5 beauty and style CEOs, from ELF to Ulta, share their go-to gift

• Five beauty and style CEOs told us their go-to gifts as the holiday season ramps up.
• Their answers range from experiences to candles to, unsurprisingly, jewelry and beauty supplies.
• Here's what the leaders of Revlon, ELF, and others reach for.

Sometimes, the more options you have, the harder it is to choose.

It's the prime day for holiday gift shopping — but lower prices and seemingly unlimited choices won't necessarily help you figure out what to buy.

To help inspire your Black Friday gift shopping spree, we asked the CEOs of five beauty, fashion, and style brands to share their go-to gifts.

Read on to learn about their favorite items to give others.

True to her brand, Noura Sakkijha, CEO of the jewelry brand Mejuri, said she often opts for earrings, and especially hoops.

"The reason why I love hoops is because there's no sizing required," she said. "Everybody loves to wear earrings, and so I find that it's the easiest gift."

Revlon CEO Michelle Peluso said she loves to give gifts that "spark joy and can be used daily," like a skincare or perfume set.

"This year, I'm drawn to beauty sets that feel both personal and indulgent," Peluso said. "Whether it's helping someone discover their signature scent or build a skincare ritual."

She said Juicy Couture's Just Moi Eau de Parfum three-piece fragrance gift set is perfect for younger women who like "feminine, gourmand scents."

Anastasia Soare, the eyebrow guru and CEO of cosmetics company Anastasia Beverly Hills, doesn't go for anything brow-related. Instead, she said she opts for candles, specifically Diptyque.

ELF Beauty CEO Tarang Amin prefers giving gifts that match the time of year.

"In the summer, it's Alphonso mangoes from India. They are delicious and unexpected. For the holidays, alabaster candleholders to bring a little joy and warmth," he told Business Insider.

Ulta Beauty's president and CEO, Kecia Steelman, said she frames her gifts around the one thing we all lack: enough time.

"The holidays can feel especially busy, so giving the gift of time feels the most meaningful to me," she said. "Whether it's gifting an experience, treating someone to a salon service or self-care gift so they invest time back into themselves, or even just making time to be truly present with loved ones."