Tag: News

  • Beauty mogul Charlotte Tilbury says she doesn’t understand imposter syndrome, thanks to her mom

    Charlotte Tilbury.
    Charlotte Tilbury says she doesn't struggle with imposter syndrome.

    • Charlotte Tilbury says she doesn't experience imposter syndrome because of how she was raised.
    • She said her parents often reminded her to be herself, and her mom showered her with praise from an early age.
    • "She just said I was fabulous, so I believed her," the beauty mogul said.

    Charlotte Tilbury, 52, says she doesn't wrestle with much self-doubt.

    During an appearance on Tuesday's episode of the "Aspire with Emma Grede" podcast, the makeup artist and businesswoman said she grew up with a lot of confidence thanks to her "visionary" parents.

    "I always think people should just be themselves. I don't understand this thing of imposter syndrome. I don't get it," Tilbury told host Emma Grede, adding that her parents sent her to a Rudolph Steiner school at a young age. Rudolf Steiner is the pioneer of the Waldorf education movement, which emphasizes a holistic approach to learning.

    "My parents were always like, 'Be yourself.' That was like their mantra. Don't try and be anyone else. And I think when you are growing up, you hang out with different crowds. Maybe you try to kind of, like, be something you're not," Tilbury said.

    She said her parents always quickly shut that down and reminded her to stay true to herself.

    "Kind of like, honesty is the best policy. And I think that whole thing of when you are yourself, and when you are honest, I think it really empowers you," she said.

    Even so, Tilbury said she was always confident and had a strong sense of self.

    "I think I was kind of born this way," she said, noting that her mother showered her with praise from an early age.

    "Thank God — I mean, as mothers do, darling — she just told me I was fabulous. Thank God for Mommy. She just said I was fabulous, so I believed her," Tilbury said.

    Tilbury, who founded her eponymous beauty brand in 2013, said that she has observed a similar pattern in many founders' stories.

    "You know, when I listen to a lot of entrepreneurs, you know, there's always one parent that tells you you're amazing," she said.

    Tilbury, who has two sons, added she's raising them to believe in themselves, work hard, and approach life with their "best foot forward."

    Tilbury isn't the only successful woman who has spoken about not relating to imposter syndrome.

    Speaking to Refinery29 in 2018, Shonda Rhimes said she doesn't experience imposter syndrome thanks to her mother's influence.

    "My mother was like the best example of a powerful woman who worked, and who got things done. I never believed that there was anything I couldn't do, because I had a mother who did everything and parents who believed in me," Rhimes said.

    In 2023, Oprah Winfrey told People she'd never felt imposter syndrome and "had to look it up" because of how she was raised by her father.

    Winfrey said that no matter how well she performed, her father's response was always the same: "Get your coat."

    "I don't have high highs and I don't have low lows. Which is a good thing, because no matter what I'm going through, I know I'm going to come out of it, and be okay," Winfrey said.

    Read the original article on Business Insider
  • Russia’s only way to send astronauts to space has suffered some serious blast damage

    A Soyuz spacecraft fires its booster engines.
    The Soyuz MS-28 lifts off at the Baikonur spaceport. The facility's only launchpad was damaged during the takeoff.

    • Russia sent three astronauts into space on Thursday, but damaged its launchpad during liftoff.
    • The pad, Russia's only site for crewed launches, appears to have lost its service bay.
    • Official footage shot after the launch showed charred structural remains lying in an exhaust trench.

    Russia's sole launchpad for sending astronauts into space suffered severe damage during a rocket blastoff on Thursday.

    Footage of the incident from Roscosmos, Russia's space agency, showed that part of the structure collapsed and fell into a large exhaust trench below.

    Roscosmos confirmed to state media on Thursday that the launchpad, located in Baikonur, Kazakhstan, had been damaged, but did not specify the extent of the damage.

    The launch itself, which sent a Soyuz spacecraft to the International Space Station, was successful, and none of the three astronauts on board were harmed.

    However, Roscosmos footage suggests that the service bay below the launchpad was dislodged as the Soyuz fired its booster engines on it.

    A video clip of the launch, published by state media, showed debris flying up from the trench as the rocket's exhaust plume flared, which could indicate an explosion or structural collapse.

    Another overhead shot of the aftermath, from Roscosmos, then showed the charred remains of a large structure lying in the facility's exhaust trench.

    An annotated screenshot shows the service bay of the launchpad in disrepair at the bottom of an exhaust trench.
    The remains of what appears to be the service bay can be seen below the launchpad. This screenshot was annotated by Business Insider.

    Meanwhile, footage of the launchpad filmed just before liftoff showed that the trench was previously empty.

    An overhead view of the Baikonur launchpad can be seen.
    The launchpad's flame trench was empty just before liftoff.

    The service bay is a platform located near the bottom of the launchpad that houses critical cabling, sensors, and other equipment, and also provides technicians with a work area for the rocket's tail section.

    It's unclear how the service bay was dislodged and how long it may take to repair. Roscosmos did not respond to a request for comment sent outside regular business hours.

    "The launch complex's condition is currently being assessed," the agency told state media. "All necessary backup components are available for restoration, and the damage will be repaired soon."

    The Soyuz spacecraft carried two Russian astronauts and one NASA astronaut, Chris Williams, who arrived safely at the International Space Station.

    NASA did not respond to a request for comment sent outside regular business hours by Business Insider.

    Site 31/6 is Russia's only crewed launchpad

    The damage from Thursday stands to disrupt operations at Russia's only launchpad for crewed space missions.

    This particular pad, called Site 31/6, was built in the 1960s at the Baikonur spaceport, a Soviet-era facility that Russia leases from Kazakhstan.

    The Baikonur spaceport has an alternative pad, known as Site 1 or Gagarin's Start. It was where Russia launched the famed cosmonaut Yuri Gagarin for the world's first human spaceflight. Site 1, which had been in use since the 1950s, ceased spaceflight operations in 2019.

    The United Arab Emirates signed an agreement of interest in 2021 to fund the modernization of the older pad, though the deal likely fell through. Russian authorities announced in 2023 that they would turn Gagarin's Start into a museum.

    Russia is also building a new spaceport, the Vostochny Cosmodrome, in its territory, but has yet to complete the infrastructure for crewed launches.

    Read the original article on Business Insider
  • Google CEO says vibe coding has made software development ‘so much more enjoyable’ and ‘exciting again’

    Alphabet CEO Sundar Pichai
    Sundar Pichai said vibe coding is increasing access to non-tech workers and making software development more exciting.

    • In a recent Google podcast, CEO Sundar Pichai said that vibe coding is making coding more fun.
    • He said the AI-assisted tools are making coding more accessible to non-tech workers and will only get better over time.
    • He also hinted at potential risks, like vibe coding larger codebases that need more security.

    The internet helped unknown writers turn blogging into a career. YouTube did the same for content creation. Now, Google and Alphabet CEO Sundar Pichai believes vibe coding will similarly make new careers more accessible to non-tech workers.

    Pichai made the comparison in a recent Google for Developers podcast interview with Logan Kilpatrick, who runs Google's AI Studio.

    "It's making coding so much more enjoyable," Pichai said, as people can easily experiment with building apps and websites with no prior coding knowledge. "Things are getting more approachable, it's getting exciting again, and the amazing thing is, it's only going to get better."

    From HR professionals to accountants, an increasing number of non-technical workers are using AI tools like ChatGPT, Gemini, Claude, and Replit to vibe-code their own apps.

    Pichai said vibe coding gives workers a leg up in being able to visualize ideas directly, even if they aren't proficient enough in coding to do so. "In the past, you would have described it," he said. "Now, maybe you're kind of vibe coding it a little bit and showing it to people."

    In some cases, vibe coding can present opportunities within tech companies themselves. Meta's product managers have been vibe-coding prototype apps and showing them to Mark Zuckerberg. At Google, Pichai said there's been a "sharp increase" in people submitting their first CLs, or changelists — code changes that address specific features or bugs.

    Pichai said there could also be risks

    As the vibe coding market grows at breakneck speed, there are some potential risks to handing over the act of coding to AI.

    "I'm not working on large codebases where you really have to get it right, the security has to be there," he said. "Those people should weigh in."

    As of now, developers say that vibe coding is best for low-stakes experimentation and not any core software that could be prone to breaches.

    Pichai said that as the technology improves, vibe coding will only become more impressive — and a big part of the tech future.

    "It's both amazing to see, and it's the worst it'll ever be," he said. "I can't wait to see what other people in the world come up with it."

    Read the original article on Business Insider
  • Tech CEOs can’t stop talking about data centers in space

    Google CEO Sundar Pichai
    Google CEO Sundar Pichai

    • Google's latest moonshot research project wants to send data centers to space.
    • CEO Sundar Pichai is the latest tech executive to bet on the idea during the AI race.
    • Pichai said he hopes Google can send one of its custom chips to space by 2027.

    Tech CEOs can't stop talking about data centers in space.

    "Obviously, it's a moonshot," Google CEO Sundar Pichai said on the "Google AI: Release Notes" podcast this week.

    He acknowledged that the notion seems "crazy" today, but "when you truly step back and envision the amount of compute we're going to need, it starts making sense and it's a matter of time."

    Pichai was referring to Project Suncatcher, a new long-term research bet that Google announced in November. The goal of Project Suncatcher is to "one day scale machine learning in space," according to a company blog post.

    The Google CEO didn't offer much in the way of details, except that "in 2027, hopefully we'll have a TPU somewhere in space," he said, referring to the company's custom AI chip.

    "Maybe we'll meet a Tesla Roadster," he quipped.

    Pichai was referring to the time when Elon Musk hitched his old Tesla Roadster onto a SpaceX rocket and blasted it into orbit with a spacesuit-clad dummy perched in the driver's seat. Launched in 2018, the roadster was still in deep space as of earlier this year, when astronomers mistook it for an asteroid.

