Tag: All Content from Business Insider

  • Oh look at that! Now Google is using AI to answer search queries.

    Sundar Pichai speaking at Stanford event
    Google CEO Sundar Pichai, whose company is racing to figure out AI.

    • Google is testing AI-generated answers in regular search results.
    • The experiments are labeled as "AI overviews" and began about a month ago in the US and the UK.
    • Remember when Google's purpose was to compile lists of sites that had the information you want? That was a long time ago.

    Sure, you've heard about AI and tech like ChatGPT. An increasing number of you are even trying to use that tech in your everyday life — for fun or school or maybe even work.

    For the most part, though, you have to go looking for AI if you want to use it in your daily life. If you want AI-generated results, you need to use the ChatGPT website or app, or click on a specific tab on something like Microsoft's Bing.

    Now that's changing, at least for some Google searchers, like me: On Monday morning, using regular old Google, I typed in "truman doctrine vietnam war" and got back an "AI overview" — not something Google found on another site, but something it wrote itself.

    Screenshot of Google "AI overview" AI-generated response to a search query

    I haven't spent a lot of time reading up on US foreign policy post-WWII recently — that's why I asked Google — but I think it was a pretty good answer, actually?

    Much more interesting than the answer, though, was how Google came up with it.

    I knew that Google was scrambling to catch up in the AI product wars, and was worried about the fate of its core search product in a world where there would be no need to generate links to websites with information — that an AI engine would simply generate the answers you need. And I knew that Google was working on an AI-powered version of search, which you could experiment with yourself.

    But I didn't know that Google had started putting this stuff out there for normals, mixed in there with every other search result.

    Turns out they have, for about a month. And it may or may not be telling that Google didn't make a big announcement about this — so far, the only place I can find on the web that knows about it is this update from trade journal Search Engine Land.

    The upshot: For now, Google is testing out self-generated "AI overviews" for some regular search queries where it thinks the answer might be complex (but answerable). A Google rep told me the AI answers have been deployed in a "very limited percentage of search traffic" in the US and the UK.

    And I shouldn't be that surprised, really: Ever since OpenAI started blowing people's minds with ChatGPT in the fall of late 2022, it was clear this tech was coming to search — that was the whole point of Microsoft's big partnership with OpenAI that brought the tech to Bing.

    But it's one thing to know that and another to start seeing it in the wild. And to start seeing it as a normal result as opposed to something special.

    Google does seem to be handling this well, and addressing lots of the obvious issues that Google-written answers will raise in search.

    For instance, it clearly labels the results as AI-generated, and experimental. And a "learn more" link brings you to this well-written explainer that says things like "Generative AI is not a human being. It can't think for itself or feel emotions. It's just great at finding patterns." (And, lower down, "Because generative AI is experimental and a work in progress, it can and will make mistakes.")

    And Google also shows its work: If you click on a button in the result, it will surface links to helpful, relevant sites like the National Archives.

    expanded view of AI-generated Google search result

    Because I am A Responsible Journalist, I also asked Google how Google Magi, which powers these results, does or doesn't interact with the tech powering Google Gemini, its much-maligned "woke AI" chatbot. I didn't get much of a satisfying answer, other than that Google would like you to think of them as separate products.

    I'm happy to let other people worry about Google's wokeness (You do hear a lot less hollering about this now, don't you?), though. I am more interested in how these kinds of answers will accelerate the way we already use Google — as a one-stop answers shop, instead of a place that helps you find another place that has your answers.

    That trend has been well-documented for years and revolves around Google deciding it would rather have you hang out on Google — through one of its "knowledge panels" or something similar — than go somewhere else to get an answer. Even though Google's business model revolves around selling links to somewhere else.

    Right now, Google tries to keep you on Google by surfacing text from a site that purports to answer your query. In theory, if you want to learn more, you can click through. But often, Google's excerpt gives you no incentive to click through. You've got what you need. You're done.

