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The best Apple Watch fits your budget and needs for health monitoring tools with worthwhile features.
Antonio Villas-Boas/Business Insider
Every Apple Watch is an extension of your iPhone that delivers notifications, takes or makes calls, sends messages, and shows you a variety of information depending on the widgets you choose. Each model, however, comes with (or without) various features, and their price tags reflect that fact. The best Apple Watch for you will fit your needs, whether it's health monitoring tools or an always-on display.
Our pick as the best Apple Watch for the vast majority of people is the Apple Watch Series 9. It features an always-on display, a fast processor, enhanced screen brightness, and a handy new single-handed gesture that improves accessibility. The second-generation Apple Watch SE is a more affordable and basic version of the Series 9 that doesn't include an always-on display or an ECG sensor. It's still a fantastic smartwatch for the price that comes with everything most people would ever need.
Best for fitness and outdoors: Apple Watch Ultra 2 – See at Amazon
Best overall
The Apple Watch Series 9 is our pick as the best wearable in Apple's lineup. No other wearable offers the same premium combination of smartwatch functionality, fitness and health tracking capability, and overall value as the Series 9.
Although the Series 9 isn't a massive leap over the previous generation Series 8, it did introduce a few new features, like a faster new processor, on-device Siri access, SmartStack functionality, and a brighter display. Other additions include updated hiking and cycling feedback, more mental health tools, and a new ultra-wideband chip that greatly improves location accuracy.
The Series 9 boasts a fast, powerful processor, intuitive smartwatch functionality, and the useful new Double Tap Gesture.
Rick Stella/Business Insider
While those upgrades are useful, my favorite new feature is the double tap gesture, which allows you to interact with the watch by double-tapping your thumb and index finger. Doing this controls an app's primary button, so you can answer or hang up a phone call, start or stop a timer, or snap a photo while in the camera.
The brighter screen is also a nice new touch, allowing for (even) better visibility in bright conditions, even if it wasn't much of a problem in the last few generations. The screen can also dim to one nit, which is especially useful in a movie theater or wherever darkness is key, like putting a baby in a crib (speaking from personal experience).
Another feature I found highly useful was the new Smart Stack display, which is essentially a customizable group of widgets accessible on the watch's home screen. These can include a glance at the weather, whatever calendar events you might have for the day, or even a snippet of the news.
Overall, the Series 9 is a powerful smartwatch. There are many differences when comparing the Series 9 vs. the Ultra 2, but the new Double Tap Gesture, brighter screen, Smart Stack display, and improved health and fitness tracking tools make the Series 9 noticeably more capable than the Series 8. These features make it the best Apple Watch you can buy. However, note that the blood-oxygen measuring feature on the Apple Watch Series 9 is currently disabled due to a patent dispute.
The second-generation Apple Watch SE is surprisingly affordable for such a feature-packed smartwatch and is, by far, the best Apple Watch for those on a budget. It's nearly, if not just as capable as the Series 9 and Ultra 2 for tracking fitness, sleep, checking notifications, taking calls, and ensuring you're OK with health and safety features like Crash Detection, Fall Detection, heart rate monitoring, sleep tracking, and more.
The Apple Watch SE is notably missing an always-on display, which can be the biggest deciding factor whether you go for the SE or the Series 9 (or the Ultra 2). Compared to the Series 9, the SE doesn't feature an electrocardiogram sensor for ECG readings or skin-temperature sensors for advanced period tracking and additional sleep tracking measurements.
The second-gen SE is the best option for first-time wearers or casual users who won't be bothered by the lacking always-on display.
Antonio Villas-Boas/Business Insider
For first-time buyers, the SE will make you wonder how you ever lived without one. It's incredibly convenient to get notifications, send texts, make calls, and customize the Apple Watch face with all the widgets and information you find useful — and it does all this without you needing to pull out your phone.
At least, opting for the SE lets you get a better idea of the Apple Watch's baseline features starting at $249. From there, you can consider if features like always-on display and the latest health sensors are worth the upgrade. If not, then the second-gen SE is your best option.
The Apple Watch Ultra 2 doesn't represent a drastic improvement over its predecessor, but it did usher in a few new features designed specifically for the outdoor user. These include the brightest screen of any Apple Watch, which allows for improved visibility in bright light conditions, an upgraded altitude range, and new water sports features for scuba diving and freediving.
The Ultra 2 also shares some new features that debuted on the Series 9, such as the new double tap gesture, the new S9 processor, and on-device Siri access. The double tap gesture, specifically, improves the wearable's accessibility. With this feature active, users can simply double-tap their thumb and index finger to interact with the watch, be it to start or stop an alarm or pick up or end a phone call, among others.
Much of the rest of the Ultra 2 is rolled over from the original model, including its overall design, which features a corrosion-resistant titanium casing and a 49mm screen.
The Apple Watch Ultra 2 is the best option for outdoor enthusiasts and those who want longer battery life.
Rick Stella/Business Insider
Battery life is a major highlight of the Ultra 2, as it can last upwards of three days on a single charge, which is roughly double what we've gotten out of the Series 9. The exact amount of battery life depends on how often the GPS is used, and whether the Always-On display is on, but the difference in the frequency of charging the Ultra 2 compared to the Series 9 is apparent.
Arguably, the Ultra line's best feature, the unique Action Button, returns and functions the same on the Ultra 2 as on the previous model. It is still capable of starting and stopping workouts or being programmed to sync with various shortcuts.
The sum of these parts may not be enough to sway the casual user into spending $800 on the watch, but it remains a highly worthwhile tool for avid outdoor enthusiasts and serious athletes. (Note that the blood-oxygen measuring feature on the Apple Watch Ultra 2 is currently unavailable due to a patent dispute.)
An older Apple Watch model may have too short a support window to justify a purchase.
Antonio Villas-Boas/Business Insider
Even though it's possible to find refurbished versions of the hugely popular Apple Watch Series 3 for around $100, we wouldn't recommend it, namely because it's discontinued and no longer supports the latest versions of WatchOS. It should go without saying that we don't recommend the Series 1 or 2 either.
If you can find Series 5 or 6 refurbished for between $100 and $150, they include an always-on display, a major advantage over the Series 4 and even the current SE. Plus, they'll have more life in terms of support and performance than the Series 4.
Still, buying an older refurbished Apple Watch could be more of a hassle than it's worth. Older models have shorter support windows than newer and current models, which means you'd have to buy another Apple Watch sooner than you might want to — if you want to keep up with security and watchOS updates.
What to look for in an Apple Watch
The latest Apple Watch models offer a slate of worthwhile features.
Rick Stella/Business Insider
There are many reasons to buy one of the best Apple Watches; understanding them can help you know what to look for. Each Apple Watch is also among the best fitness trackers you can buy and offers unique health monitoring tools that can positively impact your wellness.
For health and fitness tracking, you'll want to review which model offers what sensors. The latest Apple Watch models include a heart rate monitor, the newest gyroscope, and a high-g accelerometer that powers Apple's Crash Detection feature.
For day-to-day tasks, you'll more or less get the same experience thanks to each watch supporting the latest WatchOS software. But if you want an always-on display, which we think could make or break a decision, you should consider the Series 9 as your best Apple Watch. Likewise, if you want the biggest screen and the best battery life, there's the Ultra 2.
After that, it's deciding whether you want the smaller or larger models of a specific Apple Watch series. It's mostly down to personal preference and your comfort levels, and it makes no difference to battery life. Larger screens make it easier to read and control with on-screen items, but smaller models are still large enough to offer a good experience.
How we test Apple Watches
We put each Apple Watch model through standard usage and testing.
Rick Stella/Business Insider
We can assess the best Apple Watch in a relatively short time thanks to our extensive personal experience with the wearables, as we've reviewed them professionally through the generations.
