Starbucks says its free college program boosts promotions, retention — and helps attract over a million applicants a year
Starbucks
As college costs soar, Starbucks is doubling down on its free degree program for eligible employees.
Enrollment is up 60% in the last five years, Chief People Officer Sara Kelly told Business Insider.
Starbucks says the program boosts promotions, retention, and builds a stronger leadership pipeline.
Starbucks receives more than a million job applications a year, the company's Chief People Officer says one reason is a quietly powerful lure: the promise of a fully-funded bachelor's degree from Arizona State University.
For Brea Yancey, a barista in Washington state who has worked at the company for eight years, that benefit hasn't just reshaped her future — it reshaped her family's. She enrolled, then inspired her mother, a Starbucks store manager, to join her, turning a workplace perk into a two-generation push toward a goal neither woman thought was financially in reach.
"I didn't think college was going to be an option because of how much it costs with loans and things like that," Yancey, who celebrated her graduation on Monday, told Business Insider. "I know it's going to make all the difference in the world not having to worry about that."
Yancey pursued a degree in interdisciplinary arts and performance, with the goal of becoming a music teacher. Her mother graduated last semester with a degree in interdisciplinary studies, concentrating in sales, marketing, and project management.
"I'm glad that she got to finish school, because that's all she ever wanted, and she stopped originally because she got pregnant with me, but now we finished it together," Yancey said.
As college costs have soared, so has enrollment in Starbucks' College Achievement Plan (SCAP) program, Chief People Officer Sara Kelly told Business Insider. The program, which began in 2014, offers eligible employees 100% upfront tuition coverage for their first bachelor's degree, facilitated through online classes at ASU.
"Over the last five years, we've seen a 60% increase in participation," Kelly said. "We have 13% of our partners participating as scholars today."
That represents at least one enrolled Starbucks staff member at about 90% of its coffeehouses, Kelly added.
Starbucks isn't the only retail or Fortune 500 employer offering education benefits. Amazon, Walmart, and Chipotle also offer similar programs. However, compared to most programs in the US retail sector, Starbucks doesn't require reimbursement of tuition payments or require students to stay with the company for a certain amount of time after graduation.
Younger students are increasingly questioning the value of a college degree. A May 2024 Deloitte survey found that a third of Gen Z and millennials chose to skip higher education due to rising costs, and the average price of attendance for a student living on campus at an in-state public 4-year institution is $108,584 over 4 years, according to Educationdata — so you can't beat free.
"This started over 10 years ago, all in service of creating access to education, and the importance of creating access to education," Kelly said. "College is incredibly costly, and so how do we create access to that education for all of our partners? So we're really proud, because we see this as one of the most powerful expressions of our investment in our partners."
Starbucks has expanded the SCAP program in recent years, offering access to more than 150 degree pathways, providing enrolled students with a broader range of fields to pursue than in the program's early years. They've also added a "Pathway to Admission" support route for partners who don't initially qualify for university admission, allowing them to take preparatory courses and earn their way into ASU. Additionally, a "plus-one" benefit is available for eligible military and veteran partners, extending SCAP to a qualifying family member.
This year, Starbucks introduced new study abroad and coffee education opportunities, offering a hands-on sustainability immersion at Hacienda Alsacia in Costa Rica, where scholars study climate, agronomy, and the future of coffee at their global research and development farm.
Of course, the students aren't the only ones benefiting. The program is a significant retention win for Starbucks. Turnover is at record lows, Kelly said, and baristas who have spoken to Business Insider frequently cite the SCAP program as a reason they've stayed with the company.
The program also helps to strengthen Starbucks' talent pipeline, as the company has committed to a 90% internal hire rate or fill rate for its retail leadership roles.
"Our Starbucks college achievement plan partners are part of our pipeline for those management roles, and we're very excited about that," Kelly said. "But do they have to stay with Starbucks? No."
Starbucks has never considered adding a retention requirement to the program, Kelly said, because the company wants "to offer access to education that people can take with them on their journey, no matter where it takes them."
For Yancey, her Starbucks journey is winding down, but it's not over. She continues to work part-time as a barista and has a second job as a music instructor, while planning her next career moves.
"They find a way to make it work for whoever wants to go into the university through the SCAP program; they find a way for you to complete it," Yancey said. "I don't think finances or learning ability should hold anybody back, and they really delivered on that."
Natilus' futuristic "blended-wing body" plane builds the cabin into the wing.
Natilus
Startup Natilus is building a "blended-wing body" aircraft that fits the cabin into one giant wing.
Natilus' first announced airline customer is the Indian carrier SpiceJet.
The up to 240-passenger plane may have less natural light but could offer lounges or kids' zones.
Another airline is placing bets on the radical "flying wing" plane that industry professionals foresee as the future of commercial aviation.
California startup Natilus announced Wednesday that Indian carrier SpiceJet will order up to 100 of its new airliner called Horizon. The triangle-shaped "blended-wing body" (BWB) aircraft ditches the traditional tube-and-wing design for one giant, sweeping wing with the cabin built inside.
It's a more efficient aircraft that allows for more space and fewer emissions. Natilus hopes to launch Horizon in the early 2030s.
Company CEO Aleksey Matyushev said in a press release that India's growing aviation sector will be short about 2,200 aircraft by 2040 and believes his next-generation BWB could help fill that demand.
India is the world's fifth-largest aviation market with about 211 million passengers in 2024 — an increase of about 11% year-over-year, according to the global airline trade association IATA.
SpiceJet said it will help Natilus navigate India's regulatory process, with the order contingent on the Horizon ultimately being certified in the country. Natilus also plans to source manufactured parts from India and has established a subsidiary called Natilus India, headquartered in Mumbai, to support its operations.
This is the first publicly announced international airline order for Horizon, but Natilus told Business Insider that its commercial order book — which also includes its BWB cargo version, Kona — stands at more than 570 orders valued at $25 billion following SpiceJet's order.
