• I tried all 31+ flavors of ice cream at Baskin-Robbins and ranked them from worst to best

    meredith taking a selfie inside a baskin robbins
    I taste-tested every flavor available at my local Baskin-Robbins.

    • I've wanted to try every flavor at Baskin-Robbins since I was 7, and I finally got the chance.
    • My location had two bonus ice creams, so I tasted and ranked 33 different flavors.
    • Pink bubblegum and vanilla fell toward the bottom, but I loved the strawberry-cheesecake ice cream.

    Did you ever dream of walking into an ice-cream shop as a kid and asking for one of everything?

    As one of the top ice-cream franchises in the US, Baskin-Robbins has been serving scoops since 1945. The chain was originally known for its 31 flavors of ice cream, but between seasonal rotations and menu updates, it's offered more than 1,000 flavors over the years.

    I got to live out my 7-year-old fantasy for the ultimate taste-testing adventure: Trying every flavor at my local Baskin-Robbins.

    I entered the chain at 11:02 a.m. on a Wednesday, and Ginnette was the only worker there. She single-handedly scooped, packed, and labeled all 33 flavors — the standard 31 plus two bonus flavors — in less than 32 minutes.

    In the most important journalistic investigation I've ever undertaken, I ranked every flavor from worst to best.

    33. Blue’s Boardwalk Bash
    scoop of blues boardwalk bash ice cream from baskin robbins
    The raspberry ice cream had Oreo cookies and swirls of cotton candy.

    I was happy to see my shop was carrying a couple of limited-edition flavors in honor of the animated movie "If," including Blue's Boardwalk Bash.

    The raspberry ice cream, gritty cotton-candy swirls, and Oreo pieces would probably be great separately. Together? Not so much.

    32. Pink bubblegum
    scoop of pink bubble gum ice cream from baskin robbins
    The bubblegum-flavored ice cream was filled with chewy bubble-gum candies.

    Baskin-Robbin's bubblegum-flavored ice cream has chunks of bubblegum-flavored candies swirled through it. But the candy pieces were too hard for my liking.

    Also, the idea of swallowing bubble gum made this ice cream pretty unappetizing.

    31. Daiquiri ice
    scoop of daiquiri ice sorbet from baskin robbins
    The nondairy option had lime and rum flavorings.

    The daiquiri ice flavor is a good nondairy option at the chain with lime and rum flavorings. Unfortunately, I'm not a huge fan of lime.

    I'd definitely add booze to the ice to turn it into a summer drink, but I didn't like it as a casual iced dessert.

    30. Vanilla
    scoop of vanilla ice cream from baskin robbins
    The plain vanilla was simple.

    It's a great staple, but the plain vanilla wasn't as rich as I know it could've been.

    I would be keener on French vanilla, or something swirled with flecks of natural vanilla beans.

    29. Chocolate
    scoop of chocolate ice cream from baskin robbins
    The plain chocolate had a buttery base.

    Regular chocolate ice cream isn't usually that dynamic of a flavor.

    But Baskin-Robbins' version almost had a buttery quality. It had a little depth that made it taste homemade.

    28. Cotton candy
    scoop of cotton candy ice cream from baskin robbins
    The blue-and-pink ice cream was cotton-candy flavored.

    The ice cream tasted exactly like its namesake sweet. But I missed the signature fluffy texture.

    27. Gold Medal Ribbon
    scoop of gold medal ribbon ice cream from baskin robbins
    Gold Medal Ribbon is one of Baskin-Robbins signature flavors.

    Gold Medal Ribbon blends Baskin-Robbins' chocolate and vanilla ice creams with a ribbon of caramel.

    There was a nostalgic flavor to the ice creams, and the ribbon of caramel was nice and smooth.

    Pro tip: I added fresh strawberries to make it feel more like a sundae.

    26. Chocolate chip
    scoop of chocolate chip ice cream from baskin robbins
    The vanilla ice cream was loaded with flecks of chocolate.

    The best part of the standard chocolate-chip ice cream was that the vanilla base was extra buttery.

    25. Nutty coconut
    scoop of nutty coconut ice cream form baskin robbins
    The coconut-flavored ice cream had roasted almonds, pecans, and walnuts.

    Nutty coconut blends coconut-flavored ice cream with a mix of almonds, pecans, and walnuts.

    The coconut flavor worked harmoniously with the nuts.

    But to make it better, I'd probably add chocolate or sandwich it between macadamia-nut cookies.

