• 5 key slides from a presentation on how college athletes negotiate NIL brand deals, including a formula for pricing sponsored posts

    Bronny James
    USC basketball player Bronny James.

    • Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her firm Gen Agency.
    • The agency has provided NIL education and consulting to college athletes, collectives, and schools.
    • Brown shared a presentation with five strategies to help athletes price and negotiate brand deals.

    Knowing your worth is a struggle many college athletes face now that they can make money from their name, image, and likeness, known as NIL.

    To help athletes understand their value, influencer-marketing-and-production company Gen Agency has been educating and consulting college athletes on NIL.

    "Our big focus is creating a sustainable NIL marketplace at each university," Rachel Maeng Brown, the founder and CEO of Gen agency, told Business Insider.

    Brown, a former NCAA rower, said the NIL side of Gen Agency educates universities to help them build curriculums. The agency also offers athletes on-site and virtual workshops about NIL marketing.

    In April, Gen Agency hosted its first NIL-educational summit for University of Michigan influencers in partnership with Reach, a student-driven organization helping content creators grow their platforms and connect with brands. The presentation, which was shared with BI, covered how athletes can understand their audience, price sponsored content, post properly on social media, and protect themselves with a contract.

    The summit also featured a panel of guest speakers, including former NFL player Isaiah Johnson. Johnson told BI that social-media followers and engagement are more important to brands who work with athletes than on-field performance.

    "Followers, everyone wants to know how many people are following you and then two, just how genuine you are," he said. "If you are genuinely using a product, this could be a wonderful fit."

    Johnson said athletes with the best media presence are natural and real with their followers. He said sports fans love behind-the-scenes footage they can not get from somewhere else, like athletes' day-in-the-life videos.

    Here are five key slides from Gen Agency's NIL presentation on how athletes can brand themselves and negotiate fair pay:

    Learn about your audience
    Gen Agency NIL presentation slide
    How athletes can find their audience

    Brown said knowing your target audience is key to working with brands. It helps companies understand who they can reach by recruiting you. 

    During the summit, Brown showed athletes where to find key stats on their Instagram audiences, including follower count and growth, location, age, and gender.

    A formula athletes can use to estimate the price of a brand deal
    Gen Agency presentation pricing calculator
    An easy calculator for athletes to price themselves

    The presentation offered a formula student-athletes can use to calculate how much to charge brands for a sponsored post. It's based on a $10 CPM, which refers to the cost per every 1,000 impressions, though CPMs can vary.

    To calculate what to charge per post, take the average number of views over the last 30 days and divide it by 1,000. Then take that figure and multiply it by the CPM.

    Using that math, an athlete with 600,000 average views over the last days would charge $6,000 per post, based on a $10 CPM, per the presentation's example.

    Know your copyright rules
    A cell phone with legal rules
    Social media and brands have guidelines to follow

    Athletes, like other influencers, need to comply with brand, platform, and regulatory guidelines for social-media posts and ads, such as copyright rules and what kind of content is permitted on a platform.

    Student-athletes also need to abide by NCAA rules because posting inappropriate content can result in losing scholarships, eligibility, and future career opportunities, according to the NCAA.

    Brown said college athletes should also exercise caution and not include other brands or anything illegal in a sponsored post. She advised double-checking the spelling before posting, too.

    Dos and don'ts for sponsored posts
    A man on Tik Tok
    How to post correctly on social media

    The agency also emphasized the importance of double-checking disclosures for paid ads, partnerships, and more so athletes do not have to delete or redo sponsored videos.

    "This is really important to student-athletes as well as smaller influencers because a lot of brands will try to bully them," said Brown, "to say, 'You don't need to put hashtag. You don't need to disclose that we're sponsored.' But it's actually illegal across social media."

    She said failing to disclose a sponsored post could result in an athlete's account being banned or messing up their average views and algorithm.

    Things to know about payment
    Man on Tik Tok on the phone
    Information on W9, payment submissions, and more.

    Brown also talked about contracts and W-9s, which are tax forms for independent contractors. The presentation emphasized in capital letters that athletes need a contract to make sure they get paid for their work.

    They should also be mindful of terms such as "usage" and "ownership" because it could mean their videos could be posted on any social-media channel or site.