The best way to test these wearables is to wear and use them daily with an iPhone as if they were our own for at least a week, often longer. We focus on ease of use, performance, usefulness, features and sensors, battery life, and how their price relates to the overall experience.
During testing, we assess all these aspects during various activities, like a workout, running errands, lounging, sleeping, and traveling (when possible). We actively test notifications, calls, messages, settings and options, and customization, and we note where an Apple Watch excels or lacks.
We don't perform tests that could damage our review unit or ourselves (Crash Detection). At the same time, we don't take special care of our Apple Watch review units and subject them to typical wear and tear from normal usage.
We also look at how the new models compare to older models and lay out the benefits of upgrading from various older models. Looking at the specific model changes and upgrades year-over-year helps us choose the overall best models.
The best Apple Watch bands to buy
Pick the right Apple Watch band for your needs.
Business Insider
One of the Apple Watch's best features is its ability to use different watch straps and band types. This versatility allows you to swap on the best Apple Watch bands suited to a specific activity or event, such as a sports band for working out or a metal band for wearing to work.
For more style inspiration, check out our other band guides:
What is the difference between GPS and GPS + Cellular models?
A GPS-only model lets you carry out tasks like receiving text messages, answering phone calls, and receiving notifications when it's connected and close to your iPhone via Bluetooth or WiFi. GPS-only models are cheaper than cellular models.
A GPS + Cellular model offers increased connectivity with the addition of built-in cellular. That means you can receive text messages, answer calls, and stream music — even if you don't have your iPhone with you. You just need to add the watch to your current carrier plan. Most carriers charge $10 a month for a watch-compatible cellular plan.
Does the Apple Watch use data?
Only the GPS + Cellular models with a separate data plan use data from your carrier if you don't have your iPhone nearby. Otherwise, Apple Watches are simply extensions of your iPhone and don't use more data than you would on your iPhone if it's nearby.
Do Apple Watches work with Android?
The short answer is no. An Apple Watch will not pair seamlessly with an Android phone. Even if you get a GPS + Cellular model that doesn't rely on an iPhone connection, an iPhone is required for setup. You also need an iPhone to download apps onto it.
While the Apple Watch is one of the best smartwatches, Android users should instead consider purchasing one of the best Android smartwatches to use something that's 100% compatible with their phone.
Is the Apple Watch waterproof?
No Apple Watch is "waterproof," but they are water resistant, which means they can sustain splashes and submersion down to a certain depth. The SE and Series 9 can go down as far as 50 meters, or around 164 feet. The Ultra 2 supports depths of 100 meters, or 328 feet, and 40 meters (131 feet) for recreational dives.
What is the best Apple Watch for kids?
If you want a way for your kid to stay connected without giving them a smartphone, an Apple Watch could be your answer. For kids, we recommend the second-generation Apple Watch SE in the 40mm, GPS + Cellular model. You can use Family Setup, which allows you to choose what apps and services your kids can access and who they can call or send messages to.
Is the Series 8 outdated with the release of the Series 9?
No, not at all. Although Apple doesn't sell the Series 8 anymore, that doesn't mean it's no longer supported. The Series 8 is compatible with the new operating system, WatchOS 10, which debuted alongside the Series 9 and Ultra 2, which means that many of the software features debuted on the latest models will also be available on the Series 8 once it upgrades to WatchOS 10.
How often should I upgrade my Apple Watch?
The decision to upgrade to a newer Apple Watch depends on several factors. First, is there a new feature native to one of the newer models you'd like to use? For instance, the new Double Tap Gesture released on the Series 9 and Ultra 2 can only be used on those models.
You may also consider upgrading if your watch isn't compatible with the latest operating system. Regarding the new WatchOS 10, any Series 4 or newer model is compatible.
Another reason you may want to upgrade is if you'd like to move from the Series line to the Ultra line. In this scenario, even Series 9 users may consider upgrading to the Ultra 2 to take advantage of its unique features, like its longer battery life, the useful Action Button, and the bigger design.
Best overall: Apple Watch Series 9
The Apple Watch Series 9 boasts a fast, powerful processor, intuitive smartwatch functionality, and the useful new Double Tap Gesture.
Rick Stella/Business Insider
The Apple Watch Series 9 is our pick as the best wearable in Apple's lineup not because it's a huge upgrade over its predecessor, the Series 8, but because it delivers one of the finest smartwatch experiences. No other wearable offers the same premium combination of smartwatch functionality, fitness and health tracking capability, and overall value as the Series 9.
Although the watch carries over much of what was already native to the Series 8, it did introduce a few new features. These include a fast new processor chip, on-device Siri access, SmartStack functionality, and a brighter display. Other additions include updated hiking and cycling feedback, more mental health tools, and a new ultra-wideband chip that greatly improves location accuracy.
While those upgrades are useful, my favorite new feature is the Double Tap Gesture which allows you to interact with the watch by double-tapping your thumb and index finger. Doing this controls an app's primary button, so you can answer or hang up a phone call, start or stop a timer, or snap a photo while in the camera.
The brighter screen is also a nice new touch, as this allows for better visibility in high-lighting conditions. The screen can also dim to one nit, which is especially useful in a movie theater.
Another feature I found highly useful was the new Smart Stack display, which is essentially a customizable group of widgets accessible on the watch's home screen. These can include a glance at the weather, whatever calendar events you might have for the day, or even a snippet of the news.
The sum of these parts makes the Series 9 a powerful smartwatch. The new Double Tap Gesture, brighter screen, Smart Stack display, and improved health and fitness tracking tools make it noticeably more capable than the Series 8 — and give it the title of the best Apple Watch you can buy.
The Apple Watch Series 8 is nearly identical to the Series 9, and you may be able to find it for a lower price, whether new or refurbished.
Antonio Villas-Boas/Insider
Although Apple discontinued the Series 8 in favor of the Series 9, it's still the same do-it-all wearable that nearly stands toe-to-toe with the new flagship. Slim bezels, check. Smooth performance, check. Always on display, check. All of Apple's latest health sensors, impressive battery life, and safety features like Crash Detection? Check, check, and check.
Better yet, the Series 8 is now the best discounted Apple Watch, costing roughly $319 for the 41mm model and $379 for the 45mm model, which puts it between the SE and Ultra models in terms of price and capabilities.
A display with an always-on option may sound minor but it's a quality-of-life feature that makes a big difference. It means you can glance at your watch to tell the time or check a notification without making a wrist gesture to wake the screen. It's handy whether you don't want to appear rude by checking your watch, or don't want to deal with inconsistent gesture recognition, which sometimes happens with the Apple Watch SE.
It also features Crash Detection, designed to automatically contact emergency services in the event of a car crash. The Series 8 is also compatible with a variety of the best Apple Watch bands, like sports bands, metal bands, and designer options (and make sure you clean your bands often, too).
Generally, there's a lot to love about the Apple Watch's latest operating system, watchOS 10, which is also compatible with the Series 8. The watch supports fast charging, which makes a meaningful difference if you need a quick top-off before you set off. All told, there's not a ton of difference between the Apple Watch Series 9 vs. the Series 8, so if you can find the Series 8 at a solid discount, it's worth every penny.
Best for athletes and adventurers: Apple Watch Ultra 2
The Apple Watch Ultra 2 is the best option for outdoor enthusiasts and those who want longer battery life.
Rick Stella/Business Insider
The second-generation Apple Watch Ultra 2 doesn't represent a drastic improvement over its predecessor but it did usher in a few new features designed specifically for the outdoor user. These include the brightest screen of any Apple Watch which allows for improved visibility in bright light conditions, an upgraded altitude range, and new water sports features for scuba diving and freediving.
