Down 80%, could this ASX growth share be dirt cheap?

Temple & Webster Group Ltd (ASX: TPW) has been a painful share to own over the past year.

The online furniture and homewares retailer has fallen heavily, which means investors have clearly lost confidence in the near-term outlook.

In fact, Temple & Webster shares ended last week at $5.67, which is 80% below its 52-week high of $29.06.

Despite the market falling out of love with it, I think the longer-term opportunity is still worth taking seriously.

But it is important to remember that this is a higher-risk ASX growth share. Even so, I think Temple & Webster could be worth the risk for patient investors.

A large market moving online

Furniture and homewares is a big category. People need beds, sofas, tables, chairs, rugs, lighting, storage, office furniture, outdoor settings, and décor. Those purchases can be delayed when conditions are tough, but the category does not disappear.

The long-term question is how much of that spending keeps shifting online.

I think Temple & Webster is well placed if more customers become comfortable buying larger household items digitally. Online shopping allows people to compare products, styles, colours, dimensions, reviews, and prices without walking through multiple stores.

That can be especially useful in furniture, where range matters.

A traditional store has limited floor space. Temple & Webster can offer a much broader catalogue, giving customers more choice across styles and price points.

The model has attractive potential

The appeal of Temple & Webster is not just the online furniture theme.

It is the possibility that scale can make the business more efficient over time.

As the brand grows, the company should have more data on what customers want, which products convert, where demand is strongest, and how to improve the buying experience. Better data can help with marketing, product range, pricing, and customer retention.

The business can also keep improving delivery, supplier relationships, and private label opportunities.

That does not guarantee success. Execution will be crucial. But I like businesses where the model can become stronger with scale, and Temple & Webster has that potential.

Why I’d consider buying

I think the market can become too focused on the short-term discomfort around consumer discretionary retail.

Consumer spending is under pressure at times, just like now as interest rates rise, and furniture can be a lumpy category. But investors buying today are not buying the same share price as a year ago.

They are buying a business with a lower market valuation and, in my view, a long runway if management keeps improving the customer proposition.

Temple & Webster will suit investors who can accept volatility. It is unlikely to feel like a smooth ride. But I think the online opportunity, brand position, and operating leverage potential make it one ASX growth share worth considering after its heavy fall.

Foolish takeaway

Temple & Webster is not a defensive stock. It is a growth share that requires patience and a tolerance for uncertainty.

That said, the business is operating in a large category where online penetration can still grow. If the company keeps building trust, improving range, sharpening logistics, and using data well, the current weakness could eventually look like an opportunity.

I think this is a share for investors who can look past a difficult period and focus on what the business could become over the next five to 10 years.

The post Down 80%, could this ASX growth share be dirt cheap? appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Temple & Webster Group. The Motley Fool Australia has recommended Temple & Webster Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.