Buy, hold, sell: Woolworths, Elders, Wesfarmers shares

Australian sharemarkets have been chopping through the past seven months as investors come to terms with global uncertainty, interest rate changes, and soaring inflation.

When times are tough, investors tend to lean towards established ASX shares that have long track records.

Here’s what brokers expect from these three well-known ASX shares next.

Woolworths Group Ltd (ASX: WOW)

Supermarket giant Woolworths has performed well this year. For the year to date, its shares are up around 32%, mostly trending higher over the past seven months. 

It looks like the steady increase was driven by renewed investor confidence. Many are confident that the retailer’s earnings are recovering after a difficult period in late 2025.

Earlier this year, in February, Woolworths posted a stronger-than-expected first-half result and confirmed it is actively pursuing cost-cutting initiatives to help support margins and earnings over time. 

It looks like the efforts are coming to fruition, too.

But now, after an incredible run, Woolworths shares look to have reached their peak and are trading around fair value. 

TradingView data shows that nine out of 17 analysts have a hold rating on the supermarket stock. Another four rate the shares as a buy or strong buy, and four rate Woolworths shares as a strong sell. The average $36.33 target price now implies a potential 7% downside over the next 12 months, at the time of writing.

Elders Ltd (ASX: ELD)

Elders is a high-quality mid-cap ASX 300 stock that is a leading supplier of fertiliser, agricultural chemicals, and animal health products to rural and regional Australia. It has strong agency positions in livestock, wool, and real estate.

The Elders share price is usually pretty stable, but in May this year it crashed 23% within a day after the release of its half-year results.

The company reported a 25% increase in operating revenue, a 19% increase in EBIT, and a 1% decrease in underlying NPAT. The figures came in well below expectations, and investors quickly sold off the shares.

The ASX shares tumbled even lower in the following few weeks, bottoming at an all-time low of $5 in late June. But they’ve now started rebounding, up around 12% to the time of writing.

It looks like many brokers think the rebound can keep going too.

TradingView data shows that the majority (five out of eight) have a buy or strong buy rating on the shares. The average $6.52 target price implies a potential 17% upside at the time of writing. 

Wesfarmers Ltd (ASX: WES)

Wesfarmers shares had a difficult start to the year and slumped to an annual low in mid-May. But the retail conglomerate quickly recovered, and the shares are now around 24% higher than that point at the time of writing. For the year to date, Wesfarmers shares are around 8% higher.

The business benefited from an uptick in consumer spending and news that interest rates could start falling. Wesfarmers’ sheer scale and market dominance across several retail sectors have also helped reinforce the company’s competitive advantage.

Wesfarmers has been actively expanding too, including opening new Anko stores in the Philippines, and its Kmart segment is testing larger K Home stores locally.

But now, after a huge share price rebound, Wesfarmers shares look a little overpriced.

TradingView data shows that half (seven out of 14) of analysts have a strong sell rating on the stock. Another six rate Wesfarmers shares as a hold. Only one broker now holds a buy rating. The average $77.53 target price implies a potential 12% downside, at the time of writing.

The post Buy, hold, sell: Woolworths, Elders, Wesfarmers shares appeared first on The Motley Fool Australia.

More reading

• 8 ASX 200 shares downgraded by experts this week
• How much does Morgan Stanley think Wesfarmers shares will fall?
• How many Wesfarmers shares do I need to buy for $10,000 of passive income?
• Why I’d buy Qantas, Woolworths, and ResMed shares
• Up 29% since May, can Wesfarmers shares keep surging higher?

Motley Fool contributor Samantha Menzies has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Elders and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.