Ready or not, the youngest boomers are retiring.

    The elder generation's final segment — more than 30 million Americans — is quitting work for good. But unlike their older peers, this group isn't as prepared for retirement.

    The majority of so-called "peak boomers" have $250,000 or less in assets, according to a recent report, write Juliana Kaplan and Ayelet Sheffey. Still, that's not stopping many of them from retiring, meaning they'll eventually rely on Social Security as their primary source of income.

    If you're a bit surprised by the dire economic situation of peak boomers, I wouldn't blame you.

    For a while, we've heard about how good things are for boomers. They own homes either outright or with rock-bottom mortgage rates. Sky-high interest rates mean they can get decent returns on low-risk investments. And they're sitting on mountains of cash.

    That might be true for elder boomers, but not everyone is as fortunate. In fact, some boomers envision themselves having to work until the day they die.

    One reason for the intra-generational disconnect: pensions. Older boomers had the benefit of employer-subsidized retirement plans before a shift in the workforce left younger boomers to fend for themselves.

    An older couple walking along the beach.

    Peak boomers' retirement struggles might end up being a wake-up call for younger generations.

    Most Gen Xers, millennials, and Gen Zers are in the same boat as peak boomers when it comes to taking a DIY approach to retirement savings thanks to the decline of pensions being offered.

    There will be plenty of lessons learned from peak boomers entering retirement without the safety net of a pension. And things could be even worse for younger generations as Social Security could be in trouble in less than a decade.

    Large economic events have already had lasting impacts on these generations, from the financial crisis (millennials) to Covid (Gen Zers). Perhaps watching a retirement crisis unfold will kickstart younger cohorts' savings plans.

    But finding the money to save won't be easy. A growing number of Americans are struggling to just get by.

    ALICEs — asset-limited, income-constrained, and employed — don't qualify for government help but can't afford rent and healthcare. For them, thinking about tomorrow is hard enough, let alone retirement.


    News brief

    Your Monday headline catchup

    A quick recap of the top news from over the weekend:


    3 things in markets

    Mark Zuckerberg, Elon Musk, and Tim Cook against a yellow background.
    1. A mega preview for mega-cap tech earnings. Magnificent Seven stocks like Tesla, Google, and Meta are set to report earnings next week. These are the biggest things investors are on the lookout for once the numbers drop.

    2. Secrets emerge about an elite Wall Street firm that prides itself on privacy. Jane Street is suing two former traders and rival Millennium over a lucrative trading strategy. On Friday, details about the trade, including the country it involves, were revealed in court.

    3. Bitcoin halved. The cryptocurrency underwent its long-awaited halving event on Friday evening, cutting the rewards earned by miners by 50%. JPMorgan is warning that the token is now in overbought territory, meaning its price could be set to fall.


    3 things in tech

    An illustration of three silhouettes. The middle one is glitching, then disappears.
    1. AI has a racism problem. Last summer, a Black woman was wrongfully arrested due to the faulty facial-recognition AI used by the Detroit Police Department. Despite its major flaws, the AI is being used around the world — and some scientists and founders are scrambling to fix it.

    2. More layoffs at Tesla. After Elon Musk announced a 10% reduction of staff early last week, the EV maker informed some of its recruiters they'd been laid off. Tesla closed out one of its toughest weeks ever by slashing its car and software prices in China, the US, and Europe.

    3. Medium is cutting its cloud spend. CEO Tony Stubblebine expects the online publishing company to turn a profit for the first time ever sometime this year, thanks in part to a somewhat unexpected strategy. He told BI that employers found a lot of unused space with cloud storage providers like AWS and Snowflake, enabling Medium to cut its monthly costs by over $500,000.


    3 things in business

    A person's face in the lineup of survey smiley faces.
    1. On a scale of 1 to 5, how likely are you to recommend this newsletter? Customer feedback surveys have become the modern-day robocalls — they're abundant, annoying, and often ignored. Companies are using them as a cheaper way to try to retain customers, but nobody seems to know what to do with the survey results.

    2. The cautionary tale of Tulsa's Queen of Airbnb. Post pandemic, property manager Dani Widell promised investors an easy windfall from what was supposed to be Tulsa's Airbnb gold rush. Instead, her Airbnb empire came crashing down — and her subjects were left to pick up the pieces.

