The ride-hailing giant announced on Wednesday that users can now access self-driving vehicles developed by startup Avride, as the race to introduce robotaxis across the US continues to heat up.
The Dallas robotaxi fleet, which is made up of Hyundai Ioniq 5 EVs powered by Avride's self-driving tech, will initially include human monitors in the driver's seat. Uber said that fully driverless operations will be coming "sometime in the future."
Customers requesting a ride on the Uber app may be matched with a robotaxi, Uber said, but they will have the option to switch to a human-operated vehicle.
The launch comes as robotaxis roll out across the US at an increasingly dizzying pace.
Dallas is the third US city in which Uber has launched autonomous ride-hailing options, with the company also partnering with Waymo in Austin and Atlanta.
After spending years testing self-driving taxis, Waymo is also accelerating its rollout.
The Google-owned company recently announced plans to introduce autonomous ride-hailing services in Dallas, Miami, Houston, San Antonio, and Orlando, adding to its existing operations in San Francisco, Los Angeles, Phoenix, Austin, and Atlanta. On Tuesday, Waymo said it had begun operating robotaxis without a driver in Dallas.
After abandoning plans to build its own robotaxis, Uber has adopted a strategy of partnering with autonomous vehicle companies such as Waymo to roll out self-driving vehicles on its app — even as it faces competition from those same startups in markets like San Francisco.
That strategy extends beyond the US. Uber has also partnered with Chinese robotaxi firms Pony.AI and WeRide, with the company launching fully driverless WeRide robotaxis on its app in Abu Dhabi last week.
Three Spotify leaders explained their yearlong process to build Wrapped.
Spotify
Spotify Wrapped takes over a year to build, with work across designers, data scientists, marketers, and more.
Three Spotify leaders brought Business Insider into the process, which one called "the biggest thing we do every year."
After 2024's mixed reception, a Spotify leader said that they used what "underwhelmed" and "disappointed" fans as fuel.
December brings candy canes, snow angels — and a reminder of just how much Lady Gaga you've listened to.
Spotify Wrapped, an annual walk down memory lane available to the streaming platform's more than 713 million users, is now a hallmark for the company, flooding social feeds for one day every year and spawning copycats.
The project has grown rapidly; by the December launch date, Spotify is already working on next year's Wrapped. What once took a handful now takes hundreds, from designers to engineers to data scientists.
The annual wrap-up has also evolved over the years, assessing new mediums — podcasts, now audiobooks — and adding new "stories," Spotify's term for its slides. Some stories have scored off the charts, like 2023's Sound Towns, which told you which city shared your taste in music. Others, like last year's Your Music Evolution, have drawn a more mixed reception.
But make no mistake, Spotify Wrapped is big business for the streamer. On the fourth-quarter earnings call, Spotify co-president Alex Norström said that it has "become a significant driver of our business," engaging 245 million users in 2024.
Three Spotify leaders took Business Insider behind the scenes of the Wrapped process. It's an ever-growing project, one built off thousands of Slack messages and conversations a year, the executives said.
"From a marketing perspective, this is the biggest thing we do every year," said Matthew Luhks, Spotify's senior director of global marketing. "It's the thing that's most looked forward to. It's also the thing that gets the most scrutiny."
Inside the Wrapped timeline
The minute Wrapped goes live, the Spotify team begins obsessively tracking social media.
Spotify immediately goes trend-hunting through the hashtags and replies, said Laura Kirkpatrick, Spotify's senior director of channel marketing. (Her top artist of the year: Blood Orange.) The social team is one of the "tens of teams" inside Spotify that track reception across the globe.
"We're talking about a massive footprint in the many, many hundreds, across the whole business, that are on standby that day," she said.
Spotify Wrapped now includes audiobooks.
Spotify
Then begins the post-mortem, where Spotify employees across teams weed through what went right (or wrong) across each year's Wrapped.
That includes last year, when feedback from Wrapped was unusually harsh. Users flooded the company's social media profiles with negative comments, calling the year's edition "boring" and "inaccurate."
Luhks said that 2024 was a record-breaking year — 1 in 3 Spotify users engaged with Wrapped — but that feedback was mixed. Some users were disappointed, he said.