    (Meanwhile, I can think of many cases where the information Google cites in the text snippets is wrong — at least in part because Google is relying on highly-ranked web pages whose main purpose isn't to be accurate but to be highly-ranked by Google. Ask Google "What is Jason Kelce's net worth," for instance, and it will highlight a (not remotely helpful) answer from a debit card site that also offers search-bait about Taylor Swift's cat.)

    And once you start imagining Google providing fully AI-generated answers like this all the time, with all kinds of queries, things get really interesting.

    On the one hand, maybe Google becomes even more valuable because you're no longer even pretending it's a "search engine" — it's just an answer machine. And you go there because you're used to going there.

    On the other hand: In that scenario, Google certainly won't be the only answer machine. Which means the whole empire, and the many businesses that depend on the empire (like, um, digital publishers?) goes up for grabs.

    You can see why Google is testing this stuff carefully and quietly — and also why it needs to figure out the answer, fast.

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  • Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say

    Tesla CEO Elon Musk and the Tesla factory in Fremont, California
    Tesla CEO Elon Musk sent employees a memo about the layoffs late Sunday evening.

    • Tesla laid off over 10% of its workforce on Sunday night.
    • Some factory employees only realized they were laid off when their badges didn't work, sources told BI.
    • At the Nevada factory, the process of weeding out laid-off staff in line to enter caused around a 2-hour backup, one source said.

    Tesla told staff it was laying off more than 10% of its workforce on Sunday night, but some workers didn't realize they were laid off until they showed up at the company's facilities, five current or former workers told Business Insider.

    The cuts impacted engineers and production associates alike. At Tesla's factory in Sparks, Nevada, workers faced about a two-hour line Monday morning in order to get into the facility as a result of badge checks, one worker said.

    At the factory, the security team was scanning the badges of workers coming out of the shuttles that ferry people between the factory and nearby parking lots, said two current Tesla workers who requested anonymity since they weren't authorized to speak about the matter. Typically, security guards inspect workers' badges at the site, but don't usually scan them directly, the two workers said. On Monday morning, the officials picked out the workers who had been laid off and sent them back on separate vans, the two workers said.

    Three other former Tesla employees said workers at the Fremont factory were told by security that if their badges didn't work they were no longer employed.

    Tesla employees who were terminated received notice via their personal emails on Sunday night and their access to Tesla systems was revoked, four workers said. The company-wide email that Elon Musk sent announcing the cuts was delivered shortly before midnight on Sunday, according to a timestamp on the memo viewed by BI.

    "We have done a thorough review of the organization and made the difficult decision to reduce our headcount globally. Unfortunately as a result, your position has been eliminated by this restructuring," a separate email notifying impacted employees they'd been laid off reads, according to a copy viewed by Business Insider.

    The email sent directly to laid-off staff said the cuts would be effective immediately and workers would receive information regarding their severance within 48 hours.

    The same day Tesla announced layoffs at least two executives resigned from the company. SVP of powertrain and electrical engineering Drew Baglino and VP of public policy and business development Rohan Patel said on X they had left Tesla as of Sunday.

    A spokesperson for Tesla did not respond to a request for comment. Ahead of the layoffs, Tesla employed over 140,000 workers globally, including over 3,000 at its factory in Nevada.

    Tesla workers aren't the first to unceremoniously discover they've been terminated while trying to access their former place of work. Last year, some former Google employees told BI they learned they'd been laid off when they couldn't badge into the office.

    Do you work for Tesla or have a tip? Reach out to the reporter via a non-work email at gkay@businessinsider.com

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  • Trump campaign texts supporters that he ‘could be locked up for life.’ He almost certainly won’t.

    Former President Donald Trump before the opening of his New York criminal trial on on April 15, 2024.
    Former President Donald Trump speaks before the opening of his New York criminal trial on on April 15, 2024.

    • Monday is the first day of Donald Trump's criminal hush-money trial. 
    • During pretrial arguments, his campaign texted supporters saying he "could be locked up for life."
    • Legal experts have said it's unlikely Trump will spend any time behind bars if convicted.

