Are you wanting to add some ASX 200 growth shares to your portfolio this month?
If you are, then it could be well worth checking out the four buy-rated options listed below. Here’s what you need to know about these high quality stocks:
Goldman Sachs thinks that NextDC is an ASX 200 growth share to buy. It is one of the region’s leading colocation service providers from its growing collection of world-class data centres.
It likes the company due to “the rapid growth in cloud adoption, which has been supported by the continued evolution of the enterprise telecommunications market, and the significant demand by both public and private investors for digital infrastructure assets.”
Goldman currently has a buy rating and $18.59 price target on its shares.
Another ASX 200 growth share that could be a buy in June is ResMed. It is a sleep treatment-focused medical device company with an industry-leading portfolio of hardware and software solutions.
It has been tipped to grow strongly over the long term. This is thanks largely to the quality of its products and huge market opportunity. In respect to the latter, management estimates that there are 1 billion people impacted by sleep apnoea worldwide. However, only ~20% of these sufferers are believed to have been diagnosed.
Macquarie is bullish on ResMed and has an outperform rating and $34.85 price target on its shares.
A third ASX 200 growth share that could be a buy is Treasury Wine. It is one of the world’s largest wine companies and the owner of a collection of very popular brands. The jewel in the crown is of course Penfolds.
Morgans rates the wine giant highly and believes its recent US acquisition could prove to be a great addition. It notes that the addition of DAOU Vineyards “is in line with TWE’s premiumisation and growth strategy and will strengthen a key gap in Treasury Americas (TA) portfolio.”
The broker currently has an add rating and $14.03 price target on its shares.
A final ASX 200 growth share that could be a buy in June is Xero. It is a cloud accounting platform provider with ~4.16 million subscribers globally.
But if you thought this number was close to peaking, think again. Management estimates that its addressable market is 45 million subscribers, which means it has only captured a small slice of its market so far.
Goldman Sachs thinks its market opportunity could be even larger. Its analysts “see Xero as very well-placed to take advantage of the digitisation of SMBs globally, driven by compelling efficiency benefits and regulatory tailwinds, with >100mn SMBs worldwide representing a >NZ$100bn TAM.”
The broker has a buy rating and $164.00 price target on Xero’s shares.
Should you invest $1,000 in Nextdc Limited right now?
Before you buy Nextdc Limited shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Nextdc Limited wasn’t one of them.
The online investing service heâs run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor James Mickleboro has positions in Nextdc, ResMed, Treasury Wine Estates, and Xero. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group, Macquarie Group, ResMed, and Xero. The Motley Fool Australia has positions in and has recommended Macquarie Group, ResMed, and Xero. The Motley Fool Australia has recommended Treasury Wine Estates. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
ASX share Adairs Ltd (ASX: ADH) paid its shareholders big dividends before inflation hit the Australian economy, and the Commsec forecast implies sizeable dividends could be on their way again.
A leading retailer of homewares in Australia, Adairs also sells furniture through its Mocka and Focus on Furniture businesses.
The ASX share may not seem like an obvious candidate for sizeable passive income, but there are a couple of important factors to focus on. The first mention goes to the company’s now very low price.
Extremely low valuation
Two inputs decide what a company’s dividend yield will be. There’s the dividend payout ratio â how much of its annual profit it pays to shareholders. There’s also the price/earnings (P/E) ratio â the multiple of earnings the business trades at.
ASX retail shares typically trade on a lower earnings multiple than some other sectors, such as technology. However, Adairs is on a particularly low P/E ratio.
According to Commsec’s estimates, Adairs shares are valued at just 9x FY24’s estimated earnings and around 6x FY26’s estimated earnings. As a comparison, the JB Hi-Fi Ltd (ASX: JBH) share price is valued at 15x FY24’s estimated earnings and just under 15x FY26’s estimated earnings, according to Commsec.
It’s understandable that investors are somewhat nervous about discretionary retailers at the moment because of the cost-of-living difficulties for households. Based on the RBA’s latest comments, interest rates appear likely to stay higher for longer, which may prolong the pain for some consumers.
Big dividend yield tipped
Adairs’ board has shown a willingness over the years to reward shareholders with a pleasing level of investment income.
As the chart below shows, the Adairs share price has fallen by around a third since 27 March 2024 and by around 60% since June 2021. A lower share price can raise the potential dividend yield.
The estimate on Commsec suggests that Adairs could pay a dividend per share of 10.8 cents in FY24 and 19.8 cents in FY26. That could translate into a grossed-up dividend yield of around 9% in FY24 and more than 16% in FY26.
Foolish takeaway
Despite the uncertainty of the current economic environment, Adairs could be a compelling investment because it is working on several profit improvement initiatives.
For example, the company’s transition to operating a new national distribution centre is improving its service and cost per unit dispatched. Adairs is also focused on managing its overall costs to return to an earnings before interest and tax (EBIT) margin of more than 10%.
In addition, the ASX share is looking to open additional upsized Adairs stores, close some smaller ones, open more Focus on Furniture Stores and keep improving Mocka’s inventory, margins and costs.
Should you invest $1,000 in Adairs Limited right now?
Before you buy Adairs Limited shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Adairs Limited wasn’t one of them.
The online investing service heâs run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Adairs. The Motley Fool Australia has positions in and has recommended Adairs. The Motley Fool Australia has recommended Jb Hi-Fi. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
It’s never too early, or too late, to think about how adding to your superannuation might improve your retirement goals.
For the purposes of this article, we’ll look at what putting an extra $10,000 into superannuation in 2024 could be worth when the time comes to hang up your hat and kick up your feet.
Now, much of that is going to depend on your current age. And we’ll work with the assumption that you were born from 1957 onwards, meaning you’ll be 67 before you retire.
Depending on your super balance at that stage, you may be eligible for a full pension, part pension, or none at all, providing you’ve managed to grow your retirement nest egg to a sustainable size.
We won’t make any assumptions here about how large your overall superannuation pool will be at retirement. We’ll just look at the potential benefits off adding in that extra $10,000 this year.
How much could this help your final superannuation balance?
Now, aside from how much time you’ve got left before retirement, there’s another big variable at play here.
Namely, the kind of returns you can expect from your superannuation fund.
For a better idea of that, we turn to KPMG’s Super Insights 2024 report.
According to the report, “With global financial market growth, Australian superannuation funds posted strong investment returns. Average returns were 8.62% for the year FY 2023.”
This saw the total super assets under management in Australia grow to more than $3.5 trillion.
And the good news is that management fees, which can take a big bite out of your final nest egg, have been coming down.
According to KPMG, “Amid strong competition between super funds to attract and retain members, average fees continue to decline.” A positive trend the report says is likely to continue.
I should note, however, that the strong FY 2023 result came after most super funds posted losses in FY 2022.
Taking a longer-term perspective, the average return of Australian superannuation funds over the past 20 years sits at around 6.5%.
So, working with the 6.5% annual returns, if you were to add $10,000 to your superannuation in 2024 and aimed to retire in 10 years, that extra investment would be worth $19,122.
That’s already almost double in just 10 years.
However, by tapping into the magic of compounding, younger workers could do far better.
If you’re 47 and looking to retire in 20 years, that same $10,000 could balloon into $36,564.
And if you’re 27 and not aiming to retire for 40 years, adding $10,000 to your superannuation balance in 2024 could give you an extra $133,696 to enjoy in your golden years.
Wondering where you should invest $1,000 right now?
When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
Scott just revealed what he believes could be the ‘five best ASX stocks’ for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now…
Motley Fool contributor Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
Qantas Airways Limited (ASX: QAN) shares could not only be one of the best options for investors in Australia, but also in the whole Asia-Pacific region.
That’s the view of analysts at Goldman Sachs, which have just added the airline operator’s shares to their highly coveted Asia-Pacific conviction list. These are the most compelling investment opportunities in the region according to the investment bank’s analysts.
And with only three other ASX shares making the list of 29, Qantas shares are in rarefied company.
What is the broker saying about Qantas shares?
The Flying Kangaroo has joined the likes of Lynas Rare Earths Ltd (ASX: LYC), Woolworths Group Ltd (ASX: WOW), and Xero Ltd (ASX: XRO), as well as Taiwan Semiconductor Manufacturing (NYSE: TSM) and Hyundai Motor Co, on the list after Goldman’s analyst, Niraj Shah, predicted that its valuation gap with peers would soon close.
Commenting on Shah’s bullish view on the airline, the broker said:
Niraj expects sustainably improved earnings capacity relative to pre-COVID, which is not reflected in Qantas’ current valuation. He believes market concerns around: 1) investment in fleet renewal and customer experience, and 2) willingness to return capital to shareholders, is reflected in Qantas trading on 6.4x FY25E P/E versus regional/US peers trading on 9.1x, a discount of 29%. This is more than 2x below the historical 5Y average discount of 14%. Niraj expects this gap to narrow as QAN delivers earnings that are sustainably above pre-COVID levels and demonstrates ability/willingness to distribute capital to shareholders while renewing the fleet.
Goldman’s analyst believes that earnings in FY 2024 will be up significantly on pre-COVID times and, importantly, be sustainable at these levels. The broker adds:
With capacity expected to be ~95% of pre-COVID levels in FY24E, Niraj forecasts group EPS of A$0.85, materially ahead of A$0.57 in FY19A, underpinned by the A$1bn cost out program implemented by the business during COVID and, importantly, he believes this is a sustainable reset, with an EPS forecast of A$0.96 in FY25E despite a 4% yoy decline in unit revenue.
In light of this, Goldman has put a conviction buy rating and $8.05 price target on Qantas’ shares. Based on its current share price of $6.10, this implies potential upside of 32% for investors over the next 12 months.
And with Goldman expecting a 4.9% dividend yield in FY 2025, there’s potential for some dividend income to come the way of shareholders by this time next year.
Should you invest $1,000 in Qantas Airways Limited right now?
Before you buy Qantas Airways Limited shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Qantas Airways Limited wasn’t one of them.
The online investing service heâs run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor James Mickleboro has positions in Xero. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group, Taiwan Semiconductor Manufacturing, and Xero. The Motley Fool Australia has positions in and has recommended Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
The Coles Group Ltd (ASX: COL) share price has outperformed Woolworths Group Ltd (ASX:Â WOW) over the past 12 months. Coles shares have fallen 8%, whereas Woolworths shares have dropped by 17% during the same period. At the time of writing, the Coles share price is trading at $16.56.
Both consumer staple stocks have underperformed the S&P/ASX 200 Index (ASX: XJO), which is up 8.6% over the past year. The retail sector has been hit hard by weak consumer sentiment due to rising energy costs, rents, and other necessity prices.Â
With this challenging business environment and Coles’s share price outperformance compared to Woolworths, investors may be wondering whether now is the right time to invest in Coles shares.
Business growth outpaces rival Woolworths
Despite the weak consumer sentiment affecting both supermarket giants, Coles has outpaced Woolworths in the supermarket sector. In the March quarter, Coles achieved a 5.1% growth in supermarket sales, compared to Woolworths’ 1.5% growth.