"We listened to what they were underwhelmed with, disappointed with, and we used that for fuel and for inspiration," Luhks said.
Some users also critiqued 2024's Wrapped for its use of generative AI. Stories included the Wrapped AI Podcast, powered by the buzzy Google NotebookLM. On the fourth-quarter earnings call, Spotify executives said that they came up with the feature six to eight weeks before Wrapped came out. That particular feature is not present in the 2025 edition.
"Every insight, every story, every design choice is made by real, very talented people at the company," who would never "be comfortable letting machines do their work," Luhks said.
After the post-mortem, the Spotify team starts to tinker, adjust, and ideate. That includes the data science team, which builds the algorithms that determine your top fives.
Building those lists can be more challenging than expected. "What's Up?" by 4 Non Blondes had a major resurgence this year thanks to a TikTok trend. If you streamed the song endlessly, should their 1992 album "Bigger, Better, Faster, More!" be in your top albums? Likely not.
The data scientists "construct the data" to make sure fans see themselves "mirrored back," said Lauren Saunders, Spotify's product director of personalization. (Top artist: Nirvana)
This year, Saunders' team conducted a comprehensive review of the methodologies used for these classic rankings, including top songs and artists. They dug through piles of data points and sets before coming to the conclusion that the approach of years past was best.
"We really went deep, and we were like, 'Actually, we have conviction,'" Saunders said.
Spotify Wrapped's data scientists reviewed their top albums and artists methodology for 2025.
Spotify
Given Wrapped's importance to the company, executives are involved throughout the process, Luhks said. (Top artist: Dean Blunt.) One new group-sharing feature, Wrapped Parties, helped bring senior leadership in.
"We then start putting our execs into Wrapped Parties together, and they can actually play and experience it," Saunders said. "That's always really fun."
Getting users in-person, off-social, and away from competitors
As the scale of Wrapped grows, the way Spotify's users share the info has also changed.
The recap became infamous for its shareable top fives, plastered across millions of Instagram Stories. Social media is less about posting these days. As the platforms move from "friends" to "followers," Spotify has taken note.
"The biggest change we see is that there's less mass sharing, broadcast sharing, and more small-group sharing," Luhks said. The company creates moments for both wide audiences and group chats, he said.
What about the digital detoxers, ready to pick up a dumb phone or stuff their device in a Yondr pouch? Spotify is also pushing toward this crowd with 50 in-person pop-ups. Check the GIMS-themed parade of Green Ferraris in Paris, or the 800-foot cascade of red hair at New York's Union Square subway stop honoring Chappell Roan.
The intention of these events is to "bring fans together" and honor "listening offline," Kirkpatrick said.
Spotify is expanding its out-of-home bet for 2025.
Spotify
By now, Spotify isn't the only streamer in the game. Apple Music debuted its rival offering, Reply, on the web in 2019, and brought it to the mobile app five years later. Some users turn to more consistent recaps of their listening, like the Paramount Skydance-owned Last.fm.
But Spotify's recap is likely the biggest — and helps fuel sign-ups. On the fourth-quarter earnings call, CEO Daniel Ek said that Wrapped was a "huge driver behind our MAU and subscriber growth." It boosted Q4 performance that year, as it always did, he said.
"We do see similar campaigns, but believe that there is only one Wrapped," Luhks said. "Wrapped, we hope, sets the bar."
Ex-Google CEO Eric Schmidt says AI isn't overhyped because the real payoff — automating the costly, boring backbone of business — is only just getting started.
Alexander Tamargo/Getty Images for America Business Forum
Eric Schmidt said AI is "under-hyped" because automating routine corporate work is still ahead.
He said firms use AI to automate the "boring" backbone of operations, such as billing.
Schmidt suggested that AI's potential in medicine, climate, and logistics remains largely untapped.
If AI feels overhyped now, Eric Schmidt suggests that businesses should brace themselves — the real disruption hasn't even begun yet.
In an interview with Professor Graham Allison at the John F. Kennedy Jr. Forum at Harvard University on Monday, the former Google CEO pushed back on the idea that AI's rapid growth is a speculative bubble, saying that the technology is actually under-hyped.