    Brown said brands are not going to protect the athletes, so they need to look out for themselves.

    Read the original article on Business Insider
  • A ‘proper’ economic downturn is looming, which could trigger steep rate cuts as soon as this year, economist says

    In this photo taken while zooming with a slow shutter speed Federal Reserve Board Chair Jerome Powell speaks during a news conference about the Federal Reserve's monetary policy at the Federal Reserve, Wednesday, Dec. 13, 2023, in Washington.
    In this photo taken while zooming with a slow shutter speed Federal Reserve Board Chair Jerome Powell speaks during a news conference about the Federal Reserve's monetary policy at the Federal Reserve, Wednesday, Dec. 13, 2023, in Washington.

    • Economist Frances Donald told Bloomberg TV that a sharper Fed pivot is ahead.
    • With a slowdown in the US labor market, two negative quarters of growth could hit at the end of the year.
    • When that happens, the central bank will have to ease quickly and beyond what markets expect.

    Markets are right to price in a Federal Reserve policy pivot but should brace for a rate-cutting cycle that's sharper than expected, economist Frances Donald told Bloomberg TV.

    "What we haven't bought into is that this would be like a two or three and done situation, that these would be insurance cuts," she said. "We believe we are heading into a proper downturn that will require a proper easing cycle." 

    Futures markets are eyeing two 25-basis point cuts closer to the end of this year, reflecting a newfound optimism among investors after April's jobs report came in weaker than expected, undoing fears that the Fed may need to keep rates high or even raise again. 

    But to the Manulife Investment Management chief economist, such weakness should also trigger some concern, as it makes a recession look all the more probable. 

    "Just about everything in the labor market that explains where we are in the labor cycle is pointing to a deterioration," Donald said. "We're not saying it's a big crisis, we're calling for two quarters of negative GDP — Q3 and Q4, could be Q4 and Q1."

    Though she acknowledged that her team has held recessionary outlooks for a while now, incoming data continues to reconfirm that downturn odds are much higher than chances of a reacceleration, she said. 

    That includes household and temporary employment stats, consistent job loss data, dropping quit rates, and a pullback in small business hiring.

    The labor market's wear down also underpins recession calls made by the veteran forecaster Danielle DiMartino Booth, who told Bloomberg on Monday that the US is already in a downturn. That's based on an indicator that tracks unemployment across a 12-month period.

    As the US economy slows down, Donald expects current interest rate levels to be increasingly intolerable, explaining why the Fed will have to pivot quickly. 

    "The average time between the first rate hike and its impact on businesses and consumers is two years. So we're not exiting the period in which rate hikes become really impactful in the economy," she said. "We're entering that period."

    Previously, she noted that the Fed's inability to cut rates sooner than later is adding risk of something breaking in the near term.

    Read the original article on Business Insider
  • Bob Iger reveals Disney’s new plan for Marvel: quality over quantity

    Ryan Reynolds as Deadpool/Wade Wilson and Hugh Jackman as Wolverine/Logan walking side by side in "Deadpool 3."
    "Deadpool & Wolverine" will be the only Marvel film released this year.

    • Disney CEO Bob Iger plans to limit the number of Marvel films and TV shows released each year.
    • The decision follows underperformance and criticism of the quality of Marvel content.
    • This year, there will only be one MCU film released: "Deadpool & Wolverine."

    Disney CEO Bob Iger's turn-around tour continues, and he let us in on the plan for what is arguably the House of Mouse's most successful IP: Marvel.

    In Disney's first earnings call since successfully fending off a proxy battle from Nelson Peltz — and former Marvel Entertainment chairman Ike Perlmutter — Iger delineated the future of the Marvel Cinematic Universe. The studio will now put out two or three films and two television series a year rather than four of each.

    "I've been working hard with the studio to reduce output and focus more on quality," Iger said on the call.

    As it undergoes a sort of reset, the only MCU movie to come out this year will be "Deadpool & Wolverine" in July. "Echo," "X-Men '97," and "Agatha" will be this year's television releases. The next Avengers film — "Avengers 5" — is scheduled for 2026.

    The CEO has not been shy about his thoughts on the diminishing quality of Marvel films and television shows — something he seems to blame mostly on his short-lived successor and predecessor, Bob Chapek, even though Iger was in charge when several of them were developed.