A rendering of the proposed business class cabin on Horizon.
Natilus
Kona has purchase agreements with carriers like US operator Ameriflight, a partner of FedEx, DHL, and UPS, as well as Canadian airline Norolinor. However, it's unclear if Horizon has other buyers besides SpiceJet.
Horizon could host unique cabin configurations
Horizon would bring a new type of aircraft to India's skies that promises better operating economics than those offered by the reigning Boeing-Airbus duopoly.
Matyushev previously told Business Insider that Horizon will offer improved efficiency because its wing design generates lift across a much larger surface area, cutting fuel burn by roughly 30% and operating costs by about 50% compared with similarly sized aircraft such as the Boeing 737 and the Airbus A320.
Natilus thinks its blended-wing Horizon jet will be the future of commercial aviation.
Natilus
The plane, which could carry up to 240 people in a high-capacity configuration, would also fit into existing airport infrastructure and offer about 40% more cabin space thanks to its wider footprint.
Matyushev said this could translate into unique spaces that today's jets can't fit, like a lounge or a kids' playroom.
Renderings of Horizon published in July show a futuristic business class, up to three aisles between rows of a dozen economy seats, and dedicated privacy pods.
Airbus CEO Guillaume Faury recently said that it sees BWB planes as the future of aviation. But he said the jet may be windowless due to the curved structure. This means passengers could face minimal natural light, disorientation, and claustrophobia.
The above rendering shows Natilus' proposed "privacy pods" onboard the wide BWB jetliner.
Natilus
The wider cabin also poses additional safety challenges during emergency evacuations since those in the very center would be further from the exit doors than on today's aircraft, and the passengers and crew wouldn't be able to see the situation outside.
Matyushev confirmed to Business Insider that Horizon would have windows, but for those in the middle of the plane, it is also designing skylights and other lighting strategies to mimic the outside.
He has previously said Horizon would meet and exceed safety standards.
Companies have long experimented with passenger BWBs
The BWB concept is not new. It has long been used by the US military — among the most famous being the Northrop B-2 Spirit stealth bomber — and passenger variants have been studied by innovators like Airbus, NASA, Lockheed Martin, and Boeing for decades.
Sub-scale demonstrators have flown, but no full-sized BWB has been certified for commercial use.
With a team of employees who have worked for companies like Northrop Grumman and SpaceX, Natilus is betting Horizon can break into the fiercely competitive commercial aircraft market. But it's not the only player chasing that goal.
Airbus has been experimenting with commercial BWB aircraft since 2017 as part of its ZEROe program, which aims to build zero-emission airliners that run on hydrogen instead of traditional jet fuel. That project flew a demonstrator in 2019 but has since been delayed at least a decade from its initial 2035 timeline.
A scale model of the Airbus Blended-Wing Body concept aircraft, which would run on hydrogen.
Richard Baker/In Pictures via Getty Images
Another California startup, JetZero, is developing a 250-person BWB, called the "Z4," that is expected to launch in the early 2030s and offer up to 50% lower fuel burn. It could replace jets like the Boeing 767 or the Airbus A330.
United Airlines' venture capital arm, United Airlines Ventures, plans to order up to 200 Z4s. Managing director Andrew Chang previously described JetZero to Business Insider as a "living room in the sky."
"Everything around the customer travel experience — how they sit in the plane, board, and deplane, and how [crewmembers] serve them — can be reinvented around the new space within this new aircraft design," he said.
PATRICK T. FALLON/Getty; Getty Images; Tyler Le/BI
Palmer Luckey recently launched what might be his most ambitious endeavor yet. He's calling it his "I told you so tour."
On his raucous, relentless, revenge roadshow, the memelord weapons manufacturer has boasted to Joe Rogan that he has "plenty of money," and that when he retires he'll investigate UFOs as "the government's privately funded X-Files." He's told CBS News top dog Bari Weiss that America must become "the world's gun store," and has bragged about his distinctive métier: "I build cruise missiles, and I post on X." He's told tech's most terminally online podcasting bros that his AI munitions company, Anduril Industries, "did in two weeks what the Army had been working on for years," and that — to boost America's birth rate — he wants teens to get pregnant … right now. ("Let's not be politically correct.") He's called those he spats with on X "retard." The former journalism major has even taken interviews with the mainstream outlets he loves to hate, like CNBC, Bloomberg, and The Wall Street Journal.
"You even need the hate of the media," Luckey told firebrand flack Lulu Cheng Meservey in a podcast cameo. "You need to be this thing that people love to hate."
"Take me with a pound of salt," Luckey told Bari Weiss. "I am a propagandist."
Luckey's big, long gloat is in part a middle finger to Meta, née Facebook, which acquired his VR startup, Oculus, in 2014 for roughly $2 billion and, Luckey alleges, fired him in 2017 for supporting Donald Trump. (At the time, Meta denied Luckey left over his politics.) Ultimately, his gasconading is making what he calls Anduril's "killer robots" cool among investors, founders, and tech's ascendant generation.
When Luckey started Anduril soon after leaving Meta, defense was a dirty word in Silicon Valley. At the time, "investors would advise our companies not to sell to the government," Raj Shah, who cofounded national security-focused venture firm Shield Capital, tells me.
Not anymore. As the Trump administration ramps up defense spending, as the United States and its allies hustle to modernize warfare and keep up with foes like China, and as tech's elite have shifted to the right, defense has become, short of AI, the tech industry's buzziest and perhaps most consequential sector.
"Every venture fund" is now ravenous for defense tech, says Shah. Venture capitalists sunk $31 billion into defense-related companies in 2024, up 33% from the year before, according to McKinsey. Stanford students whose North Star used to be Google are now vying for jobs at Palantir; some are skipping college entirely to work for the ICE-contracting data juggernaut. Prominent tech executives like Meta's Andrew Bosworth and OpenAI's Kevin Weil are enlisting in the Army Reserve. And factory towns are whirring back to life: Anduril, whose valuation jumped from $14 billion in 2024 to more than $30 billion earlier this year, is planning to open a weapons manufacturing plant outside of Columbus, Ohio, next year.
