• OpenAI CEO Sam Altman has reportedly declared a "code red."
• Google once did the same amid the rise of ChatGPT.
• While Altman once quipped that he tried not to spend much time thinking about competitors, those days appear to be over.

Two "code red" alerts — the first from a veteran tech giant worried about a buzzy AI upstart, the second from the AI upstart after the tech giant gained ground.

What a difference three years can make.

News of a recent Sam Altman memo to OpenAI employees, first reported by The Information, is reverberating around the tech world and highlighting the competitive heat it's facing as Google narrows the gap in the AI race.

On Monday, Altman reportedly told OpenAI employees in an internal Slack memo that he was issuing a "code red" and that the company would be putting more resources into ChatGPT and delaying other products as a result.

Altman's memo illustrates just how much the AI race has changed. In 2022, Google's management issued its own "code red" in the wake of ChatGPT's launch, a moment that illustrated in sharp relief just how far behind the search giant was in the AI race despite financing the breakthrough research that paved the way for AI's development.

Three years later, it's clear that OpenAI's throne is under threat. Here are some of the pressure points it's facing as Google nips at its heels.

Google is catching up

The elephant in the OpenAI room is Google's Gemini 3 AI model, which debuted to widespread praise.

The model's capabilities demonstrated that Google is no longer far behind in the AI race. It's not just OpenAI that's unnerved, either. Nvidia, the world's most valuable company by market cap, recently found itself defending its AI chips after a report about Google's own chip progress.

The search giant said in November that Gemini had more than 650 million monthly active users, a large increase from the 450 million such users it reported in July. In comparison, OpenAI has said nearly 800 million weekly active users.

Salesforce CEO Marc Benioff recently said that he was ditching ChatGPT in favor of Gemini 3 because of Gemini's "insane" improvement.

"Holy shit," Benioff wrote on X last month. "I've used ChatGPT every day for 3 years. Just spent 2 hours on Gemini 3. I'm not going back. The leap is insane — reasoning, speed, images, video… everything is sharper and faster. It feels like the world just changed, again."

Last month, Google launched "Nano Banana Pro," its AI image generator, showcasing hyper-realistic images that users quickly used to imagine tech CEOs hanging out together or pretend famous Thanksgiving dinner table guests.

Altman's "code red," according to The Information's report, specifically mentions Gemini 3 and teases a coming OpenAI model that it says tested "ahead" of Google's flagship model, as well as mentions prioritizing OpenAI's Imagegen image generation model for ChatGPT users.

Google's advertising cash cow can fund its AI — while OpenAI faces a $1.4 trillion bill

The AI game is an expensive one, and Google has the advantage of being a cash-generating advertising juggernaut.

Sure, Google plans to spend between $91 billion and $93 billion this year on cap ex, much of which is going toward AI costs. But it also brought in $100 billion in revenue in just the last quarter alone — $74.18 billion of which came from its advertising business.

And unlike OpenAI, Google can leverage its massive size for a full-stack advantage, allowing it to control AI development from research to chip manufacturing to its in-house cloud, which hosts everything.

Meanwhile, some on Wall Street have raised concerns about OpenAI's mounting AI spending commitments, which tally at least $1.4 trillion over the next eight years. In response, Altman has said OpenAI is on track to bring in $20 billion in revenue this year, and expects its annualized revenue to grow to hundreds of billions in the coming years.

But OpenAI is still figuring out its own ads business — the launch of which could be delayed by Altman's "code red," according to The Information.

OpenAI has a head start — but Google has a platform advantage

OpenAI hasn't squandered its head start, and it's landed some major wins this year.

In recent months, OpenAI has made significant plays into other industries, including social media with Sora, its TikTok-esque AI video generation app. In a direct shot at Google Chrome, OpenAI also launched Atlas, its own web browser.

And it sounds like OpenAI has more up its sleeve as it battles the bottleneck of lining up enough compute and energy to power its developments.

OpenAI executives have said compute constraints are holding back other initiatives, like making ChatGPT Pulse, a personalized update feature within the chatbot for Pro users, available to everyone. Last week, Bill Peebles, OpenAI's head of Sora, announced that free users would face significant cuts in the number of videos they could generate per day.