Coles benefitted from a successful promotion campaign, but CEO Leah Weckert believes the success goes beyond promotions. Weckert highlighted in the third quarter sales update:
We have delivered another solid sales result across our supermarkets this quarter reflecting strong execution of our trade plans and our continued focus on delivering great value and great quality alongside improved availability.
We have also seen a meaningful increase in customers interacting with our digital platforms and loyalty programs which is allowing us to engage on a more personalised basis with these customers.
Coles has implemented advanced technology such as Smart Gates to prevent theft, which was an issue last year. Additionally, Coles’ online supermarket sales have increased significantly, rising 35% year-over-year in the March quarter, bringing online sales penetration to 9.3%.
How cheap are Coles shares compared to peers?
Coles shares are trading at 19 times FY24’s estimated earnings. This compares with its past trading range of 17 to 25 times since being re-listed on the ASX in January 2019.
Comparing Coles to its competitors based on earnings estimates provided by S&P Capital IQ:
The Woolworths share price is valued at 22x FY24’s estimated earnings.
Wesfarmers Ltd (ASX: WES) share price is valued at 26x FY24’s estimated earnings.
IGA owner Metcash Ltd (ASX: MTS) share price is valued at 13x FY24’s estimated earnings.
With that said, Coles offers high earnings visibility and predictability as a key player in the essential grocery market. The company generates strong cash flows, which support its dividend payments.
Coles shares are cheaper than some of its rivals and its own historical trading range. This is based on forward P/E ratios and currently a dividend yield of 3.3% using actual dividend payments over the last 12 months.
Considering all the factors mentioned, Cole shares could be a worthwhile investment for dividend-focused investors.
Should you invest $1,000 in Coles Group Limited right now?
Before you buy Coles Group Limited shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Coles Group Limited wasn’t one of them.
The online investing service heâs run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor Kate Lee has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has positions in and has recommended Coles Group and Wesfarmers. The Motley Fool Australia has recommended Metcash. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
An internal memo said a focus to "define the AI wave" was behind the changes.
The company is also increasing investments in quantum computing and other science projects.
Quantum computing is a gnarly technical challenge that tech giants have been hacking away at for more than a decade.
Microsoft isn't giving up, according to an internal memo detailing cuts in other parts of the company's operations.
Business Insider broke the news on Monday that Microsoft is cutting hundreds of jobs from its Azure cloud business. Executive Jason Zander blamed the cuts on Microsoft's need to purse AI investments, according to an internal memo obtained by BI.
In that memo, Zander also discussed other areas where Microsoft is doubling down, although he still described this as part of the company's broader AI efforts.
"Looking ahead, we will increase investments in Quantum and Science, demonstrating the exciting possibilities of AI and cloud computing," Zander wrote in the memo.
He highlighted Microsoft breakthroughs, such as the discovery of a new battery electrolyte that he said uses 70% less lithium, as well as the first demonstration of "reliable logical qubits."
Traditional computers rely on bits representing ones and zeros to complete tasks. In contrast, a quantum bit, or "qubit," represents a one and a zero at the same time. Many qubits working together could in theory create a computer that performs some calculations exponentially faster.
"We have more innovations like this already under way and are seeing an acceleration of discovery with our customers as well," Zander also wrote in the memo. "Going forward we will accelerate the product roadmap and build up this next generation business, building on the foundation we established with Azure Quantum Elements and infrastructure components built in AFO."
AFO is Microsoft's Azure for Operators, a team from which Microsoft on Monday cut as many as 1,500 employees, according to an estimate from one of the people familiar with the cuts.
Are you a Microsoft employee or someone else with insight to share?
Contact Ashley Stewart via email (astewart@businessinsider.com), or send a secure message from a non-work device via Signal (+1-425-344-8242).
When you buy through our links, Business Insider may earn an affiliate commission. Learn more
The best Samsung TVs include OLED, QLED, and LED displays across all budgets.
Steven Cohen/Business Insider
If you're shopping for a new TV, Samsung should be among the top brands you look at. The company is one of the most popular display manufacturers, and the best Samsung TVs deliver an excellent balance between picture quality and smart features.
To help narrow your search, we've rounded up the best Samsung TVs you can buy right now. Our top pick is the Samsung S90C, which uses an OLED panel with quantum dots to deliver high contrast and bright colors. Meanwhile, shoppers looking for a budget-friendly display should consider the Samsung CU7000. It can't match the image quality of Samsung's pricier sets, but it offers a reliable smart TV experience without breaking the bank.
We selected the best Samsung TVs based on a combination of hands-on testing and research informed by more than a decade's worth of experience covering home entertainment products. Our picks also include QLED models, an 8K display, and an OLED built with a unique anti-reflective screen.
Note: Samsung TVs are available in multiple sizes. Most stores let you select different sizes from each model's listing page. Performance may vary slightly depending on the size you choose.
Our top picks for the best Samsung TVs
Best overall: Samsung S90C OLED 4K TV – See at Amazon
Best high-end QLED: Samsung QN90C Neo QLED 4K TV – See at Amazon
Best budget model: Samsung CU7000 Crystal LED 4K TV – See at Samsung
Best 8K display: Samsung QN900C Neo QLED 8K TV – See at Amazon
Best for reducing glare: Samsung S95D OLED 4K TV – See at Amazon
Best for your wall: Samsung LS03D Frame QLED 4K TV – See at Amazon
Best overall
The S90C is the best Samsung TV you can buy for the money. In fact, we think it's the best TV you can snag right now from any brand. The display uses an OLED panel with an infinite contrast ratio and quantum dots. That latter feature enables the TV to deliver better color performance than similarly priced OLEDs from LG and Sony. It also boasts a high 144Hz refresh rate when paired with a PC to enable smooth gameplay.
Like all Samsung TVs, the display supports the HDR10 and HDR10+ high dynamic range formats, and it looks stunning when playing compatible movies and TV shows. Highlights sparkle from the screen, and the S90C produces deeper, more precise black levels than any of Samsung's QLED models. It also has better viewing angles than a QLED, so you can sit to the side of the TV without seeing any major loss in image quality.
The S90C is the best Samsung TV for the money thanks to its QD-OLED panel with excellent color and contrast.
Ryan Waniata/Insider
But while the S90C is fairly bright for an OLED, at a peak of about 1,000 nits, it can't match the 2,000-nit peak of Samsung's top QLEDs, like the QN90 series. However, since the S90C's pixel-level dimming enables much better contrast control than a QLED's backlight, we think this dip in brightness is a more than acceptable tradeoff.
Buyers should be aware that Samsung now sells a new 2024 version of this TV, called the S90D. We'll be testing the S90D soon, but upgrades are expected to be subtle. Since the new model is significantly more expensive, we think the cheaper S90C remains a better value while supplies last.
Note: Samsung's 83-inch S90C does not feature quantum dots, so its screen can't match the color performance of smaller sizes.
Best high-end QLED
Though we favor Samsung's OLED TVs for their superior contrast, the brand's QN90C QLED TV is still an impressive display, especially if you need an extra-bright screen in your living room.
Part of Samsung's "Neo QLED" series, the QN90C uses quantum dots for expanded color and a Mini LED backlight. In conjunction with full-array local dimming, the TV's Mini LEDs enable it to produce deep black levels with better contrast and brightness control than a typical QLED TV.
However, the QN90C's dimming still isn't as precise as an OLED, so some minor blooming (small halos around bright objects) could appear in certain scenes, particularly sequences with objects like candles. But, compared to cheaper QLEDs, the QN90C gets remarkably close to OLED-level contrast while delivering around 2,000 nits of peak brightness, nearly double what the S90C offers.
If you don't want one of Samsung's OLED TVs, the QN90C is an excellent premium display option. It's best for people who want an especially bright display and never want to think twice about burn-in.
Buyers should note that Samsung does sell a 2024 edition of this TV, called the QN90D. This model delivered similarly impressive performance during our testing. But it costs a lot more, and its improvements are minimal, so the cheaper QN90C remains a better buy.
Best budget model
Samsung excels at high-end TVs, but its entry-level offerings tend to be a bit overpriced for what you get. At least compared to value-friendly options from TCL, Hisense, and Vizio. Though you can get more bang for your buck from one of those companies, the CU7000 is a solid budget pick for anyone set on sticking with the Samsung brand.
The CU7000 uses a regular LCD panel with an edge-lit LED backlight, and it's missing all the step-up picture quality features you'd find on QLED and OLED models. This means the TV can't produce a wide color gamut, and black levels won't be as deep or uniform across the screen. The display is also one of the dimmest options in Samsung's lineup. It technically supports HDR10 and HDR10+ processing, but it's incapable of showing off the true benefits of those formats.
On the plus side, the TV does support full 4K resolution for a sharp, clean image, and it plays standard dynamic range content in high definition just fine, so HD cable channels and all of the best live TV streaming services will look exactly like they're supposed to. Viewing angles are mediocre, however, so you'll want to sit at the center of the screen to get the best image.
This is a fine entry-level display for casual viewers who just want a capable smart TV and don't care about paying extra for better picture quality. But keep in mind, if you're willing to venture outside Samsung's lineup, you can find TVs with better contrast and color performance, like the Hisense U6K, for around the same amount of money.
Best 8K display
The QN900 series is the pinnacle of Samsung's QLED TV lineup. It's an 8K TV, which means it boasts four times the total number of pixels as a 4K display, and it uses the company's most advanced Mini LED backlight system. The results are undeniably impressive, even if we still think 8K resolution is unnecessary for most people.
During our testing, the QN900C peaked at nearly 2,300 nits in Filmmaker Mode, making it one of Samsung's brightest TVs. High dynamic range highlights sparkle, allowing HDR content that's graded with peaks beyond 1,000 nits to come through with extra punch.
The TV's local dimming also works exceptionally well to keep black levels deep with minimal blooming. Samsung's OLED models still have an edge here, but the QN900C comes closer to OLED quality in a dark room than any of Samsung's other QLED TVs. Viewing angles are also great for an LCD-based display, with only small shifts in color and contrast when viewing from the side.
Samsung's QN900C is an incredible 8K TV, but we still think most buyers are better off with a cheaper 4K set.
Steven Cohen/Insider
But while the TV's 8K resolution means it has the potential to provide a sharper image than even the best 4K TVs, there really isn't any 8K content to play. Outside a few YouTube videos, any movies or shows you can watch right now are limited to 4K or HD resolution. This means the TV will simply upscale these videos to 8K. The QN900's upscaling looks good, but we don't think the resolution bump is worth the extra money to most people.
The perks of 8K resolution are particularly hard to see on displays that are 65 inches or smaller. Instead, 8K benefits are more noticeable on sizes 75 inches and up since 8K's higher pixel density can give images a cleaner appearance on larger screens.
