Author: openjargon

  • 4 ways OpenAI’s newest AI model GPT-4o can make you more productive at work

    Phone with OpenAI logo sitting on computer keyboard with same logo on screen.
    ChatGPT powered by GPT-4o is OpenAI's latest version of the chatbot. It includes features that can help you work faster.

    • OpenAI released the latest version of ChatGPT in May and it costs $20 a month for full access.
    • The new version powered by GPT-4o can reason across audio, vision, and text in real time. 
    • Here are four ways you can use the latest version of ChatGPT to become more productive at work. 

    While AI job displacement has started happening in some industries, many workers have found that the technology has helped them improve their performance.

    Chatbots are saving workers time and helping them improve in areas they're weaker in, like writing or coding. A recent survey of 1,666 computer-using US employees by ResumeTemplates.com found that four in 10 workers who use ChatGPT said it helped them secure a raise, and 30% reported it aided with a promotion.

    OpenAI has led the AI race with ChatGPT, which attracted one million users shortly after it became available in November 2022. But even though many find the the tool helpful, OpenAI CEO has referred to early versions of the technology as a "barely useful cellphone."

    While the previous version of ChatGPT was groundbreaking in many aspects, it had limited access to data analysis, file uploads, vision, web browsing, and custom GPTs, according to ChatGPT's pricing page.

    But OpenAI's new flagship AI model, GPT-4o, which was announced during OpenAI's Spring Update, has improved capabilities in these areas and "can reason across audio, vision, and text in real time."

    The latest version of ChatGPT, which is available with full access for $20 a month, struck a chord with viewers at the demo with its more human-like dialogue and ability to help solve math equations. OpenAI has since pushed back the release of its voice assistant tool, which sounded similar to Scarlet Johansson's voice in the movie "Her," despite the actress declining an offer to voice the chatbot.

    Still, the updated AI assistant is faster and better than its previous versions, even if it sometimes generates inaccuracies and can't be fully relied on. GPT-4o is also available with limits to free users.

    Here are some of the GPT-4o features that can help make your workday more productive.

    GPT-4o has advanced data analysis

    ChatGPT powered by GPT-4o can combine and clean large datasets, create charts, and come up with deeper insights.

    You can try out the data analysis by uploading a file from your desktop or your Google or Microsoft drive. ChatGPT will then analyze the data by writing and running Python code on your behalf, according to OpenAI.

    ChatGPT's response to prompt to analyze data set
    ChatGPT's response to a prompt to "analyze" a public dataset of the electric vehicle population in Washington. It contains 191,407 entries.

    The latest chatbot creates an interactive table from the dataset that users can expand on as it comes up with analysis. GPT-4o can also continuously monitor data to provide real-time updates on trends and alert users when changes occur.

    Use a custom GPT designed for a specific task

    OpenAI refers to GPTs as customized versions of the chatbot that can be tailored "for specific tasks or topics by combining instructions, knowledge, and capabilities." They can help with a broad range of areas, including language tutoring or technical support.

    To create a GPT, you can go to this site and select "Create a GPT." You can then message the chatbot to help you build a new GPT. For example, you can ask it to "create a software engineer to help me build my own blog site."

    A screenshot of OpenAI's GPT Builder coming up with a custom GPT.
    OpenAI's GPT Builder can create personalized GPTs to fit users' specific needs. This screenshot is an example of it creating a blogging engineer.

    You can then select the actions you would like your GPT to take, like developing code or designing the site. Then, you can hit "Create."

    Custom instructions cut down on the time it takes to preface multiple questions or tasks

    Users can add preferences or requirements they want the chatbot to remember when coming up with future answers.

    By setting custom instructions, you can get personalized answers more quickly so you don't have to spend as much time editing the response or feeding multiple prompts to curate a specific type of answer.

    For example, a math teacher can skip starting each prompt with "I'm teaching a calculus curriculum to high school students who plan to take the AP exam at the end of the year." The teacher can just save those details.

    Get real-time feedback

    ChatGPT's latest version can give you feedback in real time with its ability to reason across vision and text. That means it can help you solve a math equation on the spot or it can provide grammar advice to clean up an email.

    OpenAI said in its announcement of GPT-4o that the chatbot can "respond to audio inputs in as little as 232 milliseconds, with an average of 320 milliseconds." That's similar to human response time in a conversation.

    Instead of spending 20 minutes re-reading a cover letter or staying stuck on one part of a math equation, ChatGPT can help you on the spot and work through your questions as you go along.

    Read the original article on Business Insider
  • All of the A-list celebrities seen at Wimbledon, London’s premier tennis tournament

    Margot Robbie and Tom Ackerley at day 12 of Wimbledon.
    Margot Robbie and Tom Ackerley at day 12 of Wimbledon.

    • The Wimbledon Championships took place during the first two weeks of July.
    • The Grand Slam tennis tournament always draws an elite group of spectators in high fashion looks.
    • David Beckham, Margot Robbie, Kate Middleton, and "Bridgerton" stars were spotted at the event.

    As Carlos Alcaraz and Barbora Krejcikova raised their Wimbledon trophies this weekend, they were applauded by Hollywood stars, legendary athletes, and British royals.

    Wimbledon, the oldest tennis tournament in the world and one of the four Grand Slam tournaments of the season, began on July 1 and wrapped up on July 14.

    The spectacle at the All England Lawn Tennis and Croquet Club always draws a number of society's elites. This year, the most recognizable spectators included athletes David Beckham and Maria Sharapova, Foo Fighters front man Dave Grohl, "Bridgerton" stars like Golda Rosheuvel and Luke Thompson, and royalty including Kate Middleton and Queen Camilla.

    Here's a look at all the A-listers who attended Wimbledon this year.

    English soccer legend David Beckham was seen enjoying day one of the tournament with his mom, Sandra.
    Sandra Beckham and David Beckham at day one of Wimbledon.
    Sandra Beckham and David Beckham at day one of Wimbledon.

    Also on day one, "Bohemian Rhapsody" star Lucy Boynton wore an embroidered babydoll dress by Celine, color-coordinated sunglasses, and gold hoops.
    Lucy Boynton, right, at day one of Wimbledon.
    Lucy Boynton, right, at day one of Wimbledon.

    Source: Women's Health

    Musician Arlo Parks was also in attendance on day one.
    Arlo Parks, right, at day one of Wimbledon.
    Arlo Parks, right, at day one of Wimbledon.

    Couple James Blake and Jameela Jamil posed for pictures on club grounds.
    James Blake and Jameela Jamil at day one of Wimbledon.
    James Blake and Jameela Jamil at day one of Wimbledon.

    Golda Rosheuvel, also known as Queen Charlotte on "Bridgerton," was seen on day one in a red and white striped dress.
    Golda Rosheuvel at day one of Wimbledon.
    Golda Rosheuvel at day one of Wimbledon.

    "Boy's a Liar Pt. 2" singer PinkPantheress was snapped checking her phone.
    PinkPantheress, right, at day one of Wimbledon.
    PinkPantheress, right, at day one of Wimbledon.

    British actor Kingsley Ben-Adir, who portrayed Bob Marley in "Bob Marley: One Love," was seen walking the grounds on day one.
    Kingsley Ben-Adir at day one of Wimbledon.
    Kingsley Ben-Adir at day one of Wimbledon.

    Famed British broadcaster and biologist Sir David Attenborough was seen giving a standing ovation.
    Sir David Attenborough at day one of Wimbledon.
    Sir David Attenborough at day one of Wimbledon.

    "Foo Fighters" front man Dave Grohl traded his usual rock 'n' roll style for a navy-blue suit and orange patterned tie as he watched day two's action with his wife, director Jordyn Blum.
    Dave Grohl and wife Jordyn Blum at day two of Wimbledon.
    Dave Grohl and wife Jordyn Blum at day two of Wimbledon.

    Actor and producer Rebel Wilson was seen taking selfies with a fellow spectator in a bright floral blazer by Alice and Olivia.
    Rebel Wilson, right, takes a selfie with a fellow spectator at Wimbledon day two.
    Rebel Wilson, right, takes a selfie with a fellow spectator at Wimbledon day two.

    The multitalented model, singer, and actor Grace Jones was spotted having a laugh in the crowd.
    Grace Jones at day two of Wimbledon.
    Grace Jones at day two of Wimbledon.

    David Beckham's second oldest son, Romeo, was spotted in the crowd on day three of the tournament.
    Romeo Beckham at day three of Wimbledon.
    Romeo Beckham at day three of Wimbledon.

    Five-time Grand Slam singles champion Maria Sharapova was seen with her fiancé, businessman Alexander Gilkes.
    Alexander Gilkes and Maria Sharapova at day three of Wimbledon.
    Alexander Gilkes and Maria Sharapova at day three of Wimbledon.

    "Ted Lasso" fan favorite Hannah Waddingham stopped for pictures on day three in a lilac, floral-patterned dress by Elie Saab with white accessories.
    Hannah Waddingham at day three of Wimbledon.
    Hannah Waddingham at day three of Wimbledon.