    3. America has become a nation of hate spenders. Inflation has steadily crept up again in recent months, but consumers appear to be spending their way through it. Experts told BI's Emily Stewart that shoppers probably know prices aren't going back to 2019 levels and have decided they may as well just live it up.


    In other news


    What's happening today

    • Today's earnings: Verizon and other companies are reporting.

    • It's Earth Day.

    • Keep an eye out: The Lyrid meteor shower, one of the oldest known showers, will peak tonight.


    The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. George Glover, reporter, in London. Grace Lett, associate editor, in Chicago.

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  • Grindr shared the HIV status of users with ad firms, lawyers say

    grindr logo
    In this photo illustration, the app of Grindr is displayed on a smartphone on February 26, 2018, in Berlin.

    • A class action claim against Grindr accuses the app of sharing users' HIV status with third parties.
    • Austen Hays, a law firm in the UK, alleges these breaches took place over at least two years.
    • The firm says that "thousands" of UK users had their private information shared with third parties.

    A class action claim filed against LGBTQ+ dating and hookup app Grindr alleges that "potentially thousands" of UK app users had their private information, including HIV statuses, shared with third parties.

    The claim, lodged on Monday by UK-based law firm Austen Hays, accuses Grindr of breaching UK data-protection laws by sharing sensitive information with third parties without users' consent.

    The information disclosed included users' HIV statuses, as well as data on their ethnicities, sex lives, and sexual orientations, according to a press statement provided to Business Insider.

    Austen Hays alleges that the data breaches occurred before April 2018 and between May 2018 and April 2020, "although they may extend to further periods," it said.

    It added that the data was shared with advertising companies Localytics and Apptimize, which the law firm said "would allow a potentially unlimited number of third parties to target and/or customize advertisements to its users."

    According to Austen Hayes, Grindr received payment from the third and fourth parties it shared personal data with, and it alleges that companies retained some of this data after the advertisements had been served.

    With more of us finding love and connections online, the risk of extremely personal data being shared and potentially monetized is growing.

    Over 670 claimants have already signed up to the class action, according to Austen Hays, which claims it is in discussions with "thousands" of others who are interested in joining.

    Austen Hays said that those affected could receive thousands of pounds in damages if the case succeeds, "given the severity of the breach."

    Breaches of data privacy regulations can lead to costly fines for companies that are found to violate them, and can also cause embarrassment for users.

    With an app like Grindr, known for facilitating LGBTQ+ hookups for its millions of users worldwide, a breach could involve the sharing of highly sensitive information.

    "Our clients have experienced significant distress over their highly sensitive and private information being shared without their consent, and many have suffered feelings of fear, embarrassment and anxiety as a result," said Chaya Hanoomanjee, Austen Hays' managing director.

    Grindr has been punished for data breaches in the past.

    In December 2021, it was fined 65 million Norwegian kroner, roughly $6 million, after the Norwegian Data Protection Authority found that it had disclosed personal data to third parties for advertising without a legal basis.

    In 2022, the UK's Information Commissioner's Office also reprimanded the company after finding that it had violated the UK's General Data Protection Regulation.

    Grindr did not immediately respond to Business Insider's request for comment.

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  • I’m a tax lawyer who helps wealthy people move to lower their taxes — and prepare for residency audits

    A headshot of a man on the left, and an aerial shot of New York City on the right
    • As a tax lawyer, Mark Klein, has seen wealthy individuals continue to relocate to tax-free states.
    • While savings are the main reason, cultural fit also plays a role in relocation.
    • For movers, it isn't as simple as picking up a driver license — you must prove that you live there.

    This as-told-to essay is based on a conversation with partner and chairman emeritus at Hodgson Russ LLP, Mark Klein, who specializes in tax law. The conversation was edited for length and clarity.

    I'm a tax lawyer who specializes in residency issues, and half of my job is helping people move to other states without triggering all sorts of nasty taxes — and, in other cases, avoiding high taxes and going to low-tax states.

    When people realize they have this greater flexibility, and if all other things are equal, why not save a bunch of money?

