PLS shares are down 28%. Are they a buy, hold, or sell?

PLS Group Ltd (ASX: PLS) shares were under pressure again on Tuesday afternoon, falling 1% to $4.43.

That extends what has been a painful month for shareholders, with the ASX lithium stock down 28% over the past four weeks.

But don’t let that fool you. Zoom out and the picture looks far brighter. PLS shares remain up around 6% year to date and have rocketed roughly 190% over the past 12 months.

The reason? Lithium prices went on an absolute tear. Spodumene prices almost tripled over the 12 months to June 2026, propelling ASX lithium producers to some of the market’s biggest gains.

Then June arrived. Spodumene prices slipped around 12% during the month, and investors hit the sell button just as enthusiastically as they had bought weeks earlier.

So, after the sharp correction, should investors be buying the dip, sitting tight, or heading for the exits?

Lithium giveth, lithium taketh away

PLS has long been regarded as the ASX’s highest-beta lithium stock.

When lithium prices surge, PLS shares often leave rivals in the dust thanks to the company’s enormous production base, operating leverage, and world-class Pilgangoora mine.

When lithium prices head south, however, the reverse usually happens. Investors tend to reduce exposure to the sector’s biggest name first, making PLS one of the hardest-hit stocks during corrections.

That appears to be exactly what’s unfolding today. Chinese lithium carbonate futures have continued retreating after a spectacular rally earlier this year. Much of the recent weakness appears to reflect profit-taking, with traders questioning whether prices simply ran ahead of market fundamentals.

Since lithium prices remain the biggest driver of earnings expectations, weaker futures have inevitably weighed on PLS shares.

The business is still firing

Importantly, there’s little evidence the company’s operations are weakening.

PLS delivered an outstanding first-half FY26 result. Revenue jumped 47% to $624 million as higher lithium prices combined with stronger sales volumes. Underlying EBITDA exploded 241% to $253 million, while EBITDA margins expanded from 17% to an impressive 41%.

That’s exactly what investors want to see. The numbers highlight the enormous operating leverage within the business. As lithium prices rise, profits can grow at an even faster pace.

Meanwhile, Pilgangoora remains one of the world’s largest and lowest-cost hard-rock lithium operations, giving PLS shares a competitive advantage that many smaller producers simply can’t match.

The next key milestone will arrive on 31 August when the company reports its second-half FY26 results. Investors will be watching production, costs, shipments, and any commentary around lithium demand. Updates on the P2000 expansion project will also be closely monitored.

Buy, hold, or sell?

Broker sentiment has become more cautious following the recent rally. According to TradingView data, eight of the 19 analysts covering PLS rate the stock as a buy, six recommend hold, and five have a sell rating.

The average price target sits at $5.77, implying roughly 30% upside from current levels.

Opinions vary widely, though. The most bullish analyst believes PLS shares could climb to $7.30, representing upside of around 65%, while the most bearish sees the stock falling to $3.00, or about 32% below current levels.

UBS recently downgraded PLS from buy to neutral, arguing that much of the easy money from the lithium recovery has already been made.

Meanwhile, Catapult Wealth and Red Leaf Securities remain bearish, citing concerns that growing global lithium supply could place renewed pressure on prices.

The post PLS shares are down 28%. Are they a buy, hold, or sell? appeared first on The Motley Fool Australia.

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Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.