ChatGPT also remains synonymous with AI — not unlike Google and online search. That will likely help continue to drive app downloads and usage and could also stave off Google's attempts to convince users to switch to Gemini or Google's other AI-infused products.

But humans are creatures of habit, and many already use a Google product or service everyday — a platform advantage that the tech giant is already utilizing to siphon away ChatGPT users.

Silicon Valley's history is built on startup disrupting the status quo.

Now, with OpenAI (smartly) looking over its shoulder, we get to watch the AI race heat up as Google, a former startup, gets its AI legs and hits its stride.

For OpenAI, it's a reminder that tech giants can put up quite a fight when facing the prospect of being disrupted — and sometimes, can turn the tables.

"I try not to think about competitors too much," Altman said last May before critiquing Google's aesthetic.

It sounds like those days are gone.

• Torben Severson has departed Amazon after 17 years to join OpenAI.
• Severson will serve as Vice President and Head of Global Business Development at OpenAI.
• OpenAI has hired over 400 employees in the past year, including a handful of former Amazon staffers.

A top executive announced on Monday that he had departed Amazon after 17 years to join OpenAI.

Torben Severson, who served as chief of staff to Amazon's retail CEO Doug Herrington, said in a post on LinkedIn that he left the mega-retailer in October. Severson will now serve as Vice President, Head of Global Business Development at Sam Altman's AI company.

"Joining OpenAI at such a defining moment in technology is an opportunity I couldn't pass up," Severson wrote in his LinkedIn post. "I'm drawn to moments of transformation — and it's rare to be part of something so squarely at the frontier of what's possible."

A spokesperson for OpenAI confirmed Severson's new role. Severson and a spokesperson for Amazon did not immediately respond to a request for comment.

OpenAI's global business development team is responsible for building out the company's outside partnerships and commercial strategy.

In early November, OpenAI and AWS announced a $38 billion partnership, which gives Altman's company access to "hundreds of thousands of state-of-the-art Nvidia GPUs."

Severson spent much of his time at Amazon in business development, working on partnerships with other companies, including warrant deals. Most recently, he became Herrington's technical advisor, a highly coveted role that involves joining the CEO in nearly every meeting and call.

He is one of more than a dozen former Amazon employees to join OpenAI over the past year, according to data from LiveData Technologies, a workforce tracking database. Over the past year, OpenAI has hired more than 400 workers, the database shows.

Do you work for OpenAI or have a tip? Contact this reporter via email at gkay@businessinsider.com or Signal at 248-894-6012. Use a personal email address, a nonwork device, and nonwork WiFi; here's our guide to sharing information securely.

• Ken Burns agreed to let Apple use his photo panning style in iMovie for $1 million worth of equipment.
• Steve Jobs proposed naming the Mac feature after Burns' filmmaking technique, and he initially said no.
• The feature is still present on Apple devices today.

Ken Burns almost told Steve Jobs no to naming a popular iMovie feature after him.

The documentary filmmaker received a call from Jobs, inviting him to visit Apple's headquarters in 2002. Burns initially didn't believe it was really Jobs on the other end of the line. However, the call was real, and the pair met in Silicon Valley to discuss a new feature that would come to Mac computers the following year.

Jobs proposed that the feature, introduced with iMovie 3, would be called "The Ken Burns Effect," named after Burns' famous style of panning and zooming in on photos. Burns, a self-proclaimed Luddite, said no at first.

"I said, 'I don't do commercial endorsements,' and he said, 'What?'" Burns said in an interview with GQ, published Monday.

Despite his initial reluctance, Jobs and Burns worked out a deal that led to Apple handing over $1 million worth of computer equipment and software, which Burns said he mostly donated.

"I do admit that one or two computers stayed," Burns said. He said he didn't work with computers before the deal was struck.

While his signature style is typically used in his historical documentary work to bring photos to life, Burns highlighted how it is now also used to preserve memories of weddings, bar mitzvahs, and vacations on iPhones.

"It's a kind of a wonderful but still superficial version of a very elaborate attempt on our part to try to wake up the past and make an image that is not alive come alive," Burns said.

• One mean comment in middle school shaped my self-image for decades.
• Even in my 20s and 30, I couldn't see my beauty.
• In my 50s, I finally embraced my body and confidence.