Ew has morphed into oorah. And no one has summoned that vibe shift quite like Luckey. The goateed, mulleted, Hawaiian shirt-and-cargo-shorts-wearing 33-year-old — who has never served in the military — has become the foremost face and proselytizer of tech's emphatic embrace of war.
Over the past half-century, tech founders have reshaped how humans behave and think. Bill Gates changed how we work. Mark Zuckerberg changed how we relate to each other. Luckey is changing how we kill. And he's doing it the way he knows best. "Take me with a pound of salt," Luckey told Weiss in Washington, DC, in October. "I am a propagandist."
From listening to hours of his "I told you so tour," it's clear that Luckey's cult-of-personality campaign to win over Silicon Valley and the Pentagon, a bravura display of his wily business acumen and winking weirdness, has three rules: attack, attack, attack; lose nothing, post everything; and claim victory, even in defeat.
In 2023, Luckey realized the Defense Department needed a rebrand. Meservey, the comms warrior, explained in a blog post that Luckey thought the DoD sounded flaccid and vague and that the government should resurrect the pre-Cold War name, the Department of War. This would adequately state its purpose: to fight. The propagandist was looking for, as Meservey put it, "a more honest name."
"The Department of War had a much better track record than the Department of Defense," Luckey posted on X in August. A week later, Trump signed an executive order to rechristen the department. (Though formally changing the name requires an act of Congress.)
The Anduril Fury can reach speds of over 650 miles per hour and operate at altitudes of up to 50,000 feet.
Hollie Adams/REUTERS
A few years ago, Luckey was one of the few in tech to throw his weight behind defense. While Anduril worked on one of its first major projects — equipping the southern border of the US with an AI-powered, virtual surveillance wall — employees at tech giants protested their companies' military contracts. In 2018, about 4,000 Google workers signed a letter asking the company to cancel Project Maven, an intelligence-gathering Pentagon program, and to get out of "the business of war." Later that year, after the company did call it off, Luckey chastised Google for being "controlled by a pretty radical fringe." Anduril later won a Project Maven contract, The Intercept reported in 2019.
In the years since, Luckey has repeatedly retold this story to cast himself as a fearless defender of freedom, a throwback to Cold War-era Silicon Valley, when tech executives and Stanford academics courted the Pentagon. "If both the smartest minds in technology abandoned defense innovation, the United States would forever lose its ability to protect our way of life," Luckey wrote in an essay for The Free Press earlier this year. "And if no one else was willing to solve that problem, I would." He's also long maintained that those concerned with the morality of autonomous weapons should be the ones developing them: "There's no moral high ground in outsourcing that work to people who are less ethical and less competent than you," he told Rogan earlier this fall.
Such rectitude has instilled in some tech bros the confidence to start their own chest-thumpingly patriotic companies.
"Palmer is a guy who everyone in the defense tech ecosystem looks up to," Fil Aronshtein, who cofounded Dirac, an AI manufacturing company, tells me. "He has inspired a lot of founders to be unapologetically themselves instead of trying to fit into Silicon Valley's idea of a tech founder." Where this stereotypical founder is "a shy, hunched-over nerd or laptop creature," Aronshtein insists he isn't so ungainly. "I'm very pro-American, and I'm proud of that. I lift weights. I can definitely be way more myself after seeing that Palmer can be himself."
I'm very pro-American, and I'm proud of that. I lift weights. I can definitely be way more myself after seeing that Palmer can be himself.Fil Aronshtein, cofounder of Dirac
When he's most himself, Luckey — whom his disciples have called a "real-life Tony Stark" — is nerding out over anime and sci-fi. "Science fiction informs reality," he told reporters in October. "It's not even so much that it predicted the future as it literally caused the future." (Anduril is named after the "Flame of the West" sword in "The Lord of the Rings.")
He's also bantering with the bros or cracking bawdy jokes on X. In December, when Anduril announced its autonomous submarines had traveled more mission miles than a lap around the Earth, Luckey quipped on the social media site, "almost as far as the circumference of my post-holidays waistline!" Some of his shock jock takes could pass for those of Defense Secretary Pete Hegseth: "There's too many people who drink Starbucks and not enough who drink Mountain Dew," Luckey told Rogan. "And you know exactly what I mean when I say that." Some pro-natalist beliefs he espouses — that having fewer than 2.1 children is treasonous — track the talking points of his serial-X-poster investors.
With Silicon Valley elites going MAGA post—last year's election, Luckey is taking a Trump-stanning victory lap. After all, he was "one of the true Trump OGs," he told Rogan. When Luckey was 15, he wrote Trump a letter asking him to run for president: "I loved his extremist rhetoric going back to 2009!" Trump seems to stan Luckey, too: At a press conference in the spring, the president archly called Anduril's Roadrunner drone a "nasty looking thing."
The defense tech industry stands to benefit from the Trump administration. This month, Hegseth announced a plan to throw $1 billion behind American drone manufacturing. In November, he said in a speech that the Pentagon will acquire more off-the-shelf tech from companies that surge "at the speed of ingenuity." That's a reversal from the government's decades of work with defense primes like Lockheed Martin and Northrop Grumman, which have long depended on funding from lengthy contracts to make their products. Earlier this year, Army Secretary Dan Driscoll said on tech talk show TBPN that the death of one of those primes would be a "success."
This has been Luckey's pitch all along; he told Rogan his goal at Anduril is "saving taxpayers hundreds of billions of dollars a year." The company bills itself as the antithesis of a traditional defense prime. Instead of using government contracts to cover project expenses, Luckey's startup sells ready-made weapons to the government at a fixed price. To Shah, the defense tech investor, Anduril is a beneficiary of a "cultural shift where we expect technology to move fast."