The Ultra 2 also shares some of the new features debuting on the Series 9 such as the new Double Tap Gesture, the new S9 processor chip, and on-device Siri access. The Double Tap Gesture, specifically, is a great new feature that improves the wearable's accessibility. With this feature active, users can simply double-tap their thumb and index finger to interact with the watch, be it to start or stop an alarm or pick up or end a phone call, among others.
Much of the rest of the Ultra 2 is rolled over from the original model, including its overall design which again features a corrosion-resistant titanium casing and a 49mm screen. Though it features a raised lip around the display to reduce the risk of cracks and scratches, we do recommend picking up one of the best Apple Watch screen protectors to further protect the watch.
Battery life is a major highlight of the Ultra 2 as it's capable of lasting upwards of three days on a single charge, which is roughly double what we've gotten out of the Series 9. The exact amount of battery life depends on how often the GPS is used, and whether the Always-On display is on, but the difference in the frequency of charging the Ultra 2 compared to the Series 9 is apparent (be sure to calibrate your Apple Watch, as well).
Arguably the Ultra line's best feature, the unique Action Button, returns and functions the same on the Ultra 2 as it did on the previous model. It still is capable of starting and stopping workouts or being programmed to sync with a variety of shortcuts.
The sum of these parts may not be enough to sway the casual user into spending $800 on the watch, but it remains a highly valuable investment for avid outdoor enthusiasts and serious athletes.
And if you already own an Ultra, or picked up the new Ultra 2, do take a look at our guide on the best Apple Watch Ultra 2 bands.
The Apple Watch SE is the best option for first-timers trying out the Apple Watch or casual users who won't be bothered by the lacking always-on display.
Antonio Villas-Boas
The Apple Watch SE is surprisingly affordable for such a feature-packed smartwatch and is, by far, the best Apple Watch for folks on a budget. It's just as capable as the Series 8 and Ultra for tracking fitness, sleep, checking notifications, taking calls, and making sure you're OK with health and safety features like Crash Detection, Fall Detection, heart rate monitoring, sleep tracking, and more.
It compromises slightly on design with thicker borders around the display but we never found that it looked dated during testing. It's available in both 40mm and 44mm options.
If you're considering the Apple Watch SE, you're most likely looking at the Series 8, too. The most significant difference between the Apple Watch SE vs. the Apple Watch Series 8 is whether you're willing to pay more for a bigger display with an always-on option, plus electrocardiogram and skin-temperature sensors. Those looking for Apple's latest and greatest in health sensors should upgrade to the Series 8.
If those tools don't interest you, the SE is the best budget Apple Watch that's an ideal and affordable option.
For first-time buyers, the Apple Watch SE will make you wonder how you ever lived without one. It's incredibly convenient to get notifications, send texts, make calls, and customize the Apple Watch face with all the widgets and information you find useful — and it does all this without you needing to pull out your phone.
If anything, opting for the SE lets you get a better idea of the Apple Watch's baseline features starting at $249. From there, you can consider if features like always-on display and the latest health sensors are worth the upgrade. If not, then the SE is the best Apple Watch to buy.
Don't buy the Apple Watch Series 3 or older, even if you can get them for a very low price.
Hollis Johnson
Even though it's possible to find refurbished versions of the Apple Watch Series 3 for around $100, we wouldn't recommend it, namely because the Series 3 is discontinued and no longer supports the latest versions of WatchOS. It should go without saying that we don't recommend the Series 1 or 2 either.
The Series 4 still has some life in terms of support and performance, but it'll likely lose support soon — perhaps as early as September 2023 when Apple announces new Apple Watch models.
If you can find Series 5 or 6 for between $150 and $200 refurbished, they both include an always-on display, which is a major advantage over the Series 4, and even the current SE. Plus, they'll have more life in terms of support and performance than the Series 4.
You can even find the first generation Apple Watch SE for $200 new from Walmart. Even if you're spending $100 more than you would on a refurbished Series 3, it poses significantly better value with its newer processor and sleeker display.
What to look for in an Apple Watch
Certain Apple Watch models have health sensors that could make the decision for you, and the always-on display is a pretty big factor to consider.
Antonio Villas-Boas/Insider
There are many reasons to buy one of the best Apple Watches, and understanding them can help you hone in on what to look for. Apple Watches are excellent for fitness and health tracking, as well as streamlining routine tasks and giving you access to your phone while it's in your pocket.
For health and fitness tracking, you'll want to review which model offers what sensors. All the best Apple Watch models include a heart rate monitor, as well as the latest gyroscope and high-g accelerometer that power Apple's Crash Detection feature.
The Series 8 and Ultra have expanded capabilities, including temperature sensors for ovulation tracking. Ultimately, you may decide that features like these are the deciding factor, and want to look into the best fitness trackers instead.
For day-to-day tasks, you'll more or less get the same experience thanks to each watch supporting the latest WatchOS software. But if you want an always-on display, which we think could make or break a decision, you should consider the Series 8 as the best Apple Watch for you. Likewise, if you want the biggest screen and the best battery life, there's the Ultra.
After that, it's deciding whether you want the smaller or larger models of a specific Apple Watch series. It's mostly down to personal preference and your comfort levels, and it makes no difference to battery life. Larger screens do make it easier to read and control with on-screen items, but smaller models are still large enough to offer a good experience.
How we test Apple Watches
The Insider Reviews team tests all Apple Watches.
Rick Stella/Insider
We can assess the best Apple Watch in a relatively short amount of time thanks to our extensive personal experience with the wearable, as well as reviewing them professionally through the generations.
The best way to test Apple Watches is to wear and use them daily with an iPhone as if they were our own for at least a week, often longer. We focus on ease of use, performance, usefulness, features and sensors, battery life, and how their price relates to the overall experience.
During testing, we assess all these aspects during various activities, like a workout, running errands, lounging, sleeping, and traveling (when possible). We actively test notifications, calls, messages, settings and options, and customization, and we note where an Apple Watch excels or lacks.
We don't perform tests that could damage our review unit, or ourselves (Crash Detection). At the same time, we don't take special care of our Apple Watch review units, and we subject them to typical wear and tear from normal usage.
We also look at how the new models compare to older models and lay out the benefits of upgrading from various older models. Looking at the specific model changes and upgrades year-over-year helps us choose the best Apple Watch.
The best Apple Watch bands to buy
Business Insider
One of the Apple Watch's best features is its ability to use different watch straps and band types. This allows you to swap the band to something best suited to a specific activity or event, such as a sports band for working out or a metal band for wearing to work.
The bands are easy to swap out, too. With a simple press of two buttons on the underside of the Apple Watch, the current strap slides out, allowing a different band to slot in.
For style inspiration, check out our guides to the best Apple Watch bands:
What is the difference between GPS and GPS + Cellular models?
An Apple Watch GPS-only model lets you carry out tasks like receiving text messages, answering phone calls, and receiving notifications when it's connected and close to your iPhone via Bluetooth or WiFi. GPS-only models are cheaper than cellular models.
A GPS + Cellular Apple Watch offers increased connectivity with the addition of built-in cellular. That means you can receive text messages, answer calls, and stream music — even if you don't have your iPhone with you. You just need to add the Apple Watch to your current carrier plan. Most carriers charge $10 a month for an Apple Watch cellular plan.
Does the Apple Watch use data?
Only the GPS + Cellular Apple Watch models with a separate data plan use data from your carrier if you don't have your iPhone nearby. Otherwise, Apple Watches are simply extensions of your iPhone and don't use more data than you would on your iPhone if it's nearby.
Do Apple Watches work with Android?
The short answer is no. An Apple Watch will not pair seamlessly with an Android phone. Even if you get a GPS + Cellular model that doesn't rely on an iPhone connection, an iPhone is required for setup. You also need an iPhone to download apps onto it.
