I’d listen to Warren Buffett and buy quality ASX shares at fair prices today

If there’s one lesson worth remembering from Warren Buffett, it’s this: you don’t need to chase fads, you need to own quality.

Buffett didn’t build Berkshire Hathaway (NYSE: BRK.A) by jumping in and out of whatever was hot at the time. He focused on businesses with durable competitive advantages, strong returns on capital, capable management, and predictable earnings power. And, crucially, he tried to buy them at fair prices.

Not necessarily bargain-basement prices. Just fair ones.

It’s not about cheap

One of the biggest misconceptions about Warren Buffett is that he only buys stocks when they look dirt cheap on a simple valuation metric.

That might have been closer to the truth early in his career. But over time, he shifted toward buying “a wonderful company at a fair price than a fair company at a wonderful price.”

Quality matters more than a low multiple.

A company that can compound earnings at high rates for a decade doesn’t need to look optically cheap to be a good investment. If its competitive position is strong enough, time does a lot of the work.

That’s the mindset I try to apply when looking at ASX shares today.

What does quality actually mean?

When I think about quality, I’m looking for a few key traits:

Consistent revenue and earnings growth, high or improving returns on capital, strong balance sheets, products or services that are difficult to replicate, and a track record of disciplined capital allocation.

If those boxes are ticked, I’m far more comfortable paying what I consider to be a fair price.

And right now, I think there are several ASX shares that broadly fit that framework.

CSL Ltd (ASX: CSL)

CSL hasn’t been a market darling lately. Its shares remain well below their prior highs, and the company has gone through leadership changes and a period of softer earnings momentum.

But I still see a global biotechnology leader with powerful competitive advantages in plasma therapies, vaccines, and specialty medicines.

CSL generates strong cash flow, invests heavily in research and development, and operates in markets with high barriers to entry. While it may not look cheap on traditional metrics, I think it is trading at a far more reasonable price relative to its long-term growth potential than it was a few years ago.

To me, that’s closer to Warren Buffett-style fair value for quality.

TechnologyOne Ltd (ASX: TNE)

TechnologyOne is another ASX share I consider quietly high quality.

It has built a dominant position in enterprise software for government and education clients across Australia and increasingly the UK. Its transition to SaaS has strengthened recurring revenue, lifted margins, and improved visibility.

It rarely looks cheap. But the consistency of its growth, low churn, and expanding customer base make it a strong long-term compounder in my view.

If I’m buying for the next 10 years rather than the next 10 weeks, I’m comfortable paying a fair multiple for that kind of reliability.

Breville Group Ltd (ASX: BRG)

Breville is a different type of quality story. It operates in consumer appliances, but it has built premium global brands in categories like coffee and food preparation. It has demonstrated an ability to innovate, expand geographically, and protect margins even in tougher retail environments.

After a period of market volatility and cost pressures, its shares are down heavily from their highs. In light of this, I now see a company with long-term global growth opportunities, especially in North America and Europe, trading at what I would consider a fair entry point.

That combination gets my attention.

James Hardie Industries (ASX: JHX)

James Hardie isn’t immune to housing cycles. But over time, it has shown it can grow through them.

Its fibre cement products have strong brand recognition, particularly in the US, and the business benefits from structural trends such as home renovation and repair activity.

While short-term earnings can fluctuate with housing conditions, I believe the company’s competitive position and pricing power make it a quality operator. At current levels, I think the valuation reflects cyclical uncertainty without fully discounting its longer-term potential.

That feels like the sort of setup Buffett would at least examine.

Foolish takeaway

The ASX share market has pockets that look stretched, and others that have quietly reset.

If I were taking a Warren Buffett-inspired approach today, I wouldn’t be hunting for the cheapest stocks on the board. I’d be looking for high-quality businesses with durable advantages that are trading at fair, not inflated, prices.

For me, shares like CSL, TechnologyOne, Breville, and James Hardie broadly fit that description right now.

The post I’d listen to Warren Buffett and buy quality ASX shares at fair prices today appeared first on The Motley Fool Australia.

More reading

• ASX 200 shares to buy on the cheap right now
• Buy, hold, sell: CSL, TechnologyOne, and Woodside shares
• Follow Warren Buffett: 3 cheap ASX 200 shares worth a closer look
• These ASX 200 shares sank 20% or more in February
• 3 ASX ETFs for a stress-free start to investing

Motley Fool contributor Grace Alvino has positions in CSL. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Berkshire Hathaway, CSL, and Technology One. The Motley Fool Australia has recommended Berkshire Hathaway, CSL, and Technology One. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.