The QN900C is one of the best-looking QLED TVs that Samsung offers, but it's not a huge leap over much cheaper 4K QLEDs like the QN90C. And despite having a lower resolution, we think Samsung's OLED TVs provide better overall picture quality thanks to their superior contrast. However, if you're set on purchasing an 8K TV, this is the Samsung model to get.
A new 2024 edition of this TV, the QN900D, is also available. It performed great during our tests but didn't provide a big step up from the QN900C. Since the QN900C costs much less than the newer model, we recommend it as the better buy.
Best for reducing glare
Samsung's S95D OLED boasts a new matte screen that significantly reduces glare and reflections in rooms with ambient light. The only other notable TVs with matte screens are Samsung's Frame and Hisense's upcoming Canvas TV, but neither of those models can match the S95D's high-end picture performance.
During our testing, the screen filter lived up to its claims, nearly eliminating glare. This makes the S95D uniquely suited for bright rooms where distracting reflections can be problematic.
However, the glare-free coating does cause black levels to look a bit elevated in a bright room, causing the image to lose some of the inkiness that OLEDs are known for. Black levels are still perfect in a dark room, but perceived contrast does take a hit when watching dim scenes with the lights on.
The Samsung S95D's matte screen can prevent glare and reflections better than any other TV we've seen.
Steven Cohen/Business Insider
In addition to its impressive reflection handling, the S95D is the brightest OLED TV we've ever tested. We measured a peak of around 1,700 nits, about 700 nits more than the cheaper S90C. That's a notable increase, and it can make specular highlights and colors pop with a bit more intensity. However, we think the cheaper S90C's brightness capabilities are still great for most use cases.
Like the S90C, the S95D supports up to a 144Hz refresh to get incredibly smooth gameplay when hooked to a PC. The S95D has a slightly more high-end design than the cheaper S90 series, using a separate One Connect Box to house all its HDMI ports. This gives it a uniformly thin profile of just 0.4 inches all the way down.
Buyers should note that you can still buy the 2023 version of this TV, called the S95C, for a lot less money. But that model can't get as bright and doesn't have the S95D's matte screen. If you're specifically looking for a high-end, glare-free experience, the S95D is the best Samsung TV to get.
Samsung's Frame TV is an excellent choice for anyone planning to wall mount their display. The unique display is built to look like a piece of art hanging in your living room.
The Frame has a black border by default, but you can pay extra to get different bezel colors for the exact picture-frame look you want. Options include white, brown, teak, red, beige, and more. The add-on bezels magnetically snap onto the display for simple installation.
Like Samsung's S95 series OLEDs, the Frame TV uses an external One Connect Box to house its video ports, which enables the panel to maintain a one-inch profile from top to bottom. When paired with the included slim-fit wall mount, the TV can be hung flush on your wall, just like a framed work of art.
The Frame looks best mounted on a wall, but it can still be placed on a traditional stand.
Steven Cohen/Business Insider
The display uses a matte finish that's similar but not identical to the one used on the S95D. This finish helps prevent reflections and gives the screen a more canvas-like appearance. When you're not watching TV, you can have it enter "Art Mode," which will cycle through various paintings and photographs you can pull from Samsung's Art Store (subscription required) or a USB drive. A built-in motion sensor can even toggle the Art Mode to activate when people are in the room.
While the Frame's unique design is its main selling point, the TV also benefits from using a QLED panel, albeit without all the bells and whistles that Samsung's best QLEDs have. The Frame can't hit the same peak brightness levels as our high-end picks, and it lacks local dimming for precise contrast control.
We don't recommend this TV for anyone focused on picture quality, but it still delivers a nice enough image for casual viewing. The Frame is really geared toward people who want the best Samsung TV that can double as an attractive design piece to hang in a living room, and in that sense, it excels.
This new 2024 version of the Frame isn't a major upgrade over the previous model, but it's sold for around the same price as the older set. If you can find the 2022 Frame model on sale for less money, it's still a good buy, but when they're around the same price, we recommend snagging this latest edition.
Note: The 32-inch Frame TV features a Full-HD 1080p screen rather than a 4K panel.
How we test Samsung TVs
We evaluate TVs in various lighting conditions using curated demo material and test patterns.
Steven Cohen/Business Insider
Our picks for the best Samsung TVs are based on a combination of hands-on testing and research informed by a decade's worth of expertise covering the home entertainment market. Testing consists of several key evaluation points that we use to judge a TV's overall performance and value, including high dynamic range (HDR) quality, brightness, color gamut coverage, contrast, local dimming performance (if applicable), viewing angles, navigation speed, design, and price.
When measuring a TV's brightness and evaluating other technical picture quality attributes, we use an X-Rite iDisplay Plus colorimeter with test patterns on the Spears & Munsil UHD HDR Benchmark 4K Blu-ray disc.
However, test patterns only show one part of the equation, so we rely on real-world content to see how a TV looks when watching typical programs in bright and dark rooms. Our demo material is selected to feature scenes that show off black levels, highlights, color fidelity, and fine details with 4K Ultra HD, high definition (HD), and standard definition (SD) material. We also use various sources, including streaming services, cable channels, and a 4K Blu-ray player.
General usability and design are also considered. We get a feel for living with a TV for a few weeks while using its basic functions and smart TV features. If a TV has slow navigation or is missing key functions, that impacts our assessment, but we place expectations for each model within the context of its price range.
Samsung TV FAQs
The S95D OLED is Samsung's new flagship TV for 2024.
Steven Cohen/Business Insider
Are Samsung's 2024 TVs worth it?
Samsung's new line of 2024 TV models is now available to purchase. However, the company's 2023 TVs will remain available as long as stock lasts.
In many cases, Samsung's 2024 TVs only offer minor performance improvements, and most new sets cost much more than their 2023 counterparts. With that in mind, many 2023 TV models still offer the best value for your dollar.
However, there are two notable exceptions. The first is the 2024 Frame TV, which is already selling for the same price as the older Frame TV. If you can find the older model on sale for less, it remains a good buy, but when they're the same price, grab the 2024 edition.
The other exception is the new 2024 S95D OLED, our pick for the best Samsung TV with a glare-free screen. Out of all of Samsung's 2024 TVs, the S95D offers the biggest upgrade over its 2023 counterpart, with a 30% increase in brightness and a new matte screen that nearly eliminates reflections. That said, the S95D costs about $1,000 more than the 2023 S95C, which is a big price difference. So, if the anti-glare feature isn't a key selling point for you, the S95C remains the better value.
What kind of TVs does Samsung make?
Samsung's TV lineup can be best divided into three categories: OLED, QLED, and Crystal UHD.
Samsung's OLED TVs use organic light-emitting diode panels capable of self-illuminating pixels. This means they don't need a backlight and can produce perfect black levels and an infinite contrast ratio. Most Samsung OLEDs also use quantum dots, which gives them an expanded color range. On the downside, in extreme cases, OLED TVs are technically susceptible to burn-in, and even the best models can't get quite as bright as top QLED TVs.
Samsung's QLED TVs use LCD (liquid crystal display) panels with LED backlights and quantum dots. They can't produce the pixel-level contrast and deep black levels of an OLED, but the best models can get brighter, and there's no risk of burn-in. Top Samsung QLEDs, branded as Neo QLED, also incorporate Mini LEDs with full-array local dimming, which enables them to get a lot closer to the contrast performance of an OLED.
For more details on how OLED and QLED TVs stack up, check out our full QLED vs. OLED comparison.
Finally, Samsung's Crystal UHD TVs use entry-level LCD panels with LED backlights. These displays lack the color, brightness, and contrast capabilities of Samsung's OLED and QLED sets. This series is meant for casual buyers who just want a basic smart TV and don't care about advanced picture quality.
All of Samsung's different displays are available in multiple sizes, often ranging from as small as 32 inches to as large as 98 inches. For recommendations at various screen sizes, check out our size-specific guides:
You can still find some older Samsung HDTVs in stock at several retailers, particularly in smaller screen sizes, but the company only has one notable HDTV model in its current lineup: the 32-inch Frame TV.
HDTVs in 32-inch screen sizes and smaller can still offer decent value for buyers who just want a cheap, compact TV for casual viewing. However, given how affordable entry-level 4K TVs have become, we recommend avoiding HDTV models larger than 32 inches.
Are Samsung TVs better than LG TVs?
Samsung and LG both make some of our favorite TVs, and it's difficult to say that one brand is better than the other. Instead, they both have pros and cons depending on your needs and which specific TV models you're looking at.
Regarding LCD-based models, the best Samsung TVs are branded as QLED, while LG's are branded as QNED. There are some differences in the panel technology each uses, but they're similar in overall capabilities. Samsung's high-end QLEDs, however, have traditionally had an edge over LG's best QNEDs thanks to their higher brightness and better local dimming performance. But that could change with the release of LG's 2024 QNED 90T, which impressed us with its improvements in contrast control during an early hands-on look.
Both companies also sell some of the best OLED TVs, and it's here where the competition gets tougher. Most of Samsung's OLEDs use quantum dots, which gives them an edge in color performance over LG's OLEDs. But LG's top OLEDs, the G3 and G4, use Micro Lens Array technology to boost peak brightness. LG also has more OLED models and sizes, with options for more budgets.
And no matter what type of TV you get, it's important to remember that LG's mid- and high-end TVs support Dolby Vision, while Samsung's support the competing HDR10+ format. Both high dynamic range formats offer similar capabilities, with scene-by-scene guidance for displaying contrast and color, but Dolby Vision is used on more streaming services and 4K Blu-ray discs.
What smart TV interface does Samsung use?
Samsung uses a proprietary smart TV interface built using the Tizen operating system (OS). Unlike other interfaces such as Roku OS, Android TV, Fire TV, or Google TV, you won't find Samsung's Tizen platform on other smart TV models or streaming devices.
For many years, Samsung's Tizen OS featured a pop-up screen that displayed apps across a horizontal bar at the bottom of the screen, but Samsung updated its interface in 2022. Now, Samsung smart TVs use a full-screen homepage that organizes your favorite services and presents you with content recommendations. There's also a Gaming Hub section that lets you access cloud services like Xbox Game Pass, Nvidia GeForce Now, and Amazon Luna.
Samsung's smart TV interface works well across its lineup of TVs and offers access to all of the best streaming services, but it's not the smoothest OS we've used. Even high-end models, like the QN90C and S90C, are prone to hiccups and slight lag when navigating menus and content libraries.
Most buyers should be satisfied with Samsung's smart TV performance, and no major services or features are missing. But if you prefer a different interface with slightly snappier navigation, we recommend checking out our guide to the best streaming devices for other options.
Are Samsung TVs prone to burn-in?
Samsung's QLED and Crystal UHD TVs are not susceptible to burn-in, but the company's OLED models can experience this issue in extreme cases. Burn-in occurs if a static image is left on an OLED screen for hours on end — the CNN or ESPN logo in the corner, for example — which can cause a faint, ghostly image to get stuck on the screen.