    As the first day of Donald Trump's criminal hush-money trial got underway in a Manhattan courtroom on Monday, the former president's reelection campaign blasted out a text message to supporters saying that he "could be locked up for life."

    However, legal experts have previously told Business Insider that the chances of Trump spending any time behind bars if he is convicted in the case are slim to none.

    During a court lunch break Monday, Trump's team sent out an "emergency memo" to supporters alerting them, "THIS IS NOT AMERICA! MY TRIAL JUST STARTED…"

    "I'm going to be honest with you," the message read, "I don't know what will happen. I could be locked up for life."

    The message continued, "THEY HAVE NO CASE, but they're still taking me to court. Right now, I need your support more than ever."

    Backers are asked in the memo to send a "message of support" to Trump.

    "I'm going to try to read all of your responses before I go to bed tonight," the text says. "This message doesn't have to be long, but it would be really nice to hear from you. PLEASE RESPOND."

    At the end of the message, supporters were encouraged to donate money to Trump's reelection campaign.

    Trump's first criminal trial was to kick off Monday with jury selection after a morning of final pretrial arguments.

    Trump is charged with 34 felony counts of falsifying business records. Prosecutors accuse him of lying on documents to disguise hush-money payments to Stormy Daniels, an adult film actress.

    Prosecutors say Trump's ex-personal attorney and former fixer, Michael Cohen, facilitated $130,000 in payments to Daniels just days before the 2016 presidential election to buy her silence over a 2006 sexual encounter with Trump. Trump has denied the charges.

    Legal experts have told BI that first-offenders virtually never go to jail for the kind of non-violent, low-level felonies that Trump faces.

    But Manhattan District Attorney Alvin Bragg can still seek to lock Trump up if he is convicted, the experts told BI, given that each count of felony falsifying of business records allows up to a maximum of four years in prison.

    Prosecutors can also ask for more likely penalties — including a hefty fine, community service, and probation — in the event that the 77-year-old former president is convicted.

    Before Trump headed into the courtroom on Monday morning, he called the case against him "political persecution."

    "This is an assault on America," he said. "Nothing like this has ever happened before, there's never been anything like it."

    The hush-money case is the first of Trump's four criminal cases to go to trial before the 2024 election, where Trump is the presumptive Republican nominee against President Joe Biden.

    The trial is expected to last six weeks.

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  • Clarence Thomas didn’t show up for work today

    Clarence Thomas
    Associate Supreme Court Justice Clarence Thomas.

    • Associate Justice Clarence Thomas on Monday was absent from oral arguments without explanation.
    • John Roberts said Thomas would take part in the day's cases via transcripts and briefs, per The AP.
    • Thomas, 75, is the eldest member of the court and a key member of its influential conservative bloc.

    Supreme Court Associate Justice Clarence Thomas on Monday was absent from oral arguments and the court didn't offer an explanation as to why he wouldn't be present.

    After the court sat for arguments in the morning, Chief Justice John Roberts said Thomas would be absent and would take part in cases through transcripts and briefs, according to The Associated Press.

    Thomas, 75, did not take part in arguments remotely, an option that justices sometimes use when they're sick or are unable to physically come to the Supreme Court building, per the report.

    Business Insider has reached out to the Supreme Court for comment.

    In 2022, Thomas was hospitalized with an infection after he experienced "flu-like symptoms."

    Thomas is the longest-tenured associate justice on the court, having been nominated in 1991 by then-President George H.W. Bush and confirmed by the Senate later that year.

    With the appointments of Neil Gorsuch, Brett Kavanaugh, and Amy Coney Barrett to the Supreme Court, Thomas has also seen his judicial influence catapult as the eldest member of the court's six-member conservative bloc.

    Last year, ProPublica first reported that Thomas had taken luxury vacations funded by the billionaire real estate developer Harlan Crow for more than 20 years without disclosing the trips.

    In response, Thomas said at the time that he was advised that it wasn't necessary to report "this sort of personal hospitality."

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  • McDonalds is bringing back bagels to boost California sales after state minimum wage hike

    McDonalds bacon egg cheese bagel
    McDonald's has done bagel breakfast sandwiches in the past, and they've been a hit.

