
The spread of coronavirus is reshaping our economic future and paving the way for new winners among ASX shares. Structural shifts have been accelerated with remote working, digital payments, and e-commerce benefitting from more widespread adoption.
ASX shares have faced very different fates since borders closed in March. The banking sector has taken a hit with profits and dividends plummeting. The travel sector remains in limbo. The retail sector has suffered from store closures and declining sales. But some individual ASX shares are not just surviving, but thriving in this new COVID-19 world.
Online shopping has surged as consumers in lockdown go to the web for everything from essentials to luxury goods. Companies leveraged to this trend are benefitting. Kogan.com Ltd (ASX: KGN) and Afterpay Ltd (ASX: APT) are 2 ASX shares that are emerging as potential winners in the post-COVID world.
Kogan sales and customers surge
Kogan added 139,000 active customers in April, bringing its total number of active customers to 1,948,000. Gross sales in April 2020 grew by more than 100% compared to April 2019, leading to growth in gross profit of 150%. Kogan is Australia’s only diversified online retailer, and customers have inundated it as an alternative to physical shopping.
The Kogan business model relies on offering products at lower prices than competitors, aggressively building market share while operating on slim profit margins. As an online-only retailer, Kogan benefits from lower costs than competitors with a physical presence, saving on store rental and staffing costs.
Kogan launched Kogan Marketplace last year which allows third parties to sell via its website. The venture has been performing well, with sales growing 7% quarter-on-quarter between December and March. March 2020 sales were up 69% on February 2020 sales. The venture reduces working capital demands which should allow for greater profitability in future.
Afterpay benefits from shift to online
Buy now, pay later provider Afterpay has also benefited from the surge in online shopping with March being its third-largest underlying sales month on record. Underlying sales in the March quarter increased 97% compared to Q3 FY19. For the year to date, Afterpay has reported underlying sales of $7.3 billion, growing at 105% compared to the prior corresponding period (pcp).
Healthy growth in merchant and customer numbers was recorded during the March quarter – active customers grew to 8.4 million, up 122% on the pcp. Merchant numbers grew to 48,400 globally, up 78% on the pcp.
Foolish takeaway
The future of shopping and payments is changing rapidly thanks to coronavirus. Kogan and Afterpay are at the forefront of this shift.
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More reading
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Motley Fool contributor Kate O’Brien has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Kogan.com ltd. The Motley Fool Australia owns shares of AFTERPAY T FPO. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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