No Apple Watch is "waterproof" but they are water resistant, which means they can sustain splashes and submersion down to a certain depth. The SE and Series 9 can go down as far as 50 meters, or around 164 feet. The Ultra 2 supports depths of 100 meters, or 328 feet, as well as 40 meters (131 feet) for recreational dives.
What is the best Apple Watch for kids?
If you want a way for your kid to stay connected without giving them a smartphone, an Apple Watch could be your answer. For kids, the best Apple Watch we recommend is the 40mm SE GPS + Cellular model. You can use Family Setup, which allows you to choose what apps and services your kids can access, and who they can call or send messages to.
Is the Series 8 outdated with the release of the Series 9?
No, not at all. Although Apple doesn't sell the Series 8 anymore, that doesn't mean it's no longer supported. This is especially true considering the fact the Series 8 is compatible with the new operating system, WatchOS 10, which debuted alongside the Series 9 and Ultra 2. This means that many of the new software features that debuted on the new models will also be available on the Series 8 once it upgrades to WatchOS 10.
How often should I upgrade my Apple Watch?
This depends on a few different factors. First, is there a new feature native to one of the later Apple Watch models that you'd like to use? For instance, the new Double Tap Gesture that was released on the Series 9 and Ultra 2 is only able to be used on those models.
You may also consider upgrading if your watch isn't compatible with the latest operating system. Regarding the new WatchOS 10, any Apple Watch that is a Series 4 or newer is compatible.
Another reason you may want to get a new Apple Watch is if you'd like to upgrade from the Series line to the Ultra line. In this scenario, even users of the Series 7 may consider upgrading to the Ultra to take advantage of its unique features like its longer battery life, the useful Action Button, and the bigger design.
Analysts and fans alike anticipate Apple will make generative AI announcements at WWDC in June.
Tyler Le/Insider
Apple plans to implement generative AI into its virtual assistant Siri, NYT reported.
Apple reportedly wants the AI Siri to be able to chat, summarize texts, and do existing tasks better.
The report comes amid fears that Apple is lagging behind competitors when it comes to gen AI.
Siri is getting a generative AI makeover, according to a new report.
Apple plans to bring generative AI to its virtual assistant, The New York Times reported Friday. With the technology, Apple hopes Siri will get better at tasks it already does and take on new abilities like summarizing text messages and chatting, rather than responding to one question at a time like it does now, the Times reported, citing three sources familiar with Apple's work.
The generative AI processing will happen on-device, according to the report — a departure from how chatbot apps like OpenAI's ChatGPT, which is also available on iPhone and Android as well as the web, process users' questions through massive data and cloud servers.
Apple did not immediately respond to Business Insider's request for comment ahead of publication.
The report comes amid talk that Apple is playing catchup to competitors on AI, as the company hasn't yet made any generative AI announcements.
Apple, however, is expected to say more about its work on AI at its annual WWDC conference in June.
The iPhone company's CEO, Tim Cook, has teased during earning calls that big news about generative AI products is right around the corner.
Melinda Binkley, 56, struggles to afford basics but earns 'too much' for assistance, she said.
Binkley is part of a growing group who live above the poverty live but can't afford necessities.
The federal poverty line doesn't account for cost-of-living differences, leaving many without help.
Melinda Binkley, 56, has tried to apply for safety net programs before — like SNAP — but she's told her household makes too much money, usually by less than $100.
"I go through all that legwork, and I get everything that's on the application," Binkley said."Then, within days, they are either emailing me or calling saying 'you're too high'… I feel like it wastes my time."
Binkley lives in Stillwater, Minnesota and said she receives around $1,499 a month in Supplemental Security Income benefits, according to documents reviewed by Business Insider. She doesn't currently work due to medical reasons, but has in the past. BI verified that her husband brings home about $1,200 every two weeks from his job at a medical supply company, but Binkley said his income varies because he has health issues and can't always work a full-time schedule.
The couple is part of a growing number of Americans who live above the federal poverty line but struggle to afford basic necessities. The poverty line isn't adjusted to reflect cost-of-living differences in individual cities or states and is set at $20,440 a year for a family of two.
About 29% of US households are now ALICEs — people who are asset-limited, income-constrained, and employed. This compares to 13% of Americans who live below the federal poverty level, according to the Census Bureau's American Community Survey data and cost-of-living estimates analyzed by United Way's United For ALICE program.
"There is nothing in between that allows people to get assistance or help of any sort," Binkley said, referring to the gap between the poverty line and middle class. "We always tend to fall right in that part of the economy."
Binkley hopes to move one day
Primarily, Binkley said she struggles with her rent and utility bills. She has worked out a deal with her landlord where she can make different payments for rent whenever she and her husband have the funds, but she worries that they might face eviction if they fall any further behind, she said.
Binkley said extreme temperatures in Minnesota and limited insulation in her home also mean she can pay almost $5,000 dollars anually in electricity bills to keep the heat on.
For food, Binkley said she is especially thankful for her local food pantries, where she often goes to pick up canned goods. However, she said there used to be more food pantry options available during the pandemic when "everybody was having issues."
Binkley added that she can afford to go to the grocery store sometimes, but only for basic, perishable goods like milk and bread.
Although Binkley is enrolled in Medicare and her husband gets a basic healthcare plan through work, she estimates they pay at least $350 a month out-of-pocket for medications — and it's often more.
"My husband will go without his meds, especially the more expensive ones," she said. "He will go without to make sure that I have mine, and I don't like that."
Binkley hopes she can leave Minnesota soon for Idaho. Her sister, whom she says is her biggest supporter, lives there and Binkley wants to be closer.
She's slowly trying to prepare herself and her husband for the move bysorting through their belongings and trying to stabilize finances. In the meantime, she's doing her best to "make ends meet."
"That is one thing that keeps driving me to make my payments, get things caught up, and set a little bit aside each week or each month, Binkley said. "Being able to use a big UHaul and finally get out of here."
Are you making above the poverty line but still struggling to afford daily life? Reach out to this reporter at allisonkelly@insider.com.
On Friday, the company emailed members of the employee resource group for LGBTQ+ supporters.
"As we all know, last year was challenging, and we've made some changes this year," the note said.
Target responded to media coverage in an email to LGBTQ+ employees after news broke that the retailer plans to shrink the number of stores carrying its Pride collection this year, according to a memo obtained by Business Insider.
On Friday, Target confirmed it will reduce the number of stores that carry its assortment of LGBTQ+ merchandise for Pride month in June.
The company said it will offer a collection online and certain stores "based on historical sales performance." The reduction, first reported earlier Friday by Bloomberg, is a sharp departure from prior years when Target featured Pride displays prominently at all of its stores across the US.
Shortly after Target released its public statement, the company's VP of Brand Marketing Carlos Saavedra emailed the Pride+ Business Council, which is Target's employee resource group for LGBTQ+ supporters.
In the note, obtained by Business Insider and reproduced in full below, Saavedra says teams across Target have been working on this year's plans "for months" and were preparing an internal preview of the campaign for May 14. Online Pride collections in prior years have launched as early as May 1.
"As we all know, last year was challenging, and we've made some changes this year based on guest insights and sales trends," Saavedra said. "Stores were chosen based on where we've historically seen the strongest sales demand."
Saavedra also noted the disruption caused by Friday morning's media attention: "This isn't the way we envisioned kicking off Pride, and we hoped you'd be one of the first audiences to hear about our plans."
A source on the council told BI that the employee group was previously much more involved in highlighting vendor partners for Pride, but that did not happen this year.
Read the email from Target to the LGBTQ+ employee group:
Pride+ community,
As you know, team members across Target have been working on our Pride 2024 plans for months. Ann, Jeff and I were looking forward to sharing an overview of all the ways we'll celebrate at our Pride+ meeting on May 14.
