I would invest $5,000 in these ASX 300 shares in January

I think that the start of a new year is always a good time to take a step back and think about your investment portfolio.

If I had $5,000 to invest in January, these are five ASX 300 shares I’d be comfortable backing for the long term across travel, alternative assets, wealth platforms, software, and essential infrastructure.

Flight Centre Travel Group Ltd (ASX: FLT)

Flight Centre is one of the world’s largest travel groups, with a global footprint spanning leisure and corporate travel across Australia and New Zealand, the Americas, EMEA, and Asia. What I think makes the investment case compelling heading into the new year is how clearly management has articulated its long-term ambition.

Under its Destination 2035 strategy, Flight Centre aims to become the world’s largest and most successful corporate travel company, operating in more than 50 countries. Corporate travel is higher margin, more recurring, and structurally attractive compared to pure leisure travel. Combined with Flight Centre’s scale, global reach, increased focus on the cruise market, and reinvestment culture, this creates a powerful long-term growth opportunity.

After several volatile years for the travel sector, I believe Flight Centre enters January as a business rebuilding from a position of strength rather than speculation.

HMC Capital Ltd (ASX: HMC)

HMC Capital is a diversified alternative asset manager with exposure to real estate, private equity, energy transition, digital infrastructure, and private credit. It manages approximately $18.7 billion for institutional, high-net-worth, and retail investors.

What differentiates HMC Capital is its ability to execute large, complex transactions, which is something few Australian managers can do consistently. This execution capability has underpinned its rapid funds under management growth and strong track record of generating outsized returns.

As demand for alternative assets continues to grow globally, I see HMC Capital as a business well-positioned to benefit from long-term structural trends rather than short-term market cycles.

SiteMinder Ltd (ASX: SDR)

SiteMinder provides mission-critical software to more than 50,000 hotels globally, helping them manage bookings, pricing, and distribution across millions of rooms. As travel continues to normalise and digitisation accelerates, I believe tools like SiteMinder’s are becoming essential rather than optional.

While profitability is still maturing, the business has a strong balance sheet and a long runway for growth as it scales internationally. For January, I see SiteMinder as a higher-growth complement to more established names, one that could benefit meaningfully if its execution continues to improve.

HUB24 Ltd (ASX: HUB)

HUB24 is one of the ASX’s standouts in wealth management. Its platform sits at the centre of the adviser–client relationship, benefiting from structural tailwinds such as an ageing population, increasing superannuation complexity, and growing demand for professional advice.

The key attraction for me is operating leverage. As funds under administration grow, revenue tends to scale faster than costs, allowing margins to expand over time. HUB24 has also built a broader ecosystem of complementary technology businesses, deepening adviser relationships, and increasing switching costs.

It’s not cheap, but high-quality platforms rarely are. Pullbacks often create opportunities to accumulate businesses like this gradually.

Telstra Group Ltd (ASX: TLS)

Telstra plays an important role in Australia’s digital infrastructure. Customer needs for connectivity are becoming increasingly sophisticated, with reliability, latency, security, and uplink capacity becoming increasingly critical across various segments.

The company is investing in what appears to be a multi-year digital infrastructure super cycle, driven by surging data demand and the rise of AI-enabled services. Telstra’s ambition to be Australia’s number one connectivity provider, and to move from selling bandwidth to selling value, positions it well for this shift.

While not a high-growth stock, Telstra offers stability, cash generation, and relevance in a future where everything depends on connectivity.

The post I would invest $5,000 in these ASX 300 shares in January appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has positions in Hub24. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended HMC Capital, Hub24, and SiteMinder. The Motley Fool Australia has positions in and has recommended SiteMinder and Telstra Group. The Motley Fool Australia has recommended Flight Centre Travel Group, HMC Capital, and Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.