Plot twist: Kogan (ASX:KGN) crypto deal changes shape

A smartly-dressed businesswoman walks outside while making a trade on her mobile phone.

The Ltd (ASX: KGN) share price is in focus today as news emerged that its crypto deal is seemingly changing shape.

What does Kogan have to do with crypto?

Kogan is one of the largest online retailers in Australia, but in mid-December, the ASX share revealed that it had entered into an agreement with Bitbuy. Bitbuy is one of Canada’s largest cryptocurrency trading platforms.

The deal was that Bitbuy’s parent business would buy from Kogan. In addition, Kogan and Bitbuy would provide marketing support to Bitbuy’s future launch into the Australian market.

How did Kogan end up with that web address? It owns and manages a portfolio of domain names.

At the time of the announcement, the Kogan executive director David Shafer said:

The domain sale not only delivers returns for Kogan shareholders, but also provides an opportunity to benefit from Bitbuy’s future success in the crypto business abroad and potentially in the Australian market.

How is it changing?

Wonderfi Technologies is a business involved in developing solutions that makes the digital finance world accessible to everyone by investing in assets and infrastructure that power decentralized finance.

Bitbuy is being taken over by Wonderfi Technologies through a mixture of shares and cash. The transaction has been approved by the boards of directors of both WonderFi and Bitbuy. It’s expected to close in the first quarter of 2022.

Wonderfi was happy about the deal as it introduces multiple new business lines, adds hundreds of thousands of new users and brings over $455 million of assets under custody at 31 December 2021.

The takeover also referred to material revenue and cost synergies being expected through user base integration, cross-selling services and a combined global offering.

What does this mean for Kogan?

There has been no announcement of what this means for Kogan or how this will develop.

When Kogan first announced the news, it was deemed to be non-price sensitive. The upfront sale price was US$1.5 million in cash and a warrant entitling Kogan to approximately C$2.8 million in either equity in First Ledger or cash upon exercise of the warrant which would occur within one year after the transfer of the Domain.

It wasn’t stated how much Kogan was expecting to receive in advertising services in relation to Bitbuy expanding into Australia.

Is the ASX share an opportunity?

The Kogan share price has sunk 28% over the last six months. The broker Credit Suisse thinks it’s a buy, with a price target of $13.88. That’s a potential upside of over 70%, if the broker is proven correct.

It noted that the company’s customers and top line continues to rise rapidly, though profit margins were lower than expected in the first quarter of FY22.

The post Plot twist: Kogan (ASX:KGN) crypto deal changes shape appeared first on The Motley Fool Australia.

Should you invest $1,000 in Kogan right now?

Before you consider Kogan, you’ll want to hear this.

Motley Fool Investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Kogan wasn’t one of them.

The online investing service he’s run for nearly a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.* And right now, Scott thinks there are 5 stocks that are better buys.

*Returns as of August 16th 2021

More reading

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns and has recommended ltd. The Motley Fool Australia owns and has recommended ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

from The Motley Fool Australia

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