Buy, hold, sell: Flight Centre, WiseTech, and Woolworths shares

There have been some big result releases this week from popular ASX shares.

Let’s see what analysts at Morgans are saying about them after reviewing their numbers:

Flight Centre Travel Group Ltd (ASX: FLT)

Morgans was pleased with this travel agent’s performance during the first half. It notes that its net profit before tax came in stronger than expected thanks to an impressive corporate result and a better than feared leisure result.

In response, the broker has retained its buy rating with a new price target of $18.05. It said:

FLT’s 1H26 NBPT was up 4.1%, a beat on guidance for a flat result. The Corporate result was the highlight with NPBT up 20%, while Leisure was better than feared down only 4%. The 3Q26 is off to a strong start and importantly Leisure is back in growth. FY26 guidance was reiterated. We have made minor upgrades to our forecasts. FLT’s fundamentals remain attractive (FY27 PE of 10.6x) and we retain a Buy recommendation with a new A$18.05 price target.

WiseTech Global Ltd (ASX: WTC)

Another ASX share that outperformed expectations was logistics software provider WiseTech.

The broker also highlights that management has unveiled a plan to leverage AI to bring its EBITDA margins back to 50%. It said:

WTC’s 1H26 result was a modest beat to MorgF/Consensus with Revenue of US$672m (~2% ahead MorgF/consensus), Underlying EBITDA was US$252.1m (margins of 38%) and Underlying NPATA was US$114m, ~3% ahead of consensus of US$111.0m.

FY26 guidance was reiterated, however the next phase of WTC’s AI-led transformation came as a surprise with the group targeting a material head count reduction over FY26/FY27 as it leans into companywide Ai adoption to drive cost and workflow efficiencies on the path to a return to 50% EBITDA margins.

Morgans has retained its buy rating on WiseTech shares with a reduced price target of $83.60 (from $112.50).

Woolworths Group Ltd (ASX: WOW)

Woolworths also delivered a half-year result that was ahead of expectations.

However, Morgans wants to see further evidence of consistent execution before it will become more positive. As a result, the broker only rates its shares as a hold with an improved price target of $37.30 (from $28.25). It said:

WOW’s 1H26 result overall was above expectations, with productivity and cost efficiencies a key highlight as all divisions delivered improved margins. Management said competition remains elevated and customers continue to be value-focused.

While there were tentative signs of improving customer sentiment toward the end of CY25, persistent inflation and rising interest rates have led customers to revert to finding ways to save. We increase FY26-28F underlying EBIT by between 0-3%. While 1H26 performance was solid, we would prefer to see further evidence of consistent execution before moving to a more positive view on the stock.

The post Buy, hold, sell: Flight Centre, WiseTech, and Woolworths shares appeared first on The Motley Fool Australia.

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Motley Fool contributor James Mickleboro has positions in WiseTech Global and Woolworths Group. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended WiseTech Global. The Motley Fool Australia has positions in and has recommended WiseTech Global and Woolworths Group. The Motley Fool Australia has recommended Flight Centre Travel Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.