    "Some of what is coming up is a vestige of basically a desire in the past to increase volume," he said on the call.

    Between 2021 and 2023, Marvel released 10 feature films and 13 TV series, which appears to have left superhero fans fatigued.

    MCU movies, which were once fail-safe, have struggled. Last year's "Ant-Man and the Wasp: Quantumania" grossed less than $500 million globally on a combined production and marketing budget of about $300 million — meaning it failed to break even at the box office. "The Marvels" fared even worse, grossing only $206 million worldwide on a reported $270 million budget. Both films received poor reviews.

    "I'm mindful of the fact that our performance, from a quality perspective, wasn't up to the standards we set for ourselves," Iger said on an earnings call last year.

    But investors seem less confident than Iger: Disney's stock is down about 10% today.

    Read the original article on Business Insider
  • What earnings beat? Disney’s streaming slowdown is all anyone on Wall Street cares about.

    Disney+ logo displayed on a phone screen and Disney+ website displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on November 27, 2022.
    Disney

    • Disney's earnings report on Tuesday shows that Wall Street cares about one thing: streaming growth.
    • The company's stock fell as much as 11% despite a report that looked mostly strong.
    • Investors elected to focus on lighter-than-expected streaming-subscriber additions.

    Disney seemed to do nearly everything right when it reported fiscal second-quarter earnings on Tuesday.

    The company announced better-than-expected profits and only a slight revenue miss, raised its full-year earnings growth guidance to 25% from 20%, and communicated to investors that its streaming division would be profitable by its fiscal fourth-quarter.

    But that wasn't enough for Wall Street, with the stock diving as much as 11% following the earnings report, its worst daily decline in 18 months. The main focus of investors ended up being Disney's light forecast for streaming growth.

    Although Disney+ added 6.3 million new subscribers in the quarter, its total number of streaming subscribers at 153.6 million was below Wall Street estimates by about 2 million. The company's CFO also said in the earnings call that the current quarter is pacing towards flat growth.

    The sharp move lower highlights the high standard Wall Street has set for Disney's streaming portfolio, which includes Disney+, Hulu, ESPN, and Hotstar in India. 

    Disney investors would like the media giant to obtain a Netflix-like valuation multiple given its growing streaming business. But in order for that to happen, Disney would have to deliver incredible Netflix-like execution that's capable of shaking off investor fears about its shrinking legacy TV business.

    So far, that doesn't appear to be happening, at least not at a quick enough pace that Wall Street demands.

    And while Disney's streaming business is moving in the right direction overall, it will still be a bumpy ride ahead for the unit to deliver consistent profits.

    "We are pleased with the progress we're making in streaming although, as we said before, the path to long-term profitability is not a linear one," Disney CFO Hugh Johnston said on the company's earnings call.

    Those comments came right before Disney disclosed that it expects further streaming losses in its fiscal third-quarter due to a seasonal slowdown in Disney+ subscriber additions and added expenses related to its cricket rights in India. 

    Despite the sour day for Disney on Tuesday, many Wall Street analysts defended the company and said the bullish thesis on the company transitioning to a streaming-focused company simply needs more time.

    "With Disney's streaming segment turning profitable for the very first time in its history, the stage is set for an earnings inflection," Bloomberg Intelligence analysts Geetha Ranaganathan and Kevin Near said in a Tuesday note. 

    Read the original article on Business Insider
  • I was laid off from my job at a fancy convenience store chain when it suddenly shuttered. My final shift felt like ‘The Purge.’

    Declan Rhodes said his last day at Foxtrot felt like "The Purge."
    Declan Rhodes said his last day at Foxtrot felt like the horror movie "The Purge."

    • Foxtrot, an upscale convenience-store chain, shuttered its 33 locations on April 23.
    • Declan Rhodes, 25, was one of hundreds of employees laid off while on shift. 
    • He said the last day was like "The Purge," as workers kicked out customers and locked up for good.

    This as-told-to essay is based on a conversation with Declan Rhodes, a 25-year-old former employee of Foxtrot, an upscale convenience store chain that was based in Chicago. On April 23, the company announced it had laid off its entire staff and shuttered operations across its 30-plus locations in Chicago, Austin, Dallas, and Washington DC. Business Insider verified Rhodes' employment history. The following has been edited for length and clarity.