    Mel C's burnt-orange crop top reminded everyone why she's Sporty Spice.
    Mel C at day three of Wimbledon.
    Melanie Chisholm on day three of Wimbledon.

    Kim Cattrall posed in a dusty-pink suit, floral blouse, and metallic heels.
    Kim Cattrall at day three of Wimbledon.
    Kim Cattrall at day three of Wimbledon.

    Michael and Carole Middleton, parents of Kate Middleton, were spotted at Wimbledon day four.
    Michael Middleton and Carole Middleton at day four of Wimbledon.
    Michael Middleton and Carole Middleton at day four of Wimbledon.

    Tennis legends Martina Navratilova and John McEnroe attended Andy Murray's farewell presentation on day four.
    Martina Navratilova and John McEnroe at Andy Murray's farewell presentation on Wimbledon day four.
    Martina Navratilova and John McEnroe at Andy Murray's farewell presentation on Wimbledon day four.

    British survivalist and TV personality Bear Grylls was spotted on the grounds in a navy-blue suit and tie.
    Bear Grylls at day four of Wimbledon.
    Bear Grylls at day four of Wimbledon.

    Kansas City Chiefs quarterback Patrick Mahomes was pictured with his wife, Brittany Mahomes, who wore a red, white, and blue look by Gucci.
    Brittany Mahomes and Patrick Mahomes at day five of Wimbledon.
    Brittany Mahomes and Patrick Mahomes at day five of Wimbledon.

    Academy Award-winning actor Dustin Hoffman attended Wimbledon day five with his wife, Lisa Hoffman.
    Lisa Hoffman and Dustin Hoffman at day five of Wimbledon.
    Lisa Hoffman and Dustin Hoffman at day five of Wimbledon.

    Actor Salma Hayek and her husband, Kering CEO François-Henri Pinault, enjoyed Wimbledon day seven from the Royal Box.
    Salma Hayek and François-Henri Pinault at day seven of Wimbledon.
    Salma Hayek and François-Henri Pinault at day seven of Wimbledon.

    The legendary British chef, baker, and TV host Dame Mary Berry attended day seven of Wimbledon in a bold multi-colored dress.
    Dame Mary Berry at day seven of Wimbledon.
    Dame Mary Berry at day seven of Wimbledon.

    The second "Bridgerton" brother, Luke Thompson, right, was also seen in the crowd on day seven.
    Luke Thompson, right, at day seven of Wimbledon.
    Luke Thompson, right, at day seven of Wimbledon.

    On tournament day eight, British Vogue hosted its annual Wimbledon Lunch with Ralph Lauren. In attendance were editor in chief Chioma Nnadi, left, and actor Nathalie Emmanuel, middle, both wearing Ralph Lauren, of course.
    Chioma Nnadi and Nathalie Emmanuel at day eight of Wimbledon.
    Chioma Nnadi and Nathalie Emmanuel at day eight of Wimbledon.

    Source: British Vogue

    "Queen Charlotte: A Bridgerton Story" actor Corey Mylchreest was also present for the event, wearing a chocolate-brown set by Ralph Lauren.
    Corey Mylchreest at day eight of Wimbledon.
    Corey Mylchreest at day eight of Wimbledon.

    Source: British Vogue

    "Sex Education" star and the newest Doctor on "Doctor Who" Ncuti Gatwa wore a navy-blue pinstripe three-piece suit by Ralph Lauren for the occasion.
    Ncuti Gatwa at day eight of Wimbledon.
    Ncuti Gatwa at day eight of Wimbledon.

    Source: British Vogue

    British actor Jodie Turner-Smith opted for a more colorful look from Ralph Lauren, pairing a floral bomber jacket with silky patterned pants.
    Jodie Turner-Smith at day eight of Wimbledon.
    Jodie Turner-Smith at day eight of Wimbledon.

    Source: British Vogue

    Amelia Dimoldenberg of "Chicken Shop Date" fame also attended British Vogue's luncheon, giving her pinstripe suit a more relaxed feel by leaving her white button-down untucked.
    Amelia Dimoldenberg at day eight of Wimbledon.
    Amelia Dimoldenberg at day eight of Wimbledon.

    Source: British Vogue

    "The Gentlemen" actor Kaya Scodelario attended Wimbledon day eight in Ralph Lauren as well.
    Kaya Scodelario at day eight of Wimbledon.
    Kaya Scodelario at day eight of Wimbledon.

    Source: British Vogue

    "The O.C." actor Mischa Barton, left, attended day eight of Wimbledon in a cream blazer and jeans.
    Mischa Barton, left, at day eight of Wimbledon.
    Mischa Barton, left, at day eight of Wimbledon.

    "You" actor Tilly Keeper was also spotted in the crowd on day eight.
    Tilly Keeper at day eight of Wimbledon.
    Tilly Keeper at day eight of Wimbledon.

    Actor and singer Nicole Scherzinger wore a cream midi dress by Emilia Wickstead and accessorized with gold jewelry and a black purse.
    Nicole Scherzinger at day eight of Wimbledon.
    Nicole Scherzinger at day eight of Wimbledon.

    Source: Daily Mail

    Australian actor Isla Fisher cheered in the crowd on Wimbledon day eight.
    Isla Fisher at day eight of Wimbledon.
    Isla Fisher at day eight of Wimbledon.

    Academy Award-winning actor Mark Rylance was spotted cheering in the crowd on day eight.
    Mark Rylance at day eight of Wimbledon.
    Mark Rylance at day eight of Wimbledon.

    Princess Beatrice of York and her husband, Edoardo Mapelli Mozzi, were seen in the Royal Box on day nine of the tournament.
    Princess Beatrice of York and Edoardo Mapelli Mozzi at day nine of Wimbledon.
    Princess Beatrice of York and Edoardo Mapelli Mozzi at day nine of Wimbledon.

    Kingsley Ben-Adir made another appearance on day nine wearing an all-black outfit.
    Kingsley Ben-Adir at day nine of Wimbledon.
    Kingsley Ben-Adir at day nine of Wimbledon.

    Actor Sienna Miller and partner Oli Green were spotted sharing a laugh. Miller wore a two-piece polka-dot set comprised of a button-down shirt and pleated midi skirt with Prada accessories.
    Sienna Miller and Oli Green at day nine of Wimbledon.
    Sienna Miller and Oli Green at day nine of Wimbledon.

    Source: Vogue

    British comedians Michael McIntyre and Stephen Fry also watched the action from the Royal Box on day nine.
    Michael McIntyre and Stephen Fry at day nine of Wimbledon.
    Michael McIntyre and Stephen Fry at day nine of Wimbledon.

    American writer and director Lena Dunham thanked Fry on Instagram for this "once in a lifetime joy," to which she wore Bottega Veneta.
    Stephen Fry and Lena Dunham at day nine of Wimbledon.
    Stephen Fry and Lena Dunham at day nine of Wimbledon.

    Source: Instagram

    Alexa Chung and Joe Alwyn were spotted in the crowd on Wimbledon day 10. Vanity Fair reported the pair were invited to attend Wimbledon Wednesday by Ralph Lauren.
    Alexa Chung and Joe Alwyn at day 10 of Wimbledon.
    Alexa Chung and Joe Alwyn at day 10 of Wimbledon.

    Source: Vanity Fair

    Zara Tindall and her husband, Mike Tindall, were also spotted on Wimbledon day 10 in a section reserved for Rolex ambassadors.
    Zara Tindall and Mike Tindall at day 10 of Wimbledon.
    Zara Tindall and Mike Tindall at day 10 of Wimbledon.

    Source: InStyle

    Meanwhile, Queen Camilla and her sister, British interior designer and antique dealer Annabel Elliot, were spotted in the Royal Box.
    Queen Camilla and Annabel Elliot at day 10 of Wimbledon.
    Queen Camilla and Annabel Elliot at day 10 of Wimbledon.

    British celebrity chef Jamie Oliver and his wife, Jools Oliver, were seen lounging in the crowd.
    Jamie Oliver and Jools Oliver at day 10 of Wimbledon.
    Jamie Oliver and Jools Oliver at day 10 of Wimbledon.

    Carole and Michael Middleton also made a repeat Wimbledon appearance on day 10.
    Carole Middleton and Michael Middleton at day 10 of Wimbledon.
    Carole Middleton and Michael Middleton at day 10 of Wimbledon.

    "The White Lotus" actor Leo Woodhall and "The Little Mermaid" actor Jonah Hauer-King wore tailored suits and sunglasses.
    Leo Woodhall and Jonah Hauer-King at day 10 of Wimbledon.
    Leo Woodhall and Jonah Hauer-King at day 10 of Wimbledon.

    Actor and Chanel ambassador Keira Knightley attended in a one-shoulder white dress with a black bow detail from the brand's Resort 2020 collection.
    Keira Knightley at day 10 of Wimbledon.
    Keira Knightley at day 10 of Wimbledon.