"If anything, it's under-hyped because you are fundamentally automating businesses," he said.
The real transformation, he said, is happening deep inside companies, where AI systems are beginning to take over the "boring" tasks that quietly consume billions in corporate spending.
The biggest gains, he suggested, will come from automating the backbone of corporate work: the repeatable, time-consuming processes buried deep inside every organization.
The former Google chief listed billing, accounting, product design, delivery, and inventory management as examples of this.
"There's an awful lot there — it's extraordinary," he said, pointing to areas like medicine, climate solutions, and engineering as sectors where automation could accelerate breakthroughs.
Schmidt, who helped steer Google's early investments in AI and later co-authored a book on AI with Henry Kissinger, implied the technology's economic impact will be far larger than markets or executives appreciate.
Still, not everyone agrees with that perspective. Some economists are sounding alarm bells that the AI boom is overheated.
In an interview this week, renowned economist Ruchir Sharma said the AI surge displays all four traits of a classic bubble and could unravel if interest rates rise, while tech leaders such as Sam Altman and Bill Gates have cautioned that parts of the market resemble the dot-com era.
Far beyond coding
To illustrate how quickly AI capabilities are advancing, Schmidt described watching an AI system generate an entire software program.
"Holy crap. The end of me," he said.
"I've been doing programming for 55 years. To see something start and end in front of your own life is really profound," he added.
However, he said that AI's long-term upside extends far beyond coding.
From back-office workflows to logistics and scientific discovery, Schmidt believes the automation curve is still in its early stages of scaling and that Wall Street is underestimating the magnitude of the shift.
"The reason people are spending this amount of money," he said, "is to automate the boring parts of their business."
A man has been charged with making a bomb threat after he couldn't pay for airport parking.
The 35-year-old Louisiana native was arrested at New Orleans airport last month.
"We have the bomb," he told an airport phone operator during a "threatening" call.
A man faces a maximum of up to a decade in prison after calling in a bomb threat when he couldn't pay for airport parking, prosecutors said.
A 35-year-old man was indicted on November 20 and charged with one count of willfully making a threat.
The incident came to light after the US attorney's office for the Eastern District of Louisiana issued a press release on Tuesday.
The FBI's violent crime task force was called by the local sheriff's office after New Orleans Airport received a "threatening phone call" on November 7, per an FBI agent's affidavit.
It added that the man from Alexandria, Louisiana — around 170 miles from New Orleans — demanded the operator "page Hassan" and said: "If you do not page him, we have the bomb."
Less than an hour later, the airport received another call from the same number, in which the man was "attempting to disguise his voice," per the affidavit.
He is said to have then threatened to cut the operator's throat in an expletive-laden message, adding, "I want him to bring the bomb to level three."
Deputies from the sheriff's office then pinged the phone number and found the phone was located near the airport's north terminal, the affidavit said.
When the number was then linked to the man, the deputies said they recognized his name from an incident earlier that evening.
Two hours before the first phone call, the suspect tried to exit the short-term parking garage but "was unable to render payment," per the affidavit.
He is said to have refused to move his vehicle from the exit lane after "multiple requests" from parking staff and airport police officers. He was then allowed to move his car to a surface parking lot until he could get the money to leave, the affidavit added.
After the sheriff's deputies connected the man to the bomb threat, they found him still parked in the surface lot, where they arrested him.
The affidavit says that the deputies also called the phone number that the threats came from, and saw his phone ringing.
He was later released on a $5,000 unsecured appearance bond ahead of a preliminary hearing scheduled for Wednesday.
The conditions of his release said he must participate in mental health treatment — and allowed him to retrieve his car from the airport parking lot.
If convicted, the suspect faces up to 10 years in prison and up to a $250,000 fine.
The US automaker's sales rose 9.9% in November compared to the same month last year, according to data released by China's Passenger Car Association on Tuesday.
That's a rare win for Tesla, which has had a difficult year in almost all of its biggest markets. The company has faced a sales collapse in Europe, been squeezed by intense competition in EV-friendly China, and is on track to see its overall sales decline for the second consecutive year.