Unfortunately, the opportunity to give you a preview was interrupted by some external media coverage. Of course, this isn't the way we envisioned kicking off Pride, and we hoped you'd be one of the first audiences to hear about our plans. Still, we won't let this distract us from the intent behind this month – celebrating and supporting our amazing community.
While you may have already seen media coverage, there are a few points we'd like you to hear directly from us ahead of our meeting on May 14:
Our Pride+ community has once again poured time and energy into a fantastic slate of events to help us celebrate, grow and connect. Thank you to each one of you who played a role. We're excited to share all the details on Tuesday!
As we have for several years, Target will have a presence at local Pride events, including parades in Minneapolis, New York City and other local communities – reinforcing our commitment to the LGBTQIA+ community.
We will once again offer a Pride assortment to help our guests celebrate. As we all know, last year was challenging, and we've made some changes this year based on guest insights and sales trends. That includes a more curated assortment that's rooted in celebration across adult apparel, home and food and beverage. The assortment will be available to everyone online and in select stores. These stores were chosen based on where we've historically seen the strongest sales demand.
Above all, please know our intention is to bring our culture of care to life for our LGBTQIA+ team members – not just during June, but year-round. We remain committed to this wonderful community, and we are so excited to celebrate Pride with you all.
As always, I'd like to end by expressing our gratitude to each of you. Thank you for all you do to make Target a caring, supportive and welcoming place. We look forward to seeing many of you on May 14.
Carlos, Ann and Jeff
If you work for Target and would like to share your perspective, please contact Dominick Reuter via email or text/call/Signal at 646-768-4750. Responses will be kept confidential, and Business Insider strongly recommends using a personal email and a non-work device when reaching out.
Israel's Netanyahu told Dr. Phil he plans to assault Rafah despite US warnings.
US President Joe Biden has threatened to cut off weapon shipments if Israel presses forward.
Netanyahu reaffirmed his goal of eradicating Hamas and returning hostages.
After President Joe Biden threatened to withhold additional weapons if Israeli forces pressed forward with a ground assault of the southern Gaza city of Rafah, Israeli Prime Minister Benjamin Netanyahu said an assault on Rafah is the only way to defeat Hamas and reiterated that Israel will "stand alone" if it must.
"We will do what we have to do to protect our country, protect our future," Netanyahu said in an interview withtelevision personality Phil McGraw, more commonly known as Dr. Phil, that aired Thursday.
"That means we will defeat Hamas, including in Rafah, we have no other choice," the prime minister said.
On Wednesday, Biden warned that he would cut off weapon shipments to Israel if its military moved forward to attack Rafah, where over one million Palestinian civilians reside and have sought refuge following Israel's ground offensive in the Gaza Strip.
"If they go into Rafah, I'm not supplying the weapons that have been used historically to deal with Rafah, to deal with the cities, to deal with that problem," Biden said in an interview with CNN's Erin Burnett, adding that "we're not going to supply the weapons and the artillery shells have been used."
Last week, the US put a hold on a shipment expected to contain 1,800 2,000-pound bombs and 1,700 500-pound bombs. There is now a possibility that more weapons may be withheld.
Many of these weapons are precision weapons, but they still have the potential to cause significant collateral damage.
"If you want to avoid civilian casualties, you need these weapons rather than imprecise weaponry," Netanyahu argued during the interview, referring to US precision weapons. "If Israel has to stand alone, we we'll stand alone."
When he was asked why his goal is to eradicate all of Hamas and its battalions, Netanyahu claimed that Hamas is trying to blackmail Israel in order to stay in Gaza, establish power, and commit an event similar to the Oct. 7 terror attack.
In addition to eliminating Hamas' battalions, Netanyahu also confirmed that his goals of getting hostages back has not changed since the start of Israel's war with Hamas.
"I've known Joe Biden for many years, 40 years and more. We often had our agreements, but we've had our disagreements. We've been able to overcome them. I hope we can overcome them now," he said.
The sentiment that this was "off" was immediate — to many, it was a dystopian scenario where tools of human art and creativity are destroyed and replaced with a machine. It hit a nerve in the current moment of anxiety about AI having the potential to replace humans, especially in the arts.
The blowback to the iPad ad went far beyond just a handful of disgruntled tweets from the anti-tech peanut gallery — it became its own mini-crisis news cycle, and even people in tech piled on. ("Steve wouldn't have ever shipped that ad," tweeted Y Combinator founder Paul Graham about Steve Jobs.)
Eventually, Apple told AdAge that it was canceling the TV run of the ad and admitted that it "missed the mark."
But, please. Let's be serious here. I'm all for analyzing advertisements and thinking critically about how large companies market themselves. Noting that this ad had a darker allegorical meaning —the CRUSHING of humanity's soul and replacing it with a machine — is fine. Well done.
But come on. It's also very clear that the point of the ad is to show off that the new iPad is very thin. It can pack a lot of apps into a small package.
It's just not that deep.
The iPad ad concept is simply pretty dull
The concept of the ad is so basic that people have noticed it's not even new — a 2008 ad for a camera is nearly identical: a hydraulic press crushes a bunch of bulky physical camera parts to reveal the new slim digital camera.
I'd wager that Apple wasn't intentionally copying the 2008 ad; rather, the idea is so obvious and dull that more than one company thought it up. Plus, crushing things in hydraulic presses to watch them go sploosh is a whole meme on TikTok and YouTube. A YouTube channel dedicated to hydraulic press crush videos has more than 9 million followers.
I might be a little more nervous if this ad weren't for an iPad. Let's say OpenAI made an ad crushing up books, newspapers, and magazines and then revealed the ChatGPT logo. As someone whose job is "generating short articles of text," well, that might make me a little sweaty.
But this is an ad for a freaking iPad. It's not trying to replace pianos; it's a tablet with GarageBand software installed. It's not replacing painting; it's a tool with graphic design apps. If the iPad aspires to actually replace anything, it would be a laptop — Apple's own product. iPads have been around for over a decade, and the only thing they've successfully replaced is the in-flight entertainment system on a plane for a preschooler.
We may have techlashed too close to the sun
The fact that the outrage was so strong about this ad is baffling to me. I spend a lot of my time thinking about the sinister ways that tech companies are causing real harm, or are developing products without thinking through the possible risks. There's plenty of examples of this. Does Apple as a company do bad things? I'm sure!
But debuting a thinner iPad Pro … that's … not it. In fact, a thin iPad sounds very nice! A good thing! I think it's cool that an iPad can do all those things and be thinner than a phone. Neat!
Apple is masterful at carefully crafting its image through its marketing, so it's not unreasonable to over-analyze its advertisements. But the reaction to this ad feels like a knee-jerk sentiment that anything tech is bad and anti-human. Sometimes that's true! But sometimes … an iPad is just an iPad.
The Arcade in Cleveland is one of the oldest indoor shopping centers in the entire country.
Jessica B./Yelp
Shopping malls were some of the most popular hangout spots in the late 20th century.
Some are still open to shoppers, while others have been demolished or redeveloped.
From tiny arcades to massive malls, here is the oldest mall in every state.
If you grew up in the US during the last several decades, there's a good chance your local mall was the place to be after school or on weekends.
After World War II, developers started building massive shopping complexes, usually in the suburbs or on the outskirts of cities. Anchored by department stores like Macy's, Sears, and Nordstrom, the centers contained dozens or hundreds of shops, as well as spaces for musical performances, food courts, water fountains, and other attractions.
While many of these early monuments to consumerism are still standing, others have been torn down to make way for apartments, big-box stores, or other developments.
Business Insider found the oldest mall in each of the 50 states. Here's the full list.
ALABAMA: Eastwood Mall in Birmingham opened in 1960.
A Party City on the site of the former Eastwood Mall.
Sadie W./Yelp
When Eastwood Mall opened in 1960, it was the third-largest mall in the nation with 300,000 square feet. It had 43 stores and 2,200 parking spaces. The mall was closed in 2004 when tenants went out of business, and the mall was demolished two years later.