Though Samsung OLED buyers should be aware of this risk, OLED TVs have built-in measures to prevent burn-in, including automatic pixel-shift modes and pixel-refreshers. Publications like Rtings have done long-term tests with many OLED TVs, including Samsung's models, and while results do show that burn-in is possible, the tests show that people with regular viewing habits don't need to worry about it.
As long as you don't plan on watching CNN all day long, burn-in shouldn't be a factor when deciding whether to buy an OLED TV. But if you tend to watch just one cable channel for several hours daily, you're better off getting one of Samsung's QLED or Crystal UHD models so you don't have to think twice about burn-in.
Do Samsung TVs support Dolby Vision?
Even the best Samsung TVs are missing Dolby Vision support. However, Samsung TVs do support a similar format called HDR10+. Dolby Vision and HDR10+ are both dynamic metadata high dynamic range formats. This means that compatible movies and shows can include specific instructions for how your TV should handle HDR contrast and color on a scene-by-scene basis.
This is in contrast to the standard HDR10 format, a static metadata format that can only include one set of instructions for an entire video rather than scene-by-scene details. In practice, Dolby Vision and HDR10+ can deliver a more refined HDR experience with video quality that better matches the specific capabilities of your TV. However, these benefits over standard HDR10 are often very subtle.
Though Dolby Vision and HDR10+ both offer similar capabilities, Dolby Vision is supported on more streaming services and 4K Blu-ray discs, which makes it the more desirable of the two formats.
Check out our HDR guide for more information about how these formats stack up.
Best overall: Samsung S90C
The S90C is the best Samsung TV for the money thanks to its QD-OLED panel with excellent color and contrast.
Ryan Waniata/Insider
Pros: OLED with quantum dots for rich colors and infinite contrast ratio, wide viewing angles, 144Hz refresh rate for PC gaming
Cons: Not as bright as QLED TVs, risk of burn-in in extreme cases
The S90C is the best Samsung TV you can buy for the money. In fact, we think it's the best TV value you can snag right now from any brand. The display uses an OLED panel with an infinite contrast ratio and quantum dots for better color performance than direct competitors from LG and Sony. It also boasts a high 144Hz refresh rate when paired with a PC.
Like all Samsung 4K TVs, the display supports the HDR10 and HDR10+ high dynamic range formats, and it looks stunning when playing compatible movies and TV shows. Highlights sparkle from the screen, and the S90C produces deeper, more precise black levels than any of Samsung's QLED TVs.
And though Samsung's high-end QLEDs also have solid viewing angles, the S90C's OLED screen is even better. You can sit far off to the side of the TV without seeing any major loss in image quality. But while the S90C is bright for an OLED, at a peak of about 1,000 nits, it still can't match the 2,000-nit peak of Samsung's top QLEDs, like the QN90C.
However, since the S90C's pixel-level dimming enables much better contrast control than a QLED's backlight, we think this dip in brightness is a more than acceptable tradeoff.
*Samsung's 83-inch S90C does not feature quantum dots, so its screen is not expected to match the color performance of smaller sizes.
Best budget: Samsung CU7000
The Samsung CU7000 is a budget TV geared toward buyers who just want a basic display without advanced picture quality.
Target
Pros: Affordable, tons of screen size options
Cons: Lacks wide color support, contrast suffers without local dimming, mediocre viewing angles, 60Hz screen can't support high frame gaming modes
Samsung excels at high-end TVs, but its entry-level offerings tend to be a bit overpriced for what you get. At least compared to value-friendly options from TCL, Hisense, and Vizio. Though you can get more bang for your buck from one of those companies, the CU7000 is a solid budget pick for anyone who's set on sticking with the Samsung brand.
The CU7000 uses a regular LCD panel with an edge-lit LED backlight, and it's missing all the step-up picture quality features you'd find on QLED and OLED models. This means the TV isn't capable of a wide color gamut, and black levels won't be as deep or uniform across the screen. The display is also one of the dimmest options in Samsung's lineup. It technically supports HDR10 and HDR10+ processing, but it's just not capable of showing off the true benefits of those formats.
On the plus side, the TV does support full 4K resolution for a sharp, clean image, and it plays standard dynamic range content in high definition just fine, so HD cable channels and all of the best live TV streaming services will look exactly like they're supposed to. Viewing angles are mediocre, however, so you'll want to sit at the center of the screen to get the best image.
This is a fine entry-level display for casual viewers who just want a capable smart TV and don't care about paying extra for better picture quality. But keep in mind, if you're willing to venture outside Samsung's lineup, you can find TVs with better contrast and color performance, like the Hisense U6K, for just a bit more money.
Best midrange QLED: Samsung QN85C
Samsung's QN85C is the brand's most affordable QLED model with a Mini LED backlight.
Samsung
Pros: Good HDR performance, Mini LED backlight for great contrast, solid viewing angles for a QLED, no risk for burn-in
Cons: Not as bright as Samsung's top TVs, contrast not as precise as an OLED
The QN85C is an excellent QLED TV for anyone who wants to spend less than $1,500 on a 65-inch set. Though brightness and color volume aren't quite as impressive as Samsung's more expensive QN90C, the QN85C is still part of the company's "Neo QLED" lineup. The Neo QLED branding means that the TV boasts quantum dots for expanded colors and a Mini LED backlight for better contrast control than a typical QLED.
This upper-midrange set is ideal for buyers who want to save a little cash without sacrificing HDR quality. Samsung's S95C and QN90C can both get brighter, but make no mistake, this model is no slouch. You still get about 1,000 nits of peak brightness, which is the standard that a lot of HDR content is designed for, and is enough to deliver a punchy image in a living room that lets in a lot of light.
Contrast and black levels are strong, but the TV's local dimming performance can't match the pixel-level precision of an OLED TV. On the plus side, the TV has solid viewing angles, which isn't something you see in a lot of QLED models from other brands.
However, if you don't mind a narrower viewing angle, you can get more bang for your buck with cheaper Mini LED TVs from other companies, like the Hisense U7K. But the QN85C is the most affordable Mini LED TV that Samsung sells. The next step down in Samsung's lineup, the Q80C, uses a regular LED backlight and has far fewer dimming zones, which leads to less impressive contrast and lower brightness. When it comes to midrange QLEDs, the QN85C is the Samsung model to get.
Best high-end QLED: Samsung QN90C
The Samsung QN90C is one of the brand's top Neo QLED models.
Best Buy
Pros: Brighter than OLED models, Mini LED panel with full-array local dimming, no burn-in risk
Cons: Contrast can't match an OLED, some blooming visible
Though we favor OLED TV tech for its superior contrast, QLEDs are still great TVs, especially if you need a bright screen in your living room. Samsung's QN90C is easily one of the best QLED TVs on the market, and it offers a solid step up from the QN85C.
Part of Samsung's "Neo QLED" series, the QN90C uses quantum dots for expanded color and a Mini LED backlight. In conjunction with full-array local dimming, the TV's Mini LEDs enable it to produce deep black levels with better contrast and brightness control than regular QLED TVs.
The QN90C's dimming still isn't as precise as an OLED like the S90C, so you might see some minor blooming (small halos around bright objects) in certain scenes. But, compared to cheaper QLEDs, the QN90C gets remarkably close to OLED-level contrast while delivering nearly double the peak brightness of the S90C and QN85C.
The TV's high brightness capabilities make it an especially good choice for living rooms that let in a lot of ambient light. It also handles glare well, and unlike last year's QN90B, this model isn't prone to streaking rainbow reflections when light hits the screen at certain angles. And the QN90C has some of the best off-axis image quality you'll find on a TV of this type.
If you don't want one of Samsung's OLED TVs, the QN90C is an excellent QLED alternative for people who need an extra-bright display and never want to think twice about burn-in.
Best high-end OLED: Samsung S95C
The S95C is delivers the best overall picture quality of any Samsung TV right now.
Steven Cohen/Business Insider
Pros: Samsung's brightest OLED, 144Hz panel for high frame rate PC gaming, thin design with One Connect Box
Cons: Pricey compared to the similar S90C, risk of burn-in in extreme cases
When it comes to the best image performance you can buy, the S95C is the current king of Samsung's 4K TV lineup. It takes everything we love about the S90C, pumps up the brightness, and packs it all in a thin, flat design. But given its high-end performance, it also comes at an equally high price.
Using Samsung's second-gen QD-OLED panel, the S95C manages to deliver a 30% increase in peak brightness over the S90C, with a max of about 1,360 nits. This can make specular highlights and colors pop with a bit more intensity while still offering perfect black levels.
Like the S90c, the TV also supports a 144Hz refresh rate versus the 120Hz rate you'll find on typical high-end displays from other brands. This means you can connect a computer to get incredibly smooth gameplay, so long as your PC is powerful enough to output 144 frames per second.
But unlike the S90C, the S95C has a uniformly slim profile. Though the S90C is technically slimmer at its thinnest point, that TV protrudes toward the bottom to accommodate all its video ports. The S95C, however, uses a separate One Connect Box to house all of its HDMI ports so that the panel can maintain a profile of just 0.4 inches all the way down.
Though we think the cheaper S90C is still a better overall value, the S95C is the best pick for buyers who want high-end OLED performance and a premium design but don't mind paying top dollar to get them.
Samsung's Frame TV has a matte screen and an art-frame border that make it a wonderful design piece.
Samsung
Pros: Unique art-frame design with matte-finish screen, hangs flush on wall, quantum dots for wide color support, customizable bezel options
Cons: Brightness and contrast can't match Neo QLED and OLED TVs
Samsung's Frame TV is an excellent choice for anyone planning to wall mount their display. The unique TV is built to look like a piece of art hanging in your living room.
The Frame comes with a black border by default, but you can pay extra to get different bezel colors for the exact picture-frame look you want. Options include white, brown, teak, red, beige, and more. The add-on bezels magnetically snap onto the display for simple installation.
Like Samsung's S95C OLED, the Frame TV uses an external One Connect Box to house its video ports, which enables the panel to maintain a 1-inch profile from top to bottom. When paired with the included slim-fit wall mount, the TV can be hung flush on your wall, just like a framed work of art.
The display itself uses a matte finish, which prevents reflections and helps give the screen a more canvas-like appearance. When you're not watching TV, you can have it enter "Art Mode," which will cycle through various paintings and photographs that you can pull from Samsung's Art Store (subscription required) or from a USB drive. A built-in motion sensor can even toggle the Art Mode only to activate when people are in the room.
While the Frame's unique design is its main selling point, the TV also benefits from using a QLED panel, albeit without all the bells and whistles that Samsung's best QLEDs have. The Frame can't hit the same peak brightness levels as our high-end picks, and it lacks local dimming for precise contrast control, but it does have wide color support.
We don't recommend this TV for anyone focused on the best picture quality, but it still delivers a nice enough image for casual HDR viewing. The Frame is really geared toward people who want the best Samsung TV that can double as an attractive design piece hanging in their living room, and in that sense, it excels.