In middle school, I was the textbook definition of awkward: braces, acne, a bad perm, and a body I didn't know how to dress or love. I was uncomfortable in my skin, and I'm sure everyone noticed.

One afternoon in the hallway, a boy looked directly at me and said, loudly and confidently, that I was the "ugliest thing" he had ever seen. It wasn't whispered. It wasn't subtle. It was a declaration — and one that hit with the force of truth to my seventh-grade brain.

I froze. I remember my chest tightening, my face going hot, and wishing I could disappear into the lockers. I walked to class pretending not to care, but inside, I was dying. Something in me shifted. I didn't just feel ugly; I truly believed I was the "ugly duckling."

That belief followed me well into adulthood.

In my 20s and 30s, insecurity dictated everything

You'd think that outgrowing braces, learning to wear makeup, styling my hair, and seeing a smaller number on the scale would help. It didn't. The middle-school version of me still lived in my head.

In my 20s and 30s, even when others told me I looked great, I couldn't accept it. Compliments felt like kindness, not truth. I drowned myself in oversize sweatshirts, convinced that baggy clothes could hide my body and, somehow, my flaws. I avoided photos, avoided rooms where I'd stand out, and never once walked into a place thinking I belonged there.

The most bizarre moment came in my 20s when I ran into that same boy, the one who called me the ugliest thing he'd ever seen. I was at a bar, and he hit on me. Full confidence. Full flirtation. He had no idea I was the girl from middle school—the one he emotionally destroyed.

You'd think that would have felt satisfying, like a movie-moment vindication. Instead, I recall feeling confused, almost in disbelief.

That's how deep insecurity roots itself. It teaches you not to trust even the moments that should affirm you.

It took until my 50s to stop fighting my body and start loving it

My turning point didn't happen because I suddenly "looked better." It happened because I finally stopped trying to be who I thought I should be and accepted who I actually am.

In my 50s, something eased — and it also strengthened. I stopped apologizing for my body, stopped wishing I looked like somebody else, and stopped treating beauty like a prize I hadn't earned.

I started dressing for joy instead of camouflage. I moved my body because I loved it, not because I was punishing it. I ate to feel good, not to control a number on the scale.

I even put on a bikini again. I remember standing on the beach the first time, nervous at first, waiting for judgment that never came. Because no one was watching; they were too busy worrying about themselves. That alone was liberating.

Beauty didn't suddenly appear — confidence did

Looking back, I didn't transform from an "ugly duckling" into a swan because I changed physically. I transformed because I changed mentally.

I stopped chasing approval. I stopped measuring myself against impossible standards. I stopped giving that seventh-grade insult the power to define me.

At this age, I finally understand that beauty isn't about symmetry or perfection — it's presence, confidence, gratitude, joy. It's stepping into a room knowing you are enough because you decided you are.

I wish I could go back and hug that awkward young girl and tell her that not fitting the mold doesn't mean you never will; it means you're not done becoming. And, the becoming might take a really long time. But it will come.

I used to shrink myself because I feared taking up space. In my 50s, I take up space proudly — and that, to me, is beauty.

• A US F-16 pilot outflew a 15-minute barrage of enemy missiles during a Middle East mission in March.
• He made extreme turns to avoid explosions just feet away, according to an Air Force award citation.
• The incident looks to have occurred during the US military's bombing campaign against the Houthis.

A US Air Force pilot survived 15 minutes of enemy missile fire during a mission in the Middle East this year, making extreme high-G maneuvers as warheads exploded only feet away from his fighter jet.

Lt. Col William Parks was awarded the Silver Star Medal, the nation's third-highest military citation for valor in combat, at the Pentagon last week for his actions, according to an Air Force news release and a service citation obtained by Business Insider.

The Air Force said the March 27 mission occurred within the US Central Command area of responsibility, which includes the Middle East region, but did not specify where exactly. However, the timeline aligns with Operation Rough Rider, the military's weekslong bombing campaign against the Houthi rebels in Yemen.

Parks served as the mission commander overseeing a force package of 21 strike aircraft, while also leading four F-16 Fighting Falcon jets in suppression of enemy air defenses.

