This week I became even more confident about Washington H. Soul Pattinson and Co. Ltd (ASX: SOL). I think the Soul Patts share price looks even better because it’s expanding into a new industry.

According to reporting by the Australian Financial Review, Soul Patts is going to expand into data centres. It could be a very good move considering the current coronavirus conditions may make more people work from home permanently.

Soul Patts is not doing it alone, it’s taking a “significant” stake and help Leading Edge Data Centres grow.

The idea is to build smaller data centres in regional locations like Newcastle, Albury and Coffs Harbour. There’s a lot of data centre competition in the capital cities, but the regional areas also need the services and advantages provided by data centres.

It could even turn into a positive self-fulfilling loop. If the regional areas have the technology to support high-tech work then more people could move there and away from the congestion and high cost of living in those capital cities.

According to the AFR, Soul Patts believes that Leading Edge has the right relationships, sites and configuration to make a profitable go at the venture.

Why does this make me more confident about the Soul Patts share price?

The Soul Patts share price has been a good performer over the decades. The investment house’s current largest holdings are businesses like TPG Telecom Ltd (ASX: TPM), New Hope Corporation Limited (ASX: NHC) and Australian Pharmaceutical Industries Ltd (ASX: API). These businesses may generate good dividends for Soul Patts but there’s not going to be a lot of growth.

Those investments started off as small holdings and grew. Brickworks Limited (ASX: BKW) has a bit more growth potential but it’s going to be these new, smaller investments that drive future growth for Soul Patts.

I’m not just investing at today’s Soul Patts share price with only today’s investments in mind, but I’m thinking about the way the company will pivot towards growth and new industries in the coming years. That ability to regenerate the portfolio means Soul Patts can keep making good returns over the very long-term.

Foolish takeaway

At this share price Soul Patts offers a grossed-up dividend yield of 4.8%. I think we can be well rewarded for holding the company for the long-term with a very reliable growing dividend. I’d be very happy to buy some shares at this price.

More reading

• How to make a $1 million share portfolio by investing $1,000 a month
• 2 ASX shares I’ll hold until I’m 100
• 3 ASX dividend shares I would buy instead of the ASX banks today
• Why high dividend paying ASX shares are still the best way to secure a regular investment income
• 2 ASX shares to hold forever

Motley Fool contributor Tristan Harrison owns shares of Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia owns shares of and has recommended Brickworks and Washington H. Soul Pattinson and Company Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

The post Why I’m even more confident about the Soul Patts share price appeared first on Motley Fool Australia.

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If you’re wanting to add some blue chip ASX shares to your portfolio, then now could be a good time to do it.

This is because the market crash this year has dragged many blue chips down to levels which look extremely attractive to me.

Three blue chip ASX shares that I would buy with $5,000 are listed below. Here’s why I like them:

REA Group Limited (ASX: REA)

The first blue chip to consider is REA Group. I’m a big fan of the realestate.com.au operator due to its high quality business model that continues to demonstrate its resilience. Last week the property listings company released its third quarter update and revealed a 1% increase in revenue to $199.8 million and an 8% lift in EBITDA to $119.6 million. This was despite a 7% decline in listings during the quarter. And while listings in the fourth quarter are likely to be markedly lower, its cost cutting plan looks set to offset much of this. Looking further ahead, when conditions improve I expect REA Group’s earnings growth to accelerate once again.

SEEK Limited (ASX: SEK)

Another blue chip to consider buying is SEEK. I think this job listings company would be a great long-term option due to its very positive long term growth outlook. In FY 2019 SEEK delivered revenue of $1,537.3 million, which was up 18% on the prior corresponding period. Whereas now, management has set itself an aspirational revenue target of $5 billion by FY 2025. While this may be pushed back because of the coronavirus pandemic, I still expect the company to get there this decade. This could make it worth buying its shares and holding them for the long term.

Telstra Corporation Ltd (ASX: TLS)

A final blue chip share I would consider buying is Telstra. Although times have been hard for Telstra, I believe a return to growth isn’t too far away. This is because the headwind from the NBN rollout is close to peaking and rational competition has returned in the industry. Combined with its massive cost cutting plans and the arrival of 5G internet, I think the future is looking a lot brighter for this telco giant.

More reading

• Top broker urging you to buy this ASX 200 retail stock next week
• Why I’d buy and hold CSL shares forever
• These were the best performing ASX 200 shares last week
• Highlights from the week: ASX 200 rises 2.75%
• These were the worst performing ASX 200 shares last week

Motley Fool contributor James Mickleboro owns shares of SEEK Limited. The Motley Fool Australia owns shares of and has recommended Telstra Limited. The Motley Fool Australia has recommended REA Group Limited and SEEK Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

The post The ASX 200 blue chip shares I would buy with $5,000 after the market crash appeared first on Motley Fool Australia.

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