*The 32-inch Frame TV features a Full-HD 1080p screen rather than a 4K panel.
Best 8K: Samsung QN900C
Samsung's QN900C is an incredible 8K TV, but we still think most buyers are better off with a cheaper 4K set.
Steven Cohen/Insider
Pros: 8K resolution provides high pixel density for large screens, one of Samsung's brightest TVs, great local dimming performance with Mini LEDs
Cons: 8K content is virtually nonexistent, the benefits of 8K versus 4K are subtle
The QN900C is the absolute cream of the crop of Samsung's QLED TV lineup. It's an 8K TV, which means it boasts four times the total number of pixels as a 4K display, and it uses the company's most advanced Mini LED backlight system. The results are undeniably impressive, even if we still think 8K resolution is unnecessary for most people.
During our testing, the QN900C peaked at nearly 2,300 nits in Filmmaker Mode, making it one of the brightest TVs on the market from any brand. High dynamic range highlights really sparkle, allowing HDR content that's graded with peaks beyond 1,000 nits to come through with extra punch.
The TV's local dimming also works exceptionally well to keep black levels deep with minimal blooming. Samsung's OLED models still have an edge here, but the QN900C comes closer to OLED quality in a dark room than any of Samsung's other QLED TVs. Viewing angles are also great for an LCD-based display, with only small shifts in color and contrast when viewing from the side.
But while the TV's 8K resolution means it has the potential to provide a sharper image than even the best 4K TVs, there really isn't any 8K content to play. Outside a few YouTube videos, any movies or shows you can watch right now are limited to 4K or HD resolution. This means the TV will simply upscale these videos to 8K. The QN900's upscaling does look good, but we just don't think the resolution bump is worth the extra money to most people.
The perks of 8K resolution are particularly hard to see on a 65-inch model, which is why we don't recommend any 8K TVs in our guides to the best 65-inch TVs or best 55-inch TVs. 8K benefits are more noticeable on sizes 75 inches and up since 8K's higher pixel density can give images a cleaner appearance on larger screens.
The QN900C is the best-looking QLED TV that Samsung has on offer right now, but it's not a huge leap over much cheaper 4K models like the QN90C. And despite having 4K resolution, we think Samsung's OLED TVs provide better overall picture quality thanks to their superior contrast. However, if you're really set on buying an 8K TV, this is the Samsung model to get.
How we test Samsung TVs
Samsung TVs use the Tizen smart TV platform with access to tons of apps.
Ryan Waniata/Insider
Our picks for the best Samsung TVs are based on a combination of hands-on testing and research informed by a decade's worth of expertise covering the home entertainment market. Testing consists of several key evaluation points that we use to judge a TV's overall performance and value, including high dynamic range (HDR) quality, brightness, color gamut coverage, contrast, local dimming performance (if applicable), viewing angles, navigation speed, design, and price.
When measuring a TV's brightness and evaluating other technical picture quality attributes, we use an X-Rite iDisplay Plus colorimeter with test patterns on the Spears & Munsil UHD HDR Benchmark 4K Blu-ray disc.
However, test patterns only show one part of the equation, so we rely on real-world content to see how a TV looks when watching typical programs. Our demo material is selected to feature scenes that show off black levels, highlights, color fidelity, and fine details with 4K Ultra HD, high definition (HD), and standard definition (SD) material. We also use a mix of sources, including streaming services, cable channels, and a 4K Blu-ray player.
General usability and design are also considered so we get a feel for what it's like to live with a TV for a few weeks while using all of its basic functions and smart TV features. If a TV has slow navigation or is missing key functions, that impacts our assessment, but we place expectations for each model within the context of its price range.
Samsung TV FAQs
Samsung sells OLED (pictured above), QLED, and Crystal UHD (LED) TV models.
Steven Cohen/Insider
When will Samsung's 2024 TVs be released?
Samsung revealed its 2024 TV models at the CES trade show in January. However, the company has not confirmed the exact pricing or release dates of each model just yet. But new TVs typically start rolling out to stores in the late spring of every year, so that's when we expect 2024 Samsung TVs to launch.
Samsung's 2023 TV models will also remain available throughout the year as long as stock lasts. Though the 2024 models will offer some performance improvements, they will likely cost quite a bit more than what Samsung's 2023 TVs are currently selling for. With that in mind, we still recommend picking up a 2023 TV to get the best value for your dollar.
What kind of TVs does Samsung make?
Samsung's TV lineup can be best broken down into three categories: OLED, QLED, and Crystal UHD.
Samsung's OLED TVs use organic light-emitting diode panels that are capable of self-illuminating pixels. This means that they don't need a backlight and can produce perfect black levels and an infinite contrast ratio. Most Samsung OLEDs also use quantum dots, which gives them an expanded color range. On the downside, in extreme cases, OLED TVs are technically susceptible to burn-in, and even the best models can't get quite as bright as top QLED TVs.
Samsung's QLED TVs use LCD (liquid crystal display) panels with LED backlights and quantum dots. They can't produce the pixel-level contrast and deep black levels of an OLED, but the best models can get brighter, and there's no risk of burn-in. Top Samsung QLEDs, branded as Neo QLED, also incorporate Mini LEDs with full-array local dimming, which enables them to get a lot closer to the contrast performance of an OLED.
Finally, Samsung's Crystal UHD TVs use entry-level LCD panels with LED backlights. These displays lack the color, brightness, and contrast capabilities found on Samsung's OLED and QLED sets. This series is meant for casual buyers who just want a basic smart TV and don't care about advanced picture quality.
Does Samsung still sell HDTVs?
You can still find some older Samsung HDTVs in stock at several retailers, particularly in smaller screen sizes, but the company only has one notable HDTV model in its current lineup: the 32-inch Frame TV.
HDTVs in 32-inch screen sizes and smaller can still offer decent value for buyers who just want a cheap, compact TV for casual viewing. However, given how affordable entry-level 4K TVs have become, we recommend avoiding HDTV models larger than 32 inches.
Are Samsung TVs better than LG TVs?
Samsung and LG both make some of our favorite TVs, and it's difficult to say that one brand is actually better than the other. Instead, they both have key pros and cons depending on your needs and which specific TV models you're looking at.
When it comes to LCD-based models, the best Samsung TVs are branded as QLED, while LG's are branded as QNED. There are some differences in the panel technology each uses, but they're similar in overall capabilities. Samsung's high-end QLEDs, however, have an edge over LG's best QNEDs thanks to their higher brightness and better local dimming performance.
Both companies also sell some of the best OLED TV models, and it's here where the competition gets tougher. Most of Samsung's OLEDs use quantum dots, which gives them an edge in color performance over LG's OLEDs. But LG's top OLED, the G3, uses Micro Lens Array technology to boost peak brightness. LG also has more OLED models and sizes to choose from, with options for more budgets.
And no matter what type of TV you get, it's important to remember that LG's mid- and high-end TVs support Dolby Vision, while Samsung's support the competing HDR10+ format. Both high dynamic range formats offer similar capabilities, with scene-by-scene control over contrast and color, but Dolby Vision is used on more streaming services and 4K Blu-ray discs.
What smart TV interface does Samsung use?
Samsung uses a proprietary smart TV interface that's built using the Tizen operating system (OS). Unlike other interfaces such as Roku OS, Android TV, Fire TV, or Google TV, you won't find Samsung's Tizen platform on any other smart TV models or streaming devices.
For many years, Samsung's Tizen OS featured a pop-up screen that displayed apps across a horizontal bar at the bottom of the screen, but Samsung updated its interface in 2022. Now, Samsung smart TVs use a full-screen homepage that organizes your favorite services and presents you with content recommendations. There's also a Gaming Hub section that lets you access cloud services like Xbox Game Pass, Nvidia GeForce Now, and Amazon Luna.
Samsung's smart TV interface works well across its lineup of TVs and offers access to all of the best streaming services, but it's not the smoothest OS we've used. Even high-end models, like the QN90C and S90C, are prone to some hiccups and slight lag here and there when navigating through menus and content libraries.
Most buyers should be satisfied with Samsung's smart TV performance, and there are no major services or features missing. But if you prefer a different interface with slightly snappier navigation, we recommend checking out our guide to the best streaming devices for other options.
Are Samsung TVs prone to burn-in?
Samsung's QLED and Crystal UHD TVs are not susceptible to burn-in, but the company's OLED models can experience this issue in extreme cases. Burn-in occurs if a static image is left on an OLED screen for hours on end — the CNN or ESPN logo in the corner, for example — which can cause a faint, ghostly image to get stuck on the screen.
Though Samsung OLED buyers should be aware of this risk, OLED TVs have built-in measures to prevent burn-in, including automatic pixel-shift modes and pixel-refreshers. Publications like Rtings have done long-term tests with many OLED TVs, including Samsung's models, and while results do show that burn-in is possible, the tests show that people with regular viewing habits don't need to worry about it.
As long as you don't plan on watching CNN all day long, burn-in shouldn't be a factor when deciding whether to buy an OLED TV. But if you're someone who tends to watch just one cable channel for several hours every day, you're better off getting one of Samsung's QLED or Crystal UHD models so you don't have to think twice about burn-in.
Do Samsung TVs support Dolby Vision?
Even the best Samsung TVs are missing Dolby Vision support. However, Samsung TVs do support a similar format called HDR10+. Dolby Vision and HDR10+ are both dynamic metadata high dynamic range formats. This means that compatible movies and shows can include specific instructions for how your TV should handle HDR contrast and color on a scene-by-scene basis.
This is in contrast to the standard HDR10 format, which is a static metadata format that can only include one set of instructions for an entire video rather than scene-by-scene details. In practice, Dolby Vision and HDR10+ can deliver a more refined HDR experience with video quality that better matches the specific capabilities of your TV.
Though Dolby Vision and HDR10+ both offer similar capabilities, Dolby Vision is supported on more streaming services and 4K Blu-ray discs, which makes it the more desirable of the two formats.
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Samsung, LG, and Sony make some of the best OLED TVs.
Steven Cohen/Business Insider
The best OLED TVs offer the most impressive picture quality you can buy. Though pricier than other displays, there's no substitute for an OLED if you want high-end image performance with true black levels, an infinite contrast ratio, and wide viewing angles.
Based on a combination of hands-on testing and over a decade's experience covering home entertainment products, we've selected the best OLED TVs you can buy. We recommend the Samsung S90C as our top pick. It's the most affordable OLED with quantum dots, which enables it to deliver impressive color performance. But if you're willing to pay top dollar, the Sony A95L offers a more accurate image with a brighter picture and better upscaling.
Below, you can find all our picks for the best OLED TVs, including a model geared toward budget shoppers and a high-end option with an anti-reflective screen. All our recommendations are available in multiple screen sizes, so be sure to select the size that fits your needs from each retailer's site.
Best anti-glare screen: Samsung S95D 4K TV – See at Amazon
Best overall
Samsung's S90C is the best OLED TV there is for the money. In fact, it's our pick for the best TV overall. Thanks to its quantum dot technology, the S90C can produce a brighter image with better color performance than typical OLEDs. And it costs less than direct competitors from LG and Sony.
