3 tailwinds that could send REA Group shares higher again

REA Group Ltd (ASX: REA) shares have slid 41% over the past 12 months, even as the engine underneath keeps humming.

At current levels, this beaten-down ASX share looks mispriced. For investors prepared to ride out short-term volatility and tune out broader market noise, REA Group shares could offer compelling long-term upside.

Let’s have a look at the reasons why.

Dominant digital marketplace

REA Group is the owner of realestate.com.au — Australia’s dominant online property marketplace. In digital real estate, scale wins. REA Group has it.

The business throws off strong cash flow and has long demonstrated pricing power. Agents pay for depth products, premium listings and data insights because that’s where the eyeballs are. Even in softer listing markets, REA Group has historically lifted yield per listing to keep revenue moving higher.

Pricing and product mix drive growth

Recent quarterly numbers told the same story: revenue and EBITDA up, driven more by pricing and product mix than sheer volume. That’s the mark of a quality platform. The moat of the REA Group shares is clear — market leadership, network effects and recurring agent services.

REA Group recently reported its results for the six months to 31 December 2025. With its core operations, it reported revenue growth of 5% to $916 million, underlying operating profit excluding associates growth of 6% to $569 million, and net profit growth of 9% to $341 million.

Regulatory scrutiny and elevated multiples

But REA Group shares are not risk-free. Regulatory scrutiny is a live issue, and the stock still trades on elevated multiples compared to long-term averages. That can limit short-term upside if growth wobbles.

Still, leverage to a housing recovery remains powerful. If listings rebound or management successfully rolls out AI-driven tools that deepen agent engagement, sentiment could shift quickly.

Pullback as opportunity

For long-term investors, a 41% pullback in a category leader doesn’t automatically signal trouble. It can signal opportunity. Most brokers seem to think so.

Following the half-year results, Bell Potter has maintained its buy rating on REA Group shares but trimmed its price target to $211.00 from $244.00. With the shares currently trading at $158.09, that implies potential upside of around 33% over the next 12 months.

The business is also rated as a buy by UBS, with a price target of $218.90. This points to a possible rise of around 38% within the next year from where it is at the time of writing.

UBS recently explained that REA Group shares seem cheap compared to its valuation multiples of the last five years:            

We reiterate our Buy rating on REA. Whilst difficult to know where the valuation support would be in the current market environment, REA is trading today on 18.5x fwd EBITDA, 31x fwd P/E both more than 1SD below last 5yr averages, which we view as attractive for a stock continuing to deliver resilient double digit earnings growth, and most AI defensive across our Online Classifieds coverage.

The post 3 tailwinds that could send REA Group shares higher again appeared first on The Motley Fool Australia.

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Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.