Today, the site is home to a new shopping center, including a Walmart and a Party City.
ALASKA: Bentley Mall in Fairbanks opened in 1977.
Bentley Mall is still in operation.
Melisa S./ Yelp
Although Bentley Mall opened in 1977, the shopping center is still in operation today. It's the only enclosed shopping center in North Fairbanks, Alaska, with national brands including Claire's, Papa John's, and Hot Topic.
ARIZONA: Christown Spectrum Mall in Phoenix opened in 1961.
Holiday decorations stand near an entrance to the Christown Mall.
Bree B./Yelp
When the Christown Spectrum Mall opened its doors in 1961, it was the biggest mall between Houston and Los Angeles. It was also the first enclosed, air-conditioned mall in the state. Today, the mall is still in operation with around 50 stores and dining options.
ARKANSAS: The Phoenix Village Mall in Fort Smith opened in 1970.
A Donut shop on the site of the former Phoenix Village Mall.
Ron N./Yelp
The Phoenix Village Mall was the first mall to open in the state and had 489,000 square feet. It was a popular destination for shoppers until Central Mall was opened in the '80s. The Phoenix Village Mall was closed in the early 2000s as retailers went out of business.
Today, the site is still home to a shopping center, including a Goodwill thrift store and a donut shop, though it's much smaller than the original.
CALIFORNIA: Lakewood Center in Lakewood opened in 1950.
Lakewood Center was the first mall in California.
Mona T./ Yelp
When Lakewood Center opened in the '50s, it was the first shopping mall in the state. At first, it was a four-story shopping center but it grew to include additional shops, offices, a hospital, a bowling alley, and a post office. It quickly became a "shopping city." Today, the mall is still in operation and houses close to 200 stores.
COLORADO: Cherry Creek Shopping Center in Denver opened in 1949.
Cherry Creek Shopping Center still attracts shoppers.
Cherry Creek Shopping Center/ Yelp
When Cherry Creek Shopping Center first opened in 1949, it was the third mall in the country. The mall underwent a complete renovation and expansion in 1990, and it's still in operation today, housing anchor stores Nordstrom, Neiman Marcus, and Macy's.
CONNECTICUT: Ridgeway Center in Stamford opened in 1947.
A Starbucks at Ridgeway Center.
George M./Yelp
Ridgeway Center was not only the first mall in Connecticut, but it was also the first one in New England. When it opened, it was 110,000 square feet of space, housing stores like Pennsylvania Drug, Deena's, and The Lurie Company. The mall is still in operation today and has over 30 stores.
DELAWARE: Concord Mall in Wilmington opened in 1968.
FLORIDA: Biscayne Shopping Center in Miami opened in 1955.
A supermarket at Midpoint
Ali C/Yelp
Biscayne Shopping Center had 38 stores and a restaurant when it opened in the '50s as an open-air shopping center. It was also home to Miami's first JCPenney. Today, the shopping center is still operating but is known as Midpoint instead of Biscayne Shopping Center.
GEORGIA: Lenox Square in Atlanta opened in 1959.
Lenox Square is still open and attracting shoppers.
Lenox Square/ Yelp
Ten years after Lenox Square mall opened in Atlanta, it was the largest shopping mall south of Washington, DC. It was estimated that 30,000 people came to shop at the stores every day on average. Today, the mall is still in operation with close to 300 stores.
Karcher Mall in Nampa is the oldest mall in Idaho and has been open for 58 years. In 2019, however, the mall started undergoing a complete renovation of the 37-acre property. Three years later, it changed owners and was renamed District 208.
The complex is now being overhauled to include apartments, an "amenity-packed clubhouse and a swimming pool" in addition to retail space, Idaho Business Review reported in September, when the first group of apartments welcomed residents.
ILLINOIS: Market Square in Lake Forest opened in 1916.
A Starbucks at Market Square.
Kristen A./Yelp
Market Square is said to be the "first planned shopping center" in the country, dating back over 100 years. Today, the shopping center is still in operation as a historic landmark in the community, and it houses brands like Williams-Sonoma, Starbucks, and Lululemon.
INDIANA: Washington Square Mall in Evansville opened in 1963.
A bridal shop at Washington Square Mall.
LeAnna M/Yelp
When Washington Square Mall opened its doors for the first time in the early '60s, it was the first enclosed shopping center in the state. In its 200,000 square feet, there were 30 stores, a grocery store, a pharmacy, and a bowling alley. These days, many of the storefronts are empty, and there are just a handful of remaining tenants, including a bridal consignment store and a pizza restaurant.
IOWA: Village Shopping Center in Davenport opened in 1956.
A Ross store at Village Shopping Center.
RE A./Yelp
When first opened, the Village Shopping Center was 14,000 square feet with 29 stores. It was the first mall-like structure to ever open in the Midwestern state. Today, the shopping center is still in operation and has grown to 250,000 square feet. It boasts tenants including a Ross, a pet supply store, and a Five Below.
KANSAS: Mission Center Mall in Mission opened in 1956.
The Kansas City skyline.
Joe Sohm/Visions of America/Universal Images Group via Getty Images
A new development on the site, which would have included both shopping and apartments, was in the works for around 20 years before officials in the Kansas City suburb withdrew support for the developer last July, according to the Kansas City Star. The property's fate is now unclear.
KENTUCKY: Mall St. Matthews in Louisville opened in 1962.
LOUISIANA: Lakeside Shopping Center in New Orleans opened in 1960.
Lakeside Shopping Center is still in operation.
Eddie S./ Yelp
Lakeside Shopping Center is one of the oldest malls in the country, and it started out as an open-air shopping center. The mall is still in operation, but it has completely transformed into an enclosed mall and has become one of the most popular shopping destinations in the southern city.
MAINE: Pine Tree Shopping Center in Portland opened in 1959.
A Dollar Tree at Pine Tree Shopping Center.
Steff D./Yelp
Pine Tree Shopping Center had only 12 stores when it first opened in the late '50s and eventually grew to 20 retailers. Some brands at the mall included W.T. Grant, Woolworth's, Child World, Rexall, and Zayre. The mall today has been completely renovated and now includes big box stores.
MARYLAND: Harundale Mall in Baltimore opened in 1958.
Harundale Plaza is the second oldest mall in the country.
Ric. P/Yelp
Not only was Harundale Mall the first shopping center in Maryland, but it's also the second oldest mall in the country. The mall was a success for several decades until it closed in 1999. Harundale Plaza, a strip mall, opened in its place.
MASSACHUSETTS: Shoppers World in Framingham opened in 1951.
Shoppers World features more than 40 stores.
Jen G./ Yelp
As people moved out of Boston, many settled down in Framingham, and a shopping center was needed. Shoppers World was the result, and it had 44 stores and 6,000 parking spots. The mall was torn down in 1994, but a new Shoppers World has taken its place and is still open today.
MICHIGAN: Northland Mall in Southfield opened in 1954.
Current plans call for Costco to build a business center on the site, CBS Detroit reported last year. The development will also include residential and other retail space, FOX 2 Detroit reported.
MINNESOTA: Southdale Center in Edina opened in 1956.
Southdale Center has been around since the 1950s.
Southdale Center/ Yelp
When the Southdale Center opened in 1956, it was the first "fully enclosed, climate-controlled" mall in the US, according to the Guardian. The mall is still in operation today and has a Macy's, an AMC theater, and an Apple store. More recent additions include a co-working space and pickleball courts, NPR's Marketplace reported in November.
MISSISSIPPI: Jackson Mall in Jackson opened in 1970.
Jackson Mall now houses doctor offices.