    Source: British Vogue

    She attended with her husband, British musician James Righton.
    Keira Knightley and James Righton at day 10 of Wimbledon.
    Keira Knightley and James Righton at day 10 of Wimbledon.

    Breakout star of "Bridgerton" season three, Hannah Dodd, wore a lemon-yellow ruffled maxi dress by Ralph Lauren.
    Hannah Dodd at day 10 of Wimbledon.
    Hannah Dodd at day 10 of Wimbledon.

    Source: Ralph Lauren

    British rappers Central Cee and Stormzy attended Wimbledon's semifinal matchup between Jasmine Paolini and Donna Vekić.
    Central Cee and Stormzy at day 11 of Wimbledon.
    Central Cee and Stormzy at day 11 of Wimbledon.

    Source: Daily Mail

    Tennis greats and spouses Ilana Kloss and Billie Jean King were spotted on Wimbledon day 11.
    Ilana Kloss and Billie Jean King at day 11 of Wimbledon.
    Ilana Kloss and Billie Jean King at day 11 of Wimbledon.

    The "Empress of Soul," Gladys Knight, posed for pictures on club grounds in a tan matching set.
    Gladys Knight at day 11 of Wimbledon.
    Gladys Knight at day 11 of Wimbledon.

    Adjoa Andoh, known to "Bridgerton" fans as Lady Danbury, also posed for pictures on tournament day 11.
    Adjoa Andoh at day 11 of Wimbledon.
    Adjoa Andoh at day 11 of Wimbledon.

    Wimbledon has officially achieved "Brat" status thanks to Charli XCX's attendance in a black crocheted mini dress, Gucci sunglasses, and a Saint Laurent bag.
    Charli XCX at day 11 of Wimbledon.
    Charli XCX at day 11 of Wimbledon.

    Source: W Magazine

    India Amarteifio, also known as Queen Charlotte in "Queen Charlotte: A Bridgerton Story," wore a cherry-red drop-waist maxi dress with a cutout.
    India Amarteifio at day 11 of Wimbledon.
    India Amarteifio at day 11 of Wimbledon.

    "Barbie" actor Margot Robbie also participated in the polka-dot trend, wearing an asymmetrical one-shoulder dress by Alaïa alongside her husband, Tom Ackerley.
    Margot Robbie and Tom Ackerley at day 12 of Wimbledon.
    Margot Robbie and Tom Ackerley at day 12 of Wimbledon.

    Source: Vogue

    Meanwhile, "Barbie" director Greta Gerwig attended Wimbledon day 12 in an oversized suit.
    Greta Gerwig at day 12 of Wimbledon.
    Greta Gerwig at day 12 of Wimbledon.

    "Billions" actor Damian Lewis attended day 11 in a bright-blue suit with a textured navy-blue, polka-dotted tie.
    Damian Lewis at day 12 of Wimbledon.
    Damian Lewis at day 12 of Wimbledon.

    Academy Award-winning actor Daniel Kaluuya was spotted in the crowd on Wimbledon day 12 in a white jacket and black shirt.
    Daniel Kaluuya at day 12 of Wimbledon.
    Daniel Kaluuya at day 12 of Wimbledon.

    Actors Rami Malek and Hugh Grant chatted on Wimbledon day 12.
    Rami Malek shook hands with Hugh Grant on day 12 of Wimbledon.
    Rami Malek and Hugh Grant at day 12 of Wimbledon.

    Malek was also spotted shaking hands with actor Stanley Tucci.
    Rami Malek shook hands with Stanley Tucci on day 12 of Wimbledon.
    Rami Malek and Stanley Tucci on day 12 of Wimbledon.

    Pink brought her signature punk style to Wimbledon in a white sleeveless maxi dress and black statement belt with a metallic bow buckle, black stiletto boots, and a coordinating bag.
    Pink at day 12 of Wimbledon.
    Pink at day 12 of Wimbledon.

    "Bridgerton" star Nicola Coughlan wore a black maxi dress to the women's singles final on day 13.
    Nicola Coughlan at day 13 of Wimbledon.
    Nicola Coughlan at day 13 of Wimbledon.

    Hugh Jackman was seated next to Kate Beckinsale.
    Hugh Jackman and Kate Beckinsale at Wimbledon.
    Hugh Jackman and Kate Beckinsale on day 13 of Wimbledon.

    "Game of Thrones" star Gwendoline Christie wore a gray suit with a white collared shirt.
    Gwendoline Christie at Wimbledon.
    Gwendoline Christie at day 13 of Wimbledon.

    Ellie Goulding also watched a match on day 13.
    Ellie Goulding at day 13 of Wimbledon.
    Ellie Goulding at day 13 of Wimbledon.

    On day 14, Kate Middleton made a rare public appearance amid cancer treatment, wearing a purple Safiyaa dress and accompanied by Princess Charlotte.
    Kate Middleton stands and waves at Wimbledon as Princess Charlotte sits next to her.
    Princess Charlotte and Kate Middleton at day 14 of Wimbledon.

    Benedict Cumberbatch, wearing a blue Ralph Lauren suit, attended the men's final with his wife, Sophie Hunter.
    Sophie Hunter and Benedict Cumberbatch at Wimbledon.
    Sophie Hunter and Benedict Cumberbatch at day 14 of Wimbledon.

    Julia Roberts sat in the Royal Box to watch the men's final on day 14 with husband Daniel Moder.
    Julia Roberts at Wimbledon.
    Julia Roberts at day 14 of Wimbledon.

    Zendaya sat courtside in a white Ralph Lauren suit.
    Zendaya at Wimbledon.
    Zendaya at day 14 of Wimbledon.

    A star-studded court-side section featured Andrew Garfield, Glenn Close, and Pierce Brosnan.
    Andrew Garfield, Glen Close, and Pierce Brosnan at Wimbldeon.
    Andrew Garfield (second row, second from left), Glenn Close (third row, first from left) and Pierce Brosnan (third row, third from left) at day 14 of Wimbledon.

    Gerard Butler applauded during the match while seated next to Scottish actor Craig McGinlay.
    Gerard Butler applauds at Wimbledon.
    Gerard Butler and Craig McGinlay at day 14 of Wimbledon.

    Tom Hiddleston also made an appearance on day 14 with his fiancée, Zawe Ashton.
    Tom Hiddleston and Zawe Ashton at Wimbledon.
    Tom Hiddleston and Zawe Ashton at Wimbledon.

    Read the original article on Business Insider
  • The shock from the Trump assassination attempt has turned to scrutiny of the Secret Service

    Secret Service tending to Donald Trump onstage at a rally in Butler, Pennsylvania, after he was shot at.
    Secret Service tending to Donald Trump onstage at a rally in Butler, Pennsylvania, after he was shot at.

    Welcome back. The US is still coming to grips with the assassination attempt on former President Donald Trump.

    In today's big story, we examine the scrutiny the Secret Service is facing and what former special agents are saying about the tragedy.

    What's on deck:

    But first, what happened?


    If this was forwarded to you, sign up here.


    The big story

    Examining a tragedy

    trump with his fist in the air, bleeding from his ear

    As the shock subsides from the assassination attempt on former President Donald Trump, many Americans are wondering the same thing: How did this happen?

    On Sunday, President Joe Biden said he ordered an independent investigation into Trump's security detail at the rally, writes Business Insider's Brent D. Griffiths.

    That'll mean more attention toward an agency that prides itself on operating behind the scenes. The Secret Service has faced questions about what it did (or didn't) do that led to such a close call, write BI's Katherine Tangalakis-Lippert and Lauren Edmonds.

    Saturday was the closest assassination attempt of a US president or presidential candidate since President Ronald Reagan was shot in 1981.

    But that's not to say the Secret Service has avoided controversy over the last 40-plus years since the Reagan shooting. From hiring prostitutes in Colombia during a presidential visit to a knife-wielding intruder making it into the White House, the agency has faced numerous scandals, writes Brent.

    Secret Service agents converge on Trump on the stage of his Pennsylvania campaign rally, while a uniformed agent stands nearby holding a rifle.
    Secret Service agents converge on former President Donald Trump onstage at his Pennsylvania campaign rally.

    Saturday's assassination attempt, however, will be the agency's biggest black eye in recent memory.

    The gunman, identified by the FBI as 20-year-old Thomas Matthew Crooks, was only about 450 feet from Trump when he opened fire from the roof of a nearby building, writes BI's Rebecca Rommen.

    He used an "AR-style" rifle that was legally purchased, according to the FBI, and police found explosives inside his car.

    At least one local officer reportedly encountered Crooks on the roof prior to the shooting, but retreated. Crooks was able to fire off three rounds before a counter-sniper returned fire, killing him.

    The post-shooting response by Trump's security detail was "textbook," but things like the heat and staffing cost the team crucial seconds, a former special agent told BI's Laura Italiano and Kenneth Niemeyer.

    Ultimately, another former Secret Service agent said the entire event represents a failure for Trump's security detail, BI's Matthew Loh and Cameron Manley report.