SEAD missions are designed to clear radars and surface-to-air missile launchers, giving friendly aircraft greater freedom to operate. The US military targeted Houthi air defenses throughout the Red Sea conflict.

During the mission, Parks "intentionally placed himself" within the range of air defenses protecting the "enemy's capital," the award citation reads. This decision allowed US aircraft to destroy ballistic missile production facilities.

Parks' fighter was targeted by a barrage of surface-to-air missiles and antiaircraft artillery that lasted for 15 minutes. The pilot pushed his F-16 through a string of high-G maneuvers and deployed countermeasures as munitions exploded just feet away.

F-16s can withstand up to nine G's, or nine times the force of gravity, with a full fuel load during acceleration or a turn. The human body can generally handle 4-5 Gs for short periods of time; trained fighter pilots can handle higher Gs. Too long, though, and even a trained pilot may black out. It's unclear how many Parks pulled on March 27.

The mission's dangers didn't end there. Parks, with fuel below minimum levels and still over enemy territory, quickly coordinated an "emergency rendezvous with two separate tankers, ensuring his flight access to critical fuel and preventing the probable loss of two aircraft due to fuel starvation," his award citation reads.

"His courageous and steadfast actions directly contributed to the survival of his wingman and himself," it says of Parks, a former commander of the 480th Expeditionary Fighter Squadron.

Parks' fighter squadron defeated a "record" 108 enemy drones and land attack cruise missiles during its eight-month deployment, which supported a handful of US military operations in the Middle East, including one dedicated to fighting the Islamic State, the Air Force said in a Sunday release.

The Air Force added that Parks showed "innovative" weapons employment by firing cheap laser-guided rockets and decades-old AIM-9M air-to-air missiles to shoot down hostile targets, saving the US more than $25 million in munitions costs.

The engagement also marked the first time in three decades that the AIM-9M Sidewinder, a supersonic missile developed by the US Navy in the 1950s, was used successfully in combat.

"It's a rare day when someone earns a Silver Star, with less than 100 being earned during the Air Force era," said Gen. Ken Wilsbach, the Air Force chief of staff, at an award ceremony last week.

Wilsbach said after hearing about Parks' experience, "I absolutely believe he deserves this honor. Recognizing valor in combat matters, and it is a privilege to serve alongside warfighters like him."

The Air Force credited Park with the interception of six weapons that posed a threat to the aircraft carrier USS Harry S. Truman, which played a leading role in the counter-Houthi operations in the Red Sea, and five surface-to-air missiles that targeted his F-16.

Parks, who has several airmen in his family, described the Silver Star Medal as "incredible" and said it "means a lot."

"The amount of aviation and everything that we have in our family, that's what shaped me and helped mold me," he added.

• AI influenced 20% of Cyber Week orders, driving $67 billion in global holiday sales, Salesforce said.
• Retailers' investments in AI chatbots and partnerships are reshaping holiday shopping strategies.
• AI tools helped consumers find deals and personalize their shopping experience, boosting online Black Friday sales.

You may have artificial intelligence to thank for your Christmas gift this year.

From tech to retail, companies are going all in on AI this year, and it looks like consumers are following suit. This holiday season, shoppers are embracing AI to help find and purchase gifts.

New data from Salesforce, which creates AI agents through its Agentforce platform, found that AI agents drove 17% of the online orders at its retail partners during Cyber Week, the week leading up to and including Cyber Monday in the US. The AI agents helped drive $13.5 billion in sales during the week.

AI is helping steer customers toward deals and the checkout more broadly. The use of AI — including on platforms like ChatGPT — during Cyber Weekend tripled from 2024, Salesforce said.

These stats signal that retailers' AI investments, ranging from partnering with AI companies to developing their own chatbots, are paying off for Christmas.

"AI helps consumers bypass traditional homepages and go straight to the product pages they're looking for, which increases efficiency for shoppers," Lori Niquette, director of data storytelling at digital analytics company Quantum Metric, said.

For retailers, it represents a significant shift from the strategies they've come to rely on, such as their homepage and social media.

Consumers spent a record $11.8 billion online on Black Friday, up 9.1% year over year, according to Adobe Analytics, which tracks customer data from websites and apps. Shoppers used chat services to hunt for deals and compare products on the shopping holiday, for example. The analytics firm found that AI is making the shopping experience more personalized and increasing brand discovery with its product recommendations.