    • McDonald's is bringing back bagel breakfast sandwiches to California restaurants.
    • The popular menu item, plus a $15 million ad buy, could boost sales by 10%, according to Bloomberg.
    • Franchisees have said price increases alone won't cover the cost of California's new fast food wage.

    California's newly enacted fast food wage hike is already having an effect, though not one lawmakers likely had in mind when writing the law: bagels are back at McDonald's in the state.

    The Golden Arches brought the popular menu item back to Golden State restaurants earlier this year as one of several levers the company is pulling to drive sales and offset the cost of the pay increase.

    A group of franchisees and corporate employees, known as the "Rise and Dominate" team, proposed the idea of reintroducing bagel sandwiches to the state along with a $15 million ad blitz to boost traffic and digital sales, Bloomberg reported.

    McDonald's told Business Insider that the team's recommendations were based on best practices from other locations where restaurant operators have had to navigate local wage hikes.

    The move could give a financial lift to franchise owners who have complained that the new $20 per hour wage is unfairly squeezing their profit margins.

    Scott Rodrick, who owns 18 McDonald's locations in the state, told Business Insider he's already raised menu prices between 5% and 7% since January, but there is a limit to the prices his customers will pay.

    Kerri Harper-Howie, who owns 21 McDonald's restaurants in California with her sister, told KTLA News that "the truth of the matter is you can't raise prices enough" to offset the wage increase.

    The return of bagels to the breakfast menu — along with a few other moves — could boost top-line sales by 10%, Bloomberg reported, while a higher proportion of digital sales would mean better profitability as well.

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  • A timeline of Biden’s presidential approval rating

    Joe biden points while he talks
    President Joe Biden joins family caregivers, care workers, early childhood educators, and advocates to celebrate progress made by care champions while calling for additional legislative action at a rally in Union Station on April 09, 2024, in Washington, DC.

    • President Joe Biden began his presidency with a 57% approval rating, according to Gallup.
    • It's been on a mostly downwards trajectory ever since.
    • Biden's not alone: Many presidents' approval ratings decrease over time.

    President Joe Biden entered the White House in January 2021 with a 57% approval rating. Unfortunately for him, his popularity has never passed that mark, and it's been mostly downhill for his approval rating in the years since.

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    Examining Biden's approval rating as he approaches the end of his four years as president, it's difficult to say with certainty which, if any, events directly correlated with his slide in popularity.

    Even when major events in his presidency have occurred under his leadership, there haven't been notable spikes or falls tied to them, with one possible exception: the withdrawal of US troops from Afghanistan.

    The president's approval rating began to drop steeply around June 2021, a few months into the US withdrawal of troops from Afghanistan.

    Biden was heavily criticized for the withdrawal, though it largely followed a deal President Donald Trump made with the Taliban in 2020.

    Biden's approval rating first dropped below 50% support in Gallup's August 2021 survey, the same month the withdrawal violently ended.

    The lowest Biden's approval rating fell to in the first half of his presidency was 38% in July 2022, around a month after gas prices spiked to over $5 a gallon.

    His approval rating didn't stay there for long. A month later, in August, it shot back up to 44% when he signed the Inflation Reduction Act into law.

    Compared to past presidents

    It's not uncommon for the approval rating of US presidents to drop throughout their time in office.

    Republican former President George W. Bush' approval ratings while in office
    Republican former President George W. Bush' approval ratings while in office.

    Former President George W. Bush experienced a tremendous spike in approval — jumping from around mid-50% approval to over 80% — after the September 11 terrorist attacks. But by the time he left office, his approval ratings were below 40%.

    Democratic former President Barack Obama's approval ratings while in office
    Democratic former President Barack Obama's approval ratings while in office.

    Former President Barack Obama ended his presidency with a slightly lower approval rating than he had when he took office.

    Republican former President Donald Trump's approval ratings while in office
    Republican former President Donald Trump's approval ratings while in office.

