2 ASX dividend stocks to buy and hold for 10 years

Couple furniture shopping.

These 2 ASX dividend stocks may appeal to long-term income investors.

Harvey Norman Holdings Ltd (ASX: HVN) and Super Retail Group Ltd (ASX: SUL) operate well-known retail brands across Australia and overseas. Both ASX dividend stocks have also built reputations for returning consistent cash to shareholders.

Harvey Norman: retail and freehold property

Harvey Norman is one of Australia’s most recognisable retail businesses. It sells electronics, furniture, bedding and appliances through a network of franchised stores.

But this ASX dividend stock is not just a retailer. A key strength of the business is its significant property portfolio. Many of its stores are located on freehold land owned by the group.

This real estate portfolio has become an important source of value and income for the company. In recent years it has also helped underpin profitability, alongside the core retail operations. In first half year results 2026, Harvey Norman reported a 15% increase in net profit after tax to about $322 million as sales rose 7% to $5.16 billion.

Another attraction for income investors is the dividend track record 0f the ASX dividend stock. The payout ratio is around 58%, suggesting the dividend is reasonably supported by earnings.

Macquarie remains positive on the retailer. It believes the company is positioned to pay fully franked dividends per share of 27.8 cents in FY 2026 and 31.2 cents in FY 2027. Based on its current share price of $5.46, this represents dividend yields of 5.1% and 5.7%, respectively.

The broker has a buy rating and $6.60 price target on the ASX dividend stock. This points to a 21% upside at current price levels.

Super Retail Group: diverse retail brands

Super Retail Group is another well-known Australian retailer, operating brands such as Supercheap Auto, Rebel, BCF and Macpac. These brands focus on automotive, sports and outdoor recreation products, giving the company exposure to several popular consumer categories.

One of the company’s biggest strengths is its diversified portfolio of retail brands. This helps spread risk across different consumer segments and has supported steady revenue growth.

The ASX dividend stock posted solid revenue growth, supported by resilient demand across auto and leisure categories and continued online traction. The group generates strong operating cash flow, which reached more than $400 million in the past year.

Super Retail Group is also known for its generous dividend policy. The company aims to pay out around 60% of underlying net profit. The retailer pays shareholders twice a year and has built a reputation for consistent, largely fully franked payouts.

In stronger years, the ASX dividend stock has also delivered special dividends. The current yield is attractive at 4.2% compared to the market.

Most analysts rate the ASX dividend stock a buy. They have set the average 12-month price target at $16.66, implying an 8% upside. This could bring total earnings for the year to 12%.

The post 2 ASX dividend stocks to buy and hold for 10 years appeared first on The Motley Fool Australia.

Should you invest $1,000 in Harvey Norman Holdings Limited right now?

Before you buy Harvey Norman Holdings Limited shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Harvey Norman Holdings Limited wasn’t one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys…

* Returns as of 20 Feb 2026

.custom-cta-button p {
margin-bottom: 0 !important;
}

More reading

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Super Retail Group. The Motley Fool Australia has positions in and has recommended Harvey Norman and Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.