    A Tesla Roadster with a mannequin wearing a SpaceX spacesuit in the driver's seat. The car was launched into space via a Falcon Heavy rocket in 2018.
    A Tesla Roadster with a mannequin wearing a SpaceX spacesuit in the driver's seat. The car was launched into space via a Falcon Heavy rocket in 2018.

    That Roadster stunt doesn't begin to compare with the outer space ambitions of Musk and other tech titans in the age of AI.

    "Starship should be able to deliver around 300 GW per year of solar-powered AI satellites to orbit, maybe 500 GW. The 'per year' part is what makes this such a big deal," Musk wrote in an X post earlier this month.

    The numbers Musk is talking about represent an unprecedented amount of electric capacity. Global data center capacity is currently 59 gigawatts here on Earth, Goldman Sachs said earlier this year.

    Global electricity demand is on track to double by 2050, in part due to the race to build AI data centers. In the US, data centers are the biggest driver of the surging demand that is straining the country's power grid.

    Musk, Pichai, and other tech leaders — Jeff Bezos is predicting that data centers will go to space in the next 10 to 20 years — know that the amount of demand coming from AI data centers might not be tenable.

    "I do guess that a lot of the world gets covered in data centers over time," OpenAI CEO Sam Altman told comedian and podcaster Theo Von in a July interview. "But I don't know, because maybe we put them in space. Like maybe we build a big Dyson sphere on the solar system and say, 'Hey, it actually makes no sense to put these on Earth.'"

    It's a question that could explain why some of tech leaders seem so eager to send data centers to space, where, as Salesforce CEO Marc Benioff pointed out in a recent tweet, there is "continuous solar and no batteries needed" for power and cooling.

    "The lowest cost place for data centers is space," Benioff wrote in a post on X earlier this month, referring to a video clip of Musk touting the benefits of orbital AI at the US-Saudi Investment Forum earlier this month.

    Read the original article on Business Insider
  • We’re retired lawyers who started a podcast to figure out where to live. 5 years in, we’ve got a new idea.

    A selfie of a couple with headsets and a mic.
    Gilen Chan and Gene Preudhomme started a podcast to interview retirees about where they chose to settle.

    • Gilen Chan and Gene Preudhomme, both 63, started a podcast interviewing retirees around the world.
    • The couple didn't know where to retire, so they asked others to share their stories.
    • Over five years later, their podcast has grown steadily and now features over 200 episodes.

    This as-told-to essay is based on a conversation with Gilen Chan and Gene Preudhomme, both 63 and retired lawyers, who are the creators and hosts of the "Retire There with Gil & Gene" podcast. It has been edited for length and clarity.

    It's been over five years since we started our podcast.

    In early 2020, we were both thinking about retirement and knew we wanted to leave Brooklyn, where we'd raised our son and lived for many years.

    The idea of being surrounded by nature appealed to us, so we began considering a move to a different state. We decided to take a trip to explore our options and headed to Winter Park in Florida. It was nice, but we knew right away that it wasn't for us.

    We returned to New York, wondering where our next scouting trip would take us. However, the pandemic struck a few weeks later. All travel had stopped, and we found ourselves stuck, just like everyone else.

    We came up with the idea of starting a podcast about where to retire. We wanted a show where we could interview people across the country and hear their stories.

    Starting our own podcast

    We reached out to family, friends, and their networks, and we were lucky to find people willing to share their experiences. We knew that new podcasts often launch with several episodes, so we recorded four right away.

    Finding guests, however, has remained one of the most challenging aspects of producing the show. Just as our pool of interviewees from our initial circle began to run dry, a friend introduced us to someone who had retired in Paris. We interviewed him, and he became our first international guest.

    When we started the podcast, we were a little intimidated. At the time, we assumed most podcasters were younger than we were. But since we're both fairly tech-savvy, we figured if they could do it, so could we.

    When we were living in Brooklyn, we recorded from our basement, which we'd soundproofed. Each conversation lasts about an hour to an hour and a half, and can take between four to five hours to edit.

    Our podcast has over 200 episodes so far, and we've learned that the best guests are also willing to admit when things have not gone as planned. Some have shared that while they love a place for vacation, living there long-term simply does not feel right for them.

    We've had some memorable guests through the years, including an American retiree who wanted to move to Costa Rica while his wife wasn't so sure.

    To change her mind, he hired a local expert to take her on a solo trip around Costa Rica for two months. When she returned, she told her husband she couldn't wait to move there. That was a good one.

    We recently received a sponsorship. It's not a large amount, but it covers the cost of the services we use, like our recording software subscription, editing software, and our website.

    Broadening our perspectives

    Interacting with so many people about their retirement experiences has shaped the way we think about our own, especially after we began speaking with those who chose to live internationally.

    It broadened our perspective and inspired us to think about spending part of our retirement overseas.

    We're now based in Pennsylvania. Our plan is to find a home here — which we're still searching for — and spend about three months each year living abroad, choosing one city at a time and exploring from there.

    Before the podcast, we would've never considered living abroad ourselves. We were both poor growing up, and the thought never crossed our minds. But then we met ordinary folks who seemed just like us who'd made it happen.

    We realized that a flight from New York to California takes about six hours, and a flight to Europe can take about the same amount of time. Psychologically, it suddenly didn't feel so far away.

    In the end, we felt our lives could be so much richer if we could give it a try. Our son, who we're very close to, lives in Rhode Island, so we aren't ready to make the leap to live permanently abroad just yet. That's why we're going to start small.

    In the countries we've visited, including France, Mexico, and Puerto Rico, we've enjoyed every one

    What retirement has really taught us is that we're now at a stage where we feel safe in knowing who we are. Traveling has only expanded our minds.

    Do you have a story to share about relocating to a new city? Contact this reporter at agoh@businessinsider.com.

    Read the original article on Business Insider
  • 5 people explain how they broke into AI training and how much they make in their side hustle

    A design featuring five individuals who landed AI jobs
    • AI training jobs offer flexible — and sometimes lucrative — side hustles.
    • Major companies like Meta and OpenAI use data labelers to improve their chatbots' performance.
    • Five people share why they like freelancing as AI trainers and how much money they've made.

    AI training is a booming industry that is making the human contributors behind the screen more important than ever.

    As data from publicly available sources runs out, companies like Meta, Google, and OpenAI are hiring thousands of data labelers around the world to teach their chatbots what they know best.

    Data labeling startups like Mercor and Handshake advertise that contributors can earn up to $100 an hour for their STEM, legal, or healthcare expertise. Other companies are banking on armies of generalists to rate AI responses, annotate social media videos, or improve a chatbot's understanding of native languages. The flexible work appeals to parents, full-time professionals, and students alike — but it can be tedious, often convoluted, and slow to onboard.

    Five contractors shared how they broke into the sometimes lucrative world of AI training, including how much money they've made.

    These as-told-to-essays are based on conversations with the contractors, and they have been edited for length and clarity. Business Insider has verified their work.

    Jessica Hamilton, Illinois
    A woman with a laptop sitting on grass infront of a college campus
    Hamilton first started AI training for extra "beer money" in college.

    I've always been an entrepreneur and have been running my e-commerce business since I was in college, which I graduated in 2018. I came across Prolific in 2023 after seeing it mentioned on a Reddit group called Beer Money.

    There were enough people on Reddit who were giving Prolific credit that I decided to go for it. I signed up at the start of 2023, but it was not until 14 months later that I was taken off the waitlist and started getting projects.

    I've been active on the platform since May 2024 and have worked on a wide range of projects. Prolific started off as an academic research tool, and most of the surveys were in politics, psychology, or health-related topics. AI training work, which is newer to the platform, involves evaluating or comparing AI responses and doing fact checks.

    I've tried other platforms like DataAnnotation, Amazon's Mechanical Turk, Appen, and Telus, which did not have as long a waitlist. But once I started to get work on Prolific, and especially AI tasks, it has become my primary platform. I've also found it to pay a lot better than a lot of the other companies.

    I keep my laptop open between 10 a.m. and 6 p.m., five days a week, and check Prolific for projects every now and then. Through this work, I made $1,200 in September, $1,100 in August, and about $1,000 in July.

    The extra money supplements my income from my e-commerce store and my family's go-karting business. It has helped me pay off student loans faster and will help pay for a new laptop. Last August, I went to the Olympics in Paris and to three other countries. I was able to pay for it because of my income from these platforms.

    Elizabeth Boyd, Florida
    AI trainer Elizabeth Boyd.
    AI trainer Elizabeth Boyd.

    In July 2023, I received a LinkedIn message from a Scale AI recruiter inviting me to apply as a law domain expert on Remotasks, a Scale AI-owned platform that preceded Outlier.

    I was onboarding by early August, but didn't do much work on the platform until March or April of 2024. They were offering daily bonuses for working a set number of hours. Good pay rates with regular bonuses, weekly payments, and not needing to look for clients on a regular basis made the AI work more attractive than the content creation work I'd been doing. I put my travel agency franchise on the back burner.

    Since then, AI training has been my main source of income. I typically work around 30 to 35 hours a week, and I supplement that with some online writing.

    Though I started as a law domain expert, I rarely ever worked on projects with a legal focus. Instead, I work on a wide variety of general, non-STEM topics that require specialized multimedia prompt engineering and AI response evaluation skills, as well as quality assurance work.

    I worked on the Mindrift platform very briefly last year. However, nearly all my AI work was with Remotasks, then Outlier, until this summer. Now, the bulk of my AI training work is with the Mercor AI platform.