One bright spot for Tesla: it's not the only one with problems. The Elon Musk-run automaker's biggest Chinese rival, BYD, has hit some speed bumps in recent months.
The Shenzhen-based EV giant, which has become one of China's largest carmakers thanks to a range of affordable and high-tech electric models, has had three straight months of sales declines.
BYD said it sold just over 480,000 EVs and hybrids in November, its highest total this year, but still around 5.3% less than the same period in 2024.
The Chinese automaker, which was once backed by Warren Buffett, has struggled in the face of a renewed price war in China's ultra-competitive EV market and a government crackdown on aggressive discounting.
Despite these headwinds, BYD is still on course to take Tesla's crown as the world's largest seller of battery EVs this year, and the company is rapidly taking market share from Musk and co. outside China.
BYD's overseas sales hit a record 131,935 in November. The Chinese auto giant is taking advantage of Tesla's woes in Europe, with BYD outselling its US rival by more than two to one in October.
A new study suggests that Big Four promotions are driven more by internal politics and the extent to which a manager is willing to advocate for their team members.
Jack Taylor/Getty Images
A study found Big Four promotions are shaped more by internal politics than auditors' performance.
Researchers from three universities say managers' reputations influence promotions as much as evaluations.
Even strong performers can be overruled unless influential managers defend them in committees.
A new study suggests the Big Four's supposedly meritocratic promotion systems may rely far less on performance than on internal politics — and, crucially, on whether your manager is willing to put their own reputation on the line for you.
Within the Big Four professional services firms — Deloitte, PwC, KPMG, and EY— auditors are evaluated throughout the year after each client assignment.
Supervisors generally award A-to-D grades on technical competence, teamwork, leadership, and client relationships, creating a paper trail that appears — at least formally — to determine who gets promoted in the firms' "up-or-out" system.
In theory, auditors who consistently exceed expectations should advance more quickly, while weaker performers may stay at the same level or even be asked to leave the firm.
Inside the promotion room, politics override performance
However, researchers from KEDGE Business School, ISG, and the University of Cambridge gained rare access to two promotion committees inside a Big Four audit firm's Paris office, observing 6.5 hours of deliberations and conducting 61 interviews with 49 auditors and managers between 2015 and 2021.
According to the paper, promotion committees function far less as objective reviews of auditors' work and far more as "political arenas" where managers lobby, trade favors, and defend their protégés.
Instead of simply aggregating the year's performance evaluations, committees frequently reassess — and even overturn — those scores after heated debate.
In some cases, auditors with solid ratings were downgraded because supervisors admitted their earlier evaluations had been "complacent."
In other cases, strong performers were promoted above higher-scoring peers because influential managers went to bat for them — or because rivals stayed silent.
Thomas Roulet, one of the study's authors and a professor of organizational sociology and leadership at the University of Cambridge, said one of the deeper paradoxes is that "audit firms believe they are particularly fair, square, and transparent, while the collective nature of the work and the collective nature of the evaluation make it opaque and political by nature."
EY, Deloitte, and PwC did not respond to requests for comment from Business Insider.
KPMG pointed to its 2024 Transparency Report, which stated that the firm's compensation and promotion policies are informed by market data and "are clear, simple, fair, and linked to the performance and talent review process."
When managers themselves become the ones under evaluation
The study also found that auditors are not the only ones being evaluated.
Managers' judgment is also under scrutiny, creating a powerful incentive to play it safe in performance reviews and align with what they believe the committee wants.
One senior manager told researchers he fought hard for an employee not just to keep her, but because he didn't want colleagues saying he "overestimates his protégés."
The result, the authors said, is a system where second-order evaluations — evaluations of evaluations — outweigh actual performance.
That dynamic "raises questions about whether promotion committees are fit for purpose," they wrote, and helps explain why many auditors feel the process is opaque, political, and fundamentally unfair.
Roulet added that when managers lack influence — or choose not to expend political capital — high performers suffer.
"Those auditors who don't get support," he said, "get stuck at the same level or, in general, get less recognition than what they deserve. This fosters a strong sense of injustice and unfairness."