    Trump began his time in the White House with an approval rating of just over 40%. For the most part, his popularity actually slowly increased during his one term in office. His election denialism and the January 6 riots at the Capitol appear to have impacted polling respondents, and in his final month in office his approval rating dropped below 40%.

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  • Lauren Boebert’s fundraising took a huge plunge after she switched districts

    Rep. Lauren Boebert at the Capitol in February.
    Rep. Lauren Boebert at the Capitol in February.

    • Lauren Boebert just had her worst fundraising quarter in years.
    • She's facing a tough primary and accusations of carpetbagging after moving to a redder district.
    • But some of her House GOP colleagues are donating to her. George Santos even gave her $400.

    Rep. Lauren Boebert just had her worst fundraising quarter in years, bringing in roughly $462,000 in the first three months of 2024.

    It was the Colorado Republican's first full quarter since she announced in late December that she would be switching congressional districts. After winning by less than 600 votes in 2022, Boebert moved across the state to run in a more conservative district vacated by Rep. Ken Buck.

    To put Boebert's poor fundraising quarter into perspective: It was a significant drop from the roughly $540,000 that she raised in the last 3 months of 2023, and far below the nearly $764,000 haul that she brought in this time last year. In 2021 and 2022, she had several quarters where she raised between $800,000 and $1 million.

    Boebert's campaign filings show that she's continued to receive financial support from her Freedom Caucus colleagues since switching districts, including donations ranging between $1,000 and $3,300 from campaign accounts tied to Reps. Mary Miller of Illinois, Ronny Jackson of Texas, Anna Paulina Luna of Florida, Jim Jordan of Ohio, and Andy Biggs of Arizona.

    She also received a $400 personal donation from George Santos, the scandal-plagued ex-lawmaker who was expelled from the House in December and has since been making a living off of Cameo videos.

    Before he resigned his seat, Buck quipped that Boebert made Santos "look like a saint."

    Former Rep. George Santos and Rep. Lauren Boebert before the State of the Union earlier this month.
    Former Rep. George Santos and Rep. Lauren Boebert before the State of the Union last month.

    While former President Donald Trump and House GOP leadership have endorsed Boebert, she faces a tough race in her new district.

    She has been dogged during the campaign by accusations of "carpetbagging," referring to instances when politicians run for offices far from where they live for political advantage.

    Several GOP establishment figures have lined up behind Jerry Sonnenberg, a former state lawmaker who has emphasized his low-key style over Boebert's bombast.

    The congresswoman has also faced numerous personal scandals in the last year, the most prominent incident being her ejection from a musical production of "Beetlejuice" in a Denver theatre in September.

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  • Scientists solved the 70-year-old mystery of an insect’s invisibility coat that can manipulate light

    A side-by-side with a photo of a leafhopper on the left and black-and-white image of brochosomes on the right.
    Leafhoppers (left) are a common backyard insect that secrete amazingly complex nanoparticles called brochosomes (right).

    • Leafhoppers are the only species that secrete brochosomes: rare nanoparticles with invisibility properties.
    • But for the first time, a group of scientists has created their own synthetic brochosomes.
    • They hope their brochosomes will one day be used for invisible cloaking devices and other technologies.

    We tend to think of invisibility cloaks as science fiction. But one group of scientists has taken a big step toward making them a reality.

    For the first time, scientists at Pennsylvania State University have created synthetic replicas of brochosomes, naturally occurring nanoparticles that could one day be used to make invisibility cloaking devices.

    Invisibility cloaking isn't the only application for synthetic brochosomes. In the next few years, they could find their way into a range of commercial applications — from solar energy to pharmaceuticals, according to lead investigator Tak Sing Wong, professor of mechanical engineering and biomedical engineering at Penn State.

    Solving a 70-year-long geometric mystery

    A leafhopper sits on a leaf.
    Leafhoppers secrete and coat themselves in brochosomes, probably to help them blend in with their surroundings. But scientists aren't totally sure why they produce these nanoparticles.