On Black Friday, shoppers who visited US retail sites through an AI chat service were 38% more likely to make a purchase than non-AI traffic sources, Adobe found.

To prepare for the holiday rush, several major retailers have launched generative AI chatbots or struck new AI partnerships. Target rolled out a festive AI shopping assistant that offers gift suggestions from user input.

Quantum Metric found that shoppers are primarily using AI to find the best deals.

"AI tools aren't changing what consumers buy. Instead, they're transforming how they make those purchasing decisions," Niquette told Business Insider.

• Earlier this year, my sister and I spent a week in San Juan, Puerto Rico.
• We enjoyed relaxing at Condado Beach and exploring the nearby shops and restaurants.
• There were also plenty of fun nightlife options in Old San Juan and La Placita de Santurce.

This spring, my sister and I traded snowy Wisconsin for sunny San Juan, Puerto Rico.

From lounging at the beach to visiting historic sites, we were surprised by how much we were able to do on a tight budget.

If you're planning a trip to San Juan, here are my top recommendations for fun that won't break the bank.

Lounging on Condado Beach is a must.

My sister and I stayed within walking distance of Condado Beach, so visiting was a daily activity on our itinerary. We enjoyed watching everyone swim, tan, and hang out in the sun.

The beach is also close to lots of shops and restaurants, which I liked stopping at during the day.

I also highly recommend trying a treat from The Crazy Pineapple, a vendor on the beach. I paid $20 for an amazing mix of sorbet and rum inside a pineapple.

We enjoyed walking the streets of Old San Juan.

Old San Juan is a charming section of the city that dates back to the 16th century, complete with cobblestone streets and plenty of colorful buildings.

We loved looking at the architecture and stopping into different clothing, jewelry, and souvenir shops. During our visit, art vendors even lined Paseo de La Princesa, a picturesque promenade through the area.

One of our favorite restaurants in Old San Juan was Barrachina, which claims to be the birthplace of the piña colada. We each paid about $12 for our drinks, which were delicious and creamy. I thought it tasted better than any other piña colada I've had.

My sister and I had so much fun in Old San Juan that we came back multiple times throughout our trip.

I recommend visiting the historic forts and the San Juan Gate.

Old San Juan is also home to historic forts like Castillo San Felipe del Morro and Castillo de San Cristóbal.

For just $10, I gained access to both sites, but due to time constraints, I was only able to visit San Cristóbal. As someone who appreciates learning about history, I loved exploring the tunnels and looking at the weaponry, wall drawings, and barracks.

I also recommend stopping by La Puerta de San Juan (the San Juan Gate), a bright red gate that was once the entrance to Old San Juan. There's no entrance fee, and it's located right by the water. It provided a glimpse into history and was a good spot to take photos.

Old San Juan is also a great place for nightlife.

Not only is Old San Juan an incredible place to sightsee during the day, but it's an amazing place for nightlife, too.

My sister and I splurged and spent $60 each to participate in the Old San Juan Bar Crawl.

Our group had about 30 people, and we were taken to several different bars, each of which provided a welcome drink. We also got access to an open bar for around 45 minutes at one of the locations.

Don't miss out on the fun in La Placita de Santurce either.

La Placita de Santurce is a market square that transforms into a party when night falls. When we visited, music was blaring, the streets were filled with people dancing, and there was a line to get into most of the bars, restaurants, and clubs.

We enjoyed the music and the people at Aguardiente Bar and Tulum La Placita. When we visited, neither spot charged a cover fee, and each of our drinks cost about $15.

We also had a great time at Jungle Bird, a cocktail bar that, in my opinion, had a quieter vibe than some of the other places we'd been to.

Taking a day trip to Luquillo Beach was the perfect way to end our vacation.

On our last full day of the trip, my sister and I decided to take an Uber to Luquillo Beach, which is about an hour away from San Juan. It cost roughly $71 to get there and back.

At the beach, we enjoyed cooler water with fewer waves and the nearby Luquillo Kiosks, a street filled with food, drink, and souvenir stands. My sister and I tried tacos from one of the vendors and were impressed by the flavors.

