Down 50%, is it time to jump into Xero shares?

Xero Ltd (ASX: XRO) shares have taken investors on a volatile ride over the past year. After reaching strong highs previously, the ASX tech stock has slumped sharply to $83.73 at the time of writing, a loss of 49.7% over 12 months.

The tumble is reflecting broader weakness across technology stocks and concerns about growth momentum.

With the Xero shares now trading well below prior highs, investors may be wondering: is this a buying opportunity or a warning sign?

Strengths still underpin the business

Despite the share price volatility, Xero remains one of the most successful software companies listed on the S&P/ASX 200 Index (ASX: XJO).

The company provides cloud-based accounting software to small and medium businesses, accountants, and bookkeepers. Its subscription model generates recurring revenue and strong cash flow, a key advantage in the software-as-a-service (SaaS) sector.

Xero’s growth has been driven by expanding customer numbers and rising revenue per user. The platform now serves over 4.1 million subscribers globally, highlighting the scale of its ecosystem.

The $14 billion Xero share also continues to benefit from the global shift toward digital accounting and business automation. Beyond accounting, the platform connects with a wide range of financial services, payment systems, and business applications.

This could support long-term growth as more small businesses move their financial operations online.

Latest results show solid growth

Importantly, the business itself has continued to grow even as the share price has struggled.

In its most recent half-year results for the six months to 30 September 2025, Xero reported revenue of NZ$1.19 billion, up about 20% year on year. Free cash flow also improved, reaching NZ$321 million as margins expanded. Profitability has also been strengthening, supported by subscriber growth and higher pricing.

Management of Xero shares has been focused on improving operating leverage and balancing growth with profitability. The company has also been investing heavily in its international expansion, particularly in North America.

Concerns US expansion

However, the company is not without risks.

One key concern is its US expansion strategy, including the US$2.5 billion acquisition of payments platform Melio. While the takeover could significantly expand Xero’s presence in the US, the price tag and integration risks have unsettled some investors.

Slowing subscriber growth in some regions and rising competition in the fintech and accounting software space have also raised questions about how quickly Xero can sustain its previous growth trajectory.

What next for Xero shares?

Despite the sharp share price fall, broker sentiment remains broadly positive.

According to TradingView data, Xero shares currently carry a strong buy rating, with several brokers maintaining bullish outlooks on its long-term potential. Price targets range from $81.55 to $233.20 per share. This suggests a 2.6% downside to an explosive 178% upside.

UBS currently has a buy rating and $174.00 price target on Xero’s shares. This points to a potential gain of roughly 110% at the time of writing.

The post Down 50%, is it time to jump into Xero shares? appeared first on The Motley Fool Australia.

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Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Xero. The Motley Fool Australia has positions in and has recommended Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.