Millennial gray is so 2020. There's a whole rainbow out there, and today's homeowners want bold, vivid color in their homes.

Zillow found that "color drenching" will be one of the hottest interior design trends in 2026. That's when the interior surfaces — from walls to floors and sometimes even the furniture — are all the same hue, typically a vibrant statement shade.

Mentions of the trend have increased by 149% since 2025, according to the company.

Zillow found that words like "sustainable" and "green" are appearing 21% more often in listings, suggesting that buyers are increasingly seeking out eco-friendly homes.

Eco-friendly homes do more than help the planet. They can also help homeowners save hundreds or even thousands of dollars by cutting energy use and, in turn, lowering utility bills.

Mentions of zero-energy-ready homes — which are built to minimize energy use and maximize renewable production with features like advanced insulation and high-performance windows — are up 70%.

Listings mentioning whole-home batteries, which store solar energy and provide backup power, are also up 40%, while references to electric-vehicle charging have climbed 25%.

From the Palisades wildfires to the Texas Hill Country floods, this year's natural disasters have claimed many lives and cost the US government and its citizens billions of dollars.

So it's no surprise that many buyers are seeking homes that offer better protection during extreme weather conditions. According to Zillow, 64% more listings mention flood protection, and references to elevation in relation to flooding have increased by 26%.

Buyers are also increasingly worried about fire risk. Zillow data shows fire-safety features are appearing more often in listings, with mentions of defensible-space landscaping up 36% and fire-protection systems up 28%.

In a culture built on convenience, anything you can get at home quickly becomes something you expect at home.

Many homeowners have moved beyond standard home-wellness amenities, such as home gyms and basketball courts, and into upgrades like saunas and cold plunges — features once limited to luxury spas but now increasingly attainable through thoughtful home design.

Wellness is set to remain a key driver of home design in 2026. According to Zillow, mentions of wellness features in listings are up 33%, and spa-inspired elements are appearing 22% more often on the site.

News flash: reading is cool again.

If you've been on social media lately, you've probably seen the chic home libraries that young, design-minded homeowners are putting together. Big or small, they tend to be cozy and highly Instagrammable.

Buyers are taking note as we head into next year. Zillow found that mentions of "reading nooks" are appearing 48% more often in its listings.

Buyers are increasingly moving away from generic, copy-and-paste interiors in favor of homes that reflect their personalities.

According to Zillow, mentions of vintage accents, whimsical details, and artisan craftsmanship are up 17%, 15%, and 21%, respectively.

The once-ubiquitous "man cave" is finally fading, with Zillow data showing mentions in listings down 10% from last year — but spouses shouldn't celebrate just yet.

Buyers don't just want a room to watch the game anymore; they want spaces that let them fully immerse themselves in their favorite sports.

Zillow found that golf simulators are appearing 25% more frequently in listings on its site, while mentions of pickleball courts are also up 25%. Even batting cages are becoming more popular, with references rising 18%.

Millennial gray had a tight hold on interior design over the past few years, but its grip is loosening.

In 2026, more homebuyers will be interested in color. Zillow found that mentions of "color drenching" in home listings have increased by 149% year-over-year.

Color drenching isn't as intimidating as it sounds. It's when a single, typically vibrant hue — think fuchsia or red-orange — is the dominant color in a room, covering everything from the walls and floors to, yes, even the furniture.

From the Palisades wildfires to the Texas Hill Country floods, natural disasters are happening more frequently — and are becoming more dangerous.

It's top of mind for many homebuyers. Zillow data shows that listings mentioning flood protection have increased by 64%, while mentions of elevation in relation to flooding have risen by 26%.

Fire risk is also a concern. Listings referencing defensible-space landscaping are up 36%, and those mentioning fire-protection systems are up 28%, according to the company.

Eco-friendly homes do more than help the planet. They can also help homeowners save hundreds or even thousands of dollars by cutting energy use and, in turn, lowering utility bills.

Zillow found that words like "sustainable" and "green" are appearing 21% more frequently in listings than they did last year.

