Author: openjargon

• Greece is shifting to a six-day workweek in some industries to boost productivity.
• The new 48-hour workweek counters global trends toward shorter ones for better productivity.
• Critics argue longer hours may lead to burnout, despite higher pay for additional workdays.

So long, siga siga.

The Greek phrase meaning "slowly, slowly" refers to the relaxed pace of life in the country famous for its culture, history, and clear Mediterranean waters.

It could be harder for some workers to embrace that philosophy as the country prepares to shift to a six-day workweek for some industries.

The Greek government says the move to a 48-hour workweek, which is set to start Monday, could boost productivity amid a declining population and a dearth of skilled workers. The shift is notable because it runs counter to the companies and countries that are experimenting with a four-day workweek.

Working longer hours can help people further refine their skills, but it can also lead to decreased productivity because of fatigue and burnout, research shows.

The extra hours will come with a 40% jump in pay for Greek workers who add two hours to their day or take on an extra eight-hour workday. The change, which won approval in September, applies to workers in industries like agriculture, retail, and various service industries, as BI previously reported. It also applies to private businesses that operate 24 hours a day.

Even with the bump in pay for the extra time, some union officials are decrying the shift.

"It makes no sense whatsoever," Akis Sotiropoulos, from the civil servants' union Adedy, told The Guardian. "When almost every other civilized country is enacting a four-day week, Greece decides to go the other way."

Doing more with less

Experiments with the four-day workweek have often shown being on the job for less time makes workers more productive because they're better rested, more focused, and have more time to attend to needs that arise in their personal lives outside work.

One study that examined manufacturing in the US found that when overtime increased by 10%, productivity dropped by 2% to 4%.

Another review examined the output of more than 10,000 skilled workers at a large tech company in India working from home. When time on the clock went up — including a jump of 18% outside normal work hours — output slipped, and productivity dropped between 8% and 19%. The biggest culprit: more time spent communicating and coordinating and less time engaging in uninterrupted work.

Research shows workers often benefit when they have time away from their jobs to recover.

Having more free time can also boost gratitude among employees. Zachary Toth runs a small manufacturing company in Toronto. He previously told BI that he and his management colleagues began looking into a four-day workweek after seeing successful pilots in Japan and other countries.

Toth didn't expect the extra time away from the factory would encourage workers to show up without being asked.

"They just came in because they knew there was a project that had to be finished, and they didn't want productivity to fall. They wanted to make sure we keep doing the four-day workweek," he said.

Toth, the owner and president of Metex Corporation, said productivity has increased "in every single way."

Basis Technologies, an advertising software company, shifted its workweek to four and a half days after years of experiments with a four-day workweek and other approaches. For 2024, it settled on making Fridays a half day.

Emily Barron, the company's executive vice president of talent and development, previously told BI that the company had been looking for ways to give workers more time to decompress while still meeting the business's needs. For now, the half-day approach is best, she said.

"It really is intended for people to take a mental break, to get caught up, to, you know, go to that workout class that they couldn't get to at 7:30 in the morning," Barron said.

The end of the 5-day week

In Greece, the longer workweek is designed to address changing demographics, which the country's prime minister, Kyriakos Mitsotakis, has called a "ticking timebomb," according to the Guardian. Some 500,000 largely young and educated Greek citizens have left the country following a debt crisis that began more than a decade ago, the newspaper reported.

The new rule is voluntary, but some critics say it will effectively mark the end of a five-day workweek.

Aris Kazakos, an emeritus labor law professor at the Aristotle University of Thessaloniki, recently told Germany's DW news outlet that bosses can require workers to work a sixth day, and workers can't say no.

The move to six days "will kill off the five-day workweek for good," he said.

• Two Russian submarines engaged in a torpedo duel during a Baltic Sea training exercise last week.
• The crews of the Novorossiysk and Dmitrov also trained to track enemies and evade enemy attacks.
• The Baltic Sea has been described as a "NATO lake" since Sweden and Finland joined the alliance.