    24. Jamoca
    scoop of jamoca ice cream from baskin robins
    Jamoca is a signature coffee-flavored ice cream at Baskin-Robbins.

    Eating Baskin-Robbins' Jamoca ice cream — the chain's take on a coffee flavor — is a smooth, rich treat.

    But I noticed the coffee flavor tasted slightly more bitter than the chain's cold-brew offering.

    23. Chocolate Mousse Royale
    scoop of chocolate mousse royale ice cream from baskin robbins
    The chocolate-mousse-flavored ice cream had added chocolate flakes.

    The ice cream was supposedly chocolate-mousse flavored, but it really just tasted like basic chocolate with some chocolate flakes.

    Good, but not a top pick for me.

    22. Cherries jubilee
    scoop of cherries jubilee ice cream from baskin robbins
    The flavor included cherry ice cream, cherry pieces, and a bit of rum flavoring.

    Baskin-Robbins' cherry-flavored ice cream with real cherry halves kicks things up a notch with a splash of rum flavoring.

    Cherry isn't typically my go-to, but Baskin-Robbins' take on it was delightfully dark and flavorful.

    21. Black walnut
    scoop of black walnut ice cream from baskin robbins
    The bitter walnuts paired nicely with the sweet ice cream.

    Black walnut is a classic, nutty ice-cream flavor, and Baskin'-Robbins offers it seasonally in its scoop shops.

    The simple base had a creamy, beautiful texture. The walnuts were bitter, but the ice cream gave it a sweet finish.

    20. Mint chocolate chip
    scoop of mint chocolate chip ice cream from baskin robbins
    The green, mint-flavored ice cream had plenty of chocolate chips.

    I thought the classic flavor tasted more natural here than other brands I've tried. But it was still slightly too sweet for me.

    19. Reese’s peanut-butter cup
    scoop of reeses ice cream from baskin robbins
    You can't really go wrong with Reese's and ice cream.

    Also available seasonally, the Reese's flavor tasted pretty similar to other brands featuring the peanut-butter candy. But the base was a little more buttery, which elevated it.

    I think it's a great base flavor that could pair nicely with other offerings.

    18. Very berry strawberry
    scoop of very berry ice cream from baskin robbins
    The strawberry ice cream also had some strawberry pieces in it.

    Baskin-Robbins' strawberry ice cream was creamy. And the chunks of fruit in it, though sparse, packed flavor.

    But given the name, I was expecting more berries.

    17. Blossom’s Berry Twirl
    scoop of blossom's berry twirl ice cream from baskin robbins
    The special flavor included strawberry and sweet-cream ice creams, rainbow sprinkles, and sugar-cookie dough.

    Blossom's Berry Twirl was the other monthly flavor tied to the release of "If," and it surprised me.

    The flavor mixed strawberry and sweet-cream ice creams with plenty of rainbow sprinkles and sugar cookie dough pieces swirled in.

    It tasted like a lovely strawberry shortcake.

    16. Peppermint
    scoop of peppermint ice cream from baskin robbins
    There were candy pieces in the peppermint-flavored ice cream.

    The peppermint flavor was surprisingly refreshing, with a little sugary crunch in each bite from the candy pieces.

    15. Old-fashioned butter pecan
    scoop of butter pecan ice cream from baskin robbins
    The classic flavor included butter-roasted pecans.

    Butter pecan is a scoop shop staple. Baskin-Robbins' version combines butter-pecan-flavored ice cream and chunks of sweet butter-roasted pecans.

    The ice cream itself was buttery and really enveloped the crunch of the pecan.

    I would've liked it even without the striking sweetness from the butterscotch ribbon.

    14. Jamoca almond fudge
    scoop of jamoca almond fudge ice cream form baskin robbins
    The flavor incorporated almonds and chocolate into the Jamoca ice cream.

    The rich coffee ice cream combines Baskin-Robbins' Jamoca flavor with roasted almonds and chocolate fudge.

    The almonds had the perfect snap, and the chocolate sauce added some sweetness to balance the bitter coffee base.

    I think it would be even better with a drizzle of chewy fudge.

    13. Icing on the Cake
    scoop of icing on the cake ice cream from baskin robbins
    The cake-flavored ice cream was filled with cake, sprinkles, and frosting.

    Baskin-Robbins' take on birthday-cake ice cream combines cake-flavored ice cream with cake pieces, sprinkles, and frosting.