Palmer Luckey (left) and Mark Zuckerberg (right)
Anduril
That shift is paying dividends. In 2024, Anduril's unmanned fighter jet Fury beat Boeing, Lockheed Martin, and Northrop Grumman for the Air Force's Collaborative Combat Aircraft program. The company is on a path to go public in "low single-digit years," Luckey told Bloomberg this fall. OpenAI is partnering with Anduril to build AI systems to thwart drone attacks. Even Luckey's old foe Meta is now working with Anduril on augmented reality wearables for the Army. The headsets turn warfighters into, as Luckey has written, "technomancers" who slay IRL opponents while peering at a screen that looks straight out of "Call of Duty." "I don't want to sound arrogant here," Luckey told reporters about the collab, "but I've got this shit figured out."
But will Anduril's autonomous weapons work reliably in combat? Late last month, The Wall Street Journal and Reuters reported that the company's software platform, Lattice, as well as its suite of drone and counterdrone products, have been stymied by technical challenges and failed military tests. "It is not surprising that Anduril, as a leading new defense technology company, is subject to increasing scrutiny," the company wrote in a blog post responding to the reports, adding that the articles covered only "a fraction" of the company's testing. "We welcome that scrutiny."
Luckey also fired back on X: "This is what weapons development SHOULD look like," he wrote, and a few days later added, "We aren't going to change. We aren't going to slow down."
A cadre of Luckey's fans came to his defense. "This is the way," Marc Andreessen posted, with an American flag emoji. (His firm, Andreessen Horowitz, is an investor in Anduril.) Palantir's in-house defense historian wrote an essay in the pro-tech, anti-woke blog Pirate Wires against the "hatchet jobs about Luckey's Anduril," proudly proclaiming, "Yes, Blowing Shit Up is How We Build Things." And a few days later, the Defense Department released a video in which Hegseth visited Luckey and Anduril, demoed some headsets, and, over a triumphant score, made a promotional pitch for the company: "We're gonna compete," Hegseth said. "We're gonna move fast. We're gonna do open architecture. We're gonna innovate. We're gonna scale. And we're gonna do it at cost."
As his "I told you so tour" soldiers on, other tech executives have given Luckey plenty of ammo to prove his point. Zuckerberg and Google's Sundar Pichai were among the several tech billionaires cheering Trump on at his inauguration in January. Nvidia's Jensen Huang is praising Trump for, as he put it in a recent keynote address, "making America great again." Executives everywhere are becoming more brash, meme-driven, and nationalistic — from the once-prototypical Zuckerberg kvetching about the "culturally neutered" workplace and calling for more "masculine energy" in the office, to Alex Karp proudly proclaiming that Palantir is "the first company to be completely anti-woke." Even those that said no to war just a few years ago, like Google, are reembracing the military.
The economic story of tech in 2025 — as you've heard, unless you live under a data center — is the AI boom, and possible bubble. The cultural story of tech in 2025 is its leaders becoming more harcore, right-leaning, iconoclastic, and unapologetic. No one has willed or embodied that shift more than the missile maker in the Hawaiian shirt.
And for tech's future leaders yearning for their own "I told you so tour," Luckey has a message: "Different founders are going to have different things that are available to them," he told Meservey. "They're probably not going to have a cult behind them. Maybe they should try and develop one."
Chen Tianshi, a cofounder of Cambricon Technologies, has become China's richest AI chip billionaire.
China News Service/China News Service via Getty Images
China's AI chip boom is minting billionaires at breakneck speed, even as the economy sputters.
Surging investor interest in domestic AI and semiconductor stocks is driving rapid wealth gains.
US chip bans are supercharging China's homegrown AI champions.
China's deepening property crisis has crushed household wealth and dented the fortunes of some of its biggest tycoons — but a new class of AI-era billionaires is rising fast.
On Wednesday, shares of MetaX Integrated Circuits Shanghai — a GPU startup founded by former AMD executives — skyrocketed as much as 755% on their first day of trading on the Shanghai Stock Exchange's tech-focused STAR Market, before closing up about 700%.
The surge catapulted its chairman and cofounder, Chen Weiliang, into one of China's fastest-rising tech moguls. Chen's stake in MetaX is worth about $6.5 billion, according to the Bloomberg Billionaires Index.
Other early insiders also saw eye-popping paper gains.
MetaX's other two cofounders and co-chief technology officers, Peng Li and Yang Jian, hold stakes worth hundreds of millions of dollars after the blockbuster debut, according to Bloomberg's calculations.
China's AI rush
Chen's rise follows that of another GPU entrepreneur, Zhang Jianzhong, the founder and CEO of Moore Threads Technology.
Earlier this month, Zhang's net worth jumped to $4.3 billion after his company's successful IPO, continuing a wave of investor enthusiasm for homegrown semiconductor players.
The richest figure in China's AI chip scene is Chen Tianshi, a cofounder and CEO of Cambricon Technologies — a company retail traders have dubbed "China's Nvidia."
Cambricon's Chen is now worth $22.5 billion, making him the country's 16th-richest individual on Bloomberg's list. He is the 115th richest person in the world.
These new fortunes reflect a sharp shift in investor sentiment.
Chinese AI and semiconductor stocks have been on a tear since the breakout of the China-made DeepSeek-R1 AI model released in January. The model helped spark a rally in local tech names and pushed the Hang Seng Tech Index up more than 20% so far this year.
Washington's tightening export controls on advanced Nvidia chips also contributed to the boom.
Such restrictions on high-end AI processors have choked China's access to cutting-edge US hardware and pushed Beijing to lean harder on domestic suppliers.
Still, China's new AI billionaires remain far from the top of the country's wealth rankings. The upper tier is still dominated by long-established tycoons.
In the top spot is Zhong Shanshan, the low-key bottled-water magnate behind Nongfu Spring, with a fortune of $68.1 billion, per Bloomberg.