While he said Big Four firms "do recognize merit and hard work," he said, "the ranking system can disadvantage even high performers when everybody is a high performer."
Fewer promotions
Internal politics has always been a feature of rising up the ranks within the Big Four, as it is in most corporate jobs.
The firms operate as limited liability partnerships (LLPs), a structure in which partners typically get a vote in strategic matters and a share of annual profits if they hold equity in the business. Making it to the top requires strong people skills, both in building an internal network and winning potential new clients.
You can be technically good, but unless you invest time building those internal networks, you won't progress as quickly, James O'Dowd, founder of the global executive recruiter Patrick Morgan, which specializes in senior partner hiring and industry analysis, previously told Business Insider.
Promotions at all levels of the Big Four have also become tougher to secure as firms struggle to manage sluggish revenue growth and AI disruption to their traditional work.
In May, the UK branch of Deloitte told employees in an internal memo that it would only promote 25% of the workforce. The previous year, the firm promoted 28% of its employees. The same memo said that Deloitte had "faced a particularly challenging year and fell materially short of its performance goals."
Lowe's CEO Marvin Ellison is bullish on AI in retail.
Al Drago / Bloomberg—Getty Images/Reuters
Lowe's CEO Marvin Ellison said AI is already reshaping how the home improvement retailer operates.
Ellison says he views tech less as a means to replace jobs and more as a way to increase revenue.
Walmart executives have likewise said AI is likely to affect practically every job in the industry.
Home improvement retailer Lowe's is using AI for more and more tasks, but CEO Marvin Ellison says he isn't looking to the tech to cut labor costs.
Ellison said he views tech less as a means to replace jobs and more as a way to increase revenue, speaking at Morgan Stanley's Consumer and Retail Conference on Tuesday.
"Rather than thinking about it solely as a job replacement tool, how do you think about reducing someone's workload by 50%?" he said.
"Can we now free a merchant up who's spending 50% of their time building spreadsheets, responding to emails, communicating with suppliers? If AI can take that task away, can you now take 50% of that merchant's time, and they can focus on sales-driving initiatives?" he continued. "That's what we're trying to understand."
Ellison said that back when he took over as CEO in 2018, the home improvement industry was in an era of "binders and whiteboards" that has since been supplanted — at his company, at least — with a powerful suite of digital tools, including a partnership with OpenAI.
Indeed, now the development of that very tech stack is seeing efficiency improvements thanks to AI-assisted coding and approval, he said. Ellison has also said AI resources enable store employees to be more helpful on the sales floor.
The investments are also paying off directly with customers via the Mylow chatbot in the Lowe's app.
"We had a couple of questions, like on Thanksgiving, 'My stove is not working. It will not heat." Ellison said. "Luckily, we were able to give them some really good advice on things they can do to check to determine how they can repair."
"It's a lot more difficult than asking what aisle the shampoo is on," he added.
While Ellison has been one of the more prominent retail executives engaging publicly with AI issues, he's by no means alone.
"It's very clear that AI is going to change literally every job," outgoing Walmart CEO Doug McMillon said in September.
At the same Morgan Stanley conference on Tuesday, Walmart CFO John David Rainey likened the adoption of AI to the advent of spreadsheet tools like Microsoft Excel a generation ago — albeit on a much broader and quicker timeline.
"The best performers were those that learned it the most and used it to perform their job," he said.
"AI is going to give people tools to improve their jobs," Rainey added. "In some cases, I think it's fair to say jobs may go away. In other cases, new jobs will be developed."
Six executives shared the books that shaped their leadership approach.
Amazon; Alyssa Powell/BI
I asked six executives in November to share the books that shaped their leadership approach.
The list features a range of leaders from tech companies, like AWS, to style brands like Revlon.
The books they pick center on decision-making and leading with emotional intelligence.
It's that time of year again, and if you're searching for the perfect book to gift a family member, spouse, or even your boss, you're in luck.
Last month, I asked six executives from Big Tech companies like AWS, to financial firms like Mastercard, and style brands like Revlon and Mejuri, about the books that have influenced their leadership style.