Two Russian submarines recently fought a torpedo duel, conducting training that involved detecting enemies, evading attacks, and working combat maneuvers.

The exercises took place in the Baltic Sea, waters sometimes referred to as a "NATO lake" due to its waters being surrounded by NATO allies since Sweden and Finland ascended into the alliance.

The Kilo-class, diesel-electric submarines Novorossiysk and Dmitrov held a training duel involving torpedo fire, according to Russian state-run media TASS. The media outlet reported the training exercise on June 25, citing the Russian navy.

In the Baltic Sea following the completion of anti-submarine warfare maneuvers, the submarine Novorossiysk engaged the Dmitrov with a training torpedo without a warhead, the navy said, per TASS.

The submarine crews also conducted several other exercises focused on detecting and tracking adversary submarines, evasion, and combat training.

The subs Novorossiysk and Dmitrov are representative of two of several variants of Russian Kilo-class submarines. The Novorossiysk, for instance, is a project 636.3 sub and can launch Kalibr cruise missiles. 636.3s are the most current Kilo-class subs being built. The Dmitrov, on the other hand, is a project 877 sub, one of the original variants built.

Both subs are known for being relatively quiet, but the Novorossiysk and other project 636.3 subs are considered to be highly advanced and stealthy vessels. After wrapping up the torpedo training, the two Russian submarines went on to conduct other combat exercises in the Baltic Sea, Russian media said.

The Baltic Sea area has seen geopolitical shifts since Russia invaded Ukraine two years ago and neighboring Finland and Sweden joined NATO.

It has sometimes been referred to as a "NATO lake" considering that eight of the nine countries bordering it are now members of the alliance. Russia is the only exception. That's a stark difference from 1990, when only two Baltic Sea countries, Denmark and Germany, were NATO members.

The "NATO lake" term has been debated and criticized as presumptuous, with some experts calling it a "fatal" mistake as the Baltic Sea can be traversed by any seafaring nation and remains an important strategic front for Russia.

The Baltic Sea has become increasingly important for NATO's military presence, but Russia also sees the body of water as vital to its commercial shipping, oil exports, and trade from ports like St. Petersburg and Primorsk.

The region is also home to increasing Russian anti-access/area denial capabilities, particularly in the Kaliningrad area. These capabilities include cruise missiles, surface-to-air missiles, and nuclear weapons, making the sea strategically important for both Moscow and NATO.

• President Biden wanted to use the debate to change the dynamics of the 2024 race.
• But his poor performance sent Democrats reeling and has opened him up to intraparty criticism.
• In the latest USA Today/Suffolk University poll, Trump boasted a 41%-38% advantage over Biden.

Weeks before the June presidential debate, the Biden campaign had sought to shake up the dynamics of the race, agreeing for the president to take the stage with former President Donald Trump.

Biden's team wanted the debate to crystallize what they've long argued: that the president was well-equipped to serve in a second term and would be the more effective leader on the world stage.

But the president's visible debate stumbles set his campaign back enormously in the eyes of top donors and even among some Democratic lawmakers, which in turn has so far deprived him a potential polling bounce that could have broken the deadlocked race.

Instead, two major national surveys released after the election showed Biden lagging behind Trump.

In a new USA Today/Suffolk University poll, Trump boasted a 41% to 38% lead over Biden among registered voters, still within the margin of error of ±3.1 percentage points.

However, a USA Today/Suffolk poll released in May showed both candidates tied, 37% to 37%.

In the latest survey, Independent candidate Robert F. Kennedy Jr. received the support of 8% of registered voters.

While the race remains close overall, Biden is still far behind Trump when it comes to enthusiasm, per the new USA Today/Suffolk survey.

Among Biden voters, 29% of respondents said they were "very excited" to vote for him, while 31% said they were "somewhat excited" to back him. A quarter (25%) of Biden voters said they were "not very excited" to support him.