    Outlier paid me $45 per hour, then $40 per hour. Now my rate with them ranges from $35 to $50, but they have a setup that drops the rate to $21.16 after a set time that is never sufficient for completing the task, so the effective rate is always lower than the starting or stated rate. It's one more reason I generally avoid working there now.

    Mercor pay rates vary greatly, but the projects I'm currently working on pay $45 and $45.50 per hour.

    Some highs of freelancing on these platforms include the opportunity to work in a cutting-edge industry and being able to attain valuable skills. It's also attractive pay for my experience and skills. Another plus is teamwork with some very smart, funny, and talented co-workers.

    There are lows as well. There is no job security, and some projects are short-term, which means I have to continuously apply to new ones. However, project extensions are frequent, and I am often referred to new projects by my project leads for doing good work.

    The work can be monotonous, and some of the projects can be run poorly, resulting in chaos and frustration.

    A Scale AI spokesperson told Business Insider that Outlier gives contractors pay rates and estimated task times at the start of a project. "When contributors flag that certain tasks regularly take longer than expected, we review those tasks and adjust where appropriate."

    Ryan Adams, Virginia
    Ryan Adams headshot
    Ryan Adams

    I've been tasking on Outlier for about a year and a half now, and I do it alongside my full-time job at a health and environmental nonprofit in Virginia.

    I came across Outlier through a simple Google search because I was trying to learn more about AI. I applied to the platform and started receiving projects about three weeks later, after completing some onboarding and training.

    I've worked on about 30 projects since, including training video chat models and voice recording projects. I spend about 20 to 25 hours on Outlier each week, and up to 30 hours when there are incentives like bonus pay.

    I've been approached by another platform, but chose to work only on Outlier because it's been a good fit for me, and I can't take on more platforms with my full time job.

    Per hour, I can make close to what I make in my full time job. I've earned about $31,000 so far, which is about one-third of what I made in my job over the last year and a half.

    It's allowed me to invest more and build emergency savings. My credit score is the highest it's ever been, and I'll be able to pay off my car loan by the end of the year. Eighteen months ago, I would not have believed that I could have an AI-related side hustle without working in tech.

    Fred Nau, Florida
    Fred Nau
    Fred Nau is a contributor on Scale-AI-owned Outlier.

    I'm a school chemistry and physics teacher. I heard about Outlier after my master's when someone from the platform reached out to me on LinkedIn. They said that my experience in chemistry was something they were specifically looking for.

    I applied at the start of 2024, and I started receiving projects within a couple of weeks. I majored in chemistry in college, and a lot of the projects I've taken on centered on chemistry or physics and rating different model responses in terms of accuracy. The platform has a lot of specialists, including people with PhDs from various academic backgrounds.

    I try to work on the platform for one to two hours after work and five to 10 hours over the weekend, which gives me about 15 to 20 hours a week. Last year, I was working a lot less than I am now, but I made about $15,000.

    I've used the extra income to pay for a down payment, and I've also used it to go on vacation with my girlfriend.

    Even as a teacher in the district I work for, they're making a huge push toward using AI and AI tools. For me, it's a good opportunity to not only ensure that AI performs better by working on projects that improve data quality, but also to gain a better understanding of how AI works.

    I've recommended it to other teachers because students are using AI. If you're a teacher, it's great to have exposure to these tools and the data that goes into this technology.

    Peter Intile, Wisconsin
    Peter Intile
    Peter Intile

    I have an extensive educational background in microbiology and immunology, and I earned a Ph.D. in the field. At my day job, I work for a management company, but still get to use my scientific knowledge for our projects.

    I've always been involved in research work and was familiar with the kind of academic research platforms like Prolific or Amazon's Mechanical Turk help with. Toward the tail end of the pandemic, when I had some extra time, I revisited Mechanical Turk, which I had used before.

    I came across messaging boards and social media platforms that all said that Prolific is the place you should be going to for such work now. They noted several reasons, including better pay and a wider range of projects.

    I signed up, was accepted in about two weeks, and have been working on it for about two and a half years. Since I first joined, the work has transitioned from academic studies and surveys into more AI-focused tasks. Much of it is about making the AI more human, such as behaving in ways that a human would anticipate or provide information.

    I don't use my scientific background very often in my AI task work — it's mostly using my writing or critical thinking skills. I occasionally will get one or two that ask very specific biology-related questions, and those are fun because they bring me back.

    It's better than sitting on social media and scrolling aimlessly. It is a valuable use of my time, and it feels like meaningful work because I know researchers need good data in order to make conclusions about their research. I'm happy to participate in that.

    I usually spend about two to three hours a day on the platform, primarily after work hours. I make somewhere between $20 to $100 a day, with the pay being around $20 an hour. I find myself getting enough tasks on Prolific that I haven't spread myself out on other data labeling platforms.

    We're approaching Christmas, and this side hustle is paying for gifts. The other thing is vacations and being able to do things with my family a little bit more freely.

    Have a tip? Contact Shubhangi Goel via email at sgoel@businessinsider.com or Signal at shuby.85. Use a personal email address and a nonwork device; here's our guide to sharing information securely.

    Read the original article on Business Insider
  • His Fyre Festival failure landed him in prison. Now, Billy McFarland is trying again.

    Fyre Fest organizer Billy McFarland
    Fyre Fest organizer Billy McFarland is trying again with a new festival.

    • Billy McFarland is trying once again to pull off a new festival 8 years after his failed Fyre Festival.
    • McFarland, who served prison time for wire fraud and owes his victims millions, has long talked up a "Fyre Fest 2" comeback.
    • McFarland talked with Business Insider about the event, which he's renamed "PHNX" after selling the rights to the Fyre brand.

    Billy McFarland sits in the back of a pickup truck, a breeze blowing through his slicked-back hair. As the 33-year-old rides along the bumpy roads of the Caribbean island of Utila in Honduras, he holds up his phone and films himself.

    "It's happening, folks," McFarland exclaims, almost shouting into the camera. "French Montana is the headliner of the 2025 Phoenix Festival!"

    400 guests on a Caribbean island, hundreds of thousands watching virtually. An unforgettable exclusive event for wealthy clients, influencers, and music fans. That's Billy McFarland's vision, anyways — and yes, it sounds a lot like his high-profile failure with the Fyre Festival in 2017, which eventually landed him in prison.

    In a phone call, McFarland tells Business Insider that this time is different. But convincing people to plunk down their money on a McFarland venture is likely to be a tough sell.

    McFarland, who grew up in a wealthy New Jersey entrepreneurial family, was released from prison more than two years early in 2022. He's been in Honduras for several weeks, and preparations for his festival, now re-named to "Phoenix," or PHNX, are in full swing. While French Montana's management did not respond to a request to confirm his participation in the festival, the artist recently posted an ad for PHNX on his Instagram page.

    If you're unfamiliar with the Fyre Fest debacle, the short version goes like this: As a result of botched preparations, a lack of money, and several breaches of contract, the festival turned into a viral failure and led to McFarland getting hit with fraud charges. A later released documentary on Netflix shows how hundreds of guests who had traveled to a remote Bahamian island were eventually evacuated and confined in an airport terminal because there was virtually no accommodation or sanitation facilities at the festival site. Concerts did not take place, and the organizing team fled the island.

    It was a festival-goers nightmare, to put it mildly, and in March 2018, the McFarland pleaded guilty to wire fraud charges and was sentenced to six years in prison in the state of Ohio and ordered to pay his victims $26 million.

    The festival, which spawned Hulu and Netflix documentaries, has long since become a running joke on the internet, overshadowing McFarland's second attempt at a "Fyre Fest 2" in Mexico, which fell through even after his insistence that "it will definitely happen."

    Speaking to Business Insider from a hotel room in Honduras on Monday evening, McFarland seemed cheerful and answered questions without hesitation. He says that the plan for a Fyre Fest 2 in Mexico did not work out because he was not allowed to leave the US due to court restrictions and the local government pulled its support after reading some critical reports following his announcement of the event.

    Now, he's trying once again — this time with a new name: PHNX 2025. The festival is scheduled to begin on December 6 in Utila Bay, an island about 30 kilometers off the coast of Honduras. Some divers are regularly drawn there, and the remote island is also popular with fishermen and backpackers. However, the infrastructure for a major event is lacking — as was the case with the 2017 Fyre Festival. Utila has a population of just under 3,000 and can be reached by ferry from the nearest island or via a mini airport, which is little more than a bumpy runway in the middle of the jungle.

    For several weeks now, there has been an unusual amount of hustle and bustle on the island, which covers just 42 square kilometers. McFarland posts videos of the preparations and construction work almost daily. Local workers can be seen building a wooden stage. While festival guests are staying in hotels, as McFarland explains, the concerts are to take place on an even smaller offshore island connected by water taxi.

    Regular tickets to PHNX cost $599; but for an eye-watering $140,000, guests can get a VIP pass, including round-trip flights from Miami.

    In a matter of days, it will become clear whether the festival will actually take place as announced. McFarland now says that all artists have received their advance payments for PHNX and that the contracts have been signed.

    Reflecting on his Fyre failure, McFarland says he's remorseful.

    "I made mistakes back then, and the criticism is justified," he tells Business Insider. "My biggest offense was lying to the investors."

    He also says that he is in the process of paying back his debt to ex business partners and claims that almost all of the money that he owed to contractors in the Bahamas, who built the Fyre Festival site in 2017, has been paid.

    McFarland says there are no major investors for the "Phoenix" festival.

    "There are three pillars," he says. First, ticket sales—the revenue from which is unlikely to be anywhere near enough to pay the artists due to the low number of tickets sold. Secondly, there are pay-per-view tickets, of which the organizers want to sell "hundreds of thousands" (McFarland declined to provide specific figures on actual sales when asked). And third, McFarland says he signed a deal with a production company that is filming a reality show on the island.