    And while Trump was able to escape relatively unharmed, at least one rallygoer was killed while two others were critically injured. Corey Comperatore, 50, was shielding his wife and daughters when he was killed, his family said.


    News brief

    Your Monday headline catchup

    A quick recap of the top news from over the weekend:


    3 things in markets

    Vladimir Putin
    Russia's vaunted military modernization

    1. Russia may be staring down a recession. As the country's energy revenues wane and it loses access to the dollar, it risks entering into a damaging recession. According to UC Berkeley economist Yuriy Gorodnichenko, it could happen within a year.
    2. The S&P might cool, but your investing opportunities don't have to go with it. Goldman Sachs Asset Management's investment outlook for the rest of the year is "a flattish market." But even as the market comes back to Earth, the firm recommends allocations to things like fixed income and small-cap stocks.
    3. Earnings season could usher in the most painful correction in two years. The research firm NDR warned of a shift from accelerating to decelerating growth heading into 2025. Here's what investors should look out for during the second-quarter earnings season.

    3 things in tech

    Jensen Huang photo collage
    1. Inside Nvidia's AI startup empire. Nvidia CEO Jensen Huang is investing heavily in the AI startups revolutionizing Silicon Valley. Here's what founders had to say about working with him as an investor.
    2. Europe's crackdown on Elon Musk is getting out of hand. The European Commission doesn't like the way Musk changed the X's "blue check" program for "verified users." But he shouldn't necessarily be fined for it.
    3. Everyone is swooning over Sam Altman's new ride. In April, a car enthusiast posted a video of Altman in a super rare Koenigsegg Regera. The Swedish supercars are some of the fastest street-legal cars — and can cost as much as $4.6 million.

    3 things in business

    Kids running out of a pen in the shape of Mickey Mouse
    1. If a show airs on Disney Channel but no kids watch it, did it really air at all? Kids used to grow up watching Mickey Mouse (or Hannah Montana, depending on your age group), but now they're all on YouTube. That's a big problem for Disney, which is losing its grip on the kids-entertainment market.
    2. A premature race to the finance finish line. Recruiting for finance jobs already happens extraordinarily early, and timelines for the most prestigious ones creep up every year. Now, to get an edge in applications for internships and first jobs, some college students are taking the industry's most grueling exam before they even graduate.
    3. This chipmaker could be the David to Nvidia's Goliath. The CEO of Cerebras is certain the AI chip market is bound to tilt in his company's favor, despite Nvidia owning 90% of the market share. The startup could go public soon, and the match-up might be imminent.

    In other news


    What's happening today

    • Goldman Sachs and other companies report earnings.
    • GOP National Convention begins.

    The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Lisa Ryan, executive editor, in New York. Jack Sommers, deputy editor, in London. Annie Smith, associate producer, in London. Amanda Yen, fellow, in New York.

    Read the original article on Business Insider
  • Meet investor Laurene Powell Jobs, the billionaire widow of Steve Jobs who just paid $70 million for the most expensive home ever sold in San Francisco

    laurene powell jobs
    Laurene Powell Jobs is the billionaire widow of Steve Jobs, cofounder of Apple.

    • Laurene Powell Jobs is a powerful impact investor and philanthropist with a net worth of $11.3 billion.
    • She recently bought a San Francisco home for $70 million, making it the most expensive home ever sold in the city.
    • Here's a look at the life of the businesswoman, who is the widow of Apple cofounder Steve Jobs.

    Laurene Powell Jobs, the 60-year-old billionaire, is a formidable presence in investing circles, with a net worth of $11.4 billion, according to Bloomberg's Billionaires Index.

    Powell Jobs has used the fortune she inherited after the death of her husband, Apple's cofounder Steve Jobs, to expand her own businesses and philanthropies.

    Here's a look at the life of the businesswoman and philanthropist:

    Laurene Powell Jobs was born in West Milford, New Jersey, in 1963.
    laurene powell jobs
    Powell Jobs is a New Jersey native.

    Her father, a pilot, died in a plane crash when she was 3 years old. Her mother later remarried.

     

    Powell Jobs double-majored in political science and economics at the University of Pennsylvania.
    UPenn
    Powell Jobs pursued her undergrad degree at the University of Pennsylvania.

    After graduating from the University of Pennsylvania, she worked on Wall Street for Merrill Lynch and Goldman Sachs.

    She later headed west for her MBA, enrolling in Stanford's Graduate School of Business in 1989.
    Steve Jobs
    Jobs and Powell Jobs met at Stanford.

    It was there that she met Steve Jobs, her future husband.

    According to Walter Isaacson's biography of Jobs, Powell Jobs got dragged along to a campus event by a friend.
    steve jobs
    Jobs gave a guest lecture at Stanford that Powell Jobs attended.

    It turned out to be a guest lecture by Jobs.

    "This was 1989," Powell Jobs told Isaacson. "He was working at NeXT, and he was not that big of a deal to me. I wasn't that enthused, but my friend was, so we went."

    Powell Jobs initially mistook Jobs for another prominent tech figure, according to the biography.
    Bill Gates Melinda
    Gates is Microsoft's cofounder.

    "I knew that Steve Jobs was the speaker, but the face I thought of was that of Bill Gates," Powell Jobs told Isaacson. "I had them mixed up."

    The pair arrived late and were told they couldn't just sit in the aisle. Powell Jobs and her friend ended up sneaking into the reserved seats at the front of the hall.
    stanford university california
    Powell jobs and Jobs ended up seated next to each other.

    Jobs ended up sitting next to his future wife: "I looked to my right, and there was a beautiful girl there, so we started chatting while I was waiting to be introduced," he said in the biography.

    Powell Jobs joked that she was sitting up front because she'd won a raffle and the prize included a dinner with Jobs.

    Jobs finished the lecture and chased after his future wife, who had already walked out of the hall. He found Powell Jobs in the parking lot and asked her about the raffle. She agreed to go to dinner with him on that Saturday, and they exchanged numbers.

    Jobs prepared to leave for a work dinner but returned to Powell Jobs. He asked if she'd like to go to dinner that night. She agreed, and they headed to a nearby restaurant called St Michael's Alley.
    laurene powell jobs steve jobs apple
    Steve Jobs and Powell Jobs during a surprise appearance for the release of the iPhone in Palo Alto in 2007.

    While Jobs' NeXT colleagues waited for their boss to show up, the tech founder and Powell Jobs spent four hours at the restaurant.

    The couple remained together after that night.

    They married in March 1991 at the Ahwahnee Hotel in Yosemite National Park.
    yosemite ahwahnee hotel
    The Ahwahnee Hotel at Yosemite National Park.

    Other famous guests at the hotel over the years have included the late Queen Elizabeth II and former presidents John F. Kennedy and Barack Obama.

    The couple had three children: Reed, Erin, and Eve.
    Eve Jobs
    Eve Jobs.

    Eve Jobs began modeling for the beauty brand Glossier in late 2020. She is 25 years old.

    Jobs also previously had a daughter, Lisa Brennan-Jobs, with his high school girlfriend, Chrisann Brennan.

    When Jobs died from cancer in 2011, his wife inherited his wealth, including stakes in Apple and The Walt Disney Company. The inheritance left Powell Jobs a billionaire.
    Walt Disney World
    Jobs was at one point Disney's biggest individual shareholder.

    Her stake in Disney initially made her the company's largest individual shareholder, but in 2017, she reduced her ownership to 4%.

    Powell Jobs spends a lot of her fortune on philanthropy.
    Laurene Powell Jobs
    Powell Jobs regularly ranks among the world's most powerful women.

    Forbes named her the 25th most powerful woman in the world in 2023.

    "In the broadest sense, we want to use our knowledge and our network and our relationships to try to effect the greatest amount of good," she told The New York Times in 2013.

    But her kids may not inherit all of her wealth.
    GettyImages 1189290492
    Laurene Powell Jobs at the Committee to Protect Journalists' 29th Annual International Press Freedom Awards in 2019.

    She told the New York Times in 2020 that she isn't interested in passing her fortune down to her kids. "If I live long enough, it ends with me," she said.

    In 1992, she founded a health-food truck called Terravera with fellow Stanford MBA grad John Mullane.
    Laurene Powell Jobs
    Powell Jobs later stepped away from Terravera to focus on other efforts.

    The pair sold Basmati rice platters and burritos with black bean dressing to white-collar workers in office parks. "We just wanted to offer a convenient way for them to eat healthy food," Powell Jobs told the Chicago Tribune in 1992.

    She later backed away from Terravera to focus on her volunteer work tutoring underprivileged students in East Palo Alto.

    In 1997, Powell Jobs founded College Track, a nonprofit organization that helps prepare low-income students for college through tutoring and mentoring.
    laurene powell jobs
    Laurene Powell Jobs and Will.i.am attend the i.am College Track Launch on May 19, 2016 in Los Angeles, California.

    College Track now operates centers in three states and the District of Columbia.

    Powell Jobs founded Emerson Collective in 2004, a "social change organization" named after one of her favorite authors, Ralph Waldo Emerson.
    Ralph Waldo Emerson
    Ralph Waldo Emerson is one of Powell Jobs' favorite authors.