When it came to Trump voters, 59% of respondents said they were "very excited" to support him, while an additional 23% said they were "somewhat excited" to back his candidacy. Only 11% of Trump voters said they were "not very excited" about his 2024 campaign.

The latest CNN poll, conducted across three days after the debate, showed Trump with a 49% to 43% lead over Biden.

Despite Democratic frustration over Biden's performance, the results reflected no change from CNN's April survey.

But there were some key nuggets in the latest CNN poll:

• Vice President Kamala Harris runs more competitively with Trump than Biden in a potential matchup should the president exit the race. Trump has a narrow two-point lead (47% to 45%) over Harris among registered voters in such a scenario.
• In a potential Harris-Trump matchup, the vice president wins 50% of female voters, compared to Biden's current 43% share against the former president.
• California Gov. Gavin Newsom, Michigan Gov. Gretchen Whitmer, and US Transportation Secretary Pete Buttigieg — who have all been floated as potential Biden replacements — all trail Trump by single-digit margins in hypothetical matchups.

Hurricane Beryl is tearing through the Caribbean after making history as the earliest Category 5 hurricane ever recorded in the Atlantic hurricane season.

• Does Aemond Targaryen have mommy issues? Maybe. 
• Ewan Mitchell says that Aemond found a "surrogate" in his very old, powerful dragon Vhagar.
• Vhagar's power influences the way that Aemond acts, Mitchell said. 

Warning: Minor spoilers ahead for "House of the Dragon" season two, episode three.

"House of the Dragon" star Ewan Mitchell thinks that Aemond Targaryen probably just needs a little more affection from his mother.

Aemond is the second son of Alicent Hightower and Viserys Targaryen, and the younger brother of ruling King Aegon II. Unlike his brother, who quite literally ran away from the throne and has spent much of his time as king threatening to fly out on the battlefield himself, Aemond is cool and calculating.

In episodes two and three of "House of the Dragon" season two, Aemond seeks solace from a woman — the first he ever had sex with — in a brothel, chastely curling up with her and spilling out his worries. Though Aemond is fully naked, it's a raw, non-sexual kind of intimacy — one that suggests a kind of maternal love he's not getting elsewhere.

Those scenes have made people online question whether Aemond has "mommy issues." And there's certainly no lost love between Alicent and Aemond: In the season two premiere, he says that his mother still blames him for starting the war by killing Lucerys, the son of his half-sister Rhaenyra.

Business Insider spoke with Mitchell at the season two New York City premiere about Aemond's relationship with Alicent — and his dragon, Vhagar.

"I don't know so much if he had mommy issues, or rather, he just wanted to be loved by his mom a little bit more," Mitchell told BI.

"He felt despair, so he found a surrogate in Vhagar, so to speak an older lady, and kind of filled that void," he continued. "But is a dragon enough, or is there something else that could maybe help him? He needs help, he's a broken boy."

Despite his own emotional turmoil, Aemond is still one of the most powerful war assets on the show. That's mostly because Vhaghar is very old, very big, and very powerful. Aemond claimed her after Laena Velaryon's death, instantly turning himself from a trod-upon, dragonless child into an immense, credible threat.

Vhagar and Aemond's "power couple" status — Mitchell's words — affords the Targaryen prince a bit of freedom, according to the actor.

"Aemond, he doesn't need to be evil. If he's hostile in a scene, it's not because he needs to be," Mitchell said. "It's because he wants to be, because he has that large dragon whose shadow looms so large. It changes the dynamic of the character, and the choices that you make as a performer."

"House of the Dragon" season two airs Sundays at 9 p.m. ET on HBO and is streaming on Max.

• It can sometimes be hard to tell if someone is using a dark psychology trick on you.
• Not all behaviors that look like love bombing or gaslighting necessarily are.
• A therapist shared an easier way to spot manipulation without vigilantly looking for red flags.