    McFarland is no stranger to cameras. During the preparations for the Fyre Festival, he had cameras follow him around constantly, and parts of the footage were later shown in a Netflix documentary. The film, which chronicles the epic failure of the organizing team, reached an audience of millions worldwide. (McFarland himself says he has never seen the documentary.)

    In an interesting twist, a Fyre-branded festival could actually take place in the future, separate to PHNX.

    McFarland recently sold the "Fyre" trademark rights to Lime Wire, the once-popular file-sharing platform that was shut down amid a piracy crackdown, for $245,000. Nevertheless, he says he remains associated with the brand through licensing agreements.

    The new rights holders are also planning a separate, unrelated music festival — and are advertising it with McFarland's failure and the inglorious history of the name.

    "Fyre Festival now belongs to Lime Wire," says the website with a Mexican domain. "Fyre is back — and this time it's really worth being there."

    "Two infamous names, one comeback story," the website says. "What could possibly go wrong?"

    McFarland has proven that the answer can be "quite a lot." But, as his PHNX efforts prove, he's not afraid to try again — and again.

    Read the original article on Business Insider
  • The list of major companies laying off staff this year includes Verizon, IBM Amazon, Starbucks, American Airlines, and more

    Verizon store
    Verizon is one of the latest companies to cut jobs in 2025.

    • Companies such as Verizon, Starbucks, Meta, Microsoft, and UPS have trimmed staff this year.
    • Amazon joined the fray in October, announcing that it would cut roughly 14,000 staff.
    • See the list of companies letting workers go in 2025.

    The list of companies laying off employees this year is growing.

    Layoffs and other workforce reductions have continued in 2025, following two years of significant job cuts in the tech, media, finance, manufacturing, retail, and energy sectors.

    While the reasons for slimming staff vary, the cost-cutting measures are coming amid technological change. A World Economic Forum survey found that some 41% of companies worldwide expect to reduce their workforces over the next five years because of the rise of artificial intelligence.

    Companies such as Oracle, CNN, Dropbox, and Block have previously announced job cuts related to AI. In October, Amazon joined its tech peers in laying off staff, citing the rapid pace of technological change as it expands its use of generative AI and agents.

    Meanwhile, tech jobs in big data, fintech, and AI are expected to double by 2030, according to the WEF.

    Here are the companies with job cuts planned or already underway in 2025, listed in alphabetical order.

    Adidas plans to cut up to 500 jobs in Germany
    Adidas shoes are seen in the store in Hoofddorp, Netherlands.
    Despite a strong year, Adidas is planning job cuts.

    Adidas said in January that it would reduce the size of its workforce at its headquarters in Herzogenaurach, Germany, affecting up to 500 jobs, CNBC reported.

    If fully executed, it amounts to a reduction of nearly 9% at the company headquarters, which employs about 5,800 employees, according to the Adidas website.

    The news came shortly after the company announced it had outperformed its profit expectations at the end of 2024, touting "better-than-expected" results in the fourth quarter.

    An Adidas spokesperson said the company had grown "too complex because of our current operating model."

    "To set adidas up for long-term success, we are now starting to look at how we align our operating model with the reality of how we work. This may have an impact on the organizational structure and number of roles based at our HQ in Herzogenaurach."

    The company said it is not a cost-cutting measure and could not confirm concrete numbers.

    Ally is cutting less than 5% of workers
    Hands typing on a laptop with the Ally website on its screen.

    The digital-financial-services company Ally is laying off roughly 500 of its 11,000 employees, a spokesperson confirmed to BI.

    "As we continue to right-size our company, we made the difficult decision to selectively reduce our workforce in some areas, while continuing to hire in our other areas of our business," the spokesperson said.

    The spokesperson also said the company was offering severance, outplacement support, and the opportunity to apply for openings at Ally.

    Ally made a similar level of cuts in October 2023, the Charlotte Observer reported.

    Amazon will cut 14,000 corporate jobs
    Amazon logo on the front of the building in Edison, New Jersey, on October 23, 2023.
    Amazon will lay off 14,000 of its employees.

    Amazon said in late October it plans to eliminate 14,000 corporate roles, one of the biggest layoffs in its history.

    The move is part of CEO Andy Jassy's push to run the company "like the world's largest startup," according to a blog post from Beth Galetti, SVP of People Experience & Technology.

    Galetti said rapid advances in AI are changing how Amazon works and enabling faster innovation, prompting the company to get leaner with fewer management layers.

    The cuts follow years of belt-tightening since the pandemic.

    American Airlines is cutting management and support staff
    An American Airlines plane flies overhead.
    American Airlines is cutting some management and support jobs.

    American Airlines said in November that it is cutting management and support roles to optimize performance and become more efficient.

    "We're making a small reduction to our management and support staff team to right-size for the work we do today," American Airlines said in a statement shared with Business Insider.

    The job cuts mainly affect positions at the airline's headquarters in Fort Worth, Texas. Bloomberg first reported the cuts.

    "We remain focused on continuing to invest in areas that support American's long-term business objectives, and these targeted investments will be made thoughtfully to position our airline for continued success," the statement said.

    Applied Materials says it will cut 4% of its workforce
    An employee walks past an Applied Materials machine in a clean room.
    Applied Materials said it expects to "incur charges of approximately $160 million to $180 million" due to the layoffs.

    Semiconductor company Applied Materials said in an exchange filing on October 23 that it would be cutting 4% of its global workforce.

    Applied Materials has around 36,100 full-time employees, per its earnings release in August, meaning the cuts will affect about 1,444 employees.

    The company said it expects to "incur charges of approximately $160 million to $180 million consisting primarily of severance and other one-time employment termination benefits to be paid in cash, and other non-cash related charges."

    It added that the cuts would help position it "for continued growth as a more competitive and productive organization."

    Automattic, Tumblr's parent, cuts 16% of staff
    Logo of Tumblr.

    Automattic, the parent company of Tumblr and WordPress, said in April it is cutting 16% of its staff globally. The company's website said it has nearly 1,500 employees.

    Automattic's CEO, Matt Mullenweg, said in a note to employees posted online that the company has reached an "important crossroads."

    "While our revenue continues to grow, Automattic operates in a highly competitive market, and technology is evolving at unprecedented levels," the note read.

    The company is restructuring to improve its "productivity, profitability, and capacity to invest," it added.

    The company said it was offering severance and job placement resources to affected employees.

    Best Buy is cutting more Geek Squad staff
    A Geek Squad by Best Buy truck with in California.

    Best Buy is cutting a small number of workers in the customer care and in-home field teams, with affected workers to receive severance, a spokesperson told Bloomberg in September.

    The reductions follow a round of layoffs in the Geek Squad division last year as the company looks to improve efficiency and invest in newer areas of the business.

    BlackRock is cutting 1% of its workforce.
    A black-and-white photo of the BlackRock logo on a building, viewed from below.

    BlackRock told employees it was planning to cut about 200 people of its 21,000-strong workforce, Bloomberg reported in January.

    The reductions were more than offset by some 3,750 workers who were added last year and another 2,000 expected to be added in 2025.

    BlackRock's president, Rob Kapito, and its chief operating officer, Rob Goldstein, said the cuts would help realign the firm's resources with its strategy, Bloomberg reported.

    Block to lay off nearly 1,000 workers
    Smartphone with Square logo is seen in front of displayed Afterpay logo

    Jack Dorsey's fintech company, Block, is laying off nearly 1,000 employees, according to TechCrunch and The Guardian, in its second major workforce reduction in just over a year.

    The company, which operates Square, Afterpay, CashApp, and Tidal, is transitioning nearly 200 managers into non-management roles and closing almost 800 open positions, according to an email obtained by TechCrunch.

    Dorsey, who co-founded Block in 2009 after previously leading Twitter, announced the layoffs in March in an internal email titled "smaller block."

    The restructuring is part of a broader effort to streamline operations, though Block maintains the changes are not driven by financial targets or AI replacements.

    Bloomberg is making cuts in an overhaul of its newsroom
    Bloomberg LP NYC office exterior

    Bloomberg is cutting some editorial staff as the company reorganizes its newsroom, according to a memo viewed by BI. The larger strategy aims to have a larger headcount by the end of this year, however.

    The newsroom currently employs around 2,700 people, and the changes will merge some smaller teams into larger units, the memo said.

    Blue Origin is laying off one-tenth of its workforce
    Blue Origin

    Jeff Bezos's rocket company, Blue Origin, is laying off about 10% of its workforce, a move that could affect more than 1,000 employees.

    In a memo sent to staff in February and obtained by Business Insider, David Limp, the CEO of Blue Origin, said the company's priority going forward was "to scale our manufacturing output and launch cadence with speed, decisiveness and efficiency for our customers."

    Limp specifically identified roles in engineering, research and development, and management as targets.

    "We grew and hired incredibly fast in the last few years, and with that growth came more bureaucracy and less focus than we needed," Limp wrote. "It also became clear that the makeup of our organization must change to ensure our roles are best aligned with executing these priorities."

    The news comes after January's debut launch of the company's partially reusable rocket — New Glenn.

    Boeing cut 400 roles from its moon rocket program
    Boeing Employees Renton Washington

    Boeing announced on February 8 that it plans to cut 400 roles from its moon rocket program amid delays and rising costs related to NASA's Artemis moon exploration missions.

    Artemis 2, a crewed flight to orbit the moon on Boeing's space launch system, has been rescheduled from late 2024 to September 2025. Artemis 3, intended to be the first astronaut moon landing in the program, was delayed from late 2025 and is now planned for September 2026.

    "To align with revisions to the Artemis program and cost expectations, we informed our Space Launch Systems team of the potential for approximately 400 fewer positions by April 2025," a Boeing spokesperson told Business Insider. "We are working with our customer and seeking opportunities to redeploy employees across our company to minimize job losses and retain our talented teammates."