    The Emerson Collective makes grants and investments that focus on immigration, environment, journalism, gun violence reduction, race and equity, and education, according to its website.

    It's a private company rather than a traditional nonprofit and has funded several startups. The Washington Post has described it as a "kind of Justice League of practical progressives."

    Emerson Collective projects include AltSchool, a venture-capital-backed school that aimed to transform education by personalizing student instruction with technology.
    san francisco altschool 4518
    A classroom in San Francisco's AltSchool.

    AltSchool, however, made disappointing revenues and handed over control of its four schools to another start-up in 2019, according to Forbes.

    In September 2015, Powell Jobs pledged $50 million via Emerson to fund a campaign called "XQ: The Super School Project."
    laurene powell jobs
    Powell Jobs with XQ CEO Russlynn Ali.

    That venture aims to transform education by revamping how high schools approach curriculum. Powell Jobs is the chairwoman of XQ's board of directors.

    Powell Jobs has also served on the board of several other organizations, including Teach for America, Conservation International, and the New America Foundation.

    In addition to her work with various causes, she's also invested in sports.
    washington wizards
    The Washington Wizards.

    In October 2017, she bought a 20% stake in Monumental Sports & Entertainment (MSE), the company that owns the NBA's Washington Wizards, the NHL's Washington Capitals, and Washington, D.C.'s Capital One Arena.

    Powell Jobs and Emerson Collective partnered with writer Leon Wieseltier to form a new magazine called Idea.
    Laurene Powell Jobs
    Powell Jobs was interested in starting a new magazine.

    She scrapped the venture when Wieseltier's former colleagues at The New Republic came forward with allegations of sexual misconduct against him in October 2017.

    In July 2017, Emerson Collective acquired a majority stake in The Atlantic, which was forced to lay off 17% its staff during the pandemic.
    laurene powell jobs
    Powell Jobs at The Atlantic Festival in 2019.

    Powell Jobs commended the magazine for its drive to "bring about equality for all people; to illuminate and defend the American idea; to celebrate American culture and literature; and to cover our marvelous, and sometimes messy, democratic experiment."

    The Emerson Collective has waded into politics.
    daca dreamers supreme court immigration
    Immigration rights activists on November 12, 2019.

    The Collective purchased television ads attacking former President Donald Trump's decision to rescind DACA in 2017.

    Powell Jobs has also put millions of dollars into political campaigns.
    Kamala Harris
    Powell Jobs supported Kamala Harris' presidential campaign before the then-California senator withdrew.

    She backed Kamala Harris's presidential campaign before the then-California senator, now Vice President, withdrew from the race in December 2019.

    Powell Jobs also backed Hillary Clinton's presidential campaign in 2016.
    Laurene Powell Jobs Hillary Clinton
    Powell Jobs also backed former Secretary of State Hillary Clinton for the presidency in 2016.

    She donated $2 million to Clinton's Super PAC through the Emerson Collective and hosted a $200,000-a-plate fundraiser that raised over $4 million, CNN reported.

    She also supported Joe Biden's presidential campaign.
    Joe Biden
    Powell Jobs was also a big donor to Biden's campaign.

    She donated more than $600,000 to efforts to elect Biden.

    Powell Jobs is also active in her state's politics.
    gavin newsom eric schmidt
    Former Google CEO Eric Schmidt was also among those backing Newsom.

    She was one of the Silicon Valley power players who showed support for California Gov. Gavin Newsom in March 2021 amid a Republican-led recall effort.

    Powell Jobs is most passionate about education and immigration policy.
    Trump
    Jobs has met with former president Donald Trump.

    She met with then-President Donald Trump to discuss the topics in March 2017.

    Powell Jobs also has considerable real estate.
    san francisco
    Powell Jobs owns homes, none pictured here, in San Francisco.

    In 2018, she bought a $16.5 million home in San Francisco that boasts six bedrooms, 6.5 bathrooms, and incredible views of the city.

    Over the years, she's owned three other homes in the Bay Area, including a 5,768-square-foot house she shared with her late husband. She puts on elaborate Halloween shows in front of the houses each year that attract as many as 3,000 people. In 2019, the event was called "Fog Town" and featured a jack-o'-lantern tower and professional lighting, actors, and special effects.

    In 2024, Powell Jobs spent $70 million on a home in San Francisco in an off-market deal, making it the most expensive ever purchased in the city, The Wall Street Journal reported, citing unnamed people familiar with the deal.

     

    She also recently added to her real estate portfolio in Malibu, snapping up an oceanfront estate there for $94 million in June 2024.
    malibu
    Malibu Beach.

    It's the fourth property she's bought in Malibu in roughly 10 years, according to the Los Angeles Times.

    When she and her family are looking to get away, they sail off on the yacht her late husband commissioned: the Venus.
    steve jobs laurene powell venus yacht
    The Venus moored in 2013 on the French Riviera.

    The yacht cost at least $110 million to build and was commissioned by Jobs but completed after he died.

    It's been spotted in places like Göcek, Turkey; Milos, Greece; and Brijuni, Croatia.

    Besides sailing, some of Powell Jobs' other hobbies include art collecting and beekeeping.

    Despite her luxurious lifestyle and widespread influence, Powell Jobs says her kids may not inherit much.
    laurene powell jobs
    Laurene Powell Jobs on November 9, 2017, in New York City.

    "I'm very aware of the fact that we're all just passing through here," Powell Jobs told The Washington Post in 2018. "I feel like I'm hitting my stride now … It is my goal to effectively deploy resources. If there's nothing left when I die, that's just fine."

    In an interview with The New York Times in 2020, she shared similar sentiments.

    "I'm not interested in legacy wealth buildings, and my children know that," Powell Jobs told The Times. "Steve wasn't interested in that. If I live long enough, it ends with me." 

    Read the original article on Business Insider
  • Florida judge dismisses classified documents case against Trump

    Donald Trump

    The judge overseeing former President Trump's criminal case for hoarding classified documents in Mar-a-Lago has dismissed the charges against him.

    This story is breaking and will be updated.

    Read the original article on Business Insider
  • Trump says he’ll give a ‘whole different speech’ at the RNC after assassination attempt

    Trump shortly after a gunman tried to shoot him at a rally on Saturday.
    Trump shortly after a gunman tried to shoot him at a rally on Saturday.

    • The failed attempt to assassinate Trump is already impacting his Thursday speech.
    • He says he'd planned an "extremely tough speech" focused on Biden but will now seek unity.
    • "It is a chance to bring the country together," Trump said. "I was given that chance."

    In the wake of a failed assassination attempt at a rally on Saturday, former President Donald Trump says he's torn up the speech he originally planned to deliver at the Republican National Convention.

    "It is a chance to bring the country together," Trump told the Washington Examiner. "I was given that chance."

    Trump is scheduled to deliver his speech in Milwaukee on Thursday, when he formally accepts the GOP nomination for President of the United States.

    Historically, Trump has been known to give pugnacious speeches, tearing into his political foes while making grandiose claims about his own accomplishments and attributes.

    But in interviews with both the Examiner and the New York Post, the former president said that he plans to cast that approach aside.

    "I had all prepared an extremely tough speech, really good, all about the corrupt, horrible administration," Trump told the Post. "But I threw it away."

    He added that he wanted "to try to unite our country" but that he doesn't "know if that's possible."

    Speaking with the Examiner, Trump said that his Thursday address will be a "whole different speech now."

    While Trump himself may be aiming to give a more unifying speech, it's far from clear that the rest of the convention's speakers will follow suit.

    Some Republican lawmakers have publicly blamed Democrats and the media for the assassination attempt, though the motive of the shooter appears unclear as of Monday.

    Rep. Marjorie Taylor Greene of Georgia, just hours after the shooting, wrote on X that Democrats "wanted this to happen."

    Read the original article on Business Insider
  • How TikTok is changing the music industry and the way we discover new, popular songs

    Gia Woods performs onstage in a white and grey outfit in front of a pink background at the "Thrive With Pride" concert.
    Gia Woods performs at the "Thrive With Pride" concert hosted by LA Pride and TikTok.

    • TikTok has become a go-to platform for discovering new music.
    • Record labels, music marketers, artists, and other creators are all flooding the app with songs.
    • Here's a breakdown of Business Insider's recent coverage of TikTok's impact on the music industry.

    TikTok is an essential promotional tool for music artists and record labels.

    Songs can rise up organically on the app even if they've been outside the mainstream for decades. Marketers can also hire influencers to help a song take off, sparking a wave of user-generated posts from their fans. And some artists even set up private listening sessions with TikTok influencers in the hope that it will help new songs gain steam on the app. 

    The company has a global team that works with artists and record labels, negotiates licensing deals with rights holders, and builds new ways for TikTok to convert its cultural influence into recurring revenue. It showcases charts of "Hot 50" and "Viral" songs in its app and partnered with Billboard in September to rank its most popular songs on the media site. It's testing a dedicated music-streaming service called TikTok Music in five countries. And in December, it organized its first live, in-person concert in Mesa, Arizona, featuring TikTok-famous artists like Cardi B, Charlie Puth, and Niall Horan.