    Many of my clients don't just put the money in their pocket. They use it for good things, they use it for charitable means that are important to them, and they just don't like what the government seems to be doing with the money, so it makes sense for them.

    One of the reasons that the Florida real estate market was booming after Covid is because people realized that they could work just as effectively from anywhere. You didn't need to go to the office when you could do just as well with a computer and a telephone. And so a lot of people moved to Florida.

    Finance is big, but consulting services are as well. If you're a consultant, you just need to be where a telephone is.

    I thought we'd seen the bulk of the moving as a result right after Covid, but no: it seems to have continued unabated.

    And we're seeing a lot of people who are enjoying liquidity events. They're about to sell their business that they've been working at forever. New York City, depending on your income, you could pay 15% tax on whatever it is you make, so you sell your business for $100 million, which is a lot of money, but still $15 million goes just from taxes.

    People feel that they could do a lot better with $15 million than the government. I think that's one of the reasons that we're seeing a continued push for people moving to places like Florida or Nevada or Texas or wherever.

    The more income you have, the more flexibility you have.

    Saving money is a large factor, but not the only one

    Some of my clients are billionaires with a capital B, and they have tremendous sources of income that would not be taxed by a state like New York if they were simply a Floridian.

    They can continue to come back to New York now and then and they can keep a place in New York. Some of them even have their own planes, so they don't worry too much about getting in line at TSA. They can go where they want to go when they want to go, and it does save them a lot of money.

    My clients are all over the country. I think Nevada has become very popular, especially the Lake Tahoe area for people who were in Los Angeles or the Silicon Valley area. You can live on one side of Lake Tahoe and pay no taxes versus the other side of Lake Tahoe and pay California taxes, which is around 12%.

    We're seeing people move to Wyoming, of all places because there are no taxes. And people absolutely love nature and their ability to commune with wild animals. That seems to be popular.

    Some people are even moving up to Washington state, which really doesn't tax you unless you are a gazillionaire. It depends on where your interests lie. Some people are into nature, and so Wyoming would be perfect. Some people are into the Miami scene.

    New York to Florida is still the most popular — especially to the east coast of Florida. We find a lot of people from New York City and Long Island find that the culture is kind of the same on the East Coast, whether it's Palm Beach or Boca or Delray or Miami.

    Clearly, Florida has a tremendous attraction in the winter, given that you can leave Florida in the middle of summer and hurricane season.

    People with means absolutely find themselves going to Florida, but I don't think it's just for the money. I think also it's a better way of life. They can drive to the grocery store in the middle of winter and not worry about icy roads. But certainly saving 15% is kind of gravy.

    In order to avoid an audit, you need more than just paperwork

    A lot of people don't understand the rules. The very common misconception is that if I go to Florida and I spend 183 plus one days, I'm a Floridian. And nothing could be further from the truth.

    The law says you have to move to a place like Florida, and you have to prove that you did it by clear and convincing evidence. Now, I don't know what that means, but I know what it doesn't mean.

    If you're in New York for six months and in Florida for six months, that's not clear and convincing. That's anything but. The other misconception is that people think that if they go to a place like Florida, they fill out an affidavit of domicile, they register to vote, they get the homestead exemption and a driver's license, somehow the residency fairy will tap them on the shoulder and make them a Floridian.

    Should you do those things? Sure. But states don't have a lot of respect for paperwork. If I went to Florida right now and filled out a bunch of paperwork, does that make me a Floridian? No. It just means I'm really good at papers. It's the way you live your life. People who want this to work have to be willing to change the way they live their lives.

    God forbid you're ill and you come back to the Tri-state area for medical care, that's okay. We expect people are going to look for the best medical care they can. But if you need to go to the dentist to get your teeth cleaned, shouldn't you go to a dentist near your home? It's very unusual for people to travel 1,500 miles north just to get their teeth cleaned. It's the kind of thing you do at home.

    An even better indicator is, tell me where your spouse is. Most spouses wait at home when the other spouse needs to travel for business. Tell me where your dog is located. Who keeps their dog with them when they commute to work or when they're on vacation?

    Where do you sleep at night? There are a lot of people here in Manhattan who don't pay a penny of New York City income tax, even though they're here every day and their job is here.

    We look at what they call the "near and dear test," where are things that are important to you located?