Their responses included management staples, like "Extreme Ownership: How US Navy Seals Lead," and books focused on soft skills, such as "Emotional Intelligence" or "Quiet."
Read on for the full list:
Sarah Cooper, Amazon Web Services director of AI Native
Sarah Cooper is AWS director of AI Native
BI
AWS executive Sarah Cooper said she's rereading Clayton Christensen's "The Innovator's Dilemma." She said the book is filled with guiding principles for capitalizing on disruptive innovation, which are lessons that resonate in today's workforce.
She's also a fan of Daniel Goleman's "Emotional Intelligence," which explores why IQ alone doesn't guarantee success and why emotional awareness matters. Cooper said that leading with empathy is especially critical as AI reshapes the workforce.
"I truly believe that the way we work could change dramatically," Cooper said.
Jennifer Van Buskirk, AT&T head of business operations
Jennifer Van Buskirk has been at AT&T for over 25 years.
BI
AT&T's head of business operations, Jennifer Van Buskirk, told Business Insider that she's "a bit of an adrenaline junkie," and looks for signs of risk-taking when interviewing candidates. Her book picks reflect that intensity.
The executive said "Extreme Ownership: How US Navy Seals Lead" by Jocko Willink and Leif Babin teaches people to take ownership and see things through.
The second book she named, "Get Sh*t Done," by Lauris Liberts and motivational brand Startup Vitamins, was handed to her by the CIO of her former startup. She said it's filled with great quotes that reflect her style of thinking.
Raj Seshadri said "Dare to Lead" by Brené Brown influenced her leadership style.
BI
Mastercard's Raj Seshadri highlighted the book "Dare to Lead" by Brené Brown. Seshadri said that the book focuses on courage and vulnerability in leadership and argues that great leaders are defined by their ability to build trust and lead with empathy, rather than their titles.
"It provides practical tools for creating brave cultures where people feel safe to take risks and innovate," Seshadri said.
Michelle Peluso, Revlon CEO
BI
Revlon CEO Michelle Peluso said she gravitates more towardbiographies over traditional business books because "they offer a more human-centered perspective." A few of herfavorites include:
"Team of Rivals" by Doris Kearns Goodwin
"Personal History" by Katharine Graham
"Leonardo da Vinci" by Walter Isaacson
"Long Walk to Freedom" by Nelson Mandela
Christina Shim, IBM chief sustainability officer
Christina Shim serves as IBM's Chief Sustainability Officer.
BI
IBM's chief sustainability officer said the company has rallied around the book, "The Geek Way" by Andrew McAfee. She said that IBM CEO Arvind Krishna is working to build a culture inspired by the book, which focuses on four core pillars, including science, ownership, speed, and openness.
Shim said another book that has shaped her own leadership style is Susan Cain's "Quiet." The book explores how to navigate being an introvert in an extroverted world — and she thought it was so important that she bought copies for her entire team. She said that introverts often make up half a team, and understanding how to work effectively together is essential.
Noura Sakkijha, Mejuri CEO
BI
The CEO of jewelry brand Mejuri told Business Insider that many books have influenced her leadership style, but one that stuck with her was Ben Horowitz's "The Hard Thing About Hard Things."
Sakkijha said it helped her understand that building a business is rarely a linear process. She said that sometimes reading other founders' stories made the process look easy. In contrast, Horowitz, who cofounded Andreessen Horowitz,offers practical advice for navigating the most challenging aspects of starting a business, based on his own experience.
"It was really helpful to read his story, how they built the business, the challenges they went through, and the persistence," Sakkijha said.
Cher Scarlett said she didn't realize how hard it would be to find a job after leaving Apple.
Cher Scarlett
Cher Scarlett resigned from Apple after helping to start the employee activist movement, #AppleToo.
She struggled to find a tech job and later ended up homeless, living out of shelters.
She now attends community college, sees a bright future, and has no regrets about leaving Apple.
This as-told-to essay is based on a conversation with Cher Scarlett, a 40-year-old former programmer and current community college student based in Southern California. It's been edited for length and clarity.
Growing up in a chaotic household, I never had much of a choice but to figure things out on my own. At age 6, I learned how to bake bread when my family needed dinner, and in middle school, I used that same initiative to teach myself how to code.