    Brochosomes are bucky-ball-shaped, hollow nanoparticles covered in holes — known as through-holes — that go all the way through them. This complex structure allows them to absorb or scatter certain wavelengths of light, depending on the size of the brochosome and its holes.

    The only place in the world where you can find naturally occurring brochosomes is on the back of a leafhopper — a common backyard insect. Their brochosome coats were first discovered in the 1950s, and they probably help them blend into their surroundings.

    Scientists aren't sure why leafhoppers secrete and cover themselves in brochosomes. Until now, they didn't even understand the purpose of the nanoparticles' intricate geometry.

    "This is really the first study to understand how the brochosome's complex geometry interacts with light," Wong said.

    To reach that understanding, Wong and his colleagues had to figure out how to make a replica of a brochosome. After almost a decade of research, they managed to 3D print the world's first synthetic brochosomes.

    The invisibility properties of brochosomes

    A black and white image of brochosomes.
    Brochosomes are hollow, bucky-ball-shaped nanoparticles covered in through-holes. Their complex geometry allows them to interact with light in unique ways.

    There are two important elements of brochosome geometry: the diameter of the particle, and the diameter of its through-holes.

    If a wavelength of light is the same length as the diameter of the brochosomes, it will be scattered in all directions when it hits the particle. But if the wavelength of light is the same length as the diameter of the brochosomes' through-holes, it will pass through the particle and get absorbed by it.

    This absorption coupled with light-scattering means that brochosomes have very limited light reflection — and can be invisible over certain electromagnetic ranges. Covering an object in them could, in theory, work as an invisibility cloak.

    The beauty of synthetic brochosomes is that they could be made at different sizes, and thus tailored to absorb and scatter different wavelengths across the electromagnetic spectrum. That means that engineers can customize brochosomes for specific functions, such as invisibility to infrared radiation to help with military defense.

    In fact, Wong's brochosomes are the right size to do that. They're about 40 to 50 times larger than naturally occurring ones, and they only interact with infrared radiation. Wong's future research will partly focus on making smaller synthetic brochosomes to target the shorter end of the electromagnetic spectrum.

    The commercial potential of brochosomes

    Solar panels under a bright blue sky.
    In three to five years, brochosomes could find their way into a variety of markets, such as solar energy generation. A brochosome coating could help solar panels absorb more light.

    Although Wong's synthetic brochosomes mark a major step towards invisibility-cloaking technology, scientists are still decades away from bringing anything to market.

    "I think in my lifetime, it's possible," said Hao Xin, a professor of electrical and computer engineering and physics at the University of Arizona who was not involved in the study. It will take at least 50 years, he said.

    But in just three to five years, Wong hopes to produce brochosomes on a large enough scale to use them in pigments, pharmaceuticals, and solar panels.

    For example, titanium oxide, a white pigment that's used in everything from candy to sunscreen, was recently banned as a food additive by the European Union. Wong believes that brochosomes could eventually replace titanium oxide in foods like candy and coffee creamers.

    "Depending on our imagination, I think there are many cool applications that can come out of brochosomes," Wong said.

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  • How Chicago cleans 1.4 billion gallons of wastewater every day

    The Stickney Water Reclamation Plant in Illinois is one of the largest wastewater-treatment facilities in the world, serving about 2.3 million people and cleaning an average of 700 million gallons of wastewater a day. During rainfall, the facility can handle a whopping 1.44 billion gallons of wastewater in a single day — that's a million gallons every minute.

    The clean water is released into the Chicago Sanitary and Ship Canal, and the sludge that is removed from the water is converted to biosolids, which are a sustainable alternative to chemical fertilizers.

    For more, visit: mwrd.org/what-we-do

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  • John Jacob Astor IV was one of the richest men in the world when he died on the Titanic. Here’s a look at his life.

    john jacob astor
    John Jacob Astor IV was one of the wealthiest people in the world.

    • When John Jacob Astor IV died on the Titanic 112 years ago, he was one of the world's richest people.
    • He built landmark New York hotels like the Astoria Hotel and the St. Regis.
    • Astor's wife, who was 30 years younger than him, was pregnant aboard the Titanic and survived.

