3 reason I would buy Wesfarmers shares today

Wesfarmers Ltd (ASX: WES) shares are rarely cheap in an absolute sense. It is one of the highest-quality conglomerates on the ASX, with exposure to defensive retail, improving discretionary earnings, and long-term growth options through its newer businesses.

That said, if I were looking to add a high-quality core holding today, these are the key reasons Wesfarmers would be on my radar.

Recent weakness makes an attractive entry point for Wesfarmers shares

Wesfarmers shares are trading at around $82.98 at the time of writing, which is roughly 13% below their recent high. For a business that has historically traded at a premium due to its quality and reliability, that pullback matters.

The decline has not been driven by any structural deterioration in the business. Instead, it reflects broader market volatility, some caution around consumer spending, and profit-taking after a strong run. For long-term investors, this kind of weakness has often proved to be an opportunity rather than a warning sign.

While this still doesn’t suddenly make Wesfarmers shares cheap, I think the recent pullback improves the risk-reward balance compared to buying near peak optimism.

Earnings growth remains solid and diversified

Wesfarmers’ strength lies in the diversity and resilience of its earnings base. Bunnings continues to be a standout asset with strong market positioning and long-term growth potential. Kmart has proven its ability to gain share even in tougher consumer environments, while Target’s restructuring has reduced drag on group earnings.

Beyond retail, the company’s exposure to chemicals, fertilisers, and industrial safety adds further balance. Over time, its lithium investment also provides optionality that the market may increasingly value as production ramps up.

According to CommSec, consensus estimates point to earnings per share of $2.52 in FY26 and $2.75 in FY27. This continued steady growth is a key part of the Wesfarmers appeal, in my opinion.

A premium valuation that is justified by quality

At the time of writing, Wesfarmers is trading on a forward price-to-earnings (P/E) ratio of around 33 times FY26’s earnings and 30 times FY27’s earnings. That is clearly above the market average.

However, Wesfarmers has rarely traded at market multiples. Its defensive characteristics, strong balance sheet, disciplined capital allocation, and ability to compound earnings through cycles have historically justified a premium valuation.

For investors seeking a reliable long-term compounder rather than a short-term bargain, paying a higher multiple for a business of this quality can still make sense, particularly after a period of share price weakness.

Foolish Takeaway

Wesfarmers is not a deep value play, and it never really has been. But after a meaningful pullback, its shares offer exposure to a high-quality, diversified business with solid earnings growth and a strong long-term track record at a more attractive price.

If I were building or adding to a long-term portfolio today, Wesfarmers is one of the ASX blue chips I would be very comfortable buying at current levels.

The post 3 reason I would buy Wesfarmers shares today appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has positions in Wesfarmers. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.