Why the Adore Beauty share price is jumping but Kogan is falling

A warehouse storeman stands with his arms folded in front of a well-stocked warehouse interior with goods and moving equipment in the background.

A warehouse storeman stands with his arms folded in front of a well-stocked warehouse interior with goods and moving equipment in the background.The Adore Beauty Group Ltd (ASX: ABY) share price is having a much-needed positive day.

In afternoon trade, the online beauty retailer’s shares are up 7% $1.06.

Why is the Adore Beauty share price rising?

There have been a number of catalysts for the rise in the Adore Beauty share price today.

The first appears to have been a rebound in the tech sector today. This has seen the S&P/ASX All Technology Index jump 1.5% today, which compares favourably to the ASX 200 index and its 0.35% gain.

In addition to this, it is worth noting that the Adore Beauty share price sank to a record low of 98.5 cents on Wednesday. This could mean that some bargain hunters are swooping in on the belief that its shares have been oversold.

But the main driver could be a broker note out of UBS this morning.

While the broker believes it is too soon to be positive on online retailers, it has retained its buy rating on Adore Beauty’s shares with a reduced price target of $2.10. This is approximately double where its shares trade today.

Unfortunately for Kogan.com Ltd (ASX: KGN) and Temple & Webster Group Ltd (ASX: TPW) shareholders, their shares aren’t faring too well today. That’s because UBS has downgraded them to sell and neutral ratings, respectively. It has also retained its neutral rating on Redbubble Ltd (ASX: RBL) shares.

UBS has concerns about unit economics, which it believes are worse that before the pandemic, as well as supply chain and consumer spending headwinds. Food for thought.

The post Why the Adore Beauty share price is jumping but Kogan is falling appeared first on The Motley Fool Australia.

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Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Kogan.com ltd, REDBUBBLE FPO, and Temple & Webster Group Ltd. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has recommended Adore Beauty Group Limited. The Motley Fool Australia has positions in and has recommended Kogan.com ltd. The Motley Fool Australia has recommended Adore Beauty Group Limited and Temple & Webster Group Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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