    Read Business Insider's dispatch from TikTok's live-music event, where the smartphone was the star, and brands like Paramount and Coca-Cola courted young fans

    TikTok's relationship with the music industry isn't always rosy. At the start of 2024, the company butted heads with global record label Universal Music Group over licensing rights and AI, removing the company's vast catalog of songs for several months before the pair reached an agreement in May.

    As TikTok breaks into business lines that overlap with record labels, such as artist services, it could also ruffle some feathers. For instance, the company has done direct deals with artists and courted staffers to "identify, sign, and develop new artists"; to help "supervise the production of records and oversee all aspects of the recording process"; and to "design live show and merchandise strategies for artists globally."

    Read more about how TikTok's push into artists services could end up 'pissing off' its music partners

    TikTok could avoid tension with the industry by showing its partners how its various experiments in music will lead to paydays for all. Its ability to maintain close relationships with the major rights holders is critical as the parties negotiate over catalog access.

    "If they want to be a long-lasting platform, they need to kind of lock arms with artists in the music industry," Jonny Kaps, cofounder and CEO of the independent label +1 Records, told BI. "There's money to be made all over the place here if it's done in collaboration."

    Read more about the 'complicated' and codependent relationship between TikTok and music rights holders

    For artists, the hyper-focus on TikTok can be draining. Performers like Halsey and Charli XCX have posted videos expressing frustration at being asked to make TikToks by their labels. One performer, the artist Taylor Upsahl, told BI it can be "really stressful" to be expected to balance social promotion with touring and writing and recording new music.

    Music artist Upsahl sings into a microphone during a performance in Tempe, Arizona.
    Music artist Upsahl performs in Tempe, Arizona.

    TikTok's former global head of music partnerships and programming told BI that the company's goal is to release products and services that make artists' lives easier. 

    "When we think about certain features like artist verification or certified artists, it is all in the spirit of just trying to make it easier for artists to understand their community on the platform and understand the best ways to grow it," said ex-TikTok exec Paul Hourican, who left the company in February. "We want to maximize the amount of time artists have to do what artists do and make it as easy for them as possible."

    Read more about how TikTok is building products for artists to make it easier for them to promote work on the app

    The industry's attention on TikTok isn't unfounded. Songs that trend on TikTok often end up charting on the Billboard 100 or Spotify Viral 50. And 67% of the app's users are more likely to seek out songs on music-streaming services after hearing them on TikTok, according to a November 2021 study conducted for TikTok by the music-analytics company MRC Data. Nothing showcases the app's critical role in marketing better than Taylor Swift's decision to bring her music back to the platform amid her label UMG's licensing fight with TikTok, seemingly undermining its bargaining position.

    TikTok is a hub for labels to promote both new releases and back catalog tracks. And, a new cohort of social-media music marketers has sprung up to support promotional efforts on the app and other short-video platforms like Instagram reels and YouTube shorts. 

    Check out BI's list of 13 innovative music-marketing agencies boosting artists, labels, and brands on social media

    "TikTok has really become a critical part of artist storytelling," Kristen Bender, SVP of digital innovation strategy and business development at Universal Music Group, told BI during a webinar on TikTok's impact on the music industry. "Our labels have been extremely leaned into the platform."

    Watch a full replay of BI's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMasters

    The blending of short-form video with music has spread well beyond TikTok onto other apps like Snapchat, YouTube, and Instagram. YouTube's top music exec Lyor Cohen told GQ in November 2022 that short-form video is one of his biggest focuses when it comes to the company's music strategy.

    "Every short-format platform's got music on it now," Ted Suh, global head of music partnerships at Snap Inc., told BI. "All this engagement on these types of services is really leading to the music industry finding incremental business value, whether it's leveraging this data to help them get radio play, or more spins on Pandora, to even kicking off national tours."  

    Read BI's list of 15 music innovators at TikTok, YouTube, and other platforms who are shaping the future of the industry on social media

    Social-media music power players list

    Paying creators to promote songs on TikTok

    Song promo deals between music marketers and influencers have become an important source of income for TikTok creators. Some users can earn hundreds or even thousands of dollars for a single video where they promote an artist's track. 

    "Music marketing on TikTok is huge," Jesse Callahan, founder of the upstart marketing firm Montford Agency, told BI. "It's a big way that labels have brought artists into the spotlight the last couple of years. It's also a big way that creators have made a lot of money."

    Read more about the different rates for song promos for TikTok creators who have a few hundred thousand followers or up to 10 million fans

    As TikTok's user base has grown and content has become more saturated, marketers are turning more to micro influencers over superstars for song campaigns. 

    "The price point for mega stars is extremely high," Zach Friedman, a cofounder at the upstart record label Homemade Projects, which was acquired by 10K Projects, told BI. "The way the TikTok algorithm works, it's hard to know what's going to be successful. Instead of paying a premium for a D'Amelio, you could pay a micro influencer $200, and their TikTok could get 10 million views. Because of this, it's better to cast a wider net."

    Read more about why some marketers are choosing micro influencers to promote new tracks

    Working with non-influencer accounts on song campaigns

    While the strategy of hiring influencers to spark a music trend is tried and true, record labels also regularly pay general-interest accounts to put songs in the background of videos.

    Working with a non-influencer account, like a creator who uploads close-up shots of slime or films a hydraulic press crushing random objects, can be an equally effective way to drive interest in a song, music marketers told BI. 

    "Using these accounts like the hydraulic press accounts are helpful with giving the song a chance to sort of work outwards first, and just kind of get in front of people and make the algorithm aware of it," Acrophase Records' founder Dan Asip told BI.

    Read about why TikTok music marketers are turning to general-interest accounts to promote songs

    Creating TikTok music challenges to spark user-generated videos

    Some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.

    Platforms like Pearpop and Preffy allow labels and artists to create user-generated video challenges that invite users with any size following to get paid on a sliding scale for participating in a song or artist campaign. TikTok has tested its own in-app challenges product, as well. 

    "The initial way influencer marketing would work would be you would go and pay a few people with big followings, but it would be like throwing a few big logs onto a nonexistent fire," Pearpop cofounder Cole Mason told BI. "With challenges, there's a way to actually start the fire."

    Read more about how music marketers are using a new TikTok strategy to make song 'challenges' go viral

    Augmented-reality effects can also help songs take off

    In addition to creating music challenges and working with influencers and general-interest accounts, marketers are also building custom AR filters that feature a particular song in order to boost plays for that track in user-generated videos.

    Unlike influencer campaigns centered on a dance challenge or comedy skit, adding AR effects to videos is a low-lift way to get users to engage with a song, marketers told BI.

    "There's not always a dance trend or a storyline that makes sense to seed with a song," said Johnny Cloherty, Songfluencer's CEO. "If you do come up with a cool AR filter, it's easier for the regular user to create a TikTok with than to create a dance."

    Read more about how marketers are using AR effects to promote songs on TikTok and other apps

    How record labels track performance on TikTok

    Many record labels have teams dedicated to monitoring TikTok so they can help fan the flames on a trending song when it starts to take off. 

    "Our entire music catalog is effectively tracked on a daily basis," said Andy McGrath, the senior vice president of global catalog marketing at Sony Music focused on the label's older releases dating back decades. "We're constantly monitoring actions, reactions, and trends that happen on TikTok."

    Read more about how Sony's marketing team jumps into action when an old song begins to trend

    RCA Records' SVP of Digital Marketing, Tarek Al-Hamdouni, said the label relies on a series of signals like an increase in streams on Spotify or shifts in audience numbers on YouTube to track the efficacy of a TikTok song campaign.

    "If I see that in the course of a week our audience [on YouTube] went from being primarily 25- to 34-year-old male and a week later the majority is 13-to-24 female, then that's a pretty easy bridge to connect between those two platforms," Al-Hamdouni told BI.

    Read more about RCA Records' strategy for promoting songs on TikTok

    Writing songs specifically for TikTok

    Tiagz - TikTok music artist
    Tiagz.

    While TikTok is often a go-to platform for promoting a newly released track, some artists incorporate the app even earlier in their creative process.  

    The Canadian rapper Tiagz (Tiago Garcia-Arenas) has grown a following of around 6.2 million fans on the app by writing songs that directly referenced the app's popular memes and trends, effectively gaming its search and content recommendation algorithms. 

    "I tried to understand the platform," Tiagz told BI. "I kept doing these memes because I saw that it worked."

    Read more about how Tiagz used TikTok to land a record deal with Epic Records

    Remixes and mashups

    Remixes are wildly popular on TikTok. In 2023, the top four trending songs in the US on the app were all sped-up versions of tracks.

    Whether sped up, slowed down, layered with a clap track, or mashed up with another track, songs are constantly being remixed on the app.