    The ice cream didn't really taste like cake to me, but the added chunks of yellow cake were phenomenal. They somehow stayed moist in the ice cream.

    It almost tasted like one of those fully frosted animal cookies.

    12. Pralines 'n cream
    scoop of pralines and cream ice cream from baskin robbins
    In addition to pecans, the vanilla ice cream had swirls of caramel.

    Another classic ice-cream flavor, the chain's pralines 'n cream is a sweet blend of vanilla ice cream with praline chunks and a caramel swirl.

    This brought me right back to the warm nights I've spent in New Orleans.

    It was decadent and creamy, and there was a beautiful crunch and punch of sugar from the praline.

    11. Pistachio almond
    scoop of pistachio ice cream from baskin robbins
    Roasted almonds speckled the pistachio ice cream.

    I've never tasted a creamier pistachio ice cream. Plus, there were multiple almonds in every bite.

    10. Lemon custard
    scoop of lemon custard ice cream from baskin robbins
    The citrusy ice cream tasted like pie.

    Another surprise flavor that wasn't advertised for the season was lemon custard. The rich custardy ice-cream base had plenty of citrusy flavors and bits of lemon peel.

    I could tell what it was supposed to be immediately — it was like taking a bite out of a pie.

    9. Wild 'n reckless sherbet
    scoop of wild and reckless sorbet from baskin robbins
    Baskin-Robbins' take on a rainbow sherbet has fun colors.

    I traveled back in time to my rainbow-sherbet days of the 1990s. But this time, it had all the best colors.

    Instead of basic fruit flavors, green apple, blue raspberry, and fruit punch make up the trio of swirled sherbets.

    I was floored by the flavor — it tasted so much like fresh berries. There was a pleasant and light sour punch in my jaw toward the end of every bite.

    8. No-sugar-added caramel turtle truffle
    scoop of caramel turtle truffle ice cream from baskin robbins
    The caramel and chocolate turtle pieces made this flavor.

    The low-sugar flavor combines vanilla ice cream with caramel-filled chocolate turtle candies and a swirl of caramel sauce.

    It wasn't heavy and rich like some ice creams. The taste was light and fresh — almost like soft serve blended with caramel and incredibly smooth chocolate turtles.

    7. Peanut butter 'n chocolate
    scoop of peanut butter and chocolate ice cream from baskin robbins
    Chocolate ice cream with swirls of peanut butter is hard to beat.

    Chocolate and peanut butter is one of my absolute favorite flavor combinations, especially regarding ice cream, so I was ready to be picky.

    But I have to admit, Baskin-Robbins' version with chocolate ice creamy and peanut-butter swirls was pretty amazing.

    The peanut butter was soft, and I realized halfway through my first bite that it was chunky — which is the best kind, in my opinion.

    6. Triple mango
    scoop of triple mango ice cream from baskin robbins
    Mango ice cream, mango sorbet, and mango chunks round out the flavor.

    Mango ice cream with mango sorbet and chunks of mango might sound like an overkill.

    But the creamy ice cream kind of muted the flavor of the tangy sorbet, which allowed the chunks of fruit to pop with sweetness.

    5. Baseball Nut
    scoop of baseball nut ice cream from baskin robbins
    The flavor includes a unique combination of raspberries, cashews, and vanilla.

    Baseball Nut came out of left field for me. I wasn't sure I'd like vanilla ice cream with raspberries and cashews.

    But a little bit of this flavor goes a long way between the decadent cashews in every bite and the sweetness of the raspberries.

    4. Love Potion #31
    scoop of love potion ice cream from baskin robbins
    Chocolate toppings peaked through the raspberry and white-chocolate ice creams.

    Love Potion #31 tasted exactly like a Valentine's Day chocolate — raspberry truffle with notes of dark chocolate and whimsy.

    The mix of raspberry and white-chocolate ice creams paired beautifully with the raspberry swirls, chocolate flakes, and raspberry-filled chocolate candies.

    3. Chocolate fudge
    scoop of chocolate fudge ice cream from baskin robbins
    The chocolate-fudge ice cream was rich and dark.

    The fudge was the perfect consistency, more like a soft brownie with a touch of dark chocolate.

    I wanted to eat this for infinity.

    2. Oreo 'n cold brew
    scoop of oreo cold brew ice cream from baskin robbins
    The cold-brew base was sweet and the cookie pieces were crunchy.

    The cold-brew-flavored ice cream was so sweet that it almost tasted like caramel — it wasn't bitter like Jamoca.