We noticed that beachgoers also had the option to sign up for activities like jet skiing or kayaking, but we opted to just set up a picnic on the beach instead. It was great soaking up the sunshine before heading home.

Overall, my first trip to San Juan was a success.

In my experience, San Juan provided the perfect mix of beaches, history, food, and nightlife without a giant price tag.

I'm still dreaming about the waves at Condado Beach and sipping on piña coladas, and my sister and I are already talking about returning.

This story was originally published on June 18, 2025, and was most recently updated on December 2, 2025.

• I tried and reviewed six different brands of chocolate-chip cookies from the grocery store.
• I loved the texture of the cookies from Pillsbury, and I quite liked the ones from Keebler.
• Tate's Bake Shop let me down a bit, and I found that Chips Ahoy's cookies were my favorite.

Though I love making homemade chocolate-chip cookies, I like the nostalgia of store-bought treats from time to time.

I usually go for the chewy version of Chips Ahoy, but all chocolate-chip cookies are good in my book.

Still, there are many brands that I haven't tried before, so I decided to put some classic and new-to-me options to the test to find my favorite.

Here are the cookies that have earned a place in my pantry moving forward.

Editor's Note: Prices may vary; the listed prices reflect the amount the writer paid when the cookies were purchased in 2023.

I'd never tried anything from Tate's Bake Shop before because I prefer thicker, softer cookies.

To keep things as consistent as possible throughout the taste test, I opted to buy as many original (typically meaning crispy) cookies as I could find.

This included the ultra-thin chocolate-chip cookies from Tate's Bake Shop. I've heard a lot of great things about this cult-favorite brand based in New York.

I'd never tried these before because I typically prefer thick, chewy cookies, and these are marketed as being extremely thin and crispy.

This pack was the most expensive one I tried, even though it was on sale for $5.99 and originally priced at $6.49. These cookies came to about $0.86 an ounce on sale, or $0.93 an ounce at full price.

These cookies were tasty, but they didn't particularly impress me.

At first glance, I liked the resealable paper bag. Inside, there were two plastic cartons, each individually wrapped in additional plastic, likely to help the cookies stay fresh and intact.

However, when I pulled out a carton, many of the cookies were broken. Maybe I just got unlucky with the package I chose, but I could see how so many cookies broke once I saw how thin and delicate they were.

The cookies were a very dark brown with a smooth surface and not many chocolate chips. Flavor-wise, they were buttery and sweet, but I didn't think there was nearly enough chocolate in each cookie.

The texture was much crispier than I tend to prefer, but I liked that these cookies melted in my mouth.

Pepperidge Farm Farmhouse cookies came in a small bag.

Pepperidge Farm sells a variety of cookies, including several chocolate-chip options. Its thin-and-crispy cookies looked closest to many of the other brands I was trying.

These, like Tate's, came in a paper bag, although the Pepperidge Farm bag wasn't easily resealable. Inside, there were also two plastic cartons of cookies that weren't wrapped in plastic.

The 6.9-ounce package of cookies cost me $3.99 on sale and were originally $4.19. That's $0.58 an ounce on sale or $0.61 for full price.

These were the only cookies made with milk-chocolate chips instead of semisweet.

Though I expected these to be a lot like Tate's, none of them were broken, and they weren't as delicate. They also had more heft to them and seemed loaded with chocolate chips.

The surface was crinkly and lightly golden brown. Each cookie was crispy, but not too hard.

The cookie itself was delicious. It wasn't super sweet, thankfully, because the milk-chocolate chips were already overly sugary.

I think these cookies would be a top contender for me if they were made with semisweet chips instead.

The original Chips Ahoy cookies looked and tasted just as I remembered.

The iconic blue packaging hasn't changed much since I was a kid, and it was exciting to pick up the original Chips Ahoy cookies I grew up eating.

I typically prefer the chewy version, but the original is also good — at least from what I can remember.

I bought a 13-ounce resealable package on sale for $4.29, though it was originally priced at $4.79. That's $0.33 an ounce on sale or $0.37 an ounce at full price.

I loved the ratio of cookie to chocolate.

The cookies were small, but they had miniature semisweet chocolate chips that were less overwhelming than normal-sized chips.