    In August 2022, I moved from Springfield, Missouri, where I got a degree in musical theater, to pursue artistic endeavors in Chicago.

    I've worked all the "survival jobs" in the customer service and food industries. Little Caesars was my first job. But I landed a job at Foxtrot in January 2023. I was like, "OK, I'll do this. This will be a nice little survival job while I'm auditioning."

    Foxtrot was a convenience store and coffee shop, similar to an upscale 7-Eleven. We sold and made different drinks as well as grab-and-go food, a lot of healthy alternatives, and gluten-free snacks.

    Foxtrot shuttered operations across all 30-plus of its locations on Tuesday.
    Foxtrot shuttered operations across all of its locations on April 23.

    I worked at the biggest location in Chicago. We had a wide range of clients — from older clientele, who I could smell old money on, to younger clientele, who either would come and study in the morning or work remotely.

    I was brought in as a shift lead, a step below the assistant manager. It was not a salaried position, but I was doing full-time hours.

    The silver lining was the queer-friendly environment and accepting atmosphere that I had with my coworkers.

    But there was a disconnect from the corporate side.

    A great example of this: We had a wonderful coworker who was in his 60s, maybe early 70s, one of the sweetest humans I've ever met. He was our main receiver. He would receive all of the products we would get. We used to have a working elevator that made it easier to load stuff onto a cart. Eventually, that elevator ended up breaking down. It was never fixed, never made a priority. We had several people young strapping people who would help him out. But eventually, this wonderful human ended up leaving.

    The next day, one of the corporate people comes in and says, "Oh, I guess we've really got to get that elevator fixed now."

    They had a facade of caring for their workers, but it felt like a lot of us were expendable.

    There were red flags before the company went bust

    Looking back, the biggest red flag was an eviction notice we'd gotten a week before the company closed.

    It was explained by my assistant manager, who was told by his district manager, that there was some turnover at the corporate level, and it would be taken care of.

    We had also gotten a message in our work group chat from my general manager the weekend before saying that we were having supply-chain issues.

    On April 23, I got up at my usual time, 4:45 a.m., to get there at 5:30 a.m. We opened the store as normal and started making lattes. At 8 a.m., my manager instructed us to stop selling gift cards. At 9 a.m., my manager attended an emergency company meeting. Every manager across every Foxtrot was on this Zoom call, I believe. They didn't know what it was about.

    Rhodes worked for Foxtrot for over a year.
    Rhodes worked for Foxtrot for over a year.

    After the fact, I was informed by my manager that the phone call quite literally lasted 10 minutes. It was just: "Kick everyone out of the store, take out the trash, lock doors, and close the store officially." There was no "good luck" or "sorry" or well wishes in the next chapter. They were just as blindsided as we were.

    At about 10:10 a.m., on a Google Hangout organized by my manager, we were instructed to close the store and leave the premises with all our personal belongings by 12 p.m. Not everyone who worked at my store was on that call. It's possible people did not realize they were losing their jobs until the companywide email was officially sent out at 11:38 a.m.

    We were not given any clear direction. I'd probably say we had 20, 30 people in the store. It was pretty busy. Two guys looked like they were having a business meeting. My manager said, "Sorry, guys, we are closing forever."

    It felt like "The Purge." My manager ended up taping two notices to our glass doors that said something along the lines of, "Thank you for letting us serve you. We are closing our doors for the final time."

    A mob of people started collecting outside. I could see them taking videos and pictures of the sign.

    Foxtrot employees are trying to hold the company to account

    If I could talk directly to the CEO, I would say, "First and foremost, thank you for instilling an environment that felt accepting and tended to be warm and welcoming to new workers. On the flip side, a caveat: Shame on you for the way that you handled this, and absolutely shame on every single person who had an inkling that this was coming and did nothing."

    The next day, my former coworkers and I went to my manager's boyfriend's restaurant. One of my other former coworkers is a teacher, but works on the weekends as a barista. He put his teacher cap on and printed out full documents with the WARN Act.

    Rhodes filed for unemployment and is pursuing his creative endeavors.
    Rhodes filed for unemployment and is pursuing his creative endeavors.