    John Jacob Astor IV was one of the wealthiest people in the world when he perished in the Titanic sinking

    His life was marked by amazing innovations and wealth, but scandal as well. Astor's wife, who was 30 years younger than him when they married, was pregnant aboard the Titanic and survived. Astor reportedly planned to make their child his heir, but his fortune ended up being left to Vincent Astor, his son from his first marriage.

    Here's a look at the life of John Jacob Astor IV, one of the most famous Titanic victims. 

    John Jacob Astor IV was born on July 13, 1864, in New York into one of the most affluent families in the world.
    john jacob astor
    The first John Jacob Astor.

    The Astor family dates back to the early 1700s when the original John Jacob Astor (pictured) came to the Americas from a small village in Germany to make a name for himself. According to Biography, he started making money in the fur-trading businesses, but his real fortune began when he entered the world of real estate.

    One of his first big purchases was a plot of land in the middle of Manhattan, modern-day Times Square. Quickly, Astor bought land all around Manhattan, becoming one of the richest men in the world and creating a dynasty. 

    When John Jacob Astor IV was born to William Astor and Caroline Webster Schermerhorn in 1864, the Astor name was already well-respected in high society, and the family's fortune was one of the world's largest. 

    As an heir to the family fortune, John Jacob Astor IV received an education at the finest schools in the US.
    john jacob astor iv
    John Jacob Astor IV in 1890.

    According to the New Netherland Institute, he first attended St. Paul's School in Concord and then went on to Harvard University, but there is no official record of him graduating from the college. After schooling, Astor went abroad for a few years before returning to New York to take up the family business: real estate. 

    In 1897, Astor used his fortune to build the Astoria Hotel in New York.
    waldorf asotira in 1907
    Waldorf Astoria Hotel in 1907.

    In 1893, William Waldorf Astor built the Waldorf Hotel on the corner of Fifth Avenue and 33rd Street. Reportedly, he built the hotel to spite his cousin, John Jacob Astor IV. In retaliation, Astor built a competing hotel in 1897 on the adjacent corner and named it the Astoria Hotel.

    When the cousins were finally convinced that joining both hotels would be a smart business decision, a 300-foot marble corridor was built between them, according to Architectural Digest. The famous Waldorf-Astoria Hotel was born. 

    For the next few decades, the hotel became a symbol of luxury, wealth, and class in New York. It was considered one of the best hotels in the country and even in the world. 

    The Waldorf-Astoria Hotel closed in 1928 and was demolished, making room for the Empire State Building. The new Waldorf-Astoria Hotel was built farther uptown in 1931, long after Astor's death.

    Astor also built another New York landmark hotel: the St. Regis.
    st regis hotel
    The St. Regis.

    In 1904, Astor opened the St. Regis Hotel, which The New York Times called "the finest hotel in America" at the time.

    According to the St. Regis Hotel, Astor aimed to make the hotel technologically advanced and ensured that each room had a telephone, making the hotel's rooms as practical as they were glamorous. Some historians call the hotel Astor's "greatest achievement," according to Biography.

    While developing some of New York's finest hotels, Astor still had time for his hobbies, like writing.
    a journey in other wolds john jacob astor
    "Journey in Other Worlds."

    In 1894, Astor published his first and only science-fiction novel, "Journey in Other Worlds."

    "A 'Journey in Other Worlds' races far ahead of the nineteenth century to imagine what life would be like in the year 2000," the Amazon synopsis reads. "At the beginning of the twenty-first century, Earth is effectively a corporate technocracy, with big businesses using incredible advances in science to improve life on the planet as a whole. Seeking other planets habitable for the growing human population, the spaceship Callisto, powered by an antigravitational force known as apergy, embarks on a momentous tour of the solar system."

    Astor was also an accomplished inventor.
    john jacob astor iv
    John Jacob Astor IV.

    In 1898, he patented a brake for the bicycle, invented a vibratory disintegrator, and created a pneumatic road-improver. He also helped invent a turbine engine. 