    Coupled with the beautiful crunch of the pieces of Oreos mixed in, I could eat this all day.

    1. Strawberry cheesecake
    scoop of strawberry cheesecake ice cream from baskin robbins
    The cheesecake ice cream with strawbrry swirls and pieces of cheesecake won me over.

    The cheesecake ice cream has swirls of strawberry sauce and pieces of actual cheesecake. The fruity flavors, though rich from the ice cream, tasted fresh.

    It brought me back to hot summer evenings at Junior's, watching the sunset while splitting a slice of ice-cold cheesecake with friends.

    Although I had a few favorites, it was definitely my top pick.

    Read the original article on Business Insider
  • Tim Cook: Apple Intelligence is bound to get some things wrong

    Apple WWDC 2024
    Tim Cook at Apple WWDC 2024.

    • Tim Cook said Apple's new AI tools isn't going to be perfectly accurate.
    • He told The Washington Post Apple carefully considered "the areas that we're using it in."
    • While not 100% accurate, Cook is "confident" the AI "will be very high quality."

    Apple laid out an ambitious vision for artificial intelligence yesterday during its WWDC keynote, but even CEO Tim Cook acknowledged it won't be error-free.

    Cook told The Washington Post's Josh Tyrangiel that the new technology, dubbed Apple Intelligence, is bound to hallucinate from time to time.

    "It's not 100 percent," Cook said of Apple's AI technology. "But I think we have done everything that we know to do, including thinking very deeply about the readiness of the technology in the areas that we're using it in."

    During its WWDC keynote yesterday, Apple showed Apple Intelligence's myriad functions across iPhones, iPads, and Macs.

    The AI technology can organize notifications, proofread and summarize emails, generate personalized images, and allow users to speak more conversationally with Siri.

    "I am confident it will be very high quality," Cook told the Post. "But I'd say in all honesty that's short of 100 percent. I would never claim that it's 100 percent."

    In AI, hallucinations happen when factual errors are convincingly spit out as truth. It's a phenomenon that experts warn could spread misinformation.

    Apple did not immediately respond to a request for comment from Business Insider.

    Google was most recently under fire for its AI Overviews search tool, which generated wrong and nonsensical answers in response to certain queries, like suggesting users put glue in pizza.

    Read the original article on Business Insider
  • As a single mom, I was on a budget. When my son was teased for his shoes, I found a way to get the name-brand pair he wanted.

    Ashley Archambault and her son outside a storefront.
    Ashley Archambault was a single mom who budgeted for everything, but when her son asked for Nike shoes, she found room to buy them.

    • When I was a single mom, money was tight, and I deliberated over every expense.
    • My son never had a problem with the shoes I bought him until he went to kindergarten. 
    • When he told me kids were teasing him and asked for name-brand shoes, I found a way to afford them.

    As a single mom, I deliberated over every expense — including shoes. Most parents would agree that keeping them in shoes that fit well is a near-constant expense when their children are growing. Whenever my son needed a new pair, I typically bought him Cat and Jack shoes at Target and was thankful the brand offered prices within my budget.

    My son had never complained about the shoes I bought for him until he started Kindergarten when he started asking me specifically for Nikes. At first, I didn't take his requests seriously. I tried to avoid telling him we couldn't afford something as often as possible, as I never wanted him to feel less-than.

    Instead, I told him there was nothing wrong with the shoes he had. I asked him, "I thought you liked your shoes?" My son would just say that he did, but all the other kids had Nikes. We talked it out. I told him I was sure not all of them had Nikes and that he shouldn't care what the other kids had as long as he liked his shoes.

    As a teacher, I noticed students getting made fun of for their shoes

    I started teaching junior high the same year my son started kindergarten. With my son's request for Nikes on my mind, I began to notice that my students would always show off their new shoes and comment on their classmates' footwear. They said very little about each other's clothing. The focus was always on their shoes, and the students who had less expensive or dirty shoes got made fun of.

    As a new teacher, I was stunned by their behavior and would tell them to stop poking fun at one another, asking rhetorically, "Who cares how much your shoes cost?" I thought, my son won't be like this; he won't care what they think of his shoes. But the seed had been planted, and I worried that he might.

    Ashley Archambault and her son sitting on a hay bale.
    Ashley Archambault asked for recommendations so she could afford the shoes her son wanted.

