Could this fully-franked ASX dividend share be too cheap to ignore?

Accent Group Ltd (ASX: AX1) has been smashed.

The footwear and apparel retailer is trading at 55 cents at the time of writing, down around 70% from its 52-week high.

That sort of fall tells us the market has become deeply cautious about the outlook. I can understand why. Consumer spending has been under pressure, retail conditions have been difficult, and investors have not had much patience for discretionary shares.

But after such a large sell-off, I think Accent Group is worth a closer look.

A big fully-franked yield

The first thing that stands out is the potential income.

According to CommSec, the consensus estimate is for Accent Group to pay dividends per share of 4.2 cents in FY26, 6.2 cents in FY27, and 6.6 cents in FY28.

Based on a 55 cents share price, that would imply forward dividend yields of around 7.6%, 11.3%, and 12%, respectively.

Those dividends are expected to be fully franked.

That is a large potential income stream if the forecasts prove accurate. Of course, dividend estimates can change, especially for a retailer exposed to consumer demand. But the market appears to be pricing Accent as though a lot has already gone wrong.

If earnings stabilise and the dividend outlook holds up, the income case could look very attractive.

The valuation looks low

Accent Group also screens cheaply on earnings estimates.

CommSec’s consensus forecasts point to earnings per share of 6 cents in FY26, 8.8 cents in FY27, and 9.4 cents in FY28.

At 55 cents per share, that puts Accent on around 9 times FY26 earnings, just over 6 times FY27 earnings, and less than 6 times FY28 earnings.

That is not the valuation of a market favourite. It reflects genuine uncertainty. Investors are worried about consumer spending, margins, store performance, competition, and whether management can deliver on its improvement plans.

But I think that is where the opportunity may sit. A retailer does not need conditions to become perfect for a low valuation to start looking too harsh. It needs evidence that trading can improve, costs can be controlled, and earnings can recover.

A recovery plan is in motion

The third reason I am interested is that Accent Group is not standing still.

The company owns and operates a large portfolio of footwear and lifestyle banners, including The Athlete’s Foot, Platypus, Hype DC, Skechers, and Stylerunner. It also has exposure to global brands, owned brands, wholesale channels, and a large store network across Australia and New Zealand.

That gives Accent scale, customer data, landlord relationships, and brand access that many smaller retailers cannot match.

Its recent strategic update pointed to a plan built around efficiency, brand evolution, and expansion. That includes cost savings, store portfolio optimisation, The Athlete’s Foot franchise reacquisitions, and the rollout of Sports Direct across Australia and New Zealand.

There is execution risk here. Retail turnarounds can take time, and weak consumer conditions could keep pressure on the business for longer than expected.

But I like that Accent has several levers to pull. It can close weaker stores, improve costs, push stronger brands, expand promising formats, and benefit if shoppers become more confident again.

Foolish Takeaway

Accent Group will not suit investors who only want defensive earnings. This is a consumer-facing retailer, and the share price fall shows how quickly sentiment can turn when the market loses confidence.

But I think the current valuation and dividend forecasts are hard to ignore.

A fully-franked yield that could move into double digits, combined with a low earnings multiple and a credible recovery plan, makes this ASX dividend share look interesting to me.

The market is clearly worried. But if Accent Group can execute even reasonably well from here, today’s share price may end up looking too pessimistic.

The post Could this fully-franked ASX dividend share be too cheap to ignore? appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Accent Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.