Guess which ASX stock is jumping on takeover offer

If they gave prizes for the most underwhelming takeover offers, we might have a winner on Monday.

This morning, Frasers Group plc, one of the largest shareholders of Accent Group Ltd (ASX: AX1), lodged a takeover offer through Barrenjoey Markets.

However, unlike most takeover offers that are a significant premium to the prevailing share price, Frasers Group has made a very unattractive offer to the footwear retailer’s shareholders.

What takeover offer has been made?

According to the release, Sports Direct owner Frasers Group has offered to buy Accent shares for 65 cents per share.

This is exactly the price that the ASX stock’s shareholders could have sold their shares on Friday of last week if they wanted, with Accent shares ending the period at 65 cents.

And with the Platypus and HypeDC owner’s shares down over 60% from their 52-week high, many shareholders would be making a sizeable capital loss on their investment.

It is also worth noting that Accent shares are up 9% to 71 cents on Monday, which is comfortably ahead of the offer price.

What is Frasers Group saying?

Frasers Group revealed that it doesn’t have confidence in the ASX stock’s chair, Lawrence Myers, and believes it would do a better job running its brands. It said:

Frasers is a great believer in the strength of the brands sold through Accent’s retail network and has very successful commercial relationships with most of the brand owners through its existing global business. Frasers is highly confident in the long‑term potential of the brands in the Australian market. However, Frasers has significant concerns regarding Accent’s strategic direction and performance under its chairman, Lawrence Myers, and the incumbent management team.

In forming this view, Frasers has had regard to matters including Accent’s recent financial performance, approach to capital management, which has seen Accent continue to prioritise shareholder distributions during a period of declining earnings, increased borrowings and ongoing growth investment obligations, and the Accent Board’s approach to executive compensation as well as the level of goodwill reported on Accent’s balance sheet as at 29 June 2025.

It also warned that shareholders that don’t accept the offer could face dilution from potential capital raises in the future. It adds:

If you retain your Accent Shares and do not accept the Offer, you may remain exposed to the risks and uncertainties associated with a continued investment in Accent, which include potential exposure to risks associated with any future equity dilution resulting from any issue of securities that Accent may decide to make or any increased debt funding that Accent may decide to obtain in response to its recent subdued financial performance and future capital and operational expenditure requirements.

Foolish takeaway

While some of what Frasers is saying is fair, it is worth remembering that many discretionary retailers are struggling in the current environment. So, it may not be fair to judge the company’s performance during this period. As a result, I would be surprised if the majority of shareholders accepted the offer.

The post Guess which ASX stock is jumping on takeover offer appeared first on The Motley Fool Australia.

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Motley Fool contributor James Mickleboro has positions in Accent Group. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Accent Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.