Pony Ma, a cofounder and CEO of Tencent, ranks second with $66.5 billion — a fortune up 38% this year, on the heels of Tencent's AI-induced rally — while ByteDance cofounder Zhang Yiming comes in third with $65.2 billion.
Agribusiness Elders Ltd (ASX: ELD) received the third strike against its remuneration report in as many years on Thursday, with investors lodging a hefty protest vote at the annual general meeting (AGM).
Under Australian corporations law, a vote of 25% or more against the remuneration report at a company’s annual general meeting constitutes a strike, with two strikes in a row triggering a vote to potentially spill the board.
Elders’ board survived such a vote at last year’s AGM, when the vote against the remuneration report ran at about 67%.
Under the law, the strike count resets after a spill vote, meaning today’s protest vote did not trigger a spill vote.
The company also received a strong protest vote against Managing Director Mark Allison’s remuneration package, with 39.6% of the vote against.
New boss not far off
While the remuneration vote this year sets the company up with a potential spill trigger if it receives another protest vote next year, this is arguably unlikely, given that current Chief Executive Officer Mark Allison’s succession plans are “well advanced”, according to Chair Glenn Davis.
Mr Allison originally announced he would retire from the company three years ago; however, he ended up staying on when a global search for a new leader failed to find a suitable candidate.
Mr Davis said on Thursday that Mr Allison was “available” to stay with the business as Chief Executive until September next year, “ensuring an orderly transition aligned with the completion of our current Eight Point Plan”.
Outlook looking good
Mr Allison told the AGM on Thursday that Elders was “optimistic” about the outlook for FY26.
Elders expects EBIT growth in FY26 driven by a positive outlook for most agricultural commodities and season. We are also looking to a strong contribution from transformation projects and Delta Agribusiness in FY26. We will continue to focus on maintaining operational and financial discipline, investing in growth opportunities, and upholding our commitment to clients as trusted partners in their agricultural enterprises and communities. With our new business structure in place, we have a clear and focused direction for stable and methodical performance to make the most of improved conditions and to remain responsive to the needs of our clients.
Mr Allsion said the company had delivered a strong result in FY25, despite “mixed seasonal conditions and commodity market volatility”.
Elders shares have delivered a total shareholder return of just 2.3% over the past year and a negative 1.7% over the past five years, annualised, according to data sourced from CMC Markets.
Elders was valued at $1.48 billion at the close of trade on Wednesday.
Should you invest $1,000 in Elders Limited right now?
Before you buy Elders Limited shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Elders Limited wasn’t one of them.
The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor Cameron England has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Elders. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
The S&P/ASX 200 Index (ASX: XJO) shook off a sombre mood and ended up recording a modest rise at the end of the trading day this Thursday, its first positive session for the week thus far.
After staying in red territory for most of the morning and afternoon, investors ultimately relented and sent the ASX 200 up 0.035% by the closing bell. That leaves the index at 8,588.2 points.
This near-miraculous recovery for the Australian markets comes after a decidedly negative morning up on the American stock exchanges.
The Dow Jones Industrial Average Index (DJX: .DJI) was in poor form, dropping 0.47%.
The tech-heavy Nasdaq Composite Index (NASDAQ: .IXIC) fared far worse still, falling by a nasty 1.81%.
But let’s get back to the happier market now, and dive a little deeper into how the different ASX sectors coped with today’s volatile trading conditions.
Winners and losers
There were more winners than losers this Thursday.
Leading the latter, though, were energy stocks. The S&P/ASX 200 Energy Index (ASX: XEJ) was singled out for punishment today, tanking 1.5%.
Utilities shares weren’t popular either, with the S&P/ASX 200 Utilities Index (ASX: XUJ) plunging 1.06%.
Gold stocks were no safe haven. The All Ordinaries Gold Index (ASX: XGD) took a 0.77% dive this session.
Nor were industrial shares, as you can tell from the S&P/ASX 200 Industrials Index (ASX: XNJ)’s 0.35% dip.
Healthcare stocks didn’t get out unscathed as our last losers. The S&P/ASX 200 Healthcare Index (ASX: XHJ) saw its value cut by 0.15%.
Let’s turn to the winners now. It was consumer staples shares that put on the best show, with the S&P/ASX 200 Consumer Staples Index (ASX: XSJ) galloping 0.64% higher.
Communications stocks were relatively hot as well. The S&P/ASX 200 Communication Services Index (ASX: XTJ) bounced up 0.46% today.
Next came consumer discretionary shares. The S&P/ASX 200 Consumer Discretionary Index (ASX: XDJ) added 0.39% to its total this Thursday.
Tech shares saw some demand, with the S&P/ASX 200 Information Technology Index (ASX: XIJ) rising 0.19%.
As did mining stocks. The S&P/ASX 200 Materials Index (ASX: XMJ) got a 0.17% boost this session.
Finally, financial shares scraped home with a small bump, illustrated by the S&P/ASX 200 Financials Index (ASX: XFJ)’s 0.01% inch higher.
Top 10 ASX 200 shares countdown
It was automotive retailer Bapcor Ltd (ASX: BAP) that took today’s cake, and by a mile too. Bapcor shares rocketed 15.49% this session to close at $2.05 each. This came after the embattled stock announced a new CEO.
Here’s how today’s other winners pulled up at the kerb:
Our top 10 shares countdown is a recurring end-of-day summary that shows which companies made big moves on the day. Check in at Fool.com.au after the weekday market closes to see which stocks make the countdown.
Should you invest $1,000 in Bapcor Limited right now?
Before you buy Bapcor Limited shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Bapcor Limited wasn’t one of them.
The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended SiteMinder and Xero. The Motley Fool Australia has positions in and has recommended Imdex, SiteMinder, and Xero. The Motley Fool Australia has recommended Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
Russia's leader, Vladimir Putin, attended a presentation by the country's defense minister recapping the Kremlin''s war performance this year.