Like all OLED TVs, the S90C has deep black levels, wide viewing angles, and an infinite contrast ratio. But this model stands out in its price range thanks to its exceptional brightness, color range, and color volume. The S90C's peak brightness is around 1,000 nits, a nice step up from the 800-nit max of other similarly priced OLEDs.
The Samsung S90C is the most affordable OLED you can get with quantum dot color technology.
Ryan Waniata/Business Insider
The TV also maintains vivid colors across high brightness levels better than LG's OLEDs. This means that high dynamic range (HDR) content really pops. HDR10 and HDR10+ videos look stunning through streaming services and 4K Blu-ray discs. On the downside, it's disappointing that Samsung still doesn't support Dolby Vision, a popular HDR format. However, we don't consider that a dealbreaker. Check out our HDR TV guide for details on how Dolby Vision stacks up to other HDR formats.
Smart TV capabilities are also solid but not the smoothest we've seen. A cool Gaming Hub lets you use services like Xbox Game Pass to stream games without a console, a feature you won't find on Sony and LG TVs. And you can game at up to 144Hz when paired with a computer. These perks help cement the S90C as the best OLED TV for gaming, in addition to being our top pick overall.
Samsung does sell a 2024 version of this set, called the S90D, that can get a little brighter. However, the S90D is much more expensive, so we think this 2023 model is the better buy. Likewise, though there are better-looking OLED TVs on the market, they all cost considerably more than the S90C, and their upgrades in picture performance are subtle. When it comes to overall bang for your buck, the S90C is simply unmatched.
Note: The 83-inch S90C does not use quantum dots, so that size can't offer the same color performance as smaller models.
Best high-end
Sony's OLED TVs are known for their high-end picture processing, which enables them to deliver the most accurate image on the market. The A95L is the company's latest and greatest model, and it's the best OLED TV you can buy for a premium home theater experience.
Like most of Samsung's competing OLED TVs, the A95L uses quantum dots to achieve a brighter, more colorful image than a typical OLED screen. And the A95L is one of the brightest OLEDs we've tested. We measured a max of about 1,500 nits. That's 500 nits higher than this model's predecessor, the A95K 4K TV, and about even with LG's G series TVs. This leads to more realistic contrast and details in specular highlights when watching HDR content graded for peaks over 1,000 nits.
The A95L is the absolute top premium OLED there is, but it's expensive.
Steven Cohen/Business Insider
However, Samsung's brand-new S95D OLED can get even brighter, with a peak of about 1,700 nits. But unlike Samsung's OLEDs, the A95L supports Dolby Vision, so it can more precisely render HDR images on a scene-by-scene basis. On top of all that, the A95L uses Sony's proprietary image processing to better optimize its picture and upscale lower-quality content. This means you'll get a cleaner, smoother image with fewer artifacts. So, while the S95D is the new OLED champ for brightness, the A95L's overall image quality is still better.
The A95L also features a premium design with a slim screen and convenient stand that can be set up in one of two modes: high or low profile. High profile gives you enough space to fit a soundbar in front, while low profile allows the display to sit flush on your entertainment console. A backlit Google Assistant voice remote is also included, and the A95L even comes with a webcam for video calls and gesture controls.
On the downside, the TV only has two HDMI 2.1 ports, which max out at 120Hz instead of the 144Hz support you get on Samsung OLEDs. But as far as high-end TVs go, they really don't get any better than the A95L. If budget isn't a concern and you want the absolute best image quality you can get, the A95L is the best OLED TV to buy.
Best on a budget
The LG B3 is one of the most affordable OLED TVs available. Though it lacks the brightness capabilities and improved processing of LG's more expensive C- and G-Series TVs, it still provides all of the contrast, black level, and viewing angle benefits that OLEDs are known for.
At a max of about 600-700 nits, the B3 can deliver solid but not fantastic brightness. Though extreme highlights won't pop with the same intensity you'd see on pricier sets, the TV's pixel-level contrast still delivers better overall HDR performance than any QLED display. However, the B3's dimmer image does make this model less ideal for living rooms that let in a lot of light.
Despite its lower price, the B3 still packs in HDMI 2.1 support and a 120Hz panel. This means it can support advanced gaming features like variable refresh rate (VRR) and a 120 frames-per-second mode on compatible titles.
LG does sell a new 2024 version of this TV, called the B4, but its launch price is much higher than the B3 sells for. We expect the B4 to come down in price as the year goes on, but for now, the B3 remains the best OLED TV to buy on a budget.
Best midrange
The LG C3 is an excellent all-around 4K display. It isn't the absolute best OLED TV on the market, but it provides impressive performance in its class. It's also available in more screen sizes than most OLEDs, so buyers with different space and budget needs have plenty of options.
Picture quality is on par with similar midrange OLEDs, but at a peak of about 800 nits, the C3 lacks the extra brightness that LG's premium G-Series TVs provide. It also can't match the color volume of OLED TVs with quantum dots, like the Samsung S90 and S95 series or the Sony A95L.
But while HDR highlights might not shine quite as intensely, image performance is still exceptional. And unlike Samsung OLEDs, the C3 supports the Dolby Vision format, which can provide the TV with more guidance on properly displaying high-dynamic-range videos.
The C3 uses LG's webOS smart TV platform, and the interface works well. The Magic Remote lets you navigate using traditional directional buttons or by pointing the remote at the screen to move a cursor. The TV also supports 120Hz gaming with a PS5, Xbox Series X, or PC, but it doesn't support 144Hz.
We still recommend our top pick, the Samsung S90C, over the C3 for most people since Samsung's TV is brighter and delivers better color for about the same price. But the C3 is a fantastic midrange OLED alternative for anyone who prefers LG's smart TV platform, wants Dolby Vision support, or is shopping for a smaller size screen.
It should also be noted that a 2024 version of this TV, called the LG C4, is now available. We got a hands-on look at the TV, and while it delivers a bump in brightness, it currently costs much more than the C3. As long as the C3 remains available for less money, we consider it the better buy.
Best for your wall
LG's G3 is an excellent TV for anyone who wants a high-end OLED that looks particularly great hanging on your wall. This is one of LG's flagship models, and it delivers image quality that's nearly on par with Sony's A95L, along with an elegant "Gallery" design.
The TV's build enables it to hang on your wall with virtually no gap, and it includes a flush wall mount to handle the job. It also manages to keep all of its ports within its panel, so there's no need for a separate box as you get with Samsung's S95 sr.
Thanks to its LG OLED Evo panel, the G3 offers high-end picture performance. It's the first OLED to use MLA (Micro Lens Array) technology to help boost its maximum brightness, and the results are impressive. During our tests, we measured a peak of about 1,470 nits using the TV's most accurate HDR mode, which puts it nearly neck-and-neck with Sony's A95L.
You can buy a stand for the LG G3 separately, but it causes the display to tilt back slightly.
Steven Cohen/Business Insider
However, the G3 doesn't use quantum dots, so its color volume isn't as high as that of a QD-OLED panel, like those used on the A95L and most Samsung OLED TVs. Its picture processing isn't quite as accurate as Sony's either, but the differences are subtle.
Though we think the A95L edges out the G3 in overall picture performance, the G3 is a close runner-up and is often on sale for a lot less than Sony's TV. Coupled with its stylish "Gallery" design, this makes the G3 a great high-end OLED alternative, especially if you're wall-mounting your set.
But while the G3 looks fantastic on a wall, it's less suited for placing on an entertainment console. The G3 doesn't include a traditional stand, so you must purchase one separately, which adds to the cost. The display also leans back slightly when attached to LG's official stand, which gives it a somewhat awkward look.
If you're willing to spend more money, there's also the new 2024 LG G4 to consider. Unlike the G3, the 65- and 55-inch G4s come with a stand, and the display does not lean back. However, the G4 only offers a minor upgrade in color and brightness performance, so the G3 is still the better buy for wall mounting.
Best anti-glare screen
Many OLED TVs claim to have anti-reflective screen filters, but the Samsung S95D's glare-free coating is in a class of its own. The S95D is the only OLED you can buy that uses a matte screen instead of a glossy screen. This feature enables it to nearly eliminate glare and reflections, which can be problematic in rooms with many windows and indoor lights.
Every other OLED on the market can cause a mirror-like effect when hit with light from certain angles, but the S95D is free from this issue. During our testing in a bright room, we saw no troublesome reflections, making this set a game changer for buyers who want an OLED free from glare.
However, the S95D's anti-glare screen has a drawback: it hurts black-level performance in a bright room. So, while you no longer have to deal with reflections, the S95D's black levels take on a more gray and hazy look instead of the deep and inky quality you'd see on other OLEDs. Thankfully, this isn't an issue when viewing the TV with the lights off, so the S95D still offers all the black-level benefits OLEDs are known for in a dark home theater setting.
The S95D has an anti-glare screen that eliminates mirror-like reflections.
Steven Cohen/Business Insider
In addition to its anti-glare screen, the S95D is the brightest OLED we've ever tested, with a peak of around 1,700 nits. This helps the display deliver exceptional HDR performance. That said, we think Sony's A95L still has an edge in overall image quality thanks to its superior picture processing.
The S95D has all the other bells and whistles we expect from a flagship Samsung TV, including support for a 144Hz refresh rate for smooth PC gaming. And unlike the cheaper S90 series, the S95D has a uniformly thin design with a One Connect Box to house all its video ports.
Buyers should note that Samsung still sells the 2023 version of this TV, called the S95C, for significantly less money. That model offers a virtually identical design and similar picture quality, but it does not have the S95D's glare-free screen.
Ultimately, the S95D's matte screen is a divisive feature with clear pros and cons. For most buyers, we recommend sticking with a traditional glossy TV since you get better black levels. But if you need an OLED uniquely suited for combating glare and reflections, this is the model to get.
Test patterns like the one pictured above help us measure a TV's peak brightness.
Steven Cohen/Business Insider
To test the best OLED TVs, we evaluate several factors, including peak brightness, high dynamic range (HDR) performance, smart TV features, navigation speed, and value.
To measure the brightness of a TV's panel, we use an X-Rite iDisplay Plus colorimeter with the Spears & UHD HDR Benchmark 4K Blu-ray's test patterns. We also use this disc's patterns to evaluate other objective display qualities.
However, test patterns can only reveal so much, so we also use real-world content to get a better sense of how an OLED actually looks when watching regular TV. We use the same assortment of demo movies and shows on each display to help test each OLED's overall image performance, with a specific focus on scenes that showcase shadow detail, specular highlights, color fidelity, and sharpness with native 4K, high-definition (HD), and standard definition (SD) content through Blu-ray players, cable TV, and all the best streaming services. We also evaluate TVs in various lighting conditions to see how an OLED performs in bright and dark rooms.
OLED TV FAQs
LG's C4 is one of its new 2024 OLED TV models.