    It is Illinois state law that for mass layoffs, you are to provide 30 to 60 days' notice of termination. Clearly, they didn't do that. We are full force taking part in a class-action lawsuit. It's surreal.

    My next move after Foxtrot

    It's back to square one in terms of finding a survival job.

    I was trying to manifest — not the closure of the entire company, but a career shift in that I could be making an income doing fully creative projects. But the universe works in mysterious ways.

    I have comfortable-enough savings. I should be OK for at least a few months. I might pick up some side hustles or gigs.

    I'll donate plasma twice a week, and that's a nice little check there.

    I tend to be a pretty optimistic person. I feel I will find another job. I'm just really trying to adapt and shift direction.

    Read the original article on Business Insider
  • This ASX 200 gold stock can rise 30% and could be a takeover target

    Calculator and gold bars on Australian dollars, symbolising dividends.

    Investors that are looking to add some gold exposure to their investment portfolio might want to consider the ASX 200 gold stock in this article.

    That’s because if the team at Bell Potter are on the money with their recommendation, there could be some very big returns on the cards for investors.

    Which ASX 200 gold stock is the broker bullish on?

    According to a note from last week, the broker is tipping Regis Resources Ltd (ASX: RRL) as a top buy right now.

    The note reveals that its analysts have reiterated their buy rating with an improved price target of $2.80.

    Based on its current share price of $2.12, this implies potential upside of 32% for this ASX 200 stock over the next 12 months.

    To put that into context, a $10,000 investment would become $13,200 by this time next year if Bell Potter’s recommendation proves accurate.

    The broker also sees potential for further gains, noting that the gold miner could be an attractive takeover option for a larger player.

    What did the broker say?

    Firstly, let’s take a look at what the broker was saying about the ASX 200 gold stock’s recent quarterly update.

    Its analysts note that production was softer than expected due to heavy rainfall. However, it is happy to overlook this as management has reaffirmed its FY 2024 guidance and the company is now benefitting from unhedged gold sales. It said:

    RRL released its March 2024 quarterly report, which came in below our expectations as a result of the impacts of severe rainfall events during the quarter. RRL achieved production of 90.6koz at AISC of A$2,735/oz, vs BPe 104.1koz at AISC of A$2,081/oz and FY24 guidance 108.8koz at AISC of A$2,155/oz (midpoint basis). Tropicana was particularly hard hit, with attributable production dropping 40% from 38.8koz to 23.2koz qoq, as processing was forced to be suspended from 22 March to 1 April.

    Despite this, FY24 guidance has been maintained at for production of 415koz – 455koz at AISC of between A$1,995/oz and A$2,315/oz. RRL enjoyed its first full quarter of unhedged gold sales and at quarter-end held cash and bullion of $186m (from $155m qoq) and drawn debt of $300m.

    Why is it a buy?

    Bell Potter believes the ASX 200 gold stock is undervalued at current levels. This is thanks to its unhedged gold sales, local operations, strong cash flow generation, and takeover appeal. It explains:

    Earnings changes in this report are: FY24: +28%; FY25: +20% and FY26: +7% as our increased gold price forecast offsets the weaker than expected March 2024 quarter performance. RRL is the 5th largest ASX gold producer and the largest with an all-Australian asset portfolio. RRL offers unhedged exposure to the gold price and strong free cash flow growth over FY24 and FY25. These attributes also make RRL an appealing corporate target in the current M&A environment. Our NPV-based valuation is up 8% to $2.80/sh and we retain our Buy recommendation.

    The post This ASX 200 gold stock can rise 30% and could be a takeover target appeared first on The Motley Fool Australia.

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  • Interest rates still might not be high enough to quell inflation, Minneapolis Fed president says

    Minneapolis Fed President Neel Kashkari speaks during an interview at Reuters in New York February 17, 2016. REUTERS/Brendan McDermid
    Minneapolis Fed President Neel Kashkari speaks during an interview at Reuters in New York

    • Minneapolis Fed President Neel Kashkari suggested interest rates are likely to stay put for an extended period.
    • Resilient housing inflation shows that Fed policy may still not be restrictive enough, he said. 
    • Strong housing demand suggests the neutral rate for the housing market may have risen since the pandemic.

