2 quality ASX 200 shares at 52-week lows to buy now

There are times when the market gives investors a better price for businesses that still have plenty going for them.

I think this could be one of those moments for two ASX 200 shares that have just fallen to 52-week lows.

REA Group Ltd (ASX: REA) hit a 52-week low of $131.07 on Friday, while Hub24 Ltd (ASX: HUB) shares dropped to a 52-week low of $68.70.

I see those prices as a chance to look again at two high-quality businesses with long-term growth potential.

REA Group shares

REA Group is one of the ASX businesses I would be happy to own for the long term.

The share price has come under pressure for a few reasons. Proposed changes to negative gearing, higher interest rates, and housing market weakness have all weighed on sentiment toward the property sector.

I can understand why investors are cautious. If sellers hold back, listings volumes can soften, and that can affect a business like REA.

But I think a lot of that concern is now reflected in the share price.

REA still sits close to one of the most important financial decisions many people make: buying and selling property. When someone is searching for a home, checking a suburb, comparing prices, finding inspection times, or contacting an agent, the process often starts online.

That is a powerful position because property advertising has high intent. A serious buyer is valuable to agents, sellers, developers, lenders, and other related businesses.

I also think REA has more ways to grow than just waiting for listing volumes to improve. It can keep improving the consumer experience, offer agents better digital tools, expand premium products, and use data to make the property search more useful.

If interest rates ease, I would expect housing confidence and listing activity to recover over time. At this lower price, I think REA is worth buying before that rebound becomes obvious.

Hub24 shares

Hub24 is another ASX 200 share I would buy after its recent pullback.

The company is exposed to a part of the financial system that keeps becoming more demanding. Financial advisers are dealing with more complex client needs, more reporting requirements, more investment options, and higher expectations around transparency.

That creates a real operational challenge. A strong wealth platform can help advisers manage portfolios, reporting, tax information, managed accounts, and client communication more efficiently. That is where Hub24’s appeal sits for me.

It is not just a business collecting funds under administration. I think it is becoming part of how advisers run their practices.

Australia’s wealth pool remains large, and the need for advice should continue as more people navigate retirement, superannuation, inheritance, and portfolio decisions. If Hub24 can keep making life easier for advisers and their clients, it should have a long runway for growth.

The risks include competition, valuation, market movements, and weaker investor sentiment toward growth shares. But I think Hub24 still has the usefulness and customer relevance to become more valuable over time.

Foolish Takeaway

I like using market pullbacks to revisit businesses with strong positions and clear long-term demand.

Neither of these ASX 200 shares needs perfect conditions to be attractive. They need to stay useful, keep improving their platforms, and remain important to the customers who rely on them.

At these lower prices, I think both are worth buying now.

The post 2 quality ASX 200 shares at 52-week lows to buy now appeared first on The Motley Fool Australia.

More reading

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• These ASX 200 shares are down 40% to 65% and could be bargain buys

Motley Fool contributor Grace Alvino has positions in Hub24. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Hub24. The Motley Fool Australia has recommended Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.