The cookies were lightly golden brown with some crinkles, and they were thicker than the Tate's or Pepperidge Farm cookies. 

They were lightweight but hard to break apart — and yet, they somehow had a slight chewiness to them when I took a bite.

I liked that neither the cookie nor the chocolate chips were overly sweet. The flavor was slightly buttery, and there was an ideal balance of chocolate to cookie.

Kroger's ChipMates seemed to be a generic version of Chips Ahoy.

In similar blue packaging, Kroger's ChipMates cookies appeared very similar to Chips Ahoy.

They were also the most affordable cookies I tried — the larger 13-ounce container cost me only $2.99, about $0.23 an ounce.

I just wish the package had a resealable component, like many of the other brands, to help prevent staleness.

Unfortunately, I thought these cookies were a little bland.

The Kroger-brand cookies looked pretty good. They had plenty of crinkles and lots of small chocolate chips. The centers were light brown, with a darker golden color along the edges.

I noticed they were very difficult to break apart, and they were also a little dry and extra crunchy. As for flavor, I found them to be quite bland. 

Looking at the ingredients, the Chips Ahoy cookies are made with both sugar and high-fructose corn syrup, while the ChipMates cookies have sugar and a very small amount of molasses. That might be why they weren't as sweet as the competition.

I like a cookie that isn't extremely sweet, but these had very little flavor and were too tough in texture. Fortunately, that's nothing a glass of milk couldn't solve, and they were super affordable. 

I've tried other Keebler cookies, but I wasn't as familiar with its chocolate-chip variety.

I grew up eating Keebler's fudge-striped cookies, but I'd never actually tried its chocolate-chip variety.

I love the brand's other offerings, so I had high expectations for the classic chocolate-chip cookie.

These cookies were another more affordable option. I got the 12.6-ounce resealable package on sale for $3 (originally $3.79) — that's $0.24 an ounce on sale (or $0.30 an ounce full price).

These cookies had a good flavor and great texture.

The Keebler cookies were a tad buttery but not very sweet aside from the mini semisweet chocolate chips.

The flavor didn't stand out to me in an extreme way, but I really liked the texture of these cookies. They felt soft from the outside, but they were crunchy with a nice melt-in-your-mouth quality.

Also, I appreciate that Keebler didn't skimp on the chocolate chips.

I was most excited to try Pillsbury's soft-baked cookies.

I love many Pillsbury products (especially the cinnamon rolls and crescent rolls), so finding out the brand makes a chewy chocolate-chip cookie was just icing on the cake.

The brand doesn't make a crispy version, so I already knew this would make it unique from the other cookies on the list.

The 9.53-ounce package cost me $3.99, or $0.42 an ounce.

The texture was everything I hoped for, but I didn't love the flavor.

The Pillsbury cookies were light brown and had many chocolate chips.

I could tell just from picking up a cookie that they were moist and chewy. They really delivered on texture; they were dense yet super soft.

The only downside for me is that the flavor just wasn't what I was expecting. Rather than being buttery or warm, the cookies just tasted sweet and left behind an almost artificial aftertaste I didn't love.

Chips Ahoy was my favorite of the six cookies I tested.

In terms of flavor, Chips Ahoy won this battle for me. The cookies weren't bland or overly sweet, and they didn't leave behind any aftertaste.

I typically prefer a soft-baked cookie (and Chips Ahoy does make a great chewy version), but the texture of these cookies was still excellent. They were buttery and crispy, but not too crunchy. They had a good chocolate-to-cookie ratio, too.

I loved the texture of the soft-baked Pillsbury cookies the most. Even though I didn't love the taste and found them a little too sweet, I'd still be happy to eat them anytime.

Some of the other cookies fell into a middle range for me, but Tate's are the only ones I don't think I'd buy again.

This was my first time trying the popular cookies, and although I liked their buttery, melt-in-the-mouth quality, they were way too thin and crunchy for my preferences.

Additionally, I was disappointed that these were the most expensive cookies, and half of my package was broken.

All in all, most of these cookies are more than welcome in my pantry — but the classic Chips Ahoy will remain my go-to.

This story was originally published on January 16, 2023, and most recently updated on December 2, 2025.