Mentions of zero-energy-ready homes — which are built to minimize energy — are up 70%. Listings mentioning whole-home batteries, which store solar energy and provide backup power, are up 40%, while references to electric-vehicle charging have increased by 25%.

In a culture built on convenience, we want everything within arm's reach — especially our self-care. It's a big reason more homes now incorporate health and wellness amenities.

Where basic at-home features like gyms and basketball courts were once considered sufficient for the average homeowner, today's buyers are seeking — and sometimes spending hundreds or even thousands of dollars on — luxury upgrades such as saunas and cold plunges.

Wellness will remain a dominant trend in home design in 2026. Zillow found that mentions of wellness features in listings have increased by 33%, and spa-inspired elements are appearing 22% more frequently on the site.

You've probably also seen the increase in chic reading nooks all over social media right now. Big or small, they tend to be cozy and highly Instagrammable.

Zillow found that more buyers now want reading nooks at home, with mentions in listings up 48% compared with last year.

People don't want to live in generic, copy-and-paste homes. They want spaces with character that reflect their own personalities.

Zillow data shows that listings mentioning vintage accents, whimsical details, and artisan craftsmanship are up 17%, 15%, and 21%, respectively.

The "man cave" just isn't cool anymore.

Zillow reports that mentions of "man cave" in listings are down 10% from last year. Instead of traditional rec rooms, buyers are gravitating toward amenities that allow them to actively engage with their favorite sports, rather than just watching them.

According to the company's data, golf simulators are appearing in listings 25% more frequently, mentions of pickleball courts are also up 25%, and even batting cages are on the rise, with references increasing by 18%.

According to Forbes, which published a series of 2024 billionaire reports, Swift is the first musician to reach 10-figure status solely based on songwriting and performances rather than brand deals, makeup lines, or business ventures.

Swift's vast fortune is primarily thanks to her valuable discography and earnings from streaming deals, music sales, concert tickets, and merchandise.

Representatives for Swift did not respond to a request for comment from Business Insider regarding the 2024 Forbes report.

As of December 12, 2025, Forbes estimates Swift's net worth to be $1.6 billion.

Swift's 21-month, five-continent Eras Tour was nothing short of a sensation. By the end of its first year, it had become the first tour to gross over $1 billion in revenue and was on track to become the highest-grossing tour of all time. 

In October 2023, after Swift toured 56 dates across the US and Mexico, the Eras Tour had already generated $780 million and added $4.3 billion to America's gross domestic product, according to Bloomberg Economics.

Throughout 2024, Swift also made stops in Tokyo, Australia, Singapore, Canada, and 11 European countries.

The morning of Swift's final performance in Vancouver, The New York Times reported that the Eras Tour had crossed the $2 billion threshold, making it the first concert tour in history to do so.

This figure was confirmed by Taylor Swift Touring, the singer's production company. All 149 stadium shows were sold out, and the company said over 10 million people attended the Eras Tour.

That means the average ticket sold for $204, well above the industry average for top concert tours, per The New York Times. Resale tickets were even pricier, often going for thousands in secondhand markets.

Worldwide ticket presales had already exceeded $100 million before "Taylor Swift: The Eras Tour" was released (a day early) on October 12, 2023, AMC Theatres reported.

According to ticketing service Fandango, the film set a record for the highest first-day ticket sales in 2023. It has also become the highest-grossing concert movie of all time, surpassing "Justin Bieber: Never Say Never."

Swift, who bypassed movie studios to personally fund the concert movie, received half of the film's box office earnings. It grossed $261 million worldwide.

Once "Taylor Swift: The Eras Tour" had left theaters, Swift struck a deal with Disney+ to release the extended version on streaming.

According to Puck News, Disney paid upward of $75 million for the exclusive rights.

Citing anonymous sources, the outlet reported that Disney's Bob Iger outbid Netflix and Universal Pictures (which handled VOD distribution for the film in December) for the streaming rights by offering a huge sum, which the other two streamers couldn't match.

Disney+ released another version of the concert movie, dubbed "Taylor Swift | The Eras Tour | The Final Show," on December 12, 2025. It was filmed during the tour's last stop in Vancouver.