Steven Cohen/Business Insider
Should you buy a 2024 OLED TV?
LG, Sony, and Samsung have started to release their new 2024 OLED TV lineups. However, 2023 TV models will remain available throughout the year until stock runs out.
Though some exceptions exist, performance improvements are subtle for most OLED models that received updated iterations this year. Likewise, 2023 models remain cheaper than their 2024 counterparts. In most cases, we think 2023 OLED TVs continue to offer the best value.
What is an OLED TV?
OLED stands for "organic light-emitting diode." Instead of using a traditional LCD panel with a backlight, like those found on QLED and LED TVs, OLED TVs are self-illuminating. This means that each pixel on an OLED can emit its own light or turn off completely, enabling an infinite contrast ratio. Because of this high contrast performance, OLED displays are among the best 4K TVs you can buy.
Though there are a few different types of OLED panels, they all share the same key benefits of pixel-level contrast and wide viewing angles. Some OLED subtypes, however, have extra perks that make them even more desirable.
QD-OLED panels, for instance, have the added benefit of quantum dot technology, which enables them to produce an even wider and brighter range of colors. Sony and Samsung use QD-OLED panels in their top TVs, like the S90C, S95D, and A95L.
Though LG doesn't use QD-OLED, it does use another advanced OLED panel tech called MLA OLED. MLA stands for Micro Lens Array, and OLEDs with this feature employ a layer of tiny convex lenses to boost their brightness capabilities. The LG G3 is the first consumer OLED to use MLA tech.
You can learn more about how OLEDs stack up against QLEDs in our full QLED vs. OLED comparison.
Should OLED TV buyers worry about burn-in?
Even the best OLED TVs are technically susceptible to an issue known as burn-in. If you leave a static image on an OLED TV for an extended period — a news station's chyron bar, for example — a faint after-image can get stuck on the screen.
Though it sounds alarming, burn-in is not a new phenomenon. Many past TV technologies, including plasma and CRT displays, have also been prone to this issue. While OLED buyers should be mindful of this risk, OLED TVs have built-in measures to combat burn-in, including automatic pixel-shift modes and pixel-refreshers.
Publications like Rtings have done long-term tests with many OLED TV models, and while the results do show that burn-in is possible in extreme use cases, the tests show that it shouldn't be a problem for people with regular viewing habits.
I've owned an LG CX OLED TV for over two years, and the screen shows no burn-in. In my experience, as long as you don't plan on watching the same cable news channel all day, burn-in shouldn't be a deciding factor when choosing whether to get an OLED TV.
What size OLED TVs can you buy?
OLED TVs are sold in various screen sizes ranging from 42 to 97 inches.
The most commonly available options are 55, 65, and 77 inches. QD-OLED and standard OLED panels are both manufactured at those sizes.
A few OLED models are also available in larger 83- and even 97-inch options. However, OLED panels with quantum dots are not currently manufactured at those sizes.
LG, Sony, and Samsung also sell 48- and 42-inch OLED TVs, but only for a limited assortment of their models, and, once again, these options do not include QD-OLED panels.
Some 4K OLED displays smaller than 42 inches are also available, but these sizes are limited to PC monitors, like the 32-inch Alienware AW3225QF.
For OLED TV recommendations specific to certain screen sizes, check out our size-specific guides:
Should you buy a soundbar to pair with an OLED TV?
The best OLED TVs all include built-in speakers, but they typically offer mediocre sound quality and lack bass response. If you're unhappy with your TV's audio performance, we recommend buying a separate soundbar.
Check out our guides to the best soundbars, best budget soundbars, and best Dolby Atmos soundbars to see our top picks. Dolby Atmos is a spatial audio format that can spread sound effects around your room with simulated overhead audio, so soundbars with this feature tend to offer the most immersive performance.
Best overall
The Samsung S90C is the most affordable OLED you can get with quantum dot color technology.
Ryan Waniata/Business Insider
Samsung's S90C is the best OLED TV there is for the money. In fact, it's our pick for the best TV overall. Thanks to its quantum dot technology, the S90C can produce a brighter image with better color performance than typical OLEDs. And it costs less than its direct competitors from LG and Sony.
Like all OLED TVs, the S90C has deep black levels, wide viewing angles, and an infinite contrast ratio. But this model stands out in its price range thanks to its exceptional brightness, color range, and color volume. The S90C has a peak brightness of around 1,000 nits, which is a nice step up from the 800-nit max of other similarly priced OLEDs.
Even better, the TV can maintain vivid colors across different brightness levels better than LG OLEDs, including the high-end G3. This means that high dynamic range (HDR) content really pops. HDR10 and HDR10+ videos look stunning through streaming services and 4K Blu-ray discs. On the downside, it's disappointing that Samsung still doesn't support Dolby Vision.
Smart TV capabilities are also solid but not the smoothest we've seen. There's also a cool Gaming Hub that lets you use services like Xbox Game Pass to stream games without a console. And you can game at up to 144Hz when paired with a computer.
Though there are better-looking OLED TVs, they cost a lot more than the S90C. When it comes to overall value, the S90C is simply unmatched.
*The 83-inch S90C does not use quantum dots, so that size is not expected to offer the same color performance as smaller models.
Best high-end
The A95L is the absolute top premium OLED there is, but it's expensive.
Steven Cohen/Business Insider
Sony's OLED TVs are known for their high-end picture processing, which enables them to deliver the most accurate image on the market. The A95L is the company's latest and greatest model, and it's the best OLED TV you can buy for a premium home theater experience.
Like Samsung's OLED TVs, the A95L uses quantum dots to achieve a brighter, more colorful image than a typical OLED screen. And the A95L is the brightest OLED we've ever tested. We measured a max of about 1,500 nits with the TV in its most accurate HDR preset. That's about 500 nits higher than last year's already impressive A95K 4K TV and ever-so-slightly higher than LG's G3. This leads to more realistic contrast and details in specular highlights when watching HDR content that's graded for peaks over 1,000 nits.
And unlike Samsung's OLEDs, the A95L also supports Dolby Vision, so it can more precisely render HDR images on a scene-by-scene basis. On top of all that, the A95L makes use of Sony's proprietary image processing to optimize its picture and upscale lower-quality content better than most competing TVs. This means you'll get a cleaner, smoother image with fewer artifacts.
The A95L also features a premium design with a slim screen and convenient stand that can be set up in one of two modes: high or low profile. High profile gives you enough space to fit a soundbar in front, while low profile allows the display to sit flush on your entertainment console. A backlit Google Assistant voice remote is included as well, and the A95L even comes with a webcam for video calls and gesture controls.
As far as high-end TVs go, they really don't get any better than the A95L. The difference in picture performance between this model and its less expensive direct competitors, like the LG G3 and Samsung S95C, isn't huge, but if budget isn't a concern and you want the absolute best image quality you can get, the A95L is the OLED TV to buy.
Best budget
LG's B3 is less expensive than most OLED TVs while still delivering great picture performance.
B&H Photo
The LG B3 is one of the most affordable OLED TVs you can buy. Though it lacks the brighter image and better processing you'd get on LG's more expensive C- and G-Series TVs, it still provides all of the contrast, black level, and viewing angle benefits that OLEDs are known for.
At a max of about 600-700 nits, the B3 can deliver solid but not fantastic brightness. Though extreme highlights won't pop with the same intensity you'd see on pricier sets, the TV's pixel-level contrast still delivers better overall HDR performance than any QLED display. However, the B3's dimmer image does make this model less ideal for living rooms that let in a lot of light.
Despite its lower price, the B3 still manages to pack in HDMI 2.1 support and a 120Hz panel. This means it can support advanced gaming features like variable refresh rate (VRR) and a 120 frames-per-second mode on compatible titles.
However, if you're willing to sacrifice 120Hz support and go with a smaller screen, there is one other OLED TV that you can snag for even less money. Though no longer part of the company's current lineup, you can still occasionally find LG's even cheaper A2 OLED TV in stock at Best Buy. The 48-inch model is usually $550 to $600, which is fantastic. But keep in mind the A2 has a dimmer image than the B3, and it only has a 60Hz screen.
Best midrange
The C3 is LG's midrange OLED, and it offers a great combination of features.
Best Buy
The LG C3 is an excellent all-around 4K display. It isn't the absolute best OLED TV on the market, but it provides impressive performance in its class. It's also available in a lot of screen sizes, so buyers with different space and budget needs have plenty of options to choose from.
Picture quality is on par with most midrange OLEDs, but at a peak of about 800 nits, the C3 lacks the extra brightness that LG's premium G-Series TVs provide. It also can't match the color volume found on OLED TVs with quantum dots, like the Samsung S90C and S95C or the Sony A95L.
But while HDR highlights might not shine quite as intensely, image performance is still exceptional. And unlike Samsung OLEDs, the C3 supports Dolby Vision to produce the most accurate high dynamic range image the TV is capable of.
The C3 uses LG's webOS smart TV platform, and the interface works well enough. The Magic Remote lets you navigate using traditional directional buttons or by pointing the remote at the screen to move a cursor. The TV also supports 120Hz gaming when paired with a PS5, Xbox Series X, or PC.
Under most circumstances, we do recommend our top pick, the Samsung S90C, over the C3 for most people since Samsung's TV is brighter and delivers better color for about the same price. But the C3 is still a fantastic midrange OLED alternative for anyone who prefers LG's smart TV platform and wants Dolby Vision support.
Best for your wall
LG's G3 is a high-end OLED with a uniformly thin profile perfect for wall mounting.
Best Buy
LG's G3 is an excellent TV for anyone who wants a high-end OLED that looks particularly great hanging on your wall. This is LG's current flagship model, and it delivers image quality that's nearly on par with Sony's A95L, along with an elegant "Gallery" design.
The TV's build enables it to hang on your wall with virtually no gap, and it includes a flush wall mount to handle the job. It also manages to keep all of its ports within its panel, so there's no need for a separate box as you get with Samsung's S95C.
Powered by LG's latest OLED Evo screen, the G3 offers high-end picture performance. It's the first OLED to use MLA (Micro Lens Array) technology to help boost its maximum brightness, and the results are impressive. During our tests, we measured a peak of about 1,470 nits using the TV's most accurate HDR preset, which puts it nearly neck-and-neck with Sony's A95L.
However, the G3 doesn't use quantum dots, so its color volume isn't as high as you'd get on the A95L or one of Samsung's OLED TVs. Its picture processing isn't quite as accurate as Sony's either, but the differences are subtle.
Though we think the A95L edges out the G3 when it comes to overall picture performance, the G3 is a close runner-up and is often on sale for a lot less than Sony's TV. Coupled with its stylish "Gallery" design, we think this makes the G3 a great high-end OLED alternative, especially if you're wall-mounting your set.
However, though the G3 looks fantastic on a wall, it's less suited for placing on an entertainment console. The G3 doesn't include a traditional stand, so you have to purchase one separately, which adds to the cost. The display also leans back slightly when attached to LG's official stand, which gives it a somewhat awkward look.