Whether you've dated a narcissist before or just heard other people's horror stories, it's natural to be on the lookout for manipulation.

But figuring out whether a date uses dark psychology tricks is more nuanced than scanning their potential red flags.

"Some of these so-called dark psychology tactics are, unfortunately, things that we all might unconsciously or unintentionally do in the course of being in a relationship," Annie Wright, a relational trauma therapist in Berkeley, California, told Business Insider.

Instead of trying to suss out if your charming date is a dark empath, Wright said there is a healthier — and much simpler — way to tell if a romantic partner is shady.

Red flags might be pink

Judging someone's faults at face value might seem like a foolproof plan to avoid getting hurt, but Wright said it could close you off too much, as we all have imperfections and baggage.

"Many of us are bringing poor relational patterns, our own attachment wounds into our dating relationships," she said. For example, insecure attachment styles can lead to negative behaviors such as clinginess or commitment issues.

"We may take actions which look harmful, that have the impact of harm, but don't necessarily have the intent to harm," Wright said. While it doesn't excuse abuse, she said nuance is important to understand if a person's love bombing is actually driven by anxiety and not a need for control.

Similarly, she said what can look like gaslighting can sometimes be a genuinely different recollection of the same event or conversation. That's why it's good to take therapy speak terms with a grain of salt and look deeper into your relationship dynamic.

Watch their reaction

Instead of maintaining a "rigid high bar" of a partner never making mistakes, Wright said the healthier approach is watching how the person reacts when you bring up an issue.

If you feel like they're laying on the affection too thick and worry it's love bombing, you might say, "I've noticed that you always insist on paying for every date, and it's making me feel a bit uncomfortable."

Then, observe what they do next. "A healthy, good-enough, and relational partner will acknowledge your feelings, acknowledge the impact they had on you — even if it wasn't the intent — and hopefully be willing to adjust their behavior," Wright said.

She also noted the importance of consistency in an emotionally mature partner. "Respect for boundaries, willingness to repair after rupture, and willingness to respond relationally and considerately should be ongoing, not just a one-time adjustment," she said.

Connect with your body

Another great tell is your intuition and how your body reacts around a person. But Wright said trusting your gut isn't always so simple.

Because her clients are often the children of emotionally immature parents, they might struggle to spot manipulation because they were raised to accept unhealthy behaviors as normal. As a result, they might choose partners who are noncommittal or reactive.

Wright said there are two ways to get better at listening to your body. The first is to actively learn what a healthy relationship looks like, even if it seems contrary to what feels natural. You can do this by investing in more fulfilling friendships that make you feel safe.

The other is to engage in somatic exercises and mindfulness so that you feel more connected to your body physically.

When all else fails, our gut, our intuition, our spidey sense — whatever you want to call it — will let us know when something does not feel right," she said.

• Former Apple design chief Jony Ive reminisced about his time with creative partner Steve Jobs.
• Ive said the pair instantly clicked when they met in 1997.
• They remained close until Jobs' death in 2011.

Former Apple design chief Jony Ive spent decades at the tech titan, but he said his best years were with late cofounder Steve Jobs.

Ive was interviewed on the "Life in Seven Songs" podcast and spoke about how his upbringing shaped his creative mind leading up to his Apple tenure, where he was responsible for the look and feel of iPhones, iPads, AirPods, and Macbooks.

Although Ive started at Apple in 1992 during the time when Jobs had stepped away from the company, he said that the creative spark was instant when the pair finally met five years later.

"The time before Steve came back, I learned so much, but at that time of learning, it wasn't clear I was learning. All it was was painful," Ive said in the podcast interview, which was released Tuesday.

But, those "very difficult years" were necessary for him to become the renowned designer he is today, according to Ive.

"It's a feeling I think that we both had, which was just this remarkable click," he said.