Shortly before the Eras Tour concluded, Swift released a photo book for Black Friday.

As she did with the Eras Tour film, Swift circumvented traditional routes and opted to self-publish, ensuring she would receive a greater share of the book's revenue.

The book was exclusively available at Target and sold hundreds of thousands of copies in its first weekend, becoming the second-best-selling non-fiction title after Barack Obama's presidential memoir.

Throughout her career, Swift has partnered with notable brands such as Capital One, AT&T, Stella McCartney, Elizabeth Arden perfumes, American Express, Keds, Diet Coke, Walmart, and Apple.

The 1989 World Tour was the year's highest-grossing concert tour by far, according to the Los Angeles Times.

Billboard reported that at the time, the Reputation Stadium Tour broke the record for the highest-grossing tour in US history. Swift earned an average of $7 million per show, more than double the US per-concert average during the "1989" tour.

In April 2023, Forbes estimated that Swift's coveted on-site merchandise — which she sells at an average price of $80 —could add an estimated $87 million in proceeds to her fortune.

Swift embarked on a mission to rerecord her first six albums after Scooter Braun, whom she accused of "incessant, manipulative bullying," purchased the legal rights to her back catalog in 2019. (He later sold the masters to Shamrock Capital, a private-equity company, in a reported $300 million sale.)

Swift released the first installment in the series, "Fearless (Taylor's Version)," in 2021. It debuted atop the Billboard 200 — indicating this would be a lucrative venture for Swift. Later that year, Swift's new version of "Red" became one of the year's top-selling albums.

The two rerecorded albums helped place Swift on Forbes' "The Highest-Paid Entertainers 2022" report.

She has since released "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)." The latter sold over 1.6 million equivalent units in its first week, surpassing the original's total.

The massive sales for Swift's 10th album, "Midnights," generated $230 million for her label UMG," The Guardian reported.

With more than 1.5 million equivalent album units earned in the US in its first week, "Midnights" landed the biggest week for an album in seven years (since Swift's own album "Reputation").

Swift's 11th studio album, "The Tortured Poets Department," was released on April 19, 2024. It debuted at No. 1 on the Billboard 200 with 2.61 million equivalent album units sold in its first week.

This sum was thanks to high streaming numbers and physical album sales, especially vinyl sales, which Swift pushes more successfully than anyone else. According to a Billboard report from November 2023, one in every 15 vinyls sold in the US is one of Swift's.

Fans continued to buy and stream "Poets" throughout the year, sending it to No. 1 for 17 weeks, the most of any album in 2024 and one of the longest chart runs this century.

On September 30, 2025, "Poets" was certified 8x platinum by the Recording Industry Association of America (RIAA), meaning it sold at least 8 million copies in the US in less than two years.

Throughout the first US leg of her Eras Tour, Swift habitually made large donations to local food pantries. She continued this tradition throughout the tour's European leg.

People reported that Swift distributed about $197 million in bonuses to crew members, including dancers, bandmates, backup singers, sound technicians, caterers, carpenters, security, and others, who made the Eras Tour possible.

"Bonus day is so important because setting a precedent with the Eras Tour is really important to me," Swift said in her Disney+ docuseries, "The End of an Era."

"If the tour grosses more, they get more of a bonus. And these people just work so hard, and they are the best at what they do," she added. "It feels like Christmas morning when you finally get to say thank you."

Michael Scherkenbach, founder and CEO of the Colorado-based trucking company Shomotion — one of two transportation companies used by the tour — told CNN that each trucker received a $100,000 check from Swift. He described the amount of money as "life-changing."

"The typical amount is $5,000 to $10,000 each," Scherkenbach said. "So this large amount is unbelievable."

On May 30, 2025, Swift announced she had bought back her masters from Shamrock Capital.

"All I've ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy," Swift wrote in an open letter to fans. "I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me."

The purchase gave Swift full ownership of her life's work — including her albums, music videos, and concert films — for the first time in her career.

Swift later said she'd been "actively saving up money" since she was a teenager, but the success of the Eras Tour finally made the purchase possible.

Swift has not disclosed the terms of the deal, but sources told Billboard that she paid about $360 million, meaning Shamrock "did not make much, if any, profit off the sale of the assets."