    There are signs that the Federal Reserve's inflation crusade may still not have restricted policy enough to bring down high prices, Minneapolis Fed President Neel Kashkari said Tuesday. 

    Kashkari said in a note released on Tuesday that the housing market is surprisingly resilient in the face of tighter monetary policy, raising doubts about whether policymakers and the market are misjudging what the neutral rate may be in the near-term. 

    "My colleagues and I are of course very happy that the labor market has proven resilient, but, with inflation in the most recent quarter moving sideways, it raises questions about how restrictive policy really is," he wrote in the note released on the bank's website

    The Minneapolis Fed chief pointed out that since the 2008 Financial Crisis, the US has built fewer homes than needed to match population growth, resulting in a prolonged housing supply shortage.

    Furthermore, COVID-19 spurred a rise in remote work, fueling higher demand for housing in many markets, while recent immigration influxes have added to the pressures on supply, Kashkari said. 

    Meanwhile, Fed policy has helped push 30-year mortgage rates higher by approximately 3.5 percentage points, climbing from about 4% prior to the pandemic to roughly 7.5% today.  

    "Perhaps that level of mortgage rates is not as contractionary for residential investment as it would have been absent these unique factors which are driving housing demand higher," he said, adding that the neutral rate for the housing market might have increased since the pandemic.

    Kashkari said at the Milken Institute Global Conference on Tuesday that the most probable scenario for the US economy involves interest rates remaining high "for an extended period of time," while mentioning that a rate cut would be necessary if inflation dips or the labor market weakens significantly.

    "Or if we get convinced eventually that inflation is embedded or entrenched now at 3% and that we need to go higher, we would do that if we needed to," he said during the conference.

    Read the original article on Business Insider
  • Apple iPad event: Everything we know about the new iPad Pro, iPad Air, Apple Pencil Pro, and how to order

    When you buy through our links, Business Insider may earn an affiliate commission. Learn more

    Apple's 2024 iPad Airs, iPad Pros, and Apple Pencil Pro assorted against a blue gradient background.
    Apple unveiled a new lineup of iPad Pro and Air models with upgraded accessories.

    Apple launched new iPad Air and iPad Pro models, as well as new iPad accessories, during its video-streamed online event on May 7. 

    The iPad Air and iPad Pros got significant updates, including a brand new iPad Air with a larger display, and iPad Pros with a brand new Apple processor, a focus on AI, OLED display panels, and a thinner design.

    Apple also revealed a new Apple Pencil Pro that can register squeezes and rolls to enable customizable functions, as well as a new Magic Keyboard for the iPad Pros with a sturdier design and laptop-like controls.

    New iPad Pros with AI and OLED displays

    ipad pro
    The iPad Pros feature OLED displays for the first time.

    The new iPad Pros come with several significant updates. Of them, the most notable is a previously unreleased Apple M4 processor and a focus on AI for creative work with updates of the Final Cut Pro and Logic Pro apps, as well as third-party apps. 

    Almost as exciting are the OLED 11-inch and 13-inch displays for the Pro models. Apple is using its own "Tandem OLED" panels, which the company says are essentially two OLED panels layered together to achieve a high brightness level that a single panel couldn't. Apple calls its new OLED iPad display "Ultra Retina XDR." There's also a nano-textured glass option designed to reduce glare. 

    We haven't yet tried the OLED displays on the new iPad Pros, but they have the potential to bring dramatic improvements to viewing videos and whatever you do on an iPad that uses the display. 

    An unfortunate consequence of the superior displays is even higher price tags than the previous iPad Pro series, which started at $799 and were already the most expensive devices among the best iPads. The new 2024 iPad Pros start at $999 for the 11-inch model and $1,299 for the 13-inch model. 

    iPad Pro specs
    Specs for the iPad Pro models.

    Beyond a totally new display, the new iPad Pros have noticeably thinner designs at 5.3mm for the 11-inch iPad Pro, and an even thinner 5.1mm for the 13-inch iPad Pro. Apple says the 2024 iPad Pros are their "thinnest" products to date, and they're just as strong despite their new thin design. 

    The front-facing cameras have also been moved to the horizontal long edge for a more centered video of yourself while on a video call.