    My son finally told me his classmates were teasing him

    As the school year went on, my son's requests for name-brand shoes escalated, and I finally told him that I just couldn't afford them right now. While running late for school one morning and helping him get ready, he broke down into what I recognized as an anxiety attack. Crying hysterically, he finally confided in me that he was being made fun of for his shoes, and I saw that the teasing was causing him real distress.

    I felt I should have known what was behind his requests, and I promised him we would go out and get him the Nikes that night after school. He clung to me in relief, and I decided then that even though I didn't agree with his need for the shoes, I would make sure I found a way to afford them.

    I found a way to buy him the shoes he wanted

    When I had a moment at work that day, I called my aunt, who had an older son, and explained the situation. She told me she took her son to Kohl's for his shoes because they always had a sale going on, and even emailed me some coupons I could use.

    That night, I got my son a pair of Nikes for $40, only $15 more than I would have spent on the Cat and Jack knockoffs. Not only did I find a way to afford the shoes my son wanted, but I also saw that buying them for him was more than worth it. It was my first experience seeing how happy my son could become from getting something he had longed for.

    Ashley Archambault and her son standing on a bridge.
    When Ashley Archambault's son told her he was being teased for his shoes, she found a way to buy him the shoes he wanted.

    I talked to him about how to handle teasing in the future

    Even though I was glad to be able to get him the shoes, I also wanted to discuss the reasons behind his desire for them. At bedtime that night, I told him that what mattered most was how he felt about himself and what he liked, and that the more confidence he grew, the less it would matter what anyone else thought.

    To this day, I make sure he always has a pair of shoes that he feels confident in, but I also make sure to remind him that he should be focused on figuring out what he likes and what he wants. We are all constantly working on that, children and adults alike, so I ensure I'm always taking my own inventory and modeling that for him. I hope all of those talks and his memories of me will endure so that he'll grow up to value what he loves more than anyone else thinks of it.

    Read the original article on Business Insider
  • Gen X is fed up, so they’re taking more vacations alone

    The offers and details on this page may have updated or changed since the time of publication. See our article on Business Insider for current information.

    Woman in a pool.
    Taking solo vacations is on the rise for Gen X.

    • Gen X is shifting from family trips to solo and friend-based vacations.
    • More than 60% of Gen Xers book vacations to escape daily stress, the highest of any generation.
    • Empty nests and upcoming retirements are influencing this trend.

    With their children growing up and leaving the house, Gen Xers have a newfound freedom that is changing how and why they travel.

    Gen X is booking fewer family trips and more vacations with friends or solo adventures, according to a report by Morning Consult published in May, which is based on monthly survey interviews with around 2,200 US adults from October 2021 to March 2024. Additionally, more than 60% of Gen Xers — who were born between 1965 and 1980 — cited the need to get away as their primary reason for booking a vacation, a higher percentage than any other generation.

    "More than 6 in 10 Gen Xers say the desire to escape spurred their trip plans, perhaps reflecting the pressures of their current life stage," travel and hospitality analyst Lindsey Roeschke wrote in the Morning Consult report.

    The percentage of Gen Xers planning trips with kids under 18 has dropped from 28% in October 2021 to 17% in February. The Morning Consult report noted that the drop is likely due to changing life circumstances, such as retirement or children moving out of the home.

    According to data collected by the US Census Bureau, there were 22.5 million empty nesters in the US in 2014, the most recent year with available data. Another study published by the US Census Bureau in 2021 found that 60.2% of parents over the age of 55 did not have any children living at home, and those parents either lived alone or with a partner. However, neither of those studies differentiated between Gen Xers and baby boomers or how those numbers have changed over time.

    Meanwhile, solo travel and trips with friends have increased and surpassed family vacations, signaling a move toward more personal and self-focused travel experiences.

    "Everyone likes to gloss over Gen Xers, but I'm really intrigued by the way their travel habits are shifting as they enter a new life stage," Roeschke wrote.

    Chart of Gen X travel habits
    Solo travel is on the rise among Gen Xers.

    The next most common reason for Gen X to take a vacation was to visit family or friends, at slightly more than 40%. 

    Stress and empty nests may not be the only factors

    Another factor influencing the level of travel sans families could be divorce. According to Morning Consult's data, the number of Gen Xers taking a vacation with a partner dropped from 36% in October 2021 to 46% in February 2024, the lowest rate in the three-year span examined.

