Why are Treasury Wine shares crashing 17% today?

Treasury Wine Estates Ltd (ASX: TWE) shares are on the slide on Wednesday.

In morning trade, the wine giant’s shares are down 17% to $4.57.

Why are Treasury Wine shares crashing?

Investors have been selling the company’s shares after the wine giant released an investor update and outlook for the first half of FY 2026.

That update revealed how trading conditions in key markets are faring and outlines a series of strategic actions being taken by the board and new CEO to protect its brand and position the Treasury Wine for longer-term growth

Softer conditions in key markets

According to the release, trading conditions have weakened in recent months, particularly in the US and China. As a result, near term improvement is now considered unlikely, and expectations for sales volume growth have been moderated

The company noted that customer inventory levels in both markets are currently above optimal levels. In China, parallel import activity has also been disrupting pricing for its flagship Penfolds brand, prompting management to take decisive action.

Strategic actions to protect Penfolds

To address these issues, Treasury Wine plans to reduce customer inventory holdings in the US and China over a two-year period and significantly restrict shipments that are contributing to parallel imports in China.

Management believes that these steps will protect brand equity and support healthier sales channels over time

Despite the near-term headwinds, Penfolds continues to deliver depletions growth in several markets, led by products such as Bin 389 and Bin 407. Depletions in China rose 21% in the three months to October, although growth is now expected to slow from earlier plans

Outlook

Treasury Wine now expects its earnings before interest and tax (EBITS) to be between $225 million and $235 million in the first half of FY 2026, with a stronger performance anticipated in the second half of the year

Leverage is expected to rise above the company’s target range in the near term as inventory is rebalanced, peaking at around 2.5x at the half year.  However, management confirmed it has a range of options available to support its balance sheet. This includes reviewing dividends, capital expenditure, and non-core assets.

Transformation program underway

Following the commencement of its new CEO, Sam Fischer, Treasury Wine has launched a company-wide transformation program known as TWE Ascent.

This initiative targets portfolio optimisation, operating model improvements, and cost reductions of approximately $100 million per year. The benefits from TWE Ascent are expected to begin flowing from FY 2027

Commenting on the update, Fischer said the company is navigating near-term challenges while remaining confident in its long-term foundations. He said:

We are currently experiencing category weakness in the US and China, two of our key growth markets, which will impact our business performance in the near-term. Maintaining the strength of our brands and the health of their respective sales channels is of critical importance to our Management team and our Board as we navigate through the current environment.

TWE is a high-quality business with strong foundations in place for sustainable, profitable growth. Our powerful portfolio of brands, leading market positions in attractive growth markets, unparalleled supply chain and highly engaged, capable team are all considerable strengths that position us strongly to deliver sustainable, profitable growth over the long-term.

The post Why are Treasury Wine shares crashing 17% today? appeared first on The Motley Fool Australia.

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• 5 things to watch on the ASX 200 on Wednesday
• What can investors expect from Treasury Wines’ update tomorrow?
• Treasury Wine Estates shares halted ahead of investor update
• Over 51% down this year, how low can Treasury Wine shares go?

Motley Fool contributor James Mickleboro has positions in Treasury Wine Estates. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Treasury Wine Estates. The Motley Fool Australia has positions in and has recommended Treasury Wine Estates. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.