    Astor married Ava Lowle Willing in 1891, but they divorced in 1909.
    ava lowle Willing
    Ava Lowle Willing.

    Ava Lowle Willing and Astor had two children together, Vincent and Alice.

    Although they seemed like the perfect, upper-class family, the marriage was largely unhappy. The couple got divorced in 1909, setting Astor up for one of the family's biggest scandals. 

    At 47 years old, Astor met Madeleine Talmage Force, who was 18.
    John Jacob Astor IV and Madeline Force
    John Jacob Astor IV and Madeleine Talmage Force.

    When Astor and Madeleine Talmage Force married in 1911, it became a scandal — at the time, divorce was rare and remarrying was even more so.

    The controversy over their relationship even made its way onto screens decades later. In the 1997 Oscar-winning movie "Titanic," Rose points out Astor and his pregnant wife to Jack

    "His little wifey there Madeleine is my age and in delicate condition. See how she's trying to hide it? Quite the scandal," she says.

    When Madeleine fell pregnant in 1912, they decided to return to New York from Europe. Astor booked them a room on the Titanic.
    john jacob astor iv
    John Jacob Astor IV.

    At the time, Astor was one of the world's richest men, and he certainly was the wealthiest aboard the Titanic.

    He had a fortune worth somewhere between $90 and $150 million, CNBC reported, when he boarded the fateful ship. Today, he would be worth between $2.9 and $4.8 billion when adjusted for inflation.

    After the Titanic hit an iceberg on April 14, 1912, Astor calmly brought his wife, Madeleine, to the second-to-last lifeboat.
    titanic
    The Titanic.

    According to Biography, Astor was among the first few people who knew the ship was sinking.

    He woke his sleeping, pregnant wife and told her to get dressed in her warmest clothes. He then put all of the couple's jewelry on her, took her to the deck, and placed her in a lifeboat.

    She clung to her husband and wanted to stay with him, but he reportedly said, "The sea is calm. You'll be alright. You're in good hands. I'll see you in the morning."

    The New York Times reported that Astor was last seen smoking a cigarette on the deck. He was wearing a dinner suit and holding a personalized pocket watch.

    Nearly two weeks after the Titanic sank, The New York Times reported that Astor's body had been recovered by a search team from Halifax, Canada.
    A grave at the Fairview Lawn cemetery in Halifax, Canada where 121 Titanic victims are buried.
    A grave at the Fairview Lawn cemetery in Halifax, Canada, where 121 Titanic victims are buried. Astor's body was sent back to New York.

    Astor was among the 306 bodies found by the crew of the Mackay-Bennett in the weeks after the tragedy, according to the Nova Scotia Archives, but only one of 59 bodies that were claimed by victims' relatives and returned home. 

    He was reportedly identified by the initials sewn into his jacket. His pocket also contained a solid gold watch engraved with the initials JJA, according to The New York Times.

    Many of the Titanic's victims were buried in a cemetery (pictured) in Halifax, but Astor's son, Vincent, traveled there to claim his father's body and bring it home to New York.

    Astor's wife, Madeleine, survived the shipwreck and gave birth to their son, naming him John Jacob. But most of his fortune went to his son from his first marriage, Vincent.
    vincent astor
    John Jacob Astor's first son, Vincent.

    If Astor made it to the US, it's reported that he would have made his and Madeleine's unborn child the heir to his fortune, according to Biography. However, most of his money went to his first son, Vincent (pictured), from his first marriage.

    John Jacob Astor VI received only a small portion of his father's fortune, but Vincent went on to donate a large sum of his father's money and became a philanthropist in New York City. 

    John Jacob Astor IV's legacy has lasted long after his death.
    eric braeden as john jacob astor
    Eric Braeden as John Jacob Astor IV.

    As the most famous person to die in the tragedy, Astor's name and reputation have survived through the years.

    In fact, he has been portrayed in a number of TV shows and movies. Most notably, Eric Braeden played Astor in "Titanic." 

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