    The divorce rate for people aged 45 to 54 — Gen Xers are typically between the ages of 44 and 59 — rose from 13.1 per 1,000 people in 1990 to 15.8 in 2021, according to research conducted by Bowling Green State University and published in 2023. For people aged 55 to 64, the rate more than doubled from 5.1 to 10.6 per 1,000 people. 

    Financial pressures also play a significant role in shaping Gen X's travel habits. According to a Business Insider and YouGov survey of over 1,800 US adults in July, half of Gen Xers do not feel financially secure despite being in their peak earning years.

    This financial strain influences travel decisions, leading travelers to seek deals and budget-friendly options, a trend that has been seen across all generations.

    Driven by a need to escape and influenced by financial considerations, Gen Xers are carving out new travel experiences, prioritizing their well-being.

    Are you a Gen Xer who recently planned a solo vacation and is willing to talk about why you chose to do so? Reach out to this reporter at cgaines@businessinsider.com.

    Read the original article on Business Insider
  • Scientists used AI to figure out elephants have names for themselves

    image of two elephants fighting or playing with their trunks
    Elephants in Kenya in 2023.

    • Scientists used AI to find elephants likely have unique names for each other.
    • Machine learning analyzed hundreds of elephant calls recorded in Kenya between 1986 and 2022.
    • Elephants' ability to recognize name-like calls indicates they may be capable of abstract thought.

    Scientists using AI tools have discovered that elephants likely have unique names for each other, according to a new study.

    A group of scientists used machine learning to analyze hundreds of wild African elephant calls recorded in Kenya between 1986 and 2022, publishing their findings on Monday in the peer-reviewed journal Nature Ecology and Evolution.

    Specifically, the researchers looked at three different types of communication, or "rumbles" between the endangered species of elephants: "contact calling" rumbles when an elephant is calling to another that is more than 50 meters away, "greeting" rumbles when elephants are close to each other, and "caregiving" rumbles when a female elephant is comforting a calf.

    They did not analyze other types of rumbles, like "let's go" rumbles, because elephants are less likely to use specific names in that context, the authors explained.

    Within each of these types of interactions, the researchers found evidence that elephants address each other with name-like calls specific to each individual — the first time similar behavior has been observed outside humans.

    Unlike dolphins and parrots, who address each other by mimicking the receiver's voice, these elephant calls are not imitations of what each elephant sounds like.

    They're more abstract, like the names humans use for each other.

    That could mean elephants have a capacity for abstract thought greater than we previously understood.

    A machine learning model helped the researchers interpret each call's acoustic structure to determine which elephant was being addressed. This wouldn't have been possible without the help of AI, because humans alone aren't able to differentiate elephant rumblings very well, The New York Times reported.

    When the researchers replayed a call originally addressed to one elephant, that elephant responded differently than to calls meant for another individual, the researchers explain in the study.

    The researchers posted a video to YouTube that shows a mother elephant hearing a playback of her daughter calling to her. When she hears her daughter's call, the mother raises her head and calls back.

    [youtube https://www.youtube.com/watch?v=_BZVjJ8xgtg?feature=oembed&w=560&h=315]

    "So that meant that the elephants could tell if a call was meant for them just by hearing that call," Mickey Pardo, a lead author on the study, told CNN.

    Still, the researchers couldn't identify which part of the call contained the elephant's name, noting that each call is also simultaneously coded with the caller's characteristics, like its age, sex, emotional state, and behavioral context.

    Pardo told CNN that the study "tells us something about the cognitive abilities of elephants because if elephants are addressing one another in this way, they're basically coming up with names for each other."

    "That implies some capacity for abstract thought," Pardo added. "They have to be able to learn this arbitrary sound and associate it with other individuals and essentially call each other by name."

    And if the elephants have names for each other, it's also possible that they have names for other objects too, according to the study's authors.

    The authors explained that although they found mixed support for their hypothesis that different elephants use the same name to refer to a fellow elephant, they did find "at least some convergence among different callers addressing the same receiver." And, the authors wrote, it's possible that every elephant within a family uses the same name to address a specific member.

    Read the original article on Business Insider
  • Jamaal Bowman’s brawl with his primary challenger just got even nastier

    Rep. Jamaal Bowman and Westchester County Executive George Latimer
    George Latimer (left) is facing charges of Islamophobia after saying that Rep. Jamaal Bowman's "constituency is Dearborn."

    • Rep. Jamaal Bowman's primary challenger, George Latimer, is facing accusations of Islamophobia.
    • Latimer said that Bowman's "constituency is Dearborn," a city with a prominent Muslim population.
    • Bowman has received very little money from Dearborn.

