Super Retail Group reports record H1 FY26 trading result

The Super Retail Group Ltd (ASX: SUL) share price is in focus today after the company reported a record first half revenue of $2.2 billion and normalised profit before tax expected between $172 million and $175 million.

What did Super Retail Group report?

• Group revenue for H1 FY26 is anticipated at $2.2 billion, up from the prior year.
• Normalised profit before tax (PBT) forecast between $172 million and $175 million.
• Supercheap Auto posted $813 million in revenue and PBT of $101–$102 million.
• rebel reported $741 million in revenue and $53 million PBT.
• BCF contributed $520 million in revenue and $39 million PBT; Macpac added $122 million in sales and $7 million PBT.
• Group like-for-like sales up 2.5%, with strong growth in Macpac (7.8%) and Supercheap Auto (3.5%).

What else do investors need to know?

The Group reported robust sales performance despite higher promotional activity, which weighed on gross margins, particularly at rebel. Store network activity was high, with 7 new store openings, 6 closures, and 3 refurbishments or relocations completed during the half.

Group and unallocated costs included duplication expenses for a new distribution centre in Victoria and the launch of a new HR and payroll platform, both on track for completion in the second half of the financial year. At the end of the half, Super Retail Group maintained a positive cash balance and no drawn bank debt.

What did Super Retail Group management say?

Group Managing Director and CEO Paul Bradshaw said:

I am pleased to report that Super Retail Group has delivered another record first half sales result. The Group traded well, albeit with an elevated level of promotional intensity impacting realised gross margins, most notably in rebel.

What’s next for Super Retail Group?

The Group expects to finalise its first half results and provide a more comprehensive update during its interim results presentation on 26 February 2026. Key projects—including a new distribution centre and upgraded payroll system—remain on track to go live in the second half, supporting ongoing operational improvements.

Management continues to focus on balancing growth in sales with disciplined cost and margin management as the business navigates a dynamic retail environment.

Super Retail Group share price snapshot

Over the past 12 months, Super Retail Group shares have risen 3%, trailing the S&P/ASX 200 Index (ASX: XJO) which has increased 6% over the same period.

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The post Super Retail Group reports record H1 FY26 trading result appeared first on The Motley Fool Australia.

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Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Super Retail Group. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips. This article was prepared with the assistance of Large Language Model (LLM) tools for the initial summary of the company announcement. Any content assisted by AI is subject to our robust human-in-the-loop quality control framework, involving thorough review, substantial editing, and fact-checking by our experienced writers and editors holding appropriate credentials. The Motley Fool Australia stands behind the work of our editorial team and takes ultimate responsibility for the content published by The Motley Fool Australia.