    The company will issue 60-day notices of involuntary layoff to impacted employees "in coming weeks," the spokesperson said.

    Boeing cut 10% of its workforce last year.

    BP slashed 7,700 staff and contractor positions worldwide
    A BP logo on a gas station sign.

    BP told Business Insider in January that it planned to cut 4,700 staff and 3,000 contractors, amounting to about 5% of its global workforce.

    The cuts were part of a program to "simplify and focus" BP that began last year.

    "We are strengthening our competitiveness and building in resilience as we lower our costs, drive performance improvement and play to our distinctive capabilities," the company said.

    Bridgewater cut about 90 staff
    An office in a forested area with a glass bridge connecting buildings.
    Outside Bridgewater Associates' Westport, Connecticut headquarters.

    Bridgewater Associates cut 7% of its staff in January in an effort to stay lean, a person familiar with the matter told Business Insider.

    The layoffs at the world's largest hedge fund bring its head count back to where it was in 2023, the person said.

    The company's founder, Ray Dalio, said in a 2019 interview that about 30% of new employees were leaving the firm within 18 months.

    Bumble said it intends to cut 30% of its workforce.
    whitney wolfe herd bumble ceo founder
    Founder and CEO of Bumble Whitney Wolfe attends Bumble Presents: Empowering Connections at Fair Market on March 9, 2018 in Austin, Texas.

    In a June 23 securities filing, Bumble said it plans to slash 240 roles, about 30% of its workforce. The dating app company said the cuts will result in charges between $13 million and $18 million in its third and fourth quarters.

    "We recently made some difficult decisions to adjust our team structure in order to align with our strategic priorities," a Bumble spokesperson said.

    They told BI that the decision to lay off over 200 employees wasn't "made lightly."

    Burberry says it plans on cutting 1,700 jobs
    Burberry logo and flag

    Burberry announced 1,700 job cuts in May, or about 18% of its global workforce, as part of plans to cut costs by about £100 million ($130 million) by 2027.

    It plans to end night shifts at its Yorkshire raincoat factory due to production over-capacity.

    The British company sunk to an operating loss of £3 million for the year to the end of March, compared with a £418 million profit for the previous 12 months.

    Carter's plans to reduce its office-based workforce by 15%
    Carter's display

    Carter's, a children's retailer, said it will cut about 300 office-based roles, or 15% of those positions, by the end of 2025. The reduction was announced October 27 alongside plans to close 150 stores over the next three years.

    The job cuts are expected to incur a $4 million to $5 million charge in the fourth quarter fiscal year 2025 from severance and outplacement services, the company said in October.

    "We are pursuing several initiatives, including closing low-margin retail stores, right-sizing our organization, and honing product choices," CEO Douglas Palladini said in a press release.

    Chegg says it will cut its workforce by about 45%
    The Chegg logo is displayed on the screen of a tablet.
    Online education company Chegg said on October 27 that it was cutting "388 roles globally," or about 45% of the workforce.

    Online education company Chegg said on October 27 that it would be reducing its workforce by 45%.

    Chegg said it was cutting "388 roles globally" and expects to incur "charges of approximately $15-19 million, representing mostly cash severance payments." Chegg had 1,271 employees as of December 31, 2024, per its annual report.

    "The new realities of AI and reduced traffic from Google to content publishers have led to a significant decline in Chegg's traffic and revenue," the company said, adding that the cuts would save it about $100 to $110 million in adjusted expenses for 2026.

    This is the fourth time Chegg has announced layoffs.

    Chegg said in June 2024 that it was cutting 441 roles, or about 23% of its workforce. Later in November, it said announced cuts for 319 roles, or about 21% of its workforce. Most recently, in May, Chegg said it was letting go of 248 employees, or about 22% of its workforce.

    Chegg's shares are down nearly 11% year to date.

    Chevron is slashing up to 20% of its global head count
    The Chevron logo is displayed at a Chevron gas station.
    The Chevron logo is displayed at a Chevron gas station.

    Oil giant Chevron plans to cull 15% to 20% of its global workforce by the end of 2026, the company said in a statement to Business Insider in February.

    Chevron employed 45,600 people as of December 2023, which means the layoff could cut 9,000 jobs.

    The move aims to reduce costs and simplify the company's business as it completes its acquisition of oil producer Hess, which is held up in legal limbo. It is expected to save the company $2 billion to $3 billion by the end of 2026, the company said.

    "Chevron is taking action to simplify our organizational structure, execute faster and more effectively, and position the company for stronger long-term competitiveness," a Chevron spokesperson said in a statement.

    The cuts follow a series of layoffs at other oil and gas companies, including BP and natural gas producer EQT.

    CNN plans to cut 200 jobs
    CNN's world headquarters in Atlanta.
    CNN is cutting staff in a bid to focus the business on its digital news services.

    Cable news giant CNN cut about 200 television-focused roles as part of a digital pivot. The cuts amounted to about 6% of the company's workforce.

    In a memo sent to staff on January 23, CNN's CEO Mark Thompson said he aimed to "shift CNN's gravity towards the platforms and products where the audience themselves are shifting and, by doing that, to secure CNN's future as one of the world's greatest news organizations."

    ConocoPhillips is cutting up to 25% of its workforce
    FILE PHOTO: The logo for ConocoPhillips is displayed on a screen on the floor at the New York Stock Exchange (NYSE) in New York, U.S., January 13, 2020. REUTERS/Brendan McDermid
    FILE PHOTO: The logo for ConocoPhillips is displayed on a screen on the floor at the NYSE in New York

    The third-largest oil producer in the US, ConocoPhillips plans to cut 20-25% of its global workforce as part of a broad restructuring, a company spokesperson said in an emailed statement to Reuters on September 3.

    The company employed about 11,800 people at the end of 2024, per a regulatory filing, which means up to 2,950 jobs could be cut.

    ConocoPhillips' stock fell 4.4% the same day.

    Other oil giants, including Chevron and BP, have also slashed headcount this year because of falling oil prices.

    Coty is cutting about 700 jobs
    OTY logo is seen displayed on a smartphone and in the background.

    Coty, which sells cosmetics and fragrances under brands such as Kylie Cosmetics, Calvin Klein, and Burberry, is cutting about 700 jobs.

    The company said on April 24 it aimed to cut costs by $130 million a year. Sue Nabi, the CEO, said it aimed to build a "stronger, more resilient Coty that is well-positioned for sustainable growth."

    CrowdStrike is cutting about 500 jobs
    Crowdstrike logo on a phone screen
    The IT outage was triggered by a defect in an update issued by Crowdstrike.

    CrowdStrike, the Texas-headquartered cybersecurity firm, said in May that it would cut about 500 jobs, or 5% of its global workforce, as part of a strategic plan to "yield greater efficiencies."

    It expected the layoffs to cost between $36 million and $53 million.

    CrowdStrike is aiming to generate $10 billion in annual recurring revenue.

    The company reported worse-than-expected annual results in March, signaling that it was yet to fully recover from a widespread tech outage linked to CrowdStrike in July 2024.

    Disney says it's laying off several hundred employees
    Disney logo is seen on the store in Rome, Italy on May 10, 2025. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
    Disney is carrying out its fourth layoff in the past year.

    Disney confirmed to BI on June 2 that it was laying off several hundred employees globally.

    Most of the cuts were to roles in marketing for films and TV under the Disney Entertainment division. Other roles affected included employees in publicity, casting, and development, as well as corporate finance.

    In March, the company also cut around 200 people from its ABC News Group and Disney Entertainment Networks. In 2024, the company also had several rounds of layoffs.

    Shortly after Bob Iger returned to the company as CEO in 2022, he said 7,000 jobs at Disney would be cut as part of a reorganization.

    Estée Lauder will cut as many as 7,000 jobs
    estee lauder
    American multinational skincare, and beauty products brand, Estée Lauder logo seen in Hong Kong.

    Cosmetics giant Estée Lauder said in its second-quarter earnings release on February 4 that it will cut between 5,800 and 7,000 jobs as the company restructures over the next two years.

    The cuts will focus on "rightsizing" certain teams, and it will look to outsource certain services. The company says it expects annual gross benefits of between $0.8 billion and $1.0 billion before tax.

    Exxon is cutting 2,000 jobs globally
    An Exxon Mobil station is seen in Houston
    Exxon Mobil is cutting roughly 3 to 4% of its global workforce.

    Energy giant Exxon Mobil plans to cut 2,000 jobs as part of a global restructuring.

    CEO Darren Woods said in a memo to employees that roughly half of the cuts will occur in Europe. A spokesperson for Exxon confirmed the memo's existence, which was first reported by Bloomberg.

    The cuts represent roughly 3 to 4% of the company's total workforce. Exxon plans to cut roughly 1,200 positions across the European Union and Norway by the end of 2027, of which roughly half will be layoffs.

    "We've seen the value of bringing people together in the same location," the spokesperson said in a statement to Business Insider. "It drives innovation, strengthens execution, enhances career development, and improves teamwork. Our global office network was established decades ago under very different circumstances. To support the collaboration so critical to our success, we are aligning our global footprint with our operating model and bringing our teams together."

    FedEx is cutting over 850 jobs in Texas
    FedEx truck

    FedEx is shuttering a third-party supply chain logistics and electronics operation in Coppell, a suburb of Dallas, Texas. 856 jobs will be cut, according to a legally mandated WARN letter the company sent to the Texas Workforce Commission.

    The facility will be fully closed by the end of April, with the first phase of layoffs beginning in January and impacting 62 workers.

    "All impacted employees will be paid wages and benefits through their last day of employment," the letter stated.