Ive described his time working with Jobs at Apple from 1997 to 2011 as "the most joyful and extraordinary 15 years of my life." Unlike his first few years without Jobs, he said that learning at Apple became clearer and more focused on "what we were creating" with Jobs at the helm.

"Here was somebody who could almost without thought — and made it appear effortless — to describe really complex feelings and perceptions of ideas and opportunities," Ive said about Jobs.

Jobs stepped down as CEO in 2011 and later died the same year, which Ive described as a "pretty comprehensive loss." Ive stayed on at Apple until 2019 when he left to pursue his own design firm.

"I felt I lost somebody who epitomized, embodied a way of thinking about creating, a way of thinking about the importance of culture and people and society," Ive said.

Still, Ive said he values the time they had together.

"There's not a day that I'm not aware of him or aware of the loss," he said. "There's not a day where I'm not grateful for the time, you know, that we got together and for what I learned and what we discovered."

• Amazon Prime Day is scheduled for July 16 and 17, offering a variety of discounts for Prime members.
• It's also about bringing shoppers deeper into its ecosystem — and not just for Prime memberships.
• Amazon's offers include free months of its music, grocery subscription, and Kindle Unlimited.

Amazon Prime Day is approaching, and as usual, the online retailer is offering a slew of specials for customers during the two-day shopping extravaganza.

But Amazon doesn't just want you to buy discounted electronics or fashionable sneakers. It also wants you to sign up (and pay for) Amazon Prime at $14.99 a month — and possibly a whole host of other Amazon subscriptions.

Already, 75% of US consumers are Prime members, according to data from Consumer Intelligence Research Partners. Amazon is still gunning to get the remaining quarter on board.

Prime Day is "an opportunity to allow non-Prime members to peer over the shoulder of their friends and family, see those deals, and wonder if they should sign up," said Jeremy Bartlow, a partner and consumer expert at PA Consulting.

"They use it as a massive volume booster, but also to start getting more and more scale each year with people who haven't jumped on the Prime bandwagon yet," Bartlow said.

But that's just the gateway drug.

Amazon's deals announced in the lead-up to Prime Day include access for members to three free months of delivery from the company's grocery operations, including Whole Foods and Amazon Fresh, for orders over $35 (the cost a month after the freebies run out is $9.99).

Music fans can also get five months free of Amazon Music Unlimited (another $9.99 a month), three months of Kindle Unlimited ($11.99 a month, plus you need a Kindle e-reader, which retails for a minimum of $99.99), or three free months of Audible Premium Plus (plans start at $7.95 a month).

Amazon is also offering steep discounts to Prime members on its own electronic devices. One version of its Ring video doorbell is on sale for $50, down from $100, while a 40-inch Fire TV is $170 — roughly one-third off its regular price.

The strategy is all about getting customers to try new products in the Amazon world — and hopefully sticking with them by paying additional subscriptions on top of their Prime membership, Bartlow said.

For example, "they sell their tablets so cheaply" to get people into Amazon's ecosystem. Plus, "many of them will have ads and a whole user interface that's optimized to push their digital content, which is very different than buying a tablet from another brand," he said. (The Amazon Fire HD 10 tablet is 46% off this Prime Day, down from $139.99 to $74.99.)

Meantime, Amazon's Alexa-enabled devices and speakers might lead users to subscribe to Music Unlimited.

For Amazon, those kinds of purchases are where the real money is.

"We sell a lot of devices during our Prime Day events," CFO Brian Olsavsky said on an earnings call after Prime Day 2022. "We don't make money on the device. We make money on the use of the device."

Developing a complete offering of devices and services has been the goal of several Big Tech companies for years.

Apple has created an ecosystem primarily thanks to its iPhone, for example, though parts of its strategy prompted an antitrust lawsuit from the US Department of Justice earlier this year. Apple has pushed back against the accusations.

Google and Microsoft are also vying for you to join their networks. All are adding AI features in an attempt to make experiences like shopping online easier.