After Swift launched her rerecording venture, many devoted fans refused to listen to the original recordings of her first six albums, which they called the "stolen versions." The masters owned by Shamrock became systematically devalued with each "Taylor's Version" release, likely giving her leverage in their negotiations.

Now that the masters belong to Swift, fans will once again feel free to stream and buy those albums, making them more valuable in her hands. Swift will also be able to sell physical copies, use the photography and artwork for merchandise, and license the songs for commercial use. She will continue to earn royalties from the "Taylor's Version" releases as well as the originals.

"Ownership of the six masters will undoubtedly improve Taylor's take-home pay," Larry Miller, director of the Music Business Program at New York University, told Newsweek. "Under Braun's and Shamrock's ownership, Taylor declined requests to license the original masters for film and TV. Now they'll be licensed, and the old, much-loved masters will generate revenue for the rest of her life — and beyond."

Ahead of the release of her Eras Tour-inspired album, Swift submitted her catalog for updated certifications from the RIAA, which uses a third-party auditing firm to verify sales and streaming figures.

Swift's sophomore album, "Fearless," had already been certified diamond back in 2017, one of just a few albums by female artists to receive the award.

On September 30, 2025, Swift received her second diamond album award for her 2014 album, "1989," which the RIAA confirmed had sold at least 14 million copies in the US since its original release.

The RIAA also announced that Swift had become the first and only female artist to surpass 100 million certified album sales in the US.

If "The Life of a Showgirl" is proof of anything, it's that Swift's imperial phase is far from over.

Billboard reported that within 24 hours of release, Swift's 12th studio album had already moved 3.2 million equivalent units through a combination of physical sales, digital sales, and streams.

Citing data from Luminate, Billboard said 2.7 million of those units were pure sales.

"Showgirl" went on to move over 4 million units in its debut week, breaking the all-time record previously held by Adele's "25."

The album's lead single, "The Fate of Ophelia," also broke Spotify records for the most-streamed song in a day, previously held by Swift's own "Fortnight," and the most-streamed song in a week, previously held by Miley Cyrus' "Flowers."

Swift's real-estate portfolio consists of eight properties in four different states.

In Nashville, she owns a 3,240-square-foot condo worth an estimated $3 million and a 5,600-square-foot Greek Revival estate worth an estimated $2.5 million. The latter is the cheapest property she owns.

In 2017, she helped get the home, originally owned by Samuel Goldwyn, designated as a historic landmark.

With 12,000 square feet, it has plenty of room for parties and even inspired her song "The Last Great American Dynasty."

That includes an 8,309-square-foot duplex penthouse and a four-story townhouse.

She used to rent an apartment on Cornelia Street — the famous inspiration behind her "Lover" track "Cornelia Street" — which was listed in 2023 with a $17.9 million price tag.

The Dassault 7X is registered to Island Jet Inc., a holding company listed under the same address as Taylor Swift Productions.

Swift used to have two private jets, but she quietly sold one amid criticism of her carbon footprint. ("Taylor's jet is loaned out regularly to other individuals," a rep for Swift said in a statement. "To attribute most or all of these trips to her is blatantly incorrect.")

There's no word on how much she paid for these vehicles, but a brand-new Dassault 900 has a list price of $44 million, according to Business Jet Traveler. Elon Musk owns a similar model that costs about $26 million.

"Game of Thrones" star Sophie Turner said Swift came to her rescue when she was in the throes of her divorce from Joe Jonas, with whom Turner shares two daughters.

Turner told British Vogue that she contacted Swift about good places to rent in New York City, where Turner filed a petition seeking an updated custody agreement. Instead, Swift offered her own apartment.

"Taylor was an absolute hero to me this year," Turner said. "I've never been more grateful to anyone than I am for her because she took my children and me, and provided us with a home and a safe space. She really has a heart of gold."

Back in the "1989" era, Swift revealed to Rolling Stone that her best friend at the time, Karlie Kloss, had her own dedicated bedroom in Swift's New York City apartment. According to the outlet, Swift had prepared a basket of the supermodel's favorite snacks to sit beside the bed.