    To tap into the trend, record labels and marketers are collaborating with remix and mashup artists as part of their song release strategies on TikTok. The tactic expands on what artists have long done to get their songs in front of a wider audience.

    "Back in the day, you'd go get a bunch of club DJs to remix your records so that you could appeal to the drum-and-bass market, to the techno market, to the underground market," said Nima Nasseri, the former A&R lead for UMG's music strategy and tactics team who manages producer Hit-Boy. "You want to be able to have your record get discovered in spaces that it normally wouldn't be discovered in."

    Read more about the growing business behind TikTok song remixes, which are transforming the way music is discovered on the app

    TikTok fatigue among artists is rising

    Not all performers are thrilled about spending time on TikTok.

    The app's grip on the music industry has led some artists to speak out about the pressure they feel to be content creators.

    "TikTok has now become a whole other part of our job that takes up such a significant amount of time," performer Taylor Upsahl told BI. "As artists, we're all still in a transitional phase of like, 'Okay, cool, how do we find time and energy to now be essentially content creators and influencers?'"

    Read more about how TikTok's influence on music is exhausting artists and marketers alike as the industry grapples with the pressure to go viral

    Inside TikTok's internal music division

    Not all song trends on TikTok happen serendipitously or via external music marketing campaigns.

    TikTok also has an internal music division dedicated to monitoring music trends on the app. The company's music team handles artist and record label relations, licensing deals, and newer products such as SoundOn and Resso.

    BI in 2022 mapped out the 25 music execs and staffers at TikTok and its parent company ByteDance who are driving the strategy

    Ole Obermann, global head of music at TikTok and ByteDance.
    Ole Obermann, global head of music business development at TikTok and parent company ByteDance.

    TikTok's music operations team has a series of "promo levers" that it uses to boost the popularity of songs. The company can add new tracks to playlists in the "Sounds" section of its app and apply keywords on the back end to optimize song discoverability in the app's search interface. 

    TikTok's editorial team even overrode its own algorithm to boost views for Taylor Swift and Beyoncé when they first joined the platform. 

    Read more about how TikTok's music team shapes trends on the app

    Hosting private listening parties with TikTok creators

    Some artists and labels work with TikTok's team to host private listening sessions with creators in order to promote a song ahead of its release.

    In the summer of 2020, as Miley Cyrus was preparing to release her single "Midnight Sky," her team partnered with TikTok to schedule two private Zoom calls with around 15 creators to give them an early listen to the track.

    "These creators are needed in the process," Olivia Rudensky, founder and CEO of Fanmade, a marketing and fan engagement upstart that works on digital strategy with clients like Cyrus and Hailey Bieber, told BI. "They're just as important as all the relevant stops when you're doing promo or when you're going to tastemakers because they really are the audience that's making or breaking music right now."

    Miley Cyrus sings into a microphone with sunglasses on in front of a pink and purple backdrop.
    Miley Cyrus performs at Movistar Arena in Bogota, Colombia on March 21, 2022.

    Other artists like Khalid, Demi Lovato, and Marshmello have joined similar events. Running a listening session with creators can help an artist's marketing team understand the types of videos or snippets of a song that might break through on TikTok. 

    Read more about TikTok's private listening sessions

    A dedicated TikTok Music streaming app is born

    In July 2023, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore.

    ByteDance had already piloted an app called Resso in India, Brazil, and Indonesia for a few years. Swapping Resso for a TikTok-branded product could help the company better link its main app, known for song discovery, to a full audio-streaming subscription service.

    BI tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

    "We find in our consumer surveys that younger consumers are more interested in having a more social streaming experience," Tatiana Cirisano, a music-industry analyst and consultant at the research firm MIDiA Research, told BI. "Spotify is starting to offer more things in that vein, but I just see it as an opportunity that's ripe for TikTok's taking."

    Read our review of TikTok Music here

    TikTok has yet to launch its dedicated music app in other markets like the US, though its owner filed a trademark application for the name in May 2022. 

    The company is also exploring an AI chatbot called Tonik that can help users learn about artists and songs, discover or generate custom playlists, and get news about upcoming concerts within the music app.

    Get an early look at TikTok Music's AI chatbot Tonik

    TikTok threw a live, in-person concert

    In December, TikTok stepped deeper into the music business by throwing a live concert in Mesa, Arizona. 

    The event, which was also livestreamed on TikTok's app, sold around 17,000 in-person tickets and cumulatively drew in tens of millions of views via its livestream and replays, per the company. 

    Its first big push into live music served as a celebration for its partners and a way to highlight some of the up-and-coming artists that TikTok works with through its artist incubator program, Elevate.

    Read more about the live concert, 'TikTok In The Mix', here

    How streaming and radio have responded to TikTok's rise

    For decades, the radio industry has had to adapt to shifts in how music is consumed, as platforms like MTV, Spotify, and YouTube have changed user habits.

    With the arrival of TikTok, many radio stations and their talent have embraced short-form video as both a promotional tool and a resource for discovering new music.

    "I wound up on TikTok because I was looking for another way to connect with the listeners of my show, [and] I was looking for a way to expand the listenership of my show," Jeffrey Ramsay, an on-air personality at iHeart's Denver station HITS 95.7, told BI. 

    Read more about how radio DJs are using TikTok to find new listeners as the app takes over music discovery

    SiriusXM, which streams audio over satellite, digital, and via partnerships with auto manufacturers, took it one step further, launching a dedicated TikTok Radio channel in partnership with the short-video app.

    "What we do at SiriusXM is very much a complement to some of the other experiences that are available with music digitally," Steve Blatter, the senior vice president and general manager of music programming at SiriusXM, told BI.

    Read more about SiriusXM's TikTok Radio, a channel where creators are hosts and memes reach parents and Uber drivers

    Streaming apps like Spotify and SoundCloud have also adapted to the TikTok era by introducing their own TikTok-style feeds. Both platforms also offer social tools, including user commenting, which could help them compete with TikTok's main app and music-streaming platform when it comes to music discovery.

    Read more about why TikTok-style feeds are surging in music as streamers like Spotify and SoundCloud battle for young listeners

     

    Read the original article on Business Insider
  • I flew premium economy on my long-haul Emirates flight. It was cheaper than flying coach at a better time and way nicer.

    Author Ash Jurberg sitting on plane seat in premium economy, giving thumbs up
    My Emirates premium-economy flight was expensive, but it was cheaper than economy seats on other flights that day.

    • I secured a great deal on a premium-economy seat on a long-haul Emirates flight.
    • This was my first time in premium economy, and I was surprised at how upgraded the experience felt. 
    • Premium economy is worth trying, especially if you can find a good deal like I did.

    I had to fly from Melbourne, Australia, to Dubai with only a few weeks' notice, and unfortunately, airfares for direct flights were expensive.

    Emirates has three direct flights from Melbourne to Dubai a day at 9 p.m., 2 a.m., and 5 a.m. I wanted to get the 9 p.m. flight as it's the most convenient time to depart, but the airfare was more than $1,400. The 2 a.m. flight was a similar price.

    The 5 a.m. flight, however, didn't seem very popular or full, and I found a premium-economy ticket for about $1,250, which was cheaper than economy seats on other flights that day.

    Although my flight was expensive, it seemed as if I got a solid deal for a premium upgrade. Rates vary, but I've seen many of Emirates' premium-economy seats cost $800 to $1,500 more than ones in coach.

    Plus, I was actually looking forward to my 14-hour trip since Emirates recently placed third in Skytrax's world's best airlines of 2024 — and its premium-economy class came in second.

    Here's what my first premium-economy flight was like.

    I left home at 2 a.m. to catch my flight, but my excitement kept me feeling upbeat.
    The author sitting in a premium-economy plane seat.
    During my flight, I got to check out business-class seats, too.

    A 5 a.m. flight meant an early wake-up call, but looking forward to my upgraded trip put me in a positive mindset before the 14-hour flight.

    My experience at the airport was great, too, as there was a dedicated check-in area and priority boarding for premium-economy flyers.

    The seats were bigger and far more comfortable than I had expected.
    A spacious premium-economy plane seat with two windows.
    I had a lot of room in my premium-economy seat.

    The premium-economy cabin was at the front of the plane, separate from economy. It consisted of just a few rows, which made it feel exclusive.

    Two premium-economy seats took up about the same space as three economy seats, so I had a lot of room to stretch out.

    With the extra width and seat recline, I didn't feel cramped and could easily relax or stretch out to sleep.

    The seat-back entertainment screens were also a nice size at just more than 13 inches, which made watching movies a better experience.

    Across the whole cabin, there was a feeling of more space.
    The author lunging with his arms outstretched in a plane cabin.
    I had enough room to stretch out on my flight.

    The aisles in premium economy felt wider, which allowed for easy movement throughout the cabin. Passengers weren't bumping into the aisle seats to try to squeeze through like they often do in economy.

    At the front of the cabin, there was a decent amount of space, so I walked around and even did some stretches and Pilates — a great way to keep my muscles moving and blood flowing on a long flight.