    Fiverr cuts 30% of its workforce
    Micha Kaufman, Fiverr CEO & Founder posing in front of the company's logo.
    Fiverr CEO Micha Kaufman said in a letter to employees on Monday that the company will be cutting roughly 250 jobs across different departments.

    Micha Kaufman, the CEO and founder of the freelancing platform Fiverr, said on September 15 that the company was cutting about 30% of its workforce.

    Kaufman said in a letter to employees that the cuts would affect around 250 team members across different departments. Fiverr had 762 full-time employees as of 2024, per its SEC filing in February.

    He added that the cuts were needed to help turn Fiverr into a leaner and faster "AI-first company."

    Kaufman said in a staff memo in April that AI was "coming for your jobs" and was a "wake-up call." In May, he told Business Insider that Fiverr would only hire people who know how to use AI.

    "If you don't ensure that you sharpen your knives, you're going to be left behind. It's that simple," Kaufman said.

    Geico has axed tens of thousands of workers
    geico

    Berkshire Hathaway Vice Chair of Insurance Operations Ajit Jain says Geico has reduced its workforce from about 50,000 to about 20,000. Jain revealed the reductions during Berkshire Hathaway's annual meeting on May 3 but did not detail over what time frame they took place. Berkshire Hathaway is one of Geico's parent companies.

    Warren Buffett's company reported its 2025 first-quarter earnings on during the May 3 meeting, saying Geico earned nearly $2.2 billion in pre-tax underwriting.

    GrubHub announced 500 job cuts
    A Grubhub delivery person rides in Manhattan.
    GrubHub said it is focusing on aligning its business with Wonder after the takeover was completed last month.

    Grubhub CEO Howard Migdal announced 500 job cuts on February 28 after selling the company to Wonder Group for $650 million.

    With more than 2,200 full time employees, the number of cuts will affect more than 20% of Grubhub's previous workforce.

    According to Reuters, Just Eat Takeaway, an Amsterdam-listed company, sold Grubhub at a steep loss compared to the billions it paid a few years prior after grappling with slowing growth and high taxes.

    HPE is laying off 2,500 employees
    A man with grey hair wears a blue collared shirt and dark blue shirt. He gestures as he speaks while sitting on a stage in front of a large blue screen.
    US company Hewlett Packard Enterprise President and Chief Officer Executive Antonio Neri gives a conference at the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona on February 27, 2024.

    Hewlett Packard Enterprise is cutting 2,500 jobs, or 5% of its employee base, CEO Antonio Neri said on an earnings call on March 6. The cuts are expected take to take place over the next 12 to 18 months.

    "Doing so will better align our cost structure to our business mix and long-term strategy," Neri said. The company expects to save $350 million by 2027 because of the reduction.

    HPE plummeted about 20% after hours on March 6 after it said business would be affected by recent tariffs, slow server and cloud sales, and "execution issues."

    IBM said it will cut thousands of jobs in the fourth quarter
    IBM logo

    IBM said in November that it would be reducing its global workforce by "a low single-digit percentage," an IBM spokesperson told Business Insider.

    "We routinely review our workforce through this lens and at times rebalance accordingly," the spokesperson said. "In the past, when we have had rebalancing, we have still met our headcount goals, and we expect to do so again in 2025."

    Intel to cut at least 15% of its factory workers
    The Intel headquarters in Santa Clara, California
    The Intel headquarters in Santa Clara, California

    Chipmaker Intel is laying off more than 5,000 employees across four US states, according to a July 16 government filing.

    Most of the cuts are happening in California and Oregon, while others are in Texas and Arizona, per updated Worker Adjustment and Retraining Notification, or WARN, filings.

    Intel began laying off employees in July as part of planned job cuts, the company said in a regulatory filing.

    The company told staff on June 14 to expect 15% to 20% of employees in its Foundry division to be laid off this summer, according to a memo reported by The Oregonian. Intel confirmed the authenticity of the memo to BI but declined to comment on its contents.

    As of December 2024, Intel employed about 108,900 people. In its annual report, the company told investors that it would reduce its "core Intel workforce" by about 15% in early 2025.

    "Removing organizational complexity and empowering our engineers will enable us to better serve the needs of our customers and strengthen our execution," an Intel spokesperson told BI.

    Johns Hopkins University
    Johns Hopkins Hospital
    Johns Hopkins Hospital.

    Johns Hopkins University will cut over 2,000 jobs after losing $800 million in funding from USAID.

    "This is a difficult day for our entire community," a spokesperson told BI. "The termination of more than $800 million in USAID funding is now forcing us to wind down critical work here in Baltimore and internationally."

    The news comes after the Trump administration slashed USAID personnel down from over 10,000 to around 300. Secretary of State Marco Rubio recently confirmed that 83% of the agency's programs are now dead.

    "We can confirm that the elimination of foreign aid funding has led to the loss of 1,975 positions in 44 countries internationally and 247 in the United States in the affected programs," the Johns Hopkins spokesperson said. "An additional 29 international and 78 domestic employees will be furloughed with a reduced schedule."

    The layoffs at Johns Hopkins represent the "largest" in the university's history, CNN reported. They'll primarily affect the schools of medicine and public health, along with the Center for Communication Programs and Jhpiego, a nonprofit with a focus on preventing diseases and bolstering women's health, according to the report.

    Kohl's is reducing about 10% of its roles
    A Kohl's department store in Miami.
    A Kohl's department store in Miami.

    Department store Kohl's announced on January 28 that it reduced about 10% of its corporate roles to "increase efficiencies" and "improve profitability for the long-term health and benefit of the business," a spokesperson told BI.

    "Kohl's reduced approximately 10 percent of the roles that report into its corporate offices," the spokesperson said. "More than half of the total reduction will come from closing open positions while the remainder of the positions were currently held by our associates."

    Less than 200 existing employees of the company would be impacted, she added.

    This follows the company's announcement on January 9 that it would shutter 27 underperforming stores across 15 states by April.

    The retailer has been struggling with declining sales, reporting an 8.8% decline in net sales in the third quarter of 2024.

    Its previous CEO, Tom Kingsbury, stepped down on January 15. The company's board appointed Ashley Buchanan, a retail veteran who had held top jobs in The Michaels Companies, Macy's, and Walmart, as the new CEO.

    Kroger is cutting 1,000 corporate workers
    Illustration shows Kroger logo

    Kroger Co. is cutting nearly 1,000 corporate jobs as part of a cost-trimming effort following the collapse of its proposed merger with Albertsons, a spokesperson told BI.

    In an internal memo viewed by Business Insider, interim CEO Ron Sargent told employees on August 26 that "thoughtful, yet difficult, choices are necessary" for the organization to continue to succeed.

    The grocer also plans to reinvest savings into lowering prices, opening new stores, and creating jobs at the store level.

    The shake-up comes as Kroger navigates leadership changes after former CEO Rodney McMullen resigned earlier this year amid a board investigation into his conduct.

    As of February, Kroger employed more than 409,000 people, mostly in retail roles. The layoff would not affect workers in stores, manufacturing facilities, or distribution centers.

    Microsoft has made several rounds of cuts this year
    the Microsoft logo on a building.

    Microsoft cut an unspecified number of jobs in January based on employees' performance.

    Workers were told that they wouldn't receive severance and that their benefits, such as medical insurance, would stop immediately, BI reported.

    The company also laid off some employees in January at divisions including gaming and sales. A Microsoft spokesperson declined to say how many jobs were cut on the affected teams.

    In May, the company announced layoffs affecting about 6,000 workers.

    Another round of layoffs in July will affect less than 4% of its total workforce, or roughly 9,000 employees, based on its head count of around 220,000.

    Meta has had several rounds of layoffs
    Meta sign
    Meta slashed its DEI team in January.

    Meta CEO Mark Zuckerberg told staff he "decided to raise the bar on performance management" and will act quickly to "move out low-performers," according to an internal memo seen by BI in January.

    Those cuts started in February, according to records obtained by BI. Teams overseeing Facebook, the Horizon virtual reality platform, as well as logistics, were among the hardest hit.

    In April, Meta also laid off an undisclosed number of employees on the Reality Labs virtual reality division.

    In October, the company said it was laying off more than 600 employees in its Meta Superintelligence Labs, its AI division.

    "By reducing the size of our team, fewer conversations will be required to make a decision, and each person will be more load-bearing and have more scope and impact," Meta's chief AI officer, Alexandr Wang, wrote in a memo.

    Previously, the company had laid off more than 21,000 workers since 2022.

    Microchip Technology is slashing 2,000 jobs
    Semiconductor manufacturing.
    Nvidia semiconductor manufacturing.

    Microchip Technology is cutting its head count across the company by around 2,000 employees, the semiconductor company said on March 3.

    The company estimated that it would incur between $30 million and $40 million in costs, including severance, severance benefits, and other restructuring costs.

    The cuts would be communicated to employees in the March quarter and fully implemented by the end of the June quarter.

    Last year, Microchip announced it was closing its Tempe, Arizona, facility because of slower-than-anticipated orders. The closure begins in May 2025 and is expected to affect 500 jobs.

    Microchip's stock had fallen over 33% in the past year.

    Morgan Stanley plans cuts for the end of March
    Morgan Stanley

    Morgan Stanley is set to initiate a round of layoffs beginning at the end of March. The firm is eyeing cuts to about 2% to 3% of its global workforce, which would equate to between 1,600 to 2,400 jobs, according to a person familiar with the matter who confirmed the reductions to BI.

    The firm's cuts are driven by several imperatives, the person said, pointing to considerations like operational efficiency, evolving business priorities, and individual employees' performance. The person said the cuts are not related to broader market conditions, such as the recent slowdown in mergers and acquisitions that's arrested momentum on Wall Street.

    Some MS staffers will be excluded from the cuts, however — namely, the bank's battalion of financial advisors — though some who assist them, such as administrative personnel in its wealth-management unit, could be affected by the layoffs, the person added.