Mikhail TERESHCHENKO / POOL / AFP via Getty Images
Russia published new statistics and figures on Wednesday on its side of the war in Ukraine.
These include new figures on its war spending and the number of new soldiers it has recruited.
While not necessarily reliable, the statistics shed light on the Kremlin's goals and ambitions.
Russia's defense ministry broadcast its wide-ranging annual review on Wednesday of the Ukraine war, providing clues about its military goals and performance this year.
Andrei Belousov, the Russian defense minister, presented the official statistics during the Defense Ministry Board's expanded meeting in Moscow.
Business Insider could not independently verify the defense ministry's claims, which often differ significantly from those of international observers. Russia's leader, Vladimir Putin, said at the meeting that the Kremlin's troops were "crushing" Ukraine, despite the war dragging on for nearly four years.
The disclosures also come as Russia has sought to project strength and demanded heavy concessions from Ukraine while negotiating potential peace terms with the Trump administration.
Russia's defense minister gave a wide-ranging recap attended by scores of generals and Putin.
Alexander KAZAKOV / POOL / AFP via Getty Images
However, Belousov's presentation offers insight into Russia's ambitions for the war and its official narratives surrounding how it fights and plans to fight next year. Several new official figures were also announced.
Here are 10 highlights from Belousov's end-of-year review.
1. Russia's war budget is about $138 billion
Belousov said that Russia's war spending is on track to reach about 5.1% of the country's GDP in 2025, out of an overall defense budget that reaches 7.3% of its annual GDP.
The country's nominal GDP in 2024 was about 201.2 trillion rubles, and is expected to grow 1% this year to about 203 trillion rubles, or $2.52 trillion.
Russian independent media, however, reported that the economic ministry has forecast a GDP of about $2.7 trillion for the year.
Russia's annual review of the war included new figures on its spending and how it's inflicting casualties on Ukrainian forces.
Arkady Budnitsky/Anadolu via Getty Images
A war budget of 5.1% would therefore be somewhere between $128 billion and $137.7 billion.
This is the first time Russia has publicly disclosed the amount that it spends specifically on the war. Previously, the Kremlin only announced figures for total defense spending.
The US, by comparison, is planning to spend $901 billion on its military, or about 3.4% of its GDP.
2. Doubling down on motorcycle and quad bike assaults
Belousov said that his ministry delivered roughly 38,000 motorcycles, buggies, and all-terrain vehicles to its troops on the front lines in 2025.
"This is 10 times more than last year," he said, adding that Russia plans to reach "full strength" in these vehicles next year.
A Ukrainian serviceman drives a quad bike on a road that leads to the town of Chasiv Yar, in the Donetsk region, on March 30, 2024.
Photo by ROMAN PILIPEY/AFP via Getty Images
Russian troops have increasingly been using motorcycles, quad bikes, and other small, unarmored vehicles to assault or approach Ukrainian positions, trying to use their speed and small size to avoid drone attacks.
Belousov said that Russia hired 409,611 new contract soldiers in 2025, down from 449,243 in 2024.
However, that already exceeds the Kremlin's 403,000 person recruitment goal for the year.
"Nearly two-thirds of them were young men under 40," Belousov said of the new recruits. "More than a third have higher or specialized secondary education."
Contract servicemen are seen training among the troops of Russia's Southern Military District.
Arkady Budnitsky/Anadolu via Getty Images
Ukraine and Russia have both been hard-pressed to fill their ranks as Moscow pressures Kyiv's forces with a continuous grind of frontal infantry assaults.
To maintain its flow of troops, Russia often entices recruits with hefty sign-on bonuses or pardons for crimes committed in the country.
4. FPV drones dominate Russia's hits
Belousov said that about 50% of Ukrainian casualties from Russian attacks come from first-person-view drones, or FPV drones. These are the small quadcopters mounted with explosives that have become a hallmark of the war.
In the summer, Russia said that it was outproducing Ukraine on FPV drones, though Kyiv's officials have since said their country has caught back up.
Ukrainian leaders have said that 70% of all casualties inflicted during the war involved FPV drones.
5. Making a whole new FPV drone force
Belousov said that Russia plans to create a new drone formation called the Unmanned Systems Forces next year, which would train "tens of thousands" of people.
FPV drones are small quadcopter systems that dominate the battlefield in Ukraine.
Ukrinform/NurPhoto via Getty Images
Russia has already created an official drone unit called Rubicon, which was formed last August to prioritize fighting with FPV drones and has often been described as fielding its most elite pilots.
Now, Moscow appears to be trying to make such warfare an official pillar of its fighting force.
Belousov said the Kremlin needed to transition FPV drone attacks from individual tasks carried out by each unit to "integrated joint operations" among its forces.
Ukraine launched its own Unmanned Systems Forces last year, appointing the previous commander of the elite unit, Magyar Birds, as its leader.
6. 27,000 drones over Russian territory
Roughly 27,400 Ukrainian long-range drones were intercepted this year over Russian territory, with the bulk appearing after the summer, Belousov said.
Belousov said that Ukraine initially began sending about 1,000 drones a month into Russia, but that the monthly number began hitting 3,700 by May.
The defense minister claimed that Russia's interception rate "averages 97%" for the year.
Ukraine has typically used fixed-wing drones to attack deeper into Russia, targeting what it says are oil and gas facilities and military production sites.
Notably, Belousov mentioned that Russia has also been exploring FPV drones that can serve as high-speed interceptors, a technology that Ukraine has been refining to counter Moscow's Shahed waves.
7. Russia received two modern strategic bombers
Belousov said that Russia received two Tu-160Ms, which are modernized, supersonic bombers that can deploy nuclear weapons or powerful stealth missiles.