    There was rarely a queue for the toilets as there were three dedicated restrooms in premium economy that easily accommodated the number of passengers in the cabin.

    The in-flight food felt premium, too.
    A plate of pancakes and a croissant, a bowl of fruit, and a bowl of chia pudding on a tray table.
    I had a sizable breakfast during my flight.

    Breakfast was served about 45 minutes after takeoff, which was great timing so I could eat and then go right to sleep. I also got lunch about halfway through the flight and a hot snack shortly before we landed.

    My meals, which I was able to select from a long menu, were served on actual dishware with metal cutlery. Without disposable utensils and plates, the dining experience felt way more premium.

    The food was tasty and filling, and additional snacks such as nuts, chips, and fruit were available throughout the flight.

    I kept hydrated via a constant supply of water bottles, and although I didn't drink, there was a wide range of complimentary liquor, beer, and wine on offer.

    The onboard service was pretty great.
    The author sitting in a premium-economy plane seat and smiling.
    With fewer customers to serve, my flight felt more personalized.

    The Emirates staff members were attentive, and with the premium-economy section pretty empty, my flight felt more personalized.

    The onboard crew seemed friendly and always ready to help.

    When I asked a crew member to take some photos of me, she didn't hesitate and even offered to give me a tour of both the business and first-class cabins.

    I felt a bit like an intruder as I took her up on the offer. The seats, amenities, and experience in these cabins seemed another few levels up — and they gave me something to aim for in the future.

    Overall, the experience exceeded my expectations, and I'm glad I found a deal.
    A TV screen on the back of a plane seat showing an Emirates welcome screen.
    I get why Emirates has an award-winning premium economy.

    The flight went by quickly — well, as quickly as 14 hours can go —and I felt more rested than on previous long-haul flights.

    I can see why Emirates' premium economy is rated so highly, and I'd recommend trying it, even if you have to pay a little more.

    After getting my ticket for less than coach, I'd suggest looking at the cost of premium economy on less-desirable flights. You may need a bit of luck and some last-minute planning, but it could pay off.

    Getting up earlier than I wanted was worth it to travel with perks — and flying in premium economy is certainly a great way to kick off any trip.

    Read the original article on Business Insider
  • Why Google is ready to risk a DC battle to land a potential $23 billion deal

    Google Cloud logo
    Google Cloud is becoming an increasingly important division in the AI era.

    • Google might be set to make its biggest acquisition ever.
    • Its target is a cybersecurity startup called Wiz, The Wall Street Journal reported.
    • The potential $23 billion deal could boost Google's cloud unit at a time when AI is driving demand.

    Google might be getting ready to shell out a record amount on an acquisition. The company in question is a four-year-old startup that could turn its AI empire into a fortress.

    On Sunday, The Wall Street Journal reported that the search giant is seeking to buy Wiz, a New York-based startup founded in 2020 by former members of the Israeli military's Unit 8200 intelligence unit.

    The deal could be worth as much as $23 billion — and would mark an extraordinary moment for Wiz.

    The young company specializes in cybersecurity for cloud computing — not the AI foundation models that startups in the tech sector such as OpenAI and Anthropic have shown off to secure billions of dollars of investment.

    Wiz has worked with the likes of Morgan Stanley, LVMH, Shell, Mars, and Blackstone to help them secure the operations they want to build and run in the cloud.

    A deal, then, would give Wiz a chance to pull off a rare feat in tech's generative AI era: scale valuation as a company that isn't shouting about AI at every moment. Wiz, which was valued at $12 billion after announcing a $1 billion fundraising in May, puts "cloud security" front and center.

    Assaf Rappaport, CEO of Wiz, at Web Summit
    Assaf Rappaport is CEO of Wiz.

    For Google, however, Wiz's cybersecurity services promise to bolster its cloud operations at a time when AI has made it vital to do that.

    Google has lagged behind rivals including Amazon and Microsoft on cloud, but has won more business during the generative AI boom as corporate customers demand services that can help them build, host, and maintain AI services and data. That's made it more responsible than ever for the work of customers trying to make headway in the AI field.

    In the cloud

    In the first three months of the year, revenues at Google's cloud unit posted a 28% year-on-year jump to $9.6 billion, for instance. With generative AI not showing signs of going away, Google can expect that trend to continue.

    Google Cloud CEO Thomas Kurian at Google Cloud Next 2019
    Thomas Kurian is CEO of Google Cloud.

    Still, maintaining the upward trajectory will involve showing customers that its cloud offerings are as secure as possible. Analysts at Wedbush including Dan Ives said in a research note that a Wiz deal "would clearly bolster the Google cloud offering and value proposition to enterprises."

    Although talks seem to be at an "advanced" stage, per the Journal, there are no details yet on how Wiz would be integrated into Google following an acquisition, or the extent to which Wiz's cybersecurity services would run across the AI applications hosted in Google Cloud. Google did not immediately respond to a request for comment from Business Insider.

    'Monopoly power'

    A potential deal may face intense scrutiny from regulators. Antitrust concerns from the FTC have weighed on deal activity in the tech sector in recent years, leading Big Tech firms in particular to tread with caution.

    On Sunday, Sen. Richard Blumenthal pointed on X to a report on the looming deal as one that would be "for the antitrust textbooks" — an example, he said, of "how to enrage enforcers & elude law & logic in pursuing monopoly power."

    A decision from Google to push on regardless will show just how important it thinks cybersecurity is for the AI-cloud future.

    Read the original article on Business Insider
  • Trump may only be alive due to the shooter’s bad wind estimate, former Navy SEAL says

    Former President Donald Trump was escorted to a motorcade following an attempted assassination at a campaign event in Butler, Pa., on Saturday, July 13, 2024.
    Donald Trump may only be alive due to the shooter's bad wind estimate, former Navy SEAL officer Erik Prince said.

    • Erik Prince,  an ex-Navy SEAL,  said the 5mph wind was enough to displace the bullet by two inches.
    • Donald Trump was "not saved" by the US Secret Service's "brilliance," he said.
    • Prince criticized the Secret Sevice for letting a shooter within 150 meters of a pre-planned event.

    Donald Trump may be alive due to the shooter's bad wind estimate, according to a former Navy SEAL officer.

    In an X post on Sunday, Erik Prince joined those criticizing the Secret Service's handling of the fatal shooting in Butler, Pennsylvania, on Saturday, saying Trump may only be alive due to a "bad wind estimate by an evil would-be assassin."

    Prince pointed to a map of the rally site, which he said was from an unnamed SEAL sniper instructor at Red Sky LLC. The map shows a 5mph wind blowing westward in the bullet trajectory.

    "As the graphics show, the full-value wind of just 5 mph was enough to displace the unconfirmed but likely light 55-grain bullet two inches from DJT's intended forehead to his ear," he said, using Donald John Trump's initials.

    "DJT was not saved by USSS brilliance," he added.

    Prince and representatives for the Secret Service didn't immediately respond to a request for comment.

    The former President was shot in the upper part of his right ear at a campaign rally in Butler, Pennsylvania, on Saturday.

    The gunman "fired multiple shots toward the stage from an elevated position," according to a statement shared by Secret Service spokesperson Anthony Guglielmi.

    The shooter, armed with an "AR-style" rifle, was only about 450 feet (roughly 137 meters) away from the former US president, satellite imagery shows.

    Former US President Donald Trump was hit in his right ear and is fine following a deadly shooting at his rally in Pennsylvania. This map shows how far the shooter was from Trump on stage.
    This map shows how far the shooter was from Trump onstage. The gunman "fired multiple shots toward the stage from an elevated position," according to a statement shared by Secret Service spokesperson Anthony Guglielmi.

    Videos of the shooting show the former president clutching his hand to his bloodied face and later raising his fist triumphantly while being escorted off the stage by the Secret Service.

    Trump later thanked the US Secret Service and law enforcement for their "rapid" response.

    But the assassination attempt raised questions about why the US Secret Service didn't spot Trump's shooter sooner, with former intelligence officers criticizing the Secret Service's procedure.

    Prince, who reportedly served as a Navy SEAL from 1992 to 1996, pointed to several of the USSS' alleged shortcomings, including letting a rifle-armed shooter within 150 meters of a pre-planned event and failing to kill the shooter immediately.

    "The only positive action was an apparent 488yd shot by one USSS sniper, which dispatched the assassin, but after the assassin launched at least 5 rounds, wounding DJT and killing and severely others in the crowd," he wrote on X.

    In his former role as CEO of Blackwater, a security firm that played a major and controversial role in the US wars in Iraq and Afghanistan, Prince said they were "expected to execute the basics, or we would be fired."

    "Clearly, USSS failed at the basics of a secure perimeter, and once shots were fired, their extraction was clumsy and left DJT highly exposed to follow-on attacks," he said.

    On Sunday, Guglielmi said claims that the agency had turned down a request from Trump's team for additional security were "absolutely false".

    "In fact, we added protective resources & technology & capabilities as part of the increased campaign travel tempo," Guglielmi said on X.

    Read the original article on Business Insider