    The assumption is that most people have their good stuff — their nicest stuff — in their homes. It's going to really look weird if you don't claim to be a New Yorker, but you've got a $5 million piece of artwork on the wall, and your Peloton is here, and your best golf clubs and your Steinway piano, or whatever the heck you're into, are in New York.

    Auditors look at that, too. We always tell people that being audited for residency is kind of like the tax version of a colonoscopy. It's very intrusive.

    The political climate is not really favorable for the super-wealthy, and they feel kind of put upon. Here in New York City, the top 1% of the taxpayers pay almost 50% of the New York City income tax. One percent pays 50%. The idea that my clients are told in the press that they're not paying their fair share and that we should increase taxes on them doesn't sit well with them.

    They feel that they're doing their fair share, they're paying more than their fair share, and to make them pay more because they can, that drives people away. And people are a lot more mobile than they used to be as a result of the pandemic.

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  • Ukraine says it hit one of Russia’s oldest and proudest ships, continuing its rampage against the Black Sea Fleet

    An image of the Russian salvage ship the Kommuna, shared by the Defense of Ukraine X account on April 21, 2024. A military-style rectangular targeting graphic is superimposed over the image along with the words "Salvage ship," "Kommuna" and "Damaged."
    An image of the Russian salvage ship the Kommuna in crosshairs, as shared by the Defense of Ukraine X account on April 21, 2024.

    • Ukraine says it hit another of Russia's Black Sea Fleet ships, setting it ablaze.
    • The Kommuna, Russia's oldest serving ship, was struck in Crimea, a Ukrainian spokesperson said.
    • The 111-year-old Kommuna has historical value — but is also of practical use, one expert said.

    Ukraine says it has struck another of Russia's Black Sea Fleet ships — this time, its oldest active-duty naval vessel.

    Ukrainian navy spokesperson Dmytro Pletenchuk told Ukrainska Pravda that the ship was set ablaze at the port city of Sevastopol, in Russia-occupied Crimea, in an attack on Sunday.

    "The type of damage caused to the ship is being established, but early reports indicate that the ship is not fit to perform missions," Pletenchuk told the paper. Business Insider has not independently verified the claim.

    He didn't clarify the nature of the claimed attack, but prominent Crimea-based Telegram accounts reported an explosion and the deployment of firefighters toward the port early Sunday local time.

    Mikhail Razvozhaev, the Russian-appointed governor of Crimea, wrote on Telegram that Russia's military had repelled an anti-ship missile, whose falling fragments had caused a small fire that was quickly put out.

    (It is not unusual for Ukrainian officials to say an attack succeeded and for Russian ones to say that it failed.)

    Unverified video circulating on social media showed smoke rising from a port.

    "Another bad day for the Russian Black Sea Fleet," wrote the Defense of Ukraine X account after the attack, posting a 2008 stock image of the Kommuna with crosshairs superimposed.

    If confirmed, the claimed strike on the storied ship continues a pattern of Ukrainian success in the Black Sea.

    Losing a beloved ship would be a blow to morale in Russia soon after the US finally approved $61 billion in military aid — which President Volodymyr Zelenskyy has said gives the country a chance at breaking the land war's deadlock.

    First launched in 1913, the Kommuna is woven into Russia's naval history, having served in multiple 20th-century conflicts, according to KHCF, a Russian site devoted to following the Black Sea Fleet.

    Open-source naval expert HI Sutton, remarking on its antique status, said the Kommuna "gets a degree of sympathy because she is an ancient and beautiful ship." But, he said, "objectively she is a legitimate target and provides Russian navy with valuable capabilities.

    "She often participates in submarine trials and can conduct seabed warfare," he added.

    According to Sutton, the Kommuna was in 2022 deployed to the sinking of the Moskva flagship — Ukraine's most striking victory against the Black Sea Fleet.

    Much of the fleet relocated to the port of Novorossiysk last fall after Ukraine pounded the port of Sevastopol. At the end of March — after Ukraine claimed attacks on two large landing ships — the UK's Minister of Defence Grant Shapps said the fleet had been rendered "functionally inactive."

    The Russian Ministry of Defense did not immediately respond to a request for comment from Business Insider.

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