That's a clue about the production rate of the bombers, which are part of a small fleet that forms a vital pillar of Russia's nuclear triad. Several of Russia's older bombers were reported severely damaged in Operation Spiderweb, an audacious Ukrainian drone attack in early June that targeted a fleet of about 41 warplanes.
Ukrainian sources claimed that several Tu-160s were also hit, although this was not confirmed by independent open-source intelligence at the time.
8. Russia created 30 new regiments, with 39 more planned
Belousov said that the Kremlin had created five new divisions, 13 new brigades, and 30 new regiments in 2025. International think tanks estimate that Russian divisions can consist of between 10,000 and 20,000 troops, while regiments within typically have about 2,000 soldiers and are further split into battalions.
Russia's organizational structure includes 30 new regiments.
Contributor/Getty Images
Brigades, which typically exist as a separate formation, often have about 3,500 to 4,500 troops.
Belousov said this new structureincluded a new division, called the Aerospace Forces, which has a regiment "equipped with the unique S-500 antiaircraft missile system, capable of striking targets in near space."
Next year, the Kremlin plans to add four more divisions, 14 brigades, and 39 new regiments, he added.
Some of these figures encompass formations that Russia has transformed, so they aren't necessarily an indicator of how widely Russia is expanding its military organization structure.For example, Belousov saidtwo marine brigades were turned into a single division.
9. Drone deliveries by air and land
Belousov said that Russia had expanded its use of drones and all-terrain vehicles to deliver gear from a "one-time operation" in 2024 to carrying 12,000 tons of cargo this year to the front lines.
"By 2026, this figure must be at least doubled," he said.
Both Ukraine and Russia have been developing uncrewed ground vehicles, or ground-based drones, that can be remotely operated to deliver supplies to the front line or even conduct assaults.
Uncrewed ground vehicles are appearing more frequently on the battlefield as troops hope to use them for dangerous tasks such as transporting logistics near the front lines.
Ukrinform/NurPhoto via Getty Images
The emerging technology is especially useful for dangerous tasks that would otherwise have to be filled by a human soldier.
Some military units have also reported using drones to deliver equipment by air, such as one Ukrainian commander who said his forces used drones to send an e-bike to a stranded soldier.
10. Russia is targeting Ukraine's energy grid
Belousov's presentation made it clear that Russia has been conducting precision strikes against Ukraine's power facilities.
More than 70% of Ukraine's thermal power plants and 37% of its hydroelectric plants have been disabled, Belousov said.
"The effectiveness of Russian precision strikes is about 60%, which is an order of magnitude higher than the effectiveness of Ukrainian strikes on Russian territory," Belousov said.
"Ukraine's energy capacity has been reduced by more than half," he added.
Ukraine has been facing frequent power disruptions during the winter as a result of Russian attacks on its energy grid.
Maksym Kishka/Frontliner via Getty Images
Attacking energy infrastructure is a war crime if it's found to be intentionally carried out to cause harm to civilians. Ukraine's besieged power grid is especially crucial, as it's essential for keeping its citizens warm during harsh winters.
Belousov said the strikes on energy facilities were targeting the Ukrainian military, and that disabling the grid cut off power to Kyiv's forces.
However, the United Nations Office of the High Commissioner for Human Rights said last September that Russian attacks on Ukraine's power grid were found to be severely affecting civilians and had "disproportionately impacted" vulnerable groups.
Ukraine also carries out attacks on Russian oil and gas facilities, though it said its aim is to cripple Moscow's ability to export energy and sustain war production.
Getting started in the share market can be scary. Many new investors worry about picking the wrong stock, buying at the wrong time, or not knowing enough to compete with professionals.
Unfortunately, that fear alone is enough to stop some people from ever investing at all.
But don’t let that stop you. Not when there are exchange-traded funds (ETFs) out there to make life easier for beginner investors.
They offer instant diversification, low costs, and exposure to dozens or even thousands of stocks in a single trade. For beginners, that simplicity can make all the difference.
With that in mind, here are three ASX ETFs that could be ideal starting points for new investors.
The Betashares Nasdaq 100 ETF is often one of the first ETFs new investors come across, and for good reason. It provides exposure to 100 of the largest non-financial stocks listed on the famous Nasdaq exchange in the United States.
The fund includes well-known global leaders such as Microsoft (NASDAQ: MSFT), Apple (NASDAQ: AAPL), Nvidia (NASDAQ: NVDA), Meta Platforms (NASDAQ: META), Tesla (NASDAQ: TSLA), and Netflix (NASDAQ: NFLX). These are businesses with strong competitive positions, global customer bases, and long histories of innovation.
For beginners, the Betashares Nasdaq 100 ETF offers a simple way to gain exposure to world-class growth stocks without having to choose individual winners.
Another top option for beginners could be the Betashares Global Quality Leaders ETF.
This ASX ETF invests in global stocks with strong balance sheets, consistent profitability, and high returns on capital.
Its portfolio includes high-quality businesses such as Visa (NYSE: V), Johnson & Johnson (NYSE: JNJ), Accenture (NYSE: ACN), and L’Oreal (FRA: OR). These are market leaders with pricing power and resilient earnings.
For beginners, the Betashares Global Quality Leaders ETF could be attractive because it emphasises quality over hype. It aims to smooth out some of the bumps that come with growth investing, making it a solid core holding for those who want steadier long-term returns.
It was recently recommended by analysts at Betashares.
A third option for beginners is the VanEck MSCI International Value ETF.
It is focused on value investing. Rather than chasing fast-growing or highly priced stocks, this fund targets developed-market stocks that are trading at attractive valuations relative to their fundamentals.
The ETF holds around 250 large- and mid-cap international companies selected using a rules-based approach that looks at metrics such as price-to-book value, forward earnings, and cash flow. This provides diversified exposure across multiple countries and sectors. Its holdings include Micron Technology (NASDAQ: MU), Western Digital (NASDAQ: WDC), and Cisco Systems (NASDAQ: CSCO).