    Rep. Jamaal Bowman of New York is in the fight of his political life against Westchester County Executive George Latimer ahead of the June 25 primary.

    That fight got even nastier on Monday, with Latimer facing charges of Islamophobia after he invoked Dearborn, Michigan during a virtual debate hosted by the League of Women Voters of Westchester County.

    "When you get as much money as you get from outside the district, your constituency is Dearborn, Michigan. Your constituency is San Francisco, California," said Latimer. "It's not Harrison, it's not Tuckahoe, it's not Scarsdale. You're not even there to be part of the events of those communities."

    https://platform.twitter.com/widgets.js

    Bowman accused Latimer on Tuesday morning of using an "Islamophobic dogwhistle." Progressives in general have argued that Latimer is running a bigoted campaign against Bowman, which Latimer refutes.

    "George Latimer has traded in his dog-whistle for a bullhorn," said New York Working Families Party Co-Director Jasmine Gripper said in a statement, arguing that his "bigoted comments against Arab-Americans is the latest in a series of racist appeals that have only served to divide the community."

    A spokesperson for Latimer's campaign dismissed the accusations of Islamophobia.

    "Another day, another lie from Jamaal Bowman," said the spokesperson. "George's comments were taken out of context – because in the same breath he also mentioned San Francisco, California — another city where the incumbent has received donations from."

    Dearborn is a majority-Arab city in Michigan that's home to one of the largest Muslim populations per capita in the US.

    It's been the focal point of the Uncommitted movement, with Democrats withholding their votes for President Joe Biden over his support for Israel's war in Gaza.

    In the course of a heated primary that's revolved primarily around Bowman's critical stance toward Israel, Latimer has long argued that the controversial congressman is not adequately attuned to the needs of the district.

    He has also highlighted many of Bowman's controversies, including pulling a fire alarm at the Capitol, his past support for 9/11 conspiracy theories, and his one-time denial of sexual violence on October 7.

    It's true that most of Bowman's $2.7 million fundraising haul this cycle has come from outside of New York.

    But a review of the Bowman campaign's filings with the Federal Election Commission show that less than $24,000 of Bowman's itemized contributions have come from Michigan. That includes a combined $1,250 from two Dearborn residents and $6,600 from a single donor in Dearborn Heights.

    Bowman also maintains a joint fundraising committee with Rep. Rashida Tlaib, who does represent Dearborn. But filings indicate that the group's roughly $30,000 sum has come entirely from New York-based donors.

    Latimer has received significant financial backing from the pro-Israel group AIPAC, which has spent more than $13 million on the primary so far. Many of the group's donors are Republicans, a fact that progressives have been eager to highlight.

    But Latimer's financial support is also more local — roughly 70% of his direct contributions come from New York, while less than 30% of Bowman's come from the state.

    "The hard truth is that the majority of the incumbent's donors come from hundreds and thousands of miles away from the Bronx and Westchester — the communities where the electorate actually live and will be voting from starting June 15," said the Latimer spokesperson.

    Read the original article on Business Insider
  • One potential reason Costco’s Kirkland Signature products win over shoppers? The CEO signs off on every new item

    Costco Kirkland Signature's Basil Pesto sells for $9.49.
    Costco Kirkland Signature's Basil Pesto is a hit with foodies and sells for $9.49.

    • Kirkland Signature, Costco's private label brand, has won the company some die-hard fans.
    • Non-fuel sales reached $56 billion last year, or nearly a quarter of Costco's annual revenue.
    • One way the company tries to build trust? Each new item is approved by the CEO.

    Costco is well-known for offering jumbo sizes and low prices on the leading national brands.

    But some customers are even more enthusiastic about a brand they can only get from the warehouse club: Kirkland Signature.

    For nearly 30 years, Costco's private label brand has been winning the company some die-hard fans with products that are easily as good — or better — than their national brand competitors, and priced as much as 20% less.

    Whenever analysts would ask about shoppers "trading down" to the store brand, avowed brand loyalist and CFO Richard Galanti would quickly correct them to say shoppers are "trading up" when it comes to Kirkland Signature.

    Now spanning some 550 items across dozens of categories ranging from chicken, to eyeglasses, to golf clubs, Kirkland Signature has earned a level of consumer trust and loyalty that few brands ever achieve.

    Galanti said in December that sales of Kirkland Signature merchandise reached approximately $56 billion last year, or nearly a quarter of Costco's annual revenue. Including fuel, Costco attributes more than $80 billion to the brand.

