Why I think these cheap ASX shares could be strong buys

A sharp market selloff can sometimes create opportunities for long-term investors.

That was the case on Monday, when a spike in oil prices triggered a broad pullback across the market. Oil surged roughly 20% in a single day, which rattled investor sentiment and pushed a number of ASX shares lower.

During these kinds of selloffs, even quality businesses can get caught in the downdraft. Several well-known shares hit 52-week lows as investors rushed to reduce risk.

Rather than seeing that as a warning sign, I think these moments are a chance to look for value. 

Here are three cheap ASX shares that look particularly interesting to me after the recent weakness.

Treasury Wine Estates Ltd (ASX: TWE)

Treasury Wine Estates has been under pressure for quite some time, and the latest market selloff pushed its shares to a fresh 52-week low.

The global wine producer has faced a number of challenges over the past couple of years, including changing demand patterns in key markets and ongoing portfolio adjustments. But despite those headwinds, Treasury Wine still owns some of the most recognisable premium wine brands in the industry.

Brands like Penfolds give the company strong pricing power and a position in the premium segment of the wine market. That premiumisation strategy has been a core focus for management and remains a key driver of long-term value.

With the share price now well below previous highs, I think the market may be underestimating the long-term potential of the business.

Premier Investments Ltd (ASX: PMV)

Premier Investments is another company that hit a 52-week low during Monday’s selloff.

The retail group owns Smiggle and Peter Alexander, both of which have built strong customer followings over many years.

Retail stocks often experience volatility when investors become concerned about consumer spending or economic conditions. However, Premier Investments has historically proven to be a disciplined operator with a strong balance sheet and a track record of returning capital to shareholders.

The company has also demonstrated an ability to grow its brands both in Australia and internationally, which provides additional avenues for expansion over time.

At current levels, I think the market is mis-pricing this ASX share.

Aristocrat Leisure Ltd (ASX: ALL)

Aristocrat Leisure is another high-quality ASX share that has fallen to a 52-week low and looks cheap to me.

The gaming technology company has long been one of the ASX’s standout global growth stories. Its slot machine business continues to generate strong cash flow, while its digital gaming division provides exposure to the fast-growing mobile gaming market.

More recently, the company has also been investing heavily in real-money gaming opportunities, which could represent another growth avenue in the years ahead.

While concerns around industry competition and broader market volatility have weighed on the share price, I still see Aristocrat as a business with strong intellectual property, global scale, and a proven ability to grow earnings over time.

Foolish takeaway

Market selloffs can be uncomfortable, but they often create opportunities for investors willing to take a long-term view.

Treasury Wine Estates, Premier Investments, and Aristocrat Leisure are three companies that have recently fallen to 52-week lows despite owning strong brands and well-established business models.

If their long-term growth stories continue to play out, the current share price weakness could look like an opportunity in hindsight.

The post Why I think these cheap ASX shares could be strong buys appeared first on The Motley Fool Australia.

More reading

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• These ASX 200 stocks are trading close to 52 week lows: Is it time to buy low?
• Down almost 40% and at a 52-week low, should you buy this ASX 200 tech stock?
• Which billionaire has upped his stake in Treasury Wine Estates?

Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Treasury Wine Estates. The Motley Fool Australia has positions in and has recommended Treasury Wine Estates. The Motley Fool Australia has recommended Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.