    Nestlé is axing 16,000 jobs
    The branding of Nestlé

    Nestlé, the Swiss parent company of KitKat and Nespresso, said on October 16 that it will cut 16,000 jobs over the next two years.

    The world's largest food and drink company announced that 12,000 white-collar positions across various functions and locations will be eliminated, along with 4,000 roles in manufacturing and supply. This is 6% of its global workforce.

    Its new CEO, Philipp Navratil, said the company would be "prioritizing the opportunities and businesses with the highest potential returns" and that it "needs to change faster."

    Nestlé estimates the job cuts will save it around 1 billion Swiss francs, or $1.26 billion, by the end of 2027.

    Nextdoor is slashing 12% of its staff
    Nextdoor app

    Neighborhood social networking company Nextdoor is cutting 12% of its staff, or 67 jobs, it said on August 7 in its second-quarter earnings report. The move is part of CEO Nirav Tolia's plan to achieve profitability and reorganize the struggling company.

    The layoffs are expected to reduce operating expenses by about $30 million, it said in the earnings report.

    The company reported a net loss of $15 million, compared to $43 million year-over-year.

    Nike is planning to lay off less than 1% of its corporate employees.
    Nike logo storefront

    Nike's turnaround plan is in full swing. It's reducing its corporate staff by 1% as part of its efforts, the company confirmed to Business Insider on August 28.

    It's unclear how many jobs will be affected, but CNBC reported that Nike sent employees a memo about the change in August.

    "As we shared in Q4 earnings, Nike, Inc. is in the midst of a realignment," the company said in a statement. "The moves we're making are about setting ourselves up to win and create the next great chapter for Nike."

    Nike said in June, when it reported fiscal fourth-quarter earnings, that it would "evaluate corporate cost reduction as appropriate."

    CEO Elliott Hill also told analysts at the time that the company would realign its teams as it shifts away from a men's, women's, and kids' structure.

    Nike also cut jobs in 2024 amid broader cost cutting.

    Nissan says it will cut 20,000 jobs by 2027
    Nissan

    Japanese car giant Nissan is cutting 20,000 jobs by 2027 and reducing the number of factories it operates from 17 to 10 as it struggles with a dire financial situation.

    The job losses include the 9,000 layoffs announced late last year, and come as the automaker faces headwinds from US tariffs on imported vehicles and collapsing sales in China.

    Nissan reported a net loss of 671 billion yen ($4.5 billion) for the 2024 financial year, and said it would not issue an operating profit forecast for 2025 because of tariff uncertainty.

    Novo Nordisk reduces workforce by 11%
    FILE PHOTO: A Novo Nordisk employee controls a machine at an insulin production line in a plant in Kalundborg, Denmark November 4, 2013. REUTERS/Fabian Bimmer//File Photo
    FILE PHOTO: A Novo Nordisk employee controls a machine at an insulin production line in a plant in Kalundborg

    Danish pharmaceutical giant Novo Nordisk said in a statement on September 10 that it was cutting 9,000 jobs, or about 11%, of its workforce. It added that around 5,000 of the cuts would take place in Denmark.

    Novo Nordisk's president and CEO, Mike Doustdar, said the cuts were needed because the market for obesity drugs was becoming "more competitive and consumer-driven." Novo Nordisk is the producer of the hit weight loss drugs, Ozempic and Wegovy.

    "Our company must evolve as well. This means instilling an increased performance-based culture, deploying our resources ever more effectively, and prioritising investment where it will have the most impact — behind our leading therapy areas," he added.

    Oracle is reportedly cutting jobs from its cloud division.
    Oracle office in Santa Monica, California
    Oracle office in Santa Monica, California

    Oracle is cutting jobs in its cloud unit, Bloomberg reported. The cuts come as the company works to curb costs amid spending on AI infrastructure.

    Sources familiar with the cuts told Bloomberg that some of the cuts were related to performance issues.

    Oracle did not immediately respond to a request for comment from Business Insider.

    Panasonic is cutting 10,000 jobs
    panasonic
    A man looks at television sets by Japanese firm Panasonic at an electronics retailer in Tokyo June 10, 2015.

    Panasonic, the Japanese-headquartered multinational electronics manufacturer, plans to cut 10,000 jobs this financial year, which ends in March 2026. The cuts will affect 5,000 roles in Japan and 5,000 overseas.

    In a statement on May 9, the company said it planned to "thoroughly review operational efficiency … mainly in sales and indirect departments, and reevaluate the numbers of organisations and personnel actually needed."

    "Through these measures, the company will optimize our personnel on a global scale," the statement added.

    Paramount is cutting 3.5% of its US workforce
    Paramount on building

    Paramount told employees it would be laying off 3.5% of US-based staff based in the US, per a memo reported by CNBC on June 10, citing industry-wide declines and a challenging macroeconomic environment.

    The move comes after the media company cut 15% of jobs last year to cut costs. Paramount had 18,600 employees at the end of 2024.

    It is awaiting regulatory approval of its merger with Skydance Media.

    Peloton is looking for $100 million in run-rate savings by next year
    FILE PHOTO: A Peloton exercise bike is seen after the ringing of the opening bell for the company's IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019. REUTERS/Shannon Stapleton
    A Peloton exercise bike is seen after the ringing of the opening bell for the company's IPO at the Nasdaq Market site in New York City

    Peloton said in its August earnings report that it would cut its global headcount as part of an effort to find $100 million in run-rate cost savings by the end of the next fiscal year.

    "As of today, we will have actioned about roughly half of the run rate savings through the reductions in our workforce and we expect to achieve the remainder throughout the balance of the year," CFO Elizabeth Coddington told investors on the earnings call.

    The company employed about 2,900 people last year, and approximately 6% of the workforce will be affected by the reductions, Reuters reported.

    Porsche is cutting 3,900 jobs over the next few years
    The Porsche logo on the front trunk lid of a gold 2025 Porsche Taycan GTS EV sedan.
    The Porsche logo on the front of a 2025 Porsche Taycan GTS EV.

    Porsche said on March 12 that it plans to cut 3,900 jobs in the coming years.

    About 2,000 of the reductions will come with the expiration of fixed-term contractor positions, the German automaker said. The company will make the other 1,900 reductions by 2029 through natural attrition and limiting hiring, it said.

    Porsche said it also plans to discuss more potential changes with labor leaders in the second half of the year. "This will also make Porsche even more efficient in the medium and long term," the company said.

    PwC is laying off approximately 2% of its US workforce
    PwC's logo on a window.
    PwC office in Washington D.C. in the United States of America, on July 11th, 2024. (Photo by Beata Zawrzel/NurPhoto via Getty Images)

    The Big Four accounting firm said it's cutting roughly 1,500 jobs in the US because its low attrition rates mean not enough people are leaving by choice.

    PwC's layoffs began on May 5 and mostly affect the firm's audit and tax lines, a person familiar with the matter told Business Insider.

    "This was a difficult decision, and we made it with care, thoughtfulness, and a deep awareness of its impact on our people, appreciating that historically low levels of attrition over consecutive years have made it necessary to take this step," a PwC spokesperson said.

    Rivian is laying off 600
    Rivian sign

    Rivian said in October it was laying off more than 600 employees, or around 4.5% of its workforce.

    "With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions," CEO RJ Scaringe said in a memo to employees, adding, "These changes are being made to ensure we can deliver on our potential by scaling efficiently towards building a healthy and profitable business."

    The electric-vehicle maker has conducted several rounds of layoffs over the past three years.

    Salesforce is cutting more than 1,000 jobs
    The outside of Salesforce Tower with the Salesforce logo, which is shaped like a cloud.

    Bloomberg reported in February that Salesforce, a cloud-based customer management software company, will slash more than 1,000 jobs from its nearly 73,000-strong workforce.

    Affected employees will be eligible to apply to open internal roles, the outlet reported. The company is hiring salespeople focused on the company's new AI-powered products.

    The cuts come despite Salesforce reporting a strong financial performance during its third-quarter earnings in December.

    Salesforce did not respond to a request for comment.

    Scale AI is cutting 14% of its workforce
    Scale AI office
    Scale AI is laying off 14% of its full time staff and hundreds of contractors.

    On July 16, Scale AI laid off about 200 full-time employees and 500 contractors, according to the company.

    The 200 full-time cuts make up 14% of the data labeling startup's 1,400-person workforce.

    The company is restructuring its generative AI group, according to an email from Scale's interim CEO, Jason Droege, obtained by Business Insider.

    The cuts follow Meta's $14 billion investment in Scale AI in June as part of a blockbuster deal. The deal included the hiring of Scale's ex-CEO, Alexandr Wang, and the purchase of equity in almost half of the startup.

    Sonos cuts about 200 jobs
    Sonos

    Sonos, a California-based audio equipment company, said in a February 5 release that it's cutting about 200 roles.

    The announcement came nearly a month after Sonos CEO Patrick Spence stepped down following a disastrous app rollout. Interim CEO Tom Conrad said in the statement that the layoffs were part of an effort to create a "simpler organization."

    Starbucks is laying off 2,000 corporate staff
    Starbucks company headquarters in Seattle, a red-brick building with a clocktower featuring the coffee chain's Siren mascot and the US flag flying above it, is seen on a cloudy day
    Starbucks headquarters in Seattle

    Starbucks said it would lay off 900 non-retail employees in September and close about 1% of company-operated stores in North America.

    The cuts come after the company notified 1,100 corporate employees that they had been laid off in February.

    CEO Brian Niccol said in a February memo that the layoffs would make Starbucks "operate more efficiently, increase accountability, reduce complexity and drive better integration."

    The company is trying to improve results after sales slid last year.