It was recently recommended by analysts at Van Eck.
Should you invest $1,000 in BetaShares NASDAQ 100 ETF right now?
Before you buy BetaShares NASDAQ 100 ETF shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and BetaShares NASDAQ 100 ETF wasn’t one of them.
The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor James Mickleboro has positions in BetaShares Nasdaq 100 ETF. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Accenture Plc, Apple, BetaShares Nasdaq 100 ETF, Cisco Systems, Meta Platforms, Microsoft, Netflix, Nvidia, Tesla, and Visa. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has recommended Johnson & Johnson and has recommended the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool Australia has positions in and has recommended BetaShares Nasdaq 100 ETF. The Motley Fool Australia has recommended Apple, Meta Platforms, Microsoft, Netflix, Nvidia, and Visa. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
Microsoft AI CEO says a huge price tag is needed for keeping up with frontier AI.
"We're absolutely pushing for the frontier," Mustafa Suleyman said.
His comments come as other tech leaders have spoken about the staggering cost of chasing AGI.
Microsoft AI CEO says there's a huge price to pay for staying in the AI game.
Mustafa Suleyman said in an episode of the "Moonshots with Peter Diamandis" podcast published Wednesday that it's going to cost "hundreds of billions of dollars" to compete at the frontier of AI over the next five to 10 years.
"Not to mention the prices that we're paying for individual researchers or members of technical staff," he added.
Suleyman compared Microsoft to a "modern construction company," where hundreds of thousands of workers are building gigawatts of CPUs and AI accelerators.
The scale of investment that is required is huge, and "clearly there's a structural advantage by being inside a big company," he said.
Microsoft, which has a market capitalization of $3.54 trillion, brought in $77.7 billion in revenue for the quarter ending in September, surpassing analysts' estimates.
Suleyman said his mission is to make Microsoft "self-sufficient" in developing its frontier models and to build "an absolutely world-class superintelligence team."
"We're absolutely pushing for the frontier," Suleyman said. "We want to build the best superintelligence and the safest superintelligence models in the world."
Suleyman said last month that his team is "trying to build a humanist superintelligence" — one that is aligned with human interest.
With the high cost required to keep up with AI, Suleyman said on the podcast that "it's hard to say" if startups could compete with Big Tech.
"The ambiguity is what's driving the frothiness of the valuations," he said. "If suddenly we do have an intelligence explosion, then lots of people can get there simultaneously."
The high cost of AI
Microsoft is one of several tech giants chasing artificial general intelligence, or superintelligence, and executives across the industry have been blunt about how expensive that pursuit will be.
Artificial general intelligence, or AGI, refers to AI systems that can match human intelligence across most tasks. Superintelligence goes a step further — systems that surpass human abilities.
Meta CEO Mark Zuckerberg said in September he'd rather risk "misspending a couple of hundred billion" than fall behind in superintelligence.
If superintelligence arrives earlier than expected and a company moves too slowly, it'll be "out of position on what I think is going to be the most important technology that enables the most new products and innovation and value creation and history," Zuckerberg said.
Billions of dollars have also been poured into AI data centers. In recent months, Big Tech firms like Microsoft, Meta, Google, and Amazon have ramped up spending on cloud and compute infrastructure to train and run frontier models.
Most investors would do a double-take if they saw an ASX 300 dividend share trading at a yield of almost 6% today. After all, most popular passive income picks on the ASX currently sport yields far lower than that.
You won’t get anything close to 6% from the likes of Telstra Group Ltd (ASX: TLS), Coles Group Ltd (ASX: COL), Wesfarmers Ltd (ASX: WES) or Commonwealth Bank of Australia (ASX: CBA) right now.
Yet that’s what’s apparently on offer from Rural Funds Group (ASX: RFF) shares right now.
That yield stems from the four quarterly dividend distributions that this REIT has doled out over 2025. Each one of those quarterly dividend distributions was worth 2.93 cents per unit. That annual total of 11.72 cents per unit gives Rural Funds that trailing yield of 5.81% at the present (at the time of writing anyway) unit price of $2.02.
What’s more, this ASX passive income stock seems to be trading at a steep discount to its underlying value.
Rural Funds periodically reports the net tangible assets (NTA) per unit for the benefit of investors. In other words, that’s how valuable its property portfolio is on a per-unit basis. Bear in mind that, as Rural Funds is an agricultural-based REIT which owns vast tracts of diverse farmland, these assets can be more difficult to put a value on than publicly-traded shares.
Even so, Rural Funds told investors in August that its NTA per share was $3.08 on adjusted terms. That’s as of 30 June 2025.
At the current $2.02 unit price, this implies that this ASX 300 share is currently trading at a 30% discount to the value of its underlying portfolio.
So is this ASX 300 REIT a buy for passive income?
Looking at Rural Funds, I think this passive income stock has what it takes to be a useful investment for anyone who prioritises seeing maximum dividend income from their portfolio. Rural Funds has never cut its dividend distributions since listing in 2013, and obviously offers that hefty 5.8% yield today (although investors should remember that no yield is ever in the bag).
Having said that, Rural Funds’ dividends don’t usually come with much in the way of franking credits, as is typical of most REITs.
As a REIT, Rural Funds’ unit price is highly impacted by interest rates, though. That would explain why investors have seen the value of their units drop more than 20% over the past five years. As such, I wouldn’t expect much in the way of capital appreciation going forward. Particularly if interest rates have already bottomed this cycle.
As I am not a solely dividend-focused investor, I won’t be buying this passive income stock anytime soon. But I would recommend it to anyone who does want to maximise their cash flow as part of a diversified dividend portfolio.
Should you invest $1,000 in Rural Funds Group right now?
Before you buy Rural Funds Group shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Rural Funds Group wasn’t one of them.
The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor Sebastian Bowen has positions in Wesfarmers. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has positions in and has recommended Rural Funds Group and Telstra Group. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.