My home life worsened, and I dropped out of high school and went down a dark path. When I got pregnant at 19, I knew I wanted a better life for my daughter. I earned my GED with a near-perfect math score and broke into tech as a front-end engineer without a college degree. My tech jobs became my identity and source of self-worth.
Twenty years after starting my tech career, I quit my job at Apple. What followed was one of the hardest times of my life, but it was what I needed to finally see my true value.
My engineering career was fun at times, but unfulfilling
I worked for companies such as Blizzard, Starbucks, and USA Today as a software engineer. I had the opportunity to work on some really interesting projects, but I felt unfulfilled. I was always the activist type at work, speaking out against injustice, and I kept looking for a company that I felt like was making a positive impact on its community and employees.
When I was hired as a principal software engineer at Apple in April of 2020, I thought it was what I'd been looking for: Apple invested in education, installed computers in elementary schools, and even advocated for human and environmental rights. It seemed to embody the counterculture and activist movements that had been ingrained in my identity as someone who grew up in the Seattle area in the 1990s.
I started the #Appletoo movement and had no idea it would impact my career
About a year after I started working at Apple, coworkers and I created the #AppleToo movement, where we gathered testimonials from employees who shared their allegations of harassment, discrimination, abuse, and more.
I later helped send an official open letter to Apple asking for specific changes in how the company handled labor-related issues and complaints.
Two months later, I resigned. I didn't view what I did as something that could ruin my career or put myself in a position where I couldn't provide for my daughter. I was still taught when you see something, say something — so that's what I did.
After I quit Apple, I couldn't find another tech job
I had mixed feelings about my departure. I felt grief and disbelief at how it was ending, but I was self-assured and excited to reshape my vision of how I could impact the world with the software I worked on. I wasn't fearless, but I had a lot of belief that I'd find another programming job because it had never been an issue in the past.
I applied to places that seemed to align with my values, but I wasn't hired. Some hiring managers told me it was because I was underqualified without a college degree.
In August 2023, a year and a half after I left Apple, I ran out of money to pay my bills and enrolled in a community college to pursue a degree in computer science. Not only was it out of desperation because I needed a job to take care of my daughter and myself, but also because without that part of my identity, I felt like nothing.
I experienced homelessness before enrolling in community college
The same month I enrolled, I left an abusive situation in my personal life. I had to send my daughter to live with someone else, and I lived out of my car. I ended up withdrawing from my classes.
I spent some time in shelters before getting referred to an intensive, 10-week domestic violence program. I went to classes daily and counseling sessions multiple times a week to talk about why, my whole life, I kept going towards abusive situations. I realized that I put all of my self-worth into my identity as a software engineer and neglected the rest of myself.
I left the program feeling like a completely different person and re-enrolled in community college, but this time it was for something I've always been passionate about — astrophysics and earth sciences.
I'm on track to graduate with highest honors this spring, and I just applied to transfer programs. I don't know what I'm going to do with my degree yet, but I know that it's something that'll make me happy.
I don't have any regrets about leaving Apple
If I could go back and change anything about the time I left Apple, it would be that I reached out for help with the domestic violence I was facing, instead of suffering in secret.
I'm redefining what success means to me, and it has nothing to do with money or prestige. I've landed an internship at the Jet Propulsion Laboratory and a research assistant position at Caltech. It's interesting because the thing that has gotten me noticed at these places is my programming experience. I'm finally in a place where that's no longer my whole identity, but it's a part of myself that I'm getting to reclaim.
College has done for me something that no other part of my life has given me. I feel rewarded for my hard work. Getting that positive attention means everything to the bright little girl who never got any and has helped me learn to truly value my whole self.
If you quit your job for an unconventional path and want to share your story, please reach out to this reporter at tmartinelli@businessinsider.com.
After ChatGPT blindsided the company in 2022 and turned OpenAI into the face of generative AI, Google spent three years working to regain its footing.
The company launched Gemini 3, calling it its most advanced model yet. The positive reviews the AI bot has received since its debut could be the clearest sign yet that Google's turnaround is real.