    Southwest Airlines
    Southwest Airlines Boeing plane at an airport.
    A Southwest Airlines Boeing 737.

    Southwest Airlines CEO Bob Jordan announced in February that the company is laying off 15% of its corporate staff, or about 1,750 employees.

    He said affected workers will keep their pay, benefits, and bonuses through late April, when the separations will take effect.

    The company told investors the cuts would save about $210 million this year and $300 million in 2026.

    The move comes as Southwest tries to cut costs amid profitability problems. Jordan said this is the first significant layoff the company has had in its 53-year history.

    An activist hedge fund took a stake in Southwest in June and has since helped restructure its board and change its business model to keep up with a changing industry. For example, it plans to end its long-standing open-seating policy to generate more seating revenue.

    In recent months, the company has also reduced flight crew positions in Atlanta to cut costs.

    Stripe laid off 300 employees
    The logo for Stripe.
    Stripe.

    Payments platform Stripe laid off 300 employees, primarily in product, engineering, and operations, according to a January 20 memo obtained by BI.

    Chief people officer Rob McIntosh said in the memo that the company still planned on growing its head count to about 10,000 employees by the end of the year.

    Target cut 1,800 corporate roles
    Target store front
    Target said it was laying off around 1,000 corporate employees.

    Target said in October it was cutting 1,800 corporate jobs, including about 1,000 employees and 800 open roles.

    The company said the cuts accounted for 8% of the team at its global headquarters, and that leadership roles were affected at three times the rate of individual contributors.

    "The truth is, the complexity we've created over time has been holding us back," Michael Fiddelke, Target COO and incoming CEO, said in a memo to staff. "Too many layers and overlapping work have slowed decisions, making it harder to bring ideas to life."

    UPS is cutting 20,000 jobs
    A UPS Delivery Driver

    UPS announced on April 29 that it plans to cut 20,000 jobs this year — about 4% of its global workforce — as part of a shift toward automation and a strategic reduction in business with Amazon.

    "With our action, we will emerge as an even stronger, more nimble UPS," the company's CEO, Carol Tomé, said in a statement.

    The move follows a sharp 16% drop in Amazon package volume in Q4 and is part of a plan to halve its Amazon business by mid-2026. UPS will also close 73 US buildings by June and automate 400 facilities to reduce labor dependency.

    The Teamsters union have said they would fight any layoffs affecting its members.

    Verizon says it will lay off 13,000 employees
    Verizon store

    The telecommunications giant said on November 20 that it plans to lay off 13,000 employees in order to make Verizon "faster and more focused," new CEO Dan Schulman said in a message to employees. Verizon had about 100,000 employees at the beginning of 2025.

    The Washington Post cut 4% of its non-newsroom workforce
    The Washington Post building

    The Washington Post eliminated fewer than 100 employees in an effort to cut costs, Reuters reported in January.

    A spokesperson told the news agency that the cuts wouldn't affect the newsroom: "The Washington Post is continuing its transformation to meet the needs of the industry, build a more sustainable future and reach audiences where they are."

    Wayfair laid off 340 tech employees
    Wayfair logo on building
    Wayfair laid off about 340 tech employees.

    Wayfair announced in an SEC filing on March 7 that it would eliminate its Austin Technology Development Center and lay off around 340 tech workers.

    The reorg comes as the technology team has accomplished "significant modernization and replatforming milestones," the company said in the filing. Wayfair said it plans to refocus resources and streamline operations to promote its "next phase of growth."

    "With the foundation of this transformation now in place, our technology needs have shifted," the company said.

    Wayfair expects to take on $33 to $38 million in costs as a result of the reorganization, consisting of severance, cash employee-related costs, benefits, and transitional costs.

    Workday cut more than 8% of its workforce
    Workday logo
    Workday said it's cutting 8.5% of its workforce and focusing on AI.

    Workday, the human-resources software company, said in February that it is cutting 8.5% of its workforce, or around 1,750 employees. The layoffs came as the company focuses more on artificial intelligence.

    In a note to employees, CEO Carl Eschenbach said that Workday will focus on hiring in areas related to artificial intelligence and work to expand its global presence.

    "The environment we're operating in today demands a new approach, particularly given our size and scale," Eschenbach wrote. He said that affected employees will get at least 12 weeks of pay.

    Is your company conducting layoffs? Got a tip?
    A close-up of a person's hands holding and typing on a phone

    Have a tip? Contact Dominick Reuter via email or text/call/Signal at 646.768.4750. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

    Read the original article on Business Insider
  • It’s never been easier to AI a Thanksgiving dinner table — just look at social media

    An AI photo of RFK Jr. Donald Trump, Donald Trump Jr. and Elon Musk having Thanksgiving dinner
    RFK Jr. tweeted an AI parody of his famed McDonald's photo.

    • Prominent figures like RFK Jr. and Alex Jones tweeted AI-generated Thanksgiving photos.
    • The trend follows the launch of Google Gemini's Nano Banana Pro a week ago.
    • Nano Banana Pro could make the same jokey photos look indistinguishable from AI by next year.

    Mashed potato recipes aren't the only things being whipped up by AI this Thanksgiving. Digitally altered family portraits are also on the menu — and some are starting to look more realistic.

    RFK Jr., parodying his famed photo dining on McDonald's with President Donald Trump, Donald Trump, Jr., and Elon Musk, swapped the Happy Meals for Brussels sprouts and cranberries. Alex Jones appeared to cook a turkey with Sydney Sweeney. Crypto influencer Tiffany Fong carved hers next to Jackie Chan with the help of AI.

    One of the more lifelike renderings came from Daniel Newman, the CEO of Futurum, a tech research group. Newman shared multiple photos of himself appearing to dine with tech leaders like Mark Zuckerberg, Elon Musk, Satya Nadella, Tim Cook, and Jensen Huang (who, appears twice).

    "Seriously…AI is too much," Newman wrote.

    A new AI model launched days before Thanksgiving

    While leading AI generators used the holiday to showcase new updates — OpenAI's Sora shared videos of an animated turkey while Topaz Labs restored 1940s Macy's Day Parade footage — one AI model dominated the discourse this week.

    A week before Thanksgiving, Google Gemini launched Nano Banana Pro, an updated version of its AI image generator. Comparing a similar image created by the older version of Nano Banana, users flagged the hyper-realism of the new model.

    Already, Nano Banana Pro stunned online users with generated photos of tech CEOs partying together (busy week for the AI CEOs!)

    So as you sit with your own relatives this Thanksgiving, now might be a great time to share your tips for spotting AI — while they're still relevant.

    Read the original article on Business Insider
  • Shoppers brace for a tighter holiday season as gift prices keep climbing: BofA survey

    Holiday purchase with a credit card
    Some consumers are frustrated that they're spending more this holiday season only to get less amid rising prices, new Bank of America survey results show.

    • Two new BofA reports warn holiday spending may tighten as prices keep rising.
    • Shoppers may feel the pinch as inflation, tariffs, and higher costs put a strain on their budgets.
    • Electronics and jewelry could see the sharpest pullback as tariffs drive up prices.

    Santa won't be the only one tightening his belt this year — the American consumer is already feeling the pinch, and many haven't even finished digesting their Thanksgiving stuffing. As we head into Black Friday weekend, the forecast for holiday shoppers may be chilly: prices on consumer goods are rising faster than is comfortable for many gift-givers, according to two recent reports by Bank of America.

    Sixty-two percent of the more than 2,000 respondents to Bank of America's holiday survey, conducted in late summer, said they expected financial strain tied to holiday expenses, and 58% say gifts feel more expensive.

    More than half of the respondents pointed to tariffs as a suspected cause. The firm found that tariffs announced this spring likely contributed to price increases in categories such as electronics and jewelry, goods often purchased as holiday gifts.

    Holiday spending per household is up about 6% according to the bank's card data, yet retail transaction volumes have declined slightly over the course of the year. The takeaway: shoppers are shelling out more, only to walk away with less.

    BofA's reports also point to a widening chasm in how those along different income brackets are likely to experience the season's bounty.

    Higher-income households continue to show spending and wage growth that outpace everyone else. Many white-collar professionals, such as Wall Street investment bankers, are expected to have surging bonus years, according to forecasts, which is likely to hand six-figure year-end incentive pay for higher-income earners.

    Buyer's remorse

    For everyone else, the most wonderful time of the year is already fomenting stress at the checkout counter.

    Electronics spending per transaction jumped nearly 8% in a single month after the spring tariffs, and jewelry spending rose about four percentage points after an August tariff announcement, the bank found. Add in record-high gold prices this year — which have made gold-based pieces costlier — and suddenly, holiday gift-giving has relinquished some of its luster.

    With rising prices leaving some shoppers with fewer items to buy, survey respondents say they're getting more selective about who will end up on their "naughty" or "nice" lists.

    Thirty-eight percent say they'll only buy gifts for immediate family and close friends, while 23% have agreed with relatives to scale back their gift-giving.

    Among those feeling financial strain, 87% plan to shop at discount stores to counter rising prices, and 51% say they'd consider gifting a "dupe," a cheaper imitation of a luxury item. More than half said they planned to kick off their shopping sprees earlier than usual to spread out expenses, the survey found.

    Card data showed that spending by high earners increased roughly 3% over the past year, compared with less than 1% for lower-income households. The firm said wage growth followed a similar split — after-tax pay rose about 4% for higher earners, but only about 1% for those at the bottom. Goldman Sachs, meanwhile, is warning that the labor market is softening across tech, manufacturing, and other sectors, which could squeeze those already on the edge.

    That means, with prices climbing and paychecks under pressure, holiday shoppers may be left wondering who's actually going to come down the chimney this year: Santa Claus with a sack of toys, or the Grinch, offering only an inflationary pinch.

    Read the original article on Business Insider