Other retailers have taken note of Amazon's strategy and joined in with their versions of Prime Day, though they haven't developed their own range of devices.

Walmart, for example, has spent the last few years trying to sign up shoppers for Walmart+, its own paid membership.

And in March, Target launched Target Circle 360, an annual membership that costs $99 and gives customers unlimited same-day deliveries.

For those with a Prime subscription, Prime Day represents "the new Black Friday," Bartlow said. Just make sure to cancel your free trials if you don't enjoy them.

Do you work for Amazon's retail business and have a story idea to share? Reach out to this reporter at abitter@businessinsider.com

• Marc Benioff is the chief executive of cloud-based software company Salesforce.
• Benioff worked at Oracle for 13 years before leaving the company to work on Salesforce full time.
• Benioff has a net worth of about $10 billion, Bloomberg estimates.

Marc Benioff has seen his company, Salesforce, through many ups and downs throughout its 25 years.

The cloud software giant's market cap has swelled to over $250 billion in 2024 and even briefly crossed the $300 billion mark. But it hasn't been immune to the struggles facing the tech industry in recent years. Salesforce announced in January that it would be cutting 700 more jobs after slashing thousands in 2023.

On July 2, Salesforce shareholders voted against a proposed compensation plan that would keep Benioff's base pay the same but bump his total to $39.6 million, up from $29.9 million in 2023.

Benioff has outlasted multiple co-CEOs at Salesforce — including one who reportedly tried to go for the top job. He and his wife Lynne are known for donating millions to charity.

Here's how Benioff, whose estimated net worth now stands around $10 billion, worked his way onto the national stage.

Marc Russell Benioff, 59, was born in San Francisco on September 25th, 1964, the son of Joelle and Russell Benioff.

Benioff is something of an anomaly among Silicon Valley CEOs — he was actually born and raised in the San Francisco Bay Area. He graduated from Burlingame High School in 1982, Bloomberg reported.

His father, Russell Benioff, owned a local department store in San Francisco. "I learned my work ethic from him," Benioff once said, according to SFGate.

Early on, Benioff was interested in tech and being an entrepreneur.

Benioff got his first job at a jewelry store to save for his first computer. He was eventually fired for cleaning the floors with the wrong soap. While in high school, Benioff sold his software — "How To Juggle" for the TRS-80 Model 1 computer — to a computer magazine for $75.

At age 15, Benioff founded Liberty Software, a one-man company making games for the Atari 800 computer. Titles included "King Arthur's Heir," "The Nightmare," "Escape from Vulcan's Isle," and "Crypt of the Undead," Entrepreneur reported.

By age 16, Benioff was pulling in $1,500 a month — enough that he was able to pay for his own tuition at the University of Southern California.

While at USC, Benioff took a summer internship with Apple.

He worked as a programmer in the Macintosh division under cofounder Steve Jobs. "That summer, I discovered it was possible for an entrepreneur to encourage revolutionary ideas," Benioff would later write in his book "Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-dollar Company — and Revolutionized an Industry."

Jobs became one of Benioff's mentors. "There would be no Salesforce.com without Steve Jobs," Benioff said in 2013, according to Entrepreneur.

Benioff graduated with a B.S. in Business Administration in 1986.

USC named him an honorary Doctor of Humane Letters in 2014. He now sits on the University's Board of Trustees.

Benioff planned to stay in programming for the rest of his career, but a USC professor suggested he might have a mind for business. So he took a customer support role at high-flying database company Oracle right out of college, according to his "Behind the Cloud" book.

Benioff rapidly rose up the ranks at Oracle after starting in 1986.

At age 23, Benioff was named Oracle's "Rookie of the Year."

By age 26, he was named a vice president — the youngest person to attain the role in the company's history, according to his bio on Salesforce.

While at Oracle, Benioff caught the attention of its founder Larry Ellison. The two became very close, with Ellison mentoring the younger Benioff.

