Opportunity knocks? Broker ratings on 4 ASX shares at 52-week lows

S&P/ASX All Ordinaries Index (ASX: XAO) shares are 0.2% higher at 8,885.6 points on Thursday.

Meanwhile, several ASX shares have hit 52-week lows today.

Is this an opportunity to buy, or should we be cautious on these ASX stocks?

Let’s defer to the experts.

Premier Investments Ltd (ASX: PMV)

The Premier Investments share price hit a 52-week low of $14.19 on Thursday.

Premier Investments is chaired by retail legend Solomon Lew and owns the popular Peter Alexander and Smiggle brands.

Last week, the ASX retail share was smashed after a trading update revealed weaker discretionary spending in 1H FY26.

Macquarie responded by retaining its neutral rating on the ASX retail share.

The broker reduced its 12-month price target on Premier Investments from $20.80 to $16.20 per share.

This implies a potential upside of 14% in the new year.

The broker said:

PMV’s shrunken ‘Retail’ business is challenged – and it remains unclear whether issues are specific to Smiggle, or extend to Peter Alexander.

PMV looks attractively valued (-16% pullback today) if consumer issues are confined to Smiggle, but level of disclosure leaves this unclear.

Bapcor Ltd (ASX: BAP) 

The Bapcor share price hit a 52-week low of $1.79 on Thursday.

The auto parts company downgraded its guidance in an update on Tuesday.

Bapcor said it now expects statutory net profit after tax (NPAT) for 1H FY26 to be a loss in the range of $5 million to $8 million.

The company now expects full-year statutory NPAT to be in the range of $31 million to $36 million.

CEO Angus McKay said:

Although the turnaround of the business is more challenging and taking longer than expected we are committed to doing the difficult work that will result in a stronger, more sustainable company.

Following the company’s update, Macquarie gave Bapcor shares a neutral rating with a price target of $2.05.

This implies a potential upside of almost 15% in 2026.

Macquarie said:

Delivering revised FY26 guidance is critical to provide confidence in the underlying earnings base and alleviate any balance sheet concerns, stabilisation of revenue, earnings and market share in the trade segment.

As reported earlier this week, Bapcor shares will be dropped from the ASX 200 in the next rebalance on 22 December.

REA Group Ltd (ASX: REA)

The REA share price hit a 52-week low of $187.84 today.

REA owns the realestate.com.au property listings website.

Morgans has an accumulate rating on REA shares with a price target of $247.

This implies a potential upside of more than 30% in the new year.

After REA’s 1Q FY26 trading update, Morgans commented:

REA’s 1Q26 trading update benefited from a strong yield outcome (+13%), which helped to offset a softer new listings environment in the period (volumes down -8% vs the pcp).

Group revenue was A$429m (+4% on pcp), with EBITDA (ex assoc.) up 5% on pcp to A$254m.

Given REA is trading on ~42x FY26F PE (MorgansE), broadly in line with its 10-year historical average, and now with >10% TSR upside to our valuation we upgrade REA to ACCUMULATE.

Xero Ltd (ASX: XRO)

The Xero share price hit a 52-week low of $113.11 on Thursday.

Xero is an accounting Software-as-a-Service (SaaS) provider.

Wilsons Advisory says Xero is its preferred large-cap tech share alongside TechnologyOne Ltd (ASX: TNE).

Wilsons Advisory equity strategist Greg Burke said Xero’s forward EV/EBITDA has “de-rated sharply” from about 38x in July to about 24x today – the lowest on record. 

Burke commented: “Overall, with the growth story remaining firmly intact, XRO offers attractive value at current levels.”

The post Opportunity knocks? Broker ratings on 4 ASX shares at 52-week lows appeared first on The Motley Fool Australia.

More reading

• Why Chalice Mining, Predictive Discovery, Premier Investments, and St Barbara shares are sinking today
• Buy, hold, sell: Bapcor, Guzman Y Gomez, and NextDC
• When a top ASX stock falls 30%, it gets my attention. Here’s why
• 5 things to watch on the ASX 200 on Thursday
• Trading near 12-month lows, are Bapcor shares worth a look?

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Macquarie Group, Technology One, and Xero. The Motley Fool Australia has positions in and has recommended Macquarie Group and Xero. The Motley Fool Australia has recommended Premier Investments and Technology One. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.