    One reason people may choose to stick with Kirkland? Costco is very selective about what it offers.

    "We're not looking to win a trophy for the highest amount of Kirkland Signature SKUs," Costco's chief of operations for merchandising Claudine Adamo told Fortune. "You build loyalty with that brand."

    Plus, all new products are thoroughly vetted before they ever see the sales floor.

    "We don't just put our name on products that someone else makes," Adamo said. "Any new item goes all the way to the CEO's office for sign-off."

    That reputation for quality, plus Costco's generous return policy, make it easy for shoppers to try a Kirkland Signature offering — and come back for more.

    Read the original article on Business Insider
  • AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

    Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

    "One of the things that we see now that is becoming better and better is the ability to use AI to understand consumer intent," Weiss tells Business Insider. "This helps us as marketeers to have a much more outside-in view when we plan campaigns, when we think about messaging, when we think about what would resonate — this really helps to create it correctly based on what customers are looking for versus sometimes what we want to market to them."

    Read the original article on Business Insider
  • Home prices will go down this summer as sellers can’t postpone listing any longer, Redfin CEO says

    home price drop
    • Home prices will fall this summer as owners cave to selling pressure, according to Redfin's CEO.
    • The real estate brokerage is anticipating a 1% price drop by the end of the year.
    • Homes in Florida and Texas are already beginning to see "major price cuts," the firm said.

    House prices will drop this summer as homeowners trying to wait out high mortgage rates are realizing they can't postpone moving any longer, according to Redfin CEO Glenn Kelman.

    The chief executive of the online real estate brokerage pointed to signs that the housing market is starting to get more affordable.

    Homes in key metros, like Florida and Texas, are already seeing "major price cuts," Kelman said. Meanwhile, over 6% of US home sellers issued a price cut in May, the largest proportion recorded in over a year, Redfin found in a recent report.

    The decline in prices is due to homeowners giving up on trying to wait out high mortgage rates. As more owners opt to list their home after a year or more of waiting, supply of available inventory is growing and prices are beginning to budge, Kelman said.

    "A lot of our customers are folks who got a divorce last year, and the husband and the wife are driving each other crazy, or they own a townhouse, and they've had a third child, and they're just bursting at the seams," he said in a recent interview on The David Lin Report. "At some point, even though people don't want to sell, they have to sell."

    According to Redfin data, the supply of available homes rose to 1.6 million in April, up 13.7% from the same time last year. Meanwhile, the number of newly listed homes for sale rose to 621,000, up 17.4% from last year.

    "We really saw, in the first three or four months of the year, new listing accelerate. Now there's just a large number of active listings," Kelman said. "When homes sit on the market, you start to see prices soften."

    Redfin is predicting US home prices will fall 1% by the end of the year. That price decline could take time, though, Kelman said.

    "Homeowners are emotionally committed to their property. They have in mind a number, and they're loathed to give it up. So that makes home prices stickier," he later added. "But still, I think it's going to be a pretty soft summer for home prices."

    Read the original article on Business Insider
  • Elon Musk hints that his next move could be making an X phone

    Elon Musk Feb 2024 Los Angeles
    Don't rule out the possibility of an X phone, says Elon Musk.

    Elon Musk is weighing the idea of building an X phone amid his threats to ban iPhones and other Apple devices from his companies.

    On Monday, an X user tweeted his prediction that Musk would create an X phone, which Musk replied was a possibility. He owns the social media platform formerly known as Twitter.

    "Calling it now," the user wrote. "X will partner with Samsung to manufacture an X phone."

    "It is not out of the question," Musk responded in a tweet on Tuesday.

    A day prior, Musk had threatened to ban the use of Apple devices across his companies if the tech giant went through with plans it announced at WWDC to integrate OpenAI's technology into its software.

    Apple had said it'd partner with OpenAI to give users the option to integrate ChatGPT into Siri, as well as iOS 18, iPad OS 18, and macOS Sequoia later this year.

    Musk called the integration "an unacceptable security violation" and said if it went through, visitors to his companies "will have to check their Apple devices at the door, where they will be stored in a Faraday cage," referring to a container that blocks some electromagnetic radiation.

    Though Musk cofounded OpenAI along with CEO Sam Altman and others in 2015, he's been a vocal critic of the ChatGPT maker since stepping down from its board in 2018.

    Read the original article on Business Insider