    As mentioned above, the 11-inch iPad Pro starts at $999, and the 13-inch iPad Pro at $1,299. Both are available to order now from Apple, with full availability on May 15.

    New iPad Airs and a first-ever large model 

    iPad Air
    Apple introduced its first 13-inch iPad Air.

    Apple announced not one but two new iPad Airs, including a fairly typical 11-inch model and a brand new 13-inch model with 30% more screen space. Anyone who's wanted a larger iPad but couldn't justify the 12.9-inch iPad Pro's previous $1,100 price should rejoice at the news. 

    Like the 2024 iPad Pros, Apple also moved the front-facing camera to the horizontal long edge on the new iPad Airs for a more frontal and centered video calling experience. The new iPad Airs also feature landscape stereo speakers, and the 13-inch iPad Air has twice the bass as the 11-inch model. 

    The 2024 iPad Air models are upgraded from Apple's M1 processor to Apple's M2 processor, which was introduced in 2022 for various Mac laptops, like the 2022 MacBook Air and 2022 13-inch MacBook Pro. It's a welcome upgrade for professionals using the iPad Air for creative visual work, but it's unlikely to make much of a difference for basic iPad use, like video streaming, social media scrolling, web browsing, emailing, or even playing games. 

    ipad air specs
    Specs for the iPad Air models.

    Base storage for the iPad Airs also starts at 128GB — double the 64GB storage of the previous iPad Air.

    The 11-inch iPad Air starts at the same $599 price as the previous generation, and the 13-inch iPad Air starts at $799. You can order both now, with availability on May 15.

    An Apple Pencil 'Pro' you can squeeze

    Apple Pencil Pro
    The Apple Pencil Pro's "squeeze" function is one of several new features.

    The brand new Apple Pencil Pro contains a new squeeze sensor for novel interactions with the 2024 iPad Pro and Air models, like bringing up a new tool palette while drawing.

    The Apple Pencil Pro delivers a haptic response when you squeeze it to give you control and feedback while using the feature. Third-party app developers will be able to add squeeze controls to their apps to offer various functions for their apps, too. 

    Apple pencil specs
    The Apple Pencil Pro's suite of features.

    The Apple Pencil Pro also supports Find My tracking and a new control feature called Barrel Roll that uses a gyroscope to let you roll the Pencil for more control, like changing the angle of the Pencil's input on the iPad display. 

    The Apple Pencil Pro starts at $129. It's available to order now, with full availability on May 15.

    An upgraded Magic Keyboard

    Apple ipad keyboard
    The new Magic Keyboard makes the iPad Pro more laptop-like.

    The new Magic Keyboard designed for the 2024 iPad Pros has an aluminum palm rest and a larger trackpad. It also features a new function row for controls similar to what you'd find on a Mac laptop, like screen brightness and playback. 

    The Magic Keyboard for the 11-inch iPad Pro starts at $299, and $349 for the 13-inch iPad Pro. You can order both now, and they'll be available on May 15.

    Read the original article on Business Insider
  • Biden brags about his environmental record to win young voters, but most have no idea what he’s done to fight climate change

    Biden
    President Joe Biden.

    • President Biden is banking that his environmental record will sway young voters to his side.
    • But many voters aged 30 or younger have little knowledge of his administration's climate policies.
    • Biden's climate actions could be the key to him unlocking the votes of many undecided young voters.

    President Joe Biden has sought to use his pro-environment policies to boost his support among young voters, but most of them have little to no knowledge of his administration's actions to tackle climate change, according to a recent survey.

    A CBS News/YouGov poll of 2,230 adults conducted in April showed that 28 percent of respondents aged 30 or younger knew "nothing at all" about Biden's climate actions, while 31 percent of respondents in this age group didn't know much about his administration's policy stances.

    Meanwhile, 33 percent of respondents had some knowledge of Biden's policies, while only 7 percent said they had seen or read "a lot" about his administration's work.

    The survey also showed that 52 percent of respondents under 30 believed that climate change was an issue that needed to be dealt with "right now," with 20 percent stating it was an issue to tackle over the next few years and 13 percent indicating it was an issue to be handled in the more distant future.