More recently, Zoë Kravitz and her mother, Lisa Bonet, crashed at Swift's home in Los Angeles for two weeks after their own homes were threatened by wildfires.

In the past, Swift has been spotted enjoying dinner at New York City restaurants like The Fat Radish, The Spotted Pig, Sarabeth's, L'Asso, Nobu, Lucali, and Vita Carota.

Swift began dating Kelce in the summer of 2023. Two years later, the three-time Super Bowl champion proposed to Swift with a diamond ring designed by Kindred Lubeck.

Ajay Anand, the CEO and founder of the diamond retailer Rare Carat, told Business Insider that the jewelry's value is likely around $1 million.

Forbes estimates Kelce's net worth to be $70 million, largely thanks to his 13-season NFL career. Kelce's most recent contract with the Kansas City Chiefs, a two-year extension signed in April 2024, is worth $34.25 million.

Kelce has also diversified his business ventures beyond football, including a three-year podcast deal worth over $100 million, a bespoke clothing brand, and partnerships with companies like Pepsi and Subway.

On her 24th birthday, she donated $100,000 to the Nashville Symphony, according to People.

Her commitment to education doesn't stop with music; Swift also donated $50,000 to New York City public schools, People reported.

In 2010, Swift donated $500,000 to Nashville flood relief, and in 2016, she donated $1 million to the victims of the Louisiana floods.

Swift also raised $750,000 through a Speak Now Help Now benefit concert for victims of tornadoes in the southern US in 2011, according to People.

More recently, Swift made a $5 million donation to communities affected by Hurricane Helene and Hurricane Milton.

Swift has also been known to support victims of gun violence in recent years.

In 2020, Swift quietly donated $50,000 to a GoFundMe for a mother of five in Tennessee, whose husband died of COVID-19 days before Christmas. She also gifted $13,000 each to two moms struggling financially in the pandemic.

Earlier that year, Swift donated over $27,000 to a GoFundMe for a university student in the UK who said her immigrant status made her ineligible for maintenance loans or grants.

"Vitoria, I came across your story online and am so inspired by your drive and dedication to turning your dreams into reality," Swift wrote when she sent her donation, per USA Today. "I want to gift you the rest of your goal amount. Good luck with everything you do! Love, Taylor."

Swift has made these personalized donations a habit throughout her career. Over the years, she has gifted thousands of dollars to fans who could not afford their college tuition, medical bills, mortgage payments, and student loans.

Swift's longtime friend, Ruby Rose, said she has watched Swift scroll through GoFundMe "like a social media app, clicking 'reach their donation' like the 'like' button."

Swift has long been an advocate for the LGBTQ+ community, threading references to the fight for equal rights into songs like "Welcome to New York" and "You Need to Calm Down."

Back in 2016, Swift participated in a charity auction to help keep the historic Stonewall Inn operational. The New York City gay bar was the scene of a police raid in 1969, sparking a riot that helped launch the nationwide fight for LGBTQ+ rights.

More recently, Swift has made large donations to the Tennessee Equality Project and GLAAD, in addition to her vocal support for The Equality Act.

For several years, Kesha was embroiled in a defamation lawsuit after she accused the music producer Dr. Luke, her former mentor, of "unrelenting abuse" and rape. (Dr. Luke denied the allegations, and they reached a settlement in 2023.)

The "Rainbow" singer revealed Swift's donation during an interview with Rolling Stone in 2017.

Kesha described Swift as a "sweetheart. Very, very sweet, very, very genuine, extremely generous, picks up the phone every time I call her. My mom doesn't even always pick up the phone!"

In 2022, Swift pulled out of a $100 million sponsorship deal with Sam Bankman-Fried's FTX after she questioned whether the company was selling "unregistered securities."

As Business Insider previously reported, many other celebrities, such as Tom Brady and Stephen Curry, failed to do so and were subsequently sued for endorsing the now-bankrupt crypto exchange.

Eve Crosbie, Hillary Hoffower, Libby Torres, and Taylor Nicole Rogers contributed to earlier versions of this story.