"They sailed to the Mediterranean on Ellison's yacht, visited Japan during cherry blossom season, spent Thanksgiving together, and even double-dated," according to Fortune.

 

After 13 years with Oracle, Benioff started itching for something new.

With Ellison's permission, Benioff took a sabbatical to travel the world. He spent part of that time studying meditation in Hawaii.

Benioff came up with the idea for Salesforce while swimming with dolphins. He soon started working on the company with a few other Oracle veterans, Entrepreneur reported.

Salesforce was a revolutionary idea in 1999.

The big idea behind Salesforce was that while most companies — including Oracle — sold enterprise software that companies had to install on their own servers, Salesforce could let people access business software from a web browser. For the late nineties, this was revolutionary, Benioff wrote in "Behind the Cloud."

At first, Ellison was supportive of Benioff.

Ellison even gave Salesforce $2 million in funding from his own pocket to get it started and sat on its board of directors.

But things turned sour between Ellison and Benioff.

Benioff found out that Oracle was working on a direct competitor to Salesforce, the Mercury News reported in 2000. Benioff tried to force his mentor to quit the company's board. Instead, Ellison forced Benioff to fire him — meaning Ellison kept his shares in Salesforce. 

It kicked off an epic rivalry, with the two taking shots at each other in the press. Note the Salesforce jet shooting down the Oracle biplane in this early Salesforce ad from 2001.

The dot-com bust of the early 2000s was a difficult time for Salesforce, but the company rebounded.

"Suddenly everything around us was falling apart," Benioff's cofounder Parker Harris said, according to the Australian Financial Review. However, several clients remained, and Salesforce survived and kept growing, becoming one of the earliest and biggest companies in the modern cloud computing market.

 

And in June 2004, Salesforce held its IPO, raising $110 million at $11 per share.

That year, the company had about 767 employees.

Benioff personally donated $250 million to the University of California, San Francisco in 2010 to found UCSF Benioff Children's Hospitals.

In 2016, Benioff fought against proposed bills in Indiana and Georgia that would allow discrimination against gay people. He rallied other business leaders to the cause, with a positive result, according to Time.

Benioff is also a big believer in corporate philanthropy.

Under his leadership, Salesforce invented the "1-1-1" model, where the company gives 1% of employee time as volunteer hours, 1% of its profits, and 1% of its resources to charitable causes.

San Francisco Mayor Ed Lee declared March 7 "Global 1/1/1 Day" in honor of Salesforce's 15th birthday in 2014. Benioff keeps a copy of the proclamation in his office, Forbes reported.

Benioff's philanthropic efforts focus on children's health, the environment, public education, and homelessness, according to his biography on Salesforce's website.

In 2016, Benioff and his wife launched the Benioff Ocean Initiative at the University of California, Santa Barbara to study marine life.

Benioff also serves on the World Economic Forum's Board of Trustees. He credits former Secretary of State Colin Powell and the Hindu guru Mata Amritanandamayi — whom he met on a trip through India — with encouraging him to put Salesforce's resources to work helping others.

And while he may not have the globetrotting playboy reputation that his mentor Ellison has, Benioff has lots of friends in the celebrity and political worlds.

Benioff has earned a reputation as one of Silicon Valley's most boisterous CEOs. He rarely appears in public without his custom cloud sneakers.

Over the years, Benioff has spent some of his billions on "Star Wars" desk trinkets, according to Forbes, and an extensive tech-themed shoe collection. 

The Benioffs have several homes and acres of Hawaiian land that they've donated.

Over the past few years, Benioff has bought up land in an agricultural and largely native Hawaiian town called Waimea. He lives in a beachside mansion nearby. Since 2000, Benioff has bought at least 38 parcels of land in Hawaii through various LLCs and a nonprofit, NPR reported in 2024.

In 2023, Benioff and his wife gave 282 acres of land near Waimea to the Hawaii Island Community Development Corporation along with $7 million for affordable housing.