RORY DOYLE/AFP via Getty Images
Jackson Mall was the first mall in the state of Mississippi. When it opened its doors, the mall had Penny's, Gayfers, and Woolco as its anchor department stores. Although the mall was successful for several decades, it eventually closed down and was turned into Jackson Medical Mall, housing several doctors' offices.
MISSOURI: Country Club Plaza in Kansas City opened in 1922.
Country Club Plaza remains a shopping center.
Country Club Plaza/ Yelp
Country Club Plaza was designed to look like the city of Seville, Spain, and housed several high-end retailers, like Saks Fifth Avenue. But the shopping center also had Sears and Woolworth's for its anchor department stores. Today, the strip mall is still open and hosts retailers like West Elm and Barnes & Noble.
MONTANA: Holiday Village Mall in Great Falls opened in 1959.
Holiday Village Mall now features a Big Lots.
Channing C./Yelp
Holiday Village Mall opened with Albertson's as its anchor store. The mall is now anchored by Big Lots, Hobby Lobby, JCPenney, PetSmart, Ross Dress for Less, and Scheels All Sports. The mall is still in operation.
NEBRASKA: Crossroads Mall in Omaha opened in 1960.
Crossroads Mall was destroyed in 2020.
Evan E./Yelp
The mall originally opened with the Brandeis department store and has held major chains like Sears, Target, and Dillard's. However, the mall was demolished starting in 2020. A redevelopment plan for the site includes housing, shops, and entertainment venues, though the project has been in the planning stage for years, the Nebraska Examiner reported in March.
NEVADA: The Boulevard Mall in Paradise opened in 1968.
NEW HAMPSHIRE: The Nashua Mall in Nashua opened in 1969.
Woolco discount mart is now closed.
Jack Riddle/The Denver Post/Getty Images
When the Nashua Mall first opened, it was one of the many malls that featured a Woolco Discount Mart. The mall closed in 2003.
NEW JERSEY: Garden State Plaza in Paramus opened in 1957.
Westfield Garden State Plaza has more than 200 stores.
Westfield Garden State Plaza/Yelp
The original anchor was Bamberger's, with Gimbels and JCPenney added in 1958. The mall has since been renamed Westfield Garden State Plaza. It's home to about 220 stores.
NEW MEXICO: Coronado Center in Albuquerque opened as an open-air mall in 1965.
NEW YORK: Paddock Arcade in Watertown was built in 1850.
Paddock Arcade has been in operation for more than 100 years.
Vincent J./Yelp
The use of the historic mall has been uninterrupted since the 1850s, an incredible feat as many malls have closed as a result of the retail apocalypse. The center plays host to local restaurants and small businesses, such as an art and antique shop.
NORTH CAROLINA: Charlottetown Mall in Charlotte opened in 1959.
Not only is The Arcade Cleveland the first indoor shopping center in Ohio, but it's also one of the oldest indoor shopping centers in the entire country. It cost $875,000 to build, and began to deteriorate over the years. However, in 2001, a massive $60 million renovation brought the shopping center back to its original glory.
Today, the mall is still open, though many of the shopfronts are empty.
OKLAHOMA: Penn Square Mall in Oklahoma City opened in 1960.
Penn Square Mall has been around since the 1960's.
Penn Square Mall/Yelp
Penn Square Mall was originally built as an outdoor shopping center before being enclosed in 1982. The mall is still in operation today with JCPenney, Macy's, and Dillards stores acting as the mall's anchors.
OREGON: The Lloyd Center in Portland opened in 1960.
Lloyd Center was once the biggest mall in the Northwest.
Rose E./Yelp
When the Lloyd Center first opened, it claimed to be the largest mall in the country, and it was the largest mall in the Northwest. The mall's tenants today include Ross, Barnes & Noble, and Forever 21.
PENNSYLVANIA: North Hills Village Mall in Ross Township opened in 1957.
North Hills Village closed then reopened.
Jay D./Yelp
The strip mall opened in the 1950s with Gimbels as its main anchor. It was enclosed in 1976 but became open-air again in 1996. Today, the center's stores include Target, Petco, and Five Below.
RHODE ISLAND: Arcade Providence was built in 1828.
Arcade Providence was called Westminster Arcade when it first opened.
Lane Turner/The Boston Globe via Getty Images
Arcade Providence claims that it's "the nation's oldest indoor shopping mall," according to the Providence Warwick Convention & Visitors Bureau. When it was first opened, it was called the Westminster Arcade.
It's still open today and includes 17 storefronts and three restaurants. There are also micro-apartments, most of which measure 300 square feet or less, Business Insider reported in 2016.
SOUTH CAROLINA: The Arcade Mall in Columbia first opened in 1912.
SOUTH DAKOTA: The Western Mall in Sioux Falls opened in 1968.
Western Mall features a Best Buy.
Philip Beaver/Yelp
When the Western Mall first opened, it had 25 stores inside its enclosed shopping complex, the first of its kind in the state. The complex is still home to a movie theater, a Best Buy, and more.
TENNESSEE: The Arcade opened in Nashville in 1903.
The Nashville Arcade is still in operation.
Tina C./Yelp
Remodeled after an arcade in Italy, The Arcade in Nashville is now home to 50 tenant spaces and offices, restaurants and cafés, art spaces, and more.
TEXAS: NorthPark Center in Dallas opened in 1965.
NorthPark Center is home to about 200 retailers.
Paul D./Yelp
When the NorthPark Center first opened, it was the largest climate-controlled retail establishment in the world. The shopping center has around 200 stores today.
UTAH: Cottonwood Mall in Holladay opened in 1962.
The Salt Lake City skyline.
Joe Sohm/Visions of America/Universal Images Group via Getty Images
Now closed, Cottonwood Mall was the first enclosed shopping mall in Utah. It was located in Holladay, a suburb of Salt Lake City.
In 2008, the main building was demolished. The TGI Friday's and Macy's located on the property both shut their doors not too long afterward. The site is now slated to be redeveloped to include stores and residential units.
VERMONT: The Ethan Allen Shopping Plaza in Burlington opened in 1951.
A grocery store at Ethan Allen Shopping Plaza.
Kara M/Yelp
The Ethan Allen Shopping Plaza is known as the state's first strip mall. According to the New England Historical Society, the mall featured the Ethan Allen Bake Shop, Plouffe's Pharmacy, Ben Franklin, Carvel Ice Cream, a bowling alley, and a movie theater when it opened.
Today, its tenants include a pizza restaurant, a pet grooming and supply store, and a branch of the local library.
VIRGINIA: The Village at Shirlington in Arlington opened in 1944 as the first large-scale shopping center in the Washington, DC area.
The Village at Shirlington.
John A./Yelp
The state's first enclosed mall, Ballston Quarter, which originally opened as Parkington Shopping Center, would open seven years later in 1951. Both shopping destinations are still in operation today.
WASHINGTON: Bellevue Square in Bellevue opened in 1946.
Bellevue Square has grown a lot since its opening.
Pragnesh P./Yelp
The open-air shopping center, which originally had only 16 stores, has since grown to its current 5.5 million-square-foot space and been renamed "The Bellevue Collection."
WEST VIRGINIA: Middletown Mall in White Hall opened in 1971.
A restaurant at Middletown Commons.
Ken M/Yelp
Middletown Mall was the first large-scale shopping center in the state, as well as the first enclosed mall to open in the state. Known today as Middletown Commons, the complex has been renovated and includes stores such as Aldi, Dollar General, and Michael's.
WISCONSIN: Bayshore Town Center in Glendale opened in 1954.
Bayshore Town Center has struggled in recent years.
WYOMING: White Mountain Mall in Rock Springs opened in 1978.
White Mountain Mall still attracts shoppers in Wyoming.
Nikki Z./Yelp
One of only three malls in the entire state, White Mountain Mall opened its doors with JCPenney and Zales among its tenants. The mall boasted 35,000 square feet of leasable area at the time. The mall is still in operation today.
