Why Wesfarmers could be one of the best blue-chip shares to buy

Wesfarmers Ltd (ASX: WES) shares have fallen a long way from their highs.

At $71.26, the blue-chip share is trading just above its 52-week low of $70.80 and well below its 52-week high of $95.18.

That is a large pullback for one of the ASX’s highest-quality businesses.

I think it could also be a buying opportunity.

A better price for a quality business

Wesfarmers is rarely an obvious bargain.

The market usually gives the company a premium valuation because of the quality of its brands, its strong balance sheet, and its long record of creating shareholder value.

So when the share price falls this far, I think investors should pay attention.

Wesfarmers owns businesses that are deeply embedded in everyday Australian life.

Bunnings remains a leader in home improvement. Kmart has become one of the country’s strongest value retailers. Officeworks serves households, students, and businesses. Priceline gives the group exposure to health and beauty. WesCEF adds industrial earnings and a long-term lithium opportunity.

That is a useful mix. It gives Wesfarmers exposure to household spending, commercial customers, healthcare, industrial activity, and batteries. This makes it more diversified than many other blue-chip shares on the ASX.

Why I like the timing

The current environment is not easy.

Consumers are dealing with cost-of-living pressure, interest rates are rising, and confidence is under strain. Retailers need to work harder to win spending.

But I think Wesfarmers is better placed than most.

Its strongest retail brands have clear value credentials. Kmart’s low-price model can resonate when households are watching every dollar. Bunnings also has a powerful position because many customers still need products for repairs, maintenance, trade work, and smaller home projects even when larger renovations slow.

This is where Wesfarmers’ scale can help.

Large businesses with trusted brands, strong supplier relationships, and disciplined cost control can often manage tougher periods better than weaker competitors.

I also like the way Wesfarmers continues to invest in productivity, digital capability, data, and customer experience. These are not flashy growth stories, but they can improve efficiency and help the group stay relevant as shopping habits change.

More than retail

Another reason I like Wesfarmers shares is that the company has growth options beyond its core retail brands.

Its lithium exposure through Mt Holland gives the company a connection to batteries, electric vehicles, and energy storage. Lithium prices can be volatile, so I would not make this the only reason to buy the stock.

However, I like having that option inside a larger, profitable, diversified group.

Wesfarmers also has the financial flexibility to invest through the cycle. That can be a major advantage when competitors are under pressure or when new opportunities appear.

Foolish takeaway

Wesfarmers shares are not going to suit investors looking for a deep-value stock on a very low earnings multiple.

This is still a premium business. But after falling close to a 52-week low, I think the share price now offers a more attractive entry point into one of the ASX’s best blue chips.

The group has trusted brands, exposure to value-focused spending, a diversified earnings base, and long-term growth options in health, digital, and lithium.

For investors looking for a high-quality ASX share to buy and hold, Wesfarmers looks very interesting at these levels.

The post Why Wesfarmers could be one of the best blue-chip shares to buy appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has positions in Wesfarmers. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.