"This is a place that everybody loves to be. It's a magical place. It's a place that people come and transform and change, evolve. They experience God. They experience nature. They experience themselves," Benioff said about Hawaii, according to NPR.

Salesforce has swelled to a company worth more than $250 billion, and its annual Dreamforce conference has ballooned to take over much of San Francisco every autumn.

It's described as a global four-day event hosting official sessions and unofficial meetings between key players in the tech industry. Dreamforce also has a reputation for being big on social events, with acts like Metallica and Foo Fighters headlining its afterparties

The company opened Salesforce Tower, its new headquarters — and the tallest building in San Francisco — in 2018.

Salesforce had gotten so big that in 2012, the company abandoned plans to move into a new San Francisco campus because it said it had already outgrown it. It had 9,800 employees globally that year.

Marc Benioff is distantly related to David Benioff of "Game of Thrones" fame.

The pair share a great-grandfather, but they never met until 2015 when "Game of Thrones" premiered. David is the co-creator of the hit HBO adaption of the fantasy book series written by George R. R. Martin.

 

Over the last five years, Salesforce has appointed, and lost, two co-CEOs.

Salesforce announced in 2020 that Benioff's co-CEO, Keith Block, stepped down after a year and a half. Block did not give a reason for the transition at the time but said he was excited for the future.

In 2021, Bret Taylor — who had been with the company since 2016 — was appointed to the role. Taylor announced his resignation in 2022 after a reported showdown for the sole CEO position.

In 2018, Benioff and his wife announced that they intended to purchase Time Magazine for $190 million.

When the acquisition went through, insiders at the company expressed their excitement for the future. Time was reportedly able to go on a hiring spree after being purchased by the Benioffs.

 

Salesforce acquired Slack in 2021.

The acquisition of the messaging platform cost about $27.7 billion. After just over a year as CEO, Lidiane Jones left Slack for the top job at dating app Bumble. In November 2023, Salesforce exec Denise Dresser was named the CEO of Slack.

Salesforce wasn't immune to the job cuts that plagued the tech industry in 2023 and 2024.

Salesforce kicked off 2024 by cutting about 1% of its global workforce after laying off roughly 7,000 in 2023. Benioff blamed the cuts on over-hiring during the pandemic.

He's neighbors with OpenAI CEO Sam Altman.

Slack began integrating ChatGPT — the generative AI chatbot made by OpenAI — in 2023. 

During a June earnings call, Benioff said that he and Sam Altman are neighbors who've had dinner at least once to discuss artificial intelligence.

He and his wife donated $150 million to Hawaii hospitals in March 2024.

In a press release, the couple expressed their intentions to give back to the local community through experts who "deeply understand" local needs.

"We feel fortunate to have been part of the Hawaii community for many decades and to be able to support our ohana in this way. Nothing is more important than the health of our community and access to care for all who need it."

The Benioffs donated $50 million to Hilo Medical Center and $100 million to Hawaii Pacific Health in March, according to Spectrum News.

Benioff's total compensation for fiscal 2024 was $39.6 million.

Still, he has previously said he should pay more taxes.

"Well get an economy that works for everyone when 1) create educational system that works for everyone & 2) Affordable Higher education & 3) strengthen our local K-12 public schools 4) We must focus online reskilling that brings everyone along & 5) higher ind & Crp taxes to pay for it," Benioff tweeted in June 2019.

Salesforce shareholders voted against a proposed compensation plan for Benioff and other executives, according to a regulatory filing on July 1.

About 53% of shareholders in July voted against a proposed plan to increase Benioff's equity, bringing his total compensation to $39.6 million from $29.9 million last year while keeping his base pay of $1.55 million the same.

Shareholders were advised to vote against the plan by firms Glass Lewis and Institutional Shareholder Services. 

They still voted to keep Benioff as chair instead of opting for an independent board chair.