    Since taking office, Biden has placed a high priority on climate issues — a monumental shift from former President Donald Trump's political alliance with the fossil-fuel industry — as he's touted tax credits for Americans to purchase electric vehicles and promoted rebates to make homes more energy efficient.

    On his first day in White House, Biden rejoined the Paris climate accord, bringing the United States back into fold among nearly 200 countries that have pledged to cut greenhouse gas emissions.

    The Inflation Reduction Act, which was passed by congressional Democrats and signed into law by Biden in 2022, made significant investments in the expansion of clean energy tax credits and included nearly $10 billion for rural electric cooperatives to purchase or deploy clean energy, among other measures.

    And many of the administration's climate policies are seemingly popular with the American public.

    When respondents in the CBS News/YouGov survey were asked if they favored tax credits to boost the energy efficiency of homes, 63 percent agreed, while only 17 percent were opposed to the policy.

    Seventy percent of respondents in the survey indicated that they backed regulations that would reduce the amount of toxic chemicals in drinking water, while only 9 percent opposed such efforts.

    The most polarizing Biden policy in the survey was the allowance of tax credits for electric vehicles, but even it had a plurality of support (43 percent) among respondents. Meanwhile, 35 percent of respondents opposed such credits, and 21 percent of respondents indicated they hadn't heard about it.

    Read the original article on Business Insider
  • I’m an American living in Germany. I get 5 weeks a year of PTO and had 2 years of parental leave.

    Working Mum Returns to Toddler
    In Germany, employees get about 30 days of paid time off, and some can take up to two years of paid parental leave.

    • I moved from the US to Germany 12 years ago and gave birth to my three kids here. 
    • Germany has a more generous paid parental leave, which allows up to two years of leave. 
    • Work relationships are more hierarchical which comes with more boundaries. 

    I grew up in the US and moved to Germany over a decade ago, where I've been a working mom has made me realize some notable amount of differences between work-life balance in the US and Germany.

    Some of the differences vary due to cultural, policy, or geographical reasons, but it's certainly fascinating to view the contrast between the two locations.

    I've had more PTO in Germany from the start

    German employers must give their full and part time employees between 20 and 30 days a year of paid vacation, depending on how many days a week the employees put in.

    In terms of preventing burnout and optimizing productivity, taking vacation days has been proven to be helpful. It also can make life easier for working parents like myself, with school-aged children who have many weeks of school vacation every year.

    In contrast, the average amount of annual paid vacation days in the US is 11 days, but employers aren't legally obligated to grant PTO to their employees. As a result, nearly a third of American employees do not get paid vacation days at all, according to Forbes.

    I had a generous parental leave

    Germany offers fairly generous parental leave — fathers can also theoretically take nearly all of the parental leave — with several fully paid weeks before and after birth and up to about two years of reduced-pay leave. This contrasts with the US, where parents, especially mothers, often only have a few months or weeks off from work after birth, and generally, it is unpaid.

    I found that having longer, paid parental leave was very helpful for me. I had enough time to recover from birth and not be as concerned about how my babies were going to be fed.

    My work relationships are more formal in Germany

    In many American workplaces, the hierarchy levels can be blurry at times, with a lot of emphasis on collaboration and creativity. I see that many of my American friends spend a fair amount of time outside work with their colleagues.

    Work relationships in Germany, unlike the US, tend to be more formal and hierarchical. Although this can have its cons, one benefit I see of work-life balance in Germany that comes out of this cultural aspect is that there can be greater respect for boundaries. I generally don't feel pressured, for instance, to look at my work emails when I'm on vacation or off the clock.

    I commute by bike and get a workout while at it

    While both Germans and Americans log into fairly long commutes to work, the means of transportation to work does differ greatly between the two.

    For Germans, about 32% of them commute either by public transport, biking or walking. That leaves about 68% who commute by car to work.

    For quality of life in the work commute, this does make a significant difference. Over a third of Germans don't sit in traffic on their work commute. Biking and walking to work promote exercise and fresh air, and those who commute on public transit can opt to listen to music or simply relax while someone else does the driving.

    For me, this means that my commute is more pleasant and refreshing, especially since I don't have to sit in traffic like many Americans do every morning. It also allows me to build in more exercise organically into a necessary commute.

    Read the original article on Business Insider