Now, it's OpenAI that appears to be on its heels. As first reported by The Information, Sam Altman sent employees a memo outlining a "code red" situation and calling for rapid improvements to ChatGPT, a sign that OpenAI is taking Google's latest advance seriously.
Here is a look at the differences between GPT-5.1 and Gemini 3, and which one might better suit your needs.
How do ChatGPT-5.1 and Gemini 3 compare in price?
ChatGPT offers a free version, limited to about 10 messages every three hours, with slower response times during peak hours. The free version lacks advanced data analysis features and the ability to create custom GPTs.
ChatGPT Plus costs $20 a month, which gives you unlimited chats and the newest features like AI image generation. For a professional power user, there is also ChatGPT Pro at $200 a month, which provides unlimited access to all of OpenAI's models and offers prioritizedresponse times at peak hours. Groups can buyChatGPT Team, starting at $25 per user a month, for a collaborative workspace to share resources and custom GPTs.
Google takes a similar approach with Gemini. There's a free tier, but users are limited to five prompts for all tools and up to 100 images per day, and five deep research reports a month. The AI uses a token system to calculate how many more times a task can be performed.
An upgrade to Google AI Pro, which costs $19.99 a month, unlocks the latest model, as well as coding tools, the Gemini assistant in Chrome, and access to Gemini in Google apps. This plan is free for a year for all students. If a basic paid plan is still not enough, Google AI Ultra comes at $249.99 a month. This top-tier plan significantly increases the number of credits the user has to generate AI videos, and it comes with a YouTube Premium subscription.
Where can you access ChatGPT-5 versus Gemini 3?
Where the two tools diverge is in how they integrate with other apps.
ChatGPT works with a wide range of third-party services through plugins, connecting to tools like Slack, Zapier, Instacart, Trello, and more. It's easy for developers to build ChatGPT into their own apps.
In October, OpenAI launched a browser called Atlas that allows users to access GPT straight from the browser. Atlas itself is also powered by GPT and has a chat-style search bar.
Gemini, meanwhile, is built into Google's ecosystem. It plugs directly into Gmail, Google Docs, Drive, Sheets, Calendar, and other Workspace apps. It is also available to developers through Google AI Studio and Google Cloud.
Gemini 3 is the first time Google is introducing its new AI model to search immediately upon release. Without downloading an app or visiting a separate webpage, users can access Gemini 3 in Google search by clicking "AI mode." This could be a major advantage for anyone who already works in Google's world and needs a productivity tool.
Why is everyone talking about Gemini 3?
Google's new Gemini 3 model has been met with a wave of praise since its release in early November, and the buzz is starting to put pressure on rivals.
There are a few reasons Gemini 3 has AI enthusiasts excited.
For starters, the model is built directly into Google Search. Paying subscribers can select a new "Thinking" mode that pipes Gemini's reasoning capabilities into search queries, producing more detailed, context-aware results.
Gemini 3 is also touting accuracy gains. As Business Insider's Hugh Langley reported, the company shared new benchmark results showing Gemini 3 scored 37.5% without access to other tools on Humanity's Last Exam, a 2,500-question test covering math, science, history, and reasoning. Google's head of product, Tulsee Doshi, described the results as evidence that Gemini 3 solves math and science problems "with a very high degree of reliability."
In the same Humanity's Last Exam without access to other tools, GPT-5.1 scored 26.5%.
Mayank Kejriwal, a principal scientist at the USC Information Sciences Institute who leads theartificial intelligence and complex systems group, told Business Insider that Gemini 3 marks the biggest leap in large language models this year. Other models only saw "incremental updates."
Kejriwal also pointed to the LMArena leaderboard, where users ask questions and rate responses without knowing which AI chatbot they are engaging with. Gemini 3 is leading in overall score, while ChatGPT-5.1 ranks third, about 300 points behind.
"With Gemini 3, it seems like it is processing text, video, audio, and code in a unified manner," Kejriwal said. "So it's almost like we as humans, we're unified, and your one brain can do all of these different things at the same time, and that's the artificial general intelligence vision — that you're able to do all of these things under one umbrella."