Where to invest $10,000 in ASX 200 blue chip shares today

If you’ve got $10,000 ready to invest and want to stick with established businesses, ASX 200 blue chip shares are a sensible place to start.

These companies tend to have strong balance sheets, recognisable brands, and proven business models. While no share is immune to volatility, blue chips often have the scale and resilience to navigate different economic environments.

Here are three ASX 200 names to consider for a $10,000 investment today.

Breville Group Ltd (ASX: BRG)

The first ASX 200 blue chip share to consider is Breville Group.

Breville has quietly transformed itself into a global premium appliance brand. While many investors still think of it as a domestic appliance company, the bulk of its growth now comes from overseas markets, particularly North America and Europe.

What stands out is its positioning at the higher end of the market. Rather than competing on price, Breville focuses on product innovation and design, especially in the coffee category. As at-home coffee culture continues to expand globally, Breville’s premium machines give it exposure to a lifestyle trend rather than just discretionary spending.

For investors seeking a blue chip with international growth potential, Breville offers a blend of brand strength and expanding global footprint. Morgans currently rates this blue chip as a buy with a $40.65 price target.

Goodman Group (ASX: GMG)

Another ASX 200 blue chip share worth considering is Goodman Group.

Goodman operates in industrial property and logistics, but its strategy goes far beyond owning warehouses. The company specialises in high-demand urban infill sites, positioning itself close to population centres and major transport infrastructure.

This location strategy supports tenants involved in e-commerce, supply chain optimisation, and increasingly, data centres. As digital infrastructure and automation expand, the need for well-located industrial property is unlikely to disappear.

Goodman’s development pipeline and global partnerships give it exposure to long-term structural trends rather than short-term property cycles alone.

Bell Potter is a fan and has a buy rating and $36.45 price target on its shares.

Woolworths Group Ltd (ASX: WOW)

A final ASX 200 blue chip share to consider is Woolworths.

Woolworths is deeply embedded in the daily lives of Australian consumers. Grocery spending may fluctuate slightly with economic conditions, but food remains a necessity.

Beyond supermarkets, Woolworths has been investing in supply chain technology and digital capabilities, strengthening its online and fulfilment networks. That ongoing evolution helps it defend market share and improve efficiency.

Overall, Woolworths offers steady cash generation and exposure to defensive consumer demand, making it a reliable counterbalance to more cyclical sectors.

Ord Minnett currently has a buy rating and $33.00 price target on the blue chip.

The post Where to invest $10,000 in ASX 200 blue chip shares today appeared first on The Motley Fool Australia.

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Motley Fool contributor James Mickleboro has positions in Goodman Group and Woolworths Group. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Goodman Group. The Motley Fool Australia has positions in and has recommended Woolworths Group. The Motley Fool Australia has recommended Goodman Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.