Federal Reserve Chair Jerome Powell holds a News Conference
Reuters
The Fed risks "breaking" something in the economy if it delays rate cuts, according to Moody's Mark Zandi.
Higher interest rates raise the odds of recession or bank failures, the economist warned.
"If I were king for the day, I would really be cutting rates at this point," Zandi told Yahoo Finance.
The Federal Reserve would be better off cutting interest rates as soon as possible, as there are parts of the economy at risk of "breaking" if rates don't come down, according to Mark Zandi, the chief economist of Moody's Analytics.
Speaking to Yahoo Finance on Thursday, Zandi warned of the consequences that could arise if the Fed doesn't cut interest rates over the next few months. Keeping rates at their current level raises the risk of recession, and could expose other cracks in the financial system, Zandi warned.
"Those rates are corrosive on the economy. They wear the economy down, and at some point, something could break. The risk that they're taking here is that they undermine the economy and recession occurs," the top economist said. "If I were king for the day, I would really be cutting rates at this point, because I do think the economy could use that relief."
The strength of the economy suggests that the US isn't close to hitting a recession, Zandi noted, but higher interest rates have already started to take their toll on the economy. Elevated borrowing costs have led to sluggish loan growth and are "eroding" credit conditions, he noted, which could stress banks' balance sheets.
Zandi pointed to regional banking failures last year, with the initial collapse of Silicon Valley Bank sparking a brief banking crisis that led twoother lenders to fail.
"That's the kind of thing I'm worried about in the context of persistently high interest rates," he said.
Other market commentators have warned of more banking turmoil as borrowing costs stay elevated. Billionaire investor Barry Sternlicht predicted the US could face weekly banking failures, in part due to the impact of high interest rates on commercial property loans.
But central bankers look poised to keep interest rates higher for longer, as the Fed is looking for more evidence that inflation is on track to fall back to its 2% target. Prices have grown hotter than expected for the last three months, with inflation clocking in at 3.5% in March.
The Fed will likely wait another two or three months before moving to ease monetary policy, Zandi predicted, as central bankers are waiting on cooler inflation data.
Markets are eyeing April inflation numbers to roll out next week, but hopes for aggressive rate cuts this year have been dashed. Investors are pricing in just one or two cuts by the end of 2024, according to the CME FedWatch tool, down from six predicted at the start of the year.
Bumble's founder discussed how AI could influence dating at the Bloomberg Technology Summit.
Whitney Wolfe Herd said "AI dating concierges" could court each other on humans' behalf.
She said AI could also help modern daters become better flirts.
Fed up with dating? AI might be able to do that for you, too.
Bumble founder Whitney Wolfe Herd discussed how AI could influence modern dating at the Bloomberg Technology Summit this week.
During a conversation with Bloomberg's Emily Chang, Wolfe Herd said Bumble hopes to use AI to foster "healthy and equitable relationships," noting that the technology could help take pressure off of human users.
She floated the idea of an "AI dating concierge" as an example.
Bumble founder Whitney Wolfe Herd.
Jerod Harris/Stringer/Getty Images
"You could, in the near future, be talking to your AI dating concierge," Wolfe Herd said. "You could share your insecurities."
Wolfe Herd said AI could advise human users on navigating those insecurities and communicating with others.
"If you want to get really out there, there is a world where your dating concierge could go and date for you with other dating concierge," she said.
When the audience chuckled, Wolfe Herd responded: "No. No. Truly."
"And then you don't have to talk to 600 people. It could scan all of San Francisco for you and say, 'These are the three people you really ought to meet,'" Wolfe Herd said. "So that's the power of AI if harnessed the right way."
"The average US single doesn't date because they don't know how to flirt, or they're scared they don't know how," she said. "What if you can leverage the chatbot to instill confidence, to help someone feel really secure before they go and talk to a bunch of people they don't know?"
Jones said in a press release that the new feature, dubbed "Opening Moves," would give women more flexibility in engaging with matches. The feature allows women to set a question that all their matches can respond to, including men.
"In listening to our community, many have shared their exhaustion with the current online dating experience, and for some, that includes making the first move," Jones said. "We're also hearing from women that empowerment today is not only about control but it's also about agency, and we're excited to offer more choice in how women make the first move with our new Opening Moves feature."
Gunners from 43rd Separate Mechanized Brigade of the Armed Forces of Ukraine fire at Russian position with a 155mm self-propelled howitzer 2C22 "Bohdana" in the Kharkiv region on April 21, 2024.
Photo by ANATOLII STEPANOV/AFP via Getty Images
Russia has launched a major attack in Ukraine's northeastern Kharkiv region.
Kyiv said Russia was hammering positions with guided bombs, artillery, and armored assaults.
Zelenskyy said Ukrainian forces have responded to the attack, but "a fierce battle is underway."
Russian forces have launched a new assault in the northeastern Kharkiv region of Ukraine, using artillery, bombs, and armored vehicles to try and break through Kyiv's defensive lines.
The Ukrainian defense ministry said Friday that it has managed to repel Russia's attacks so far, but noted that "battles of varying intensity continue." Kyiv said its forces are defending strongholds in the Kharkiv region, and reserve units have been deployed to the area. There are fears it could be part of a renewed drive for the city of Kharkiv that Russia failed to seize in the war's early months.
Moscow's forces over the past day have used guided aerial bombs to carry out strikes around Vovchansk, a small city near the border with Russia, the Ukrainian defense ministry said. The city is dozens of miles northwest from the front lines.
On Thursday night, Russia increased the pressure by using artillery to pound Ukraine's first defensive lines, the defense ministry said. Early this morning, Moscow tried using armored vehicles to break through the lines.
Rescuers work at a house in Kharkiv on May 10, 2024 after a Russian missile attack.
Photo by Ukrinform/NurPhoto via Getty Images
"Ukraine met them there with our troops, brigades and artillery. It is important that they can increase their forces and bring more troops in this direction. This is a fact," Ukrainian President Volodymyr Zelenskyy said, confirming the assault during a Friday press conference with his Slovakian counterpart in Kyiv.
"But our army and our military command were aware of this and calculated their capabilities to meet the enemy with fire. Now a fierce battle is underway," Zelenskyy added.
The Russian assault raises fears that the war, which has long been fought in eastern and southern Ukraine, may expand to a new front in the north, which may be probing Ukraine's defenses for weaknesses. It also follows warnings from officials and experts that Moscow had been building up forces in the area.
The Russian aerial attacks and shelling over a few days could locate and hammer Ukrainian positions. "In a worst case scenario, it creates favorable conditions for armored vehicle commitment," Dara Massicot, an expert on the Russian military at the Carnegie Endowment for International Peace, wrote on X.
A police officer examines fragments of a guided bomb after a Russian air attack on Kharkiv on April 30, 2024.
AP Photo/Andrii Marienko, File
Analysts at the Institute for the Study of War think tank noted that the new operation is unlikely to result in Russia seizing Kharkiv, Ukraine's second-largest city, which has come under intense aerial attacks in recent weeks. The analysts said Moscow lacks enough troops in the area, and did not try to attack the city from multiple directions. This could, however, change in the future.
Instead, Russia's ongoing operation likely has other objectives, the analysts said. These include pinning down Ukrainian forces in the northeast to create opportunities for Moscow to advance in other sectors of the front line, as well as create a buffer zone in the area. This could allow Russia to defend against cross-border raids.
Andrii Kovalenko, the head of the counter-disinformation department in Ukraine's National Security and Defense Council, said the Russian assault resembles a simulated large-scale attack with limited forces carrying out combat reconnaissance.
Moscow has lost troops and equipment, Kovalenko wrote on the Telegram messaging app. Business Insider could not immediately confirm this.