Best for gaming
The S95C is Samsung's flagship OLED TV, with sizes ranging from 55 to 77 inches.
Steven Cohen/Business Insider
The S95C is one of the best Samsung TVs you can buy, and it carries over everything we love about our top overall pick, the S90C, while pumping up the brightness and slimming down its design. To be clear, the cheaper S90C is an exceptional gaming TV in its own right, but the S95C delivers a slightly more premium experience for buyers willing to pay a bit more.
Like the S90C, the S95C has a QD-OLED panel that can support VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and up to a 144Hz refresh rate when paired with a compatible PC. This enables ultra-smooth gameplay if you have a computer that can run games at 144fps. The TV also supports Samsung's Gaming Hub, which includes apps for cloud services like Xbox Game Pass and Nvidia GeForce Now so you can play high-end games without a console or PC.
On top of that, the S95C delivers a higher peak brightness than the S90C. In our review, we measured around 1,360 nits versus the S90C's 1,000 nits. This results in punchier highlights while playing HDR games or movies and leads to better bright-room performance if you game in a living room that lets in a lot of ambient light.
The S95C also has a more elegant design with a uniformly thin screen that houses all its ports in a separate One-Connect box. This could make it easier to plug in your gaming consoles and hide cables since you can move the box out of sight.
We still recommend the cheaper S90C for most gamers since it delivers most of the features you'd get on the S95C for less money. But the S95C earns its spot here as a premium alternative for gamers who want a high-end OLED TV that pairs perfectly with consoles, PCs, and cloud services.
Test patterns like the one pictured above help us measure a TV's peak brightness.
Steven Cohen/Business Insider
When we test the best OLED TVs we evaluate several factors, including peak brightness, high dynamic range (HDR) performance, smart TV features, navigation speed, and value.
To measure the brightness of a TV's panel we use an X-Rite iDisplay Plus colorimeter with the Spears & UHD HDR Benchmark 4K Blu-ray's test patterns. We also use this disc's patterns to evaluate other objective display qualities.
Test patterns can only reveal so much, however, so we also use real-world content to get a better sense of how an OLED actually looks when watching regular TV. We use the same assortment of demo movies and shows on each display to help test each OLED's overall image performance, with a specific focus on scenes that showcase shadow detail, specular highlights, color fidelity, and sharpness with native 4K, high-definition (HD), and standard definition (SD) content through Blu-ray players, streaming services, and cable TV.
OLED TV FAQs
All OLED TVs offer exceptional viewing angles.
Steven Cohen/Business Insider
When will 2024 OLED TV models be available?
Brands like LG and Samsung revealed their new lineup of 2024 OLED TVs at the CES trade show in January. Pricing and release dates have not been confirmed yet, but we expect new models to start rolling out to stores in late March.
That said, 2023 TV models will still be available throughout the year until stock runs out. Though there are always exceptions, year-to-year performance improvements tend to be subtle for most TVs that get updated iterations. And since 2023 models will likely be cheaper than their new 2024 counterparts, we think 2023 TVs will offer the best value while supplies last.
What is an OLED TV?
OLED stands for "organic light-emitting diode." Instead of using a traditional LCD panel with a backlight, like those found on QLED and LED TVs, OLED TVs are self-illuminating. This means that each pixel on an OLED can emit its own light or turn off completely, enabling an infinite contrast ratio. Because of this incredible contrast performance, OLED displays are among the best 4K TVs you can buy.
Though there are a few different types of OLED panels, they all share the same key benefits of pixel-level contrast and wide viewing angles. Some OLED subtypes, however, have extra perks that make them even more desirable.
QD-OLED panels, for instance, have the added benefit of quantum dot technology, which enables them to produce an even wider and brighter range of colors. Sony and Samsung both use QD-OLED panels in their top TVs, like the S90C, S95C, and A95L.
Though LG doesn't use QD-OLED, it does use another advanced OLED panel tech called MLA OLED. MLA stands for Micro Lens Array, and OLEDs with this tech employ a layer of tiny convex lenses to boost their brightness capabilities. The LG G3 is the first consumer OLED to use MLA tech.
Should OLED TV buyers worry about burn-in?
Even the best OLED TVs are technically susceptible to an issue known as burn-in. If you leave a static image on an OLED TV for an extended period — a news station's chyron bar, for example — a faint after-image can get stuck on the screen.
Though it sounds alarming, burn-in is not a new phenomenon. Many past TV technologies, including plasma and CRT displays, have also been prone to this issue. While OLED buyers should be mindful of this risk, OLED TVs have built-in measures to combat burn-in, including automatic pixel-shift modes and pixel-refreshers.
Publications like Rtings have done long-term tests with many OLED TV models, and while the results do show that burn-in is possible in extreme use cases, the tests show that it shouldn't be a problem for people with regular viewing habits.
I've owned an LG CX OLED TV for over two years, and the screen shows no burn-in. In my experience, as long as you don't plan on watching the same cable news channel all day long, burn-in shouldn't be a deciding factor when choosing whether to get an OLED TV.
What size OLED TVs can you buy?
OLED TVs are available in a variety of screen sizes ranging from 42 inches to 97 inches.
The most commonly available options are 55 and 65 inches. For TV recommendations specific to that size, check out our guides to the best 65-inch TVs and the best 55-inch TVs. High-end OLED models also tend to be available in larger 77-, 83-, and even 97-inch sizes. LG and Sony also sell smaller 48- and 42-inch OLED TVs, but only for select models.
4K OLED displays smaller than 42 inches are also available, but these sizes are currently limited to PC monitors, like the 32-inch Alienware AW3225QF.
The BetaShares Global Sustainability Leaders ETF (ASX: ETHI) is a leading exchange-traded fund (ETF) that I think can provide almost everything an investor might want in a fund.
Here’s why I think this Betashares ETF satisfies these criteria.
Strong investment returns
Ultimately, investing is about generating returns. How we go about making those returns is another matter.
According to fund provider BetaShares, the ETHI ETF delivered an average annual return of 17% over the last five years and 11.8% over the prior three years to 30 April 2024.
Considering the long-term return of the ASX share market is around 10% per annum, anything above that is appealing. The BetaShares Global Sustainability Leaders ETF has done materially better than the ASX.
Currently, some of its biggest holdings are US heavyweights Nvidia, Apple, Visa and Mastercard. These stocks have performed admirably and I think the ASX ETF’s portfolio is capable of producing ongoing good returns.
Diversification
I suggest investors avoid putting all of their eggs in one basket. Diversifying a portfolio across different businesses and industries can lower investment risks by reducing concentration.
The ETHI ETF is invested in 200 businesses, which is a good amount of diversification in terms of holding numbers.
I believe this fund is diversified enough when it comes to sector allocation. At the end of April 2024, the biggest weightings were in information technology (35.4%), financials (23.2%), healthcare (14.4%), consumer discretionary (13.6%), and industrials (5.5%).
IT has a relatively high weighting in the ASX ETF’s portfolio, but I believe that’s a good thing because many high-performing stocks have come from there in the past five years. Tech stocks typically achieve strong growth and good margins because of the digital nature of their services.
Reasonable fees
The ethical construction of this ETF requires a lot of work, which I’ll discuss in a moment.
I believe the fees of this ETF are very reasonable, considering the screening that occurs and the high level of returns it has delivered.
BetaShares has an annual management fee of 0.59%, which is materially cheaper than what plenty of active fund managers might charge.
Ethical screening
The ETHI ETF starts by looking at the global share market and then makes a number of exclusions.
It excludes businesses that are involved in the activity of fossil fuels, gambling, tobacco, uranium and nuclear energy, armaments and militarism, the destruction of valuable environments, animal cruelty, chemicals of concern, mandatory detention of asylum seekers, pornography, payday lending and alcohol.
BetaShares Global Sustainability Leaders ETF excludes businesses with no women on the board of directors and companies with human rights concerns, including child labour, forced labour, sweatshops, bribery, and corruption.
The remaining 200 businesses in the ASX ETF, after that screening process, are 200 of the biggest, most ethical companies worldwide.
Should you invest $1,000 in Betashares Global Sustainability Leaders Etf right now?
Before you buy Betashares Global Sustainability Leaders Etf shares, consider this:
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Betashares Global Sustainability Leaders Etf wasn’t one of them.
The online investing service heâs run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Apple, Mastercard, Nvidia, and Visa. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has recommended the following options: long January 2025 $370 calls on Mastercard and short January 2025 $380 calls on Mastercard. The Motley Fool Australia has recommended Apple, Mastercard, and Nvidia. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
On Monday, the S&P/ASX 200 Index (ASX: XJO) started the week positively and record a solid gain. The benchmark index rose 0.8% to 7,761 points.
Will the market be able to build on this on Tuesday? Here are five things to watch:
ASX 200 expected to fall
The Australian share market is expected to fall on Tuesday after a mixed start to the week on Wall Street. According to the latest SPI futures, the ASX 200 is poised to open the day 10 points or 0.15% lower. On Wall Street, the Dow Jones was down 0.3%, the S&P 500 was up 0.1%, and the Nasdaq rose 0.55%.
Life360 launches US IPO
The Life360 Inc (ASX: 360) share price will be one to watch today after the location technology company launched its Nasdaq IPO. Life360 estimates that it will receive net proceeds from the offering of approximately US$84.4 million. Management advised that the principal purposes of this IPO are to increase its capitalisation and financial flexibility and create a public market for its common stock in the United States. It currently intends to use the net proceeds for general corporate purposes, including working capital, operating expenses, and capital expenditures.
Oil prices sink
It could be a very tough session for ASX 200 energy shares Santos Ltd (ASX: STO) and Karoon Energy Ltd (ASX: KAR) after oil prices sank overnight. According to Bloomberg, the WTI crude oil price is down 3.8% to US$74.05 a barrel and the Brent crude oil price is down 3.6% to US$78.18 a barrel. This follows news that OPEC+ plans to phase out its voluntary production cuts.
Iron ore price tumbles
BHP Group Ltd (ASX: BHP) and Fortescue Ltd (ASX: FMG) shares could act as a drag on the ASX 200 index on Tuesday. That’s because the iron ore price has continued its decline with a sharp pullback overnight. According to the AFR, the iron or price in Singapore fell 4.2% to US$110.65 per tonne. An inventory buildup in China appears to be behind the steel making ingredient’s latest decline.
Gold price rises
ASX 200 gold miners Evolution Mining Ltd (ASX: EVN) and Regis Resources Limited (ASX: RRL) could have a decent session after the gold price pushed higher overnight. According to CNBC, the spot gold price is up 0.85% to US$2,365.7 an ounce. Traders were buying the precious metal after weak economic data in the United States boosted interest rate cut hopes.
Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Life360 wasn’t one of them.
The online investing service heâs run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*
And right now, Scott thinks there are 5 stocks that may be better buys…
Motley Fool contributor James Mickleboro has positions in Life360. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Life360. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
