The share prices of 2 prominent members of the S&P/ASX 200 Index (ASX: XJO) have topped, or come close to, fresh highs in today’s trading.

Shares in Coles Group Ltd (ASX: COL) rose by 1.98% to reach an all-time high of $18.54 before falling back to $18.46 at the close. Meanwhile, Wesfarmers Ltd (ASX: WES) surged as high as $47.31, just shy of its high, before falling back to $47.12 at the close. It’s also worth noting that Wesfarmers is still a shareholder in Coles Group, holding approximately 4.9% of total shares in the company.

Despite no announcement coming from either company to spark this morning’s upward price movement, both have been strong performers throughout 2020.

So, can the Coles and Wesfarmers share prices continue to outperform moving forward, or is this likely the peak?

Why both are pushing higher

Coles has undoubtedly benefitted from the panic-buying of groceries facilitated by COVID-19 lockdowns. According to the company’s latest trading update in April, the supermarket juggernaut improved its overall third-quarter sales by 12.9% to $9.2 billion.

This overall revenue figure included a 13% improvement in its supermarkets business, which had its 50th consecutive quarter of sales growth.

While the market is waiting in anticipation for Coles to report its full-year earnings next month on 18 August, today’s record share price is an indication that the company will showcase further revenue improvements in Q4. General second-wave fears and further lockdowns for Victoria over the past month will likely translate to further over-consumption at the checkout, and these macro trends are pushing the Coles share price higher.

Wesfarmers has similarly seen sales rocket from its brands Bunnings Warehouse, Kmart, Target, and Officeworks, as consumers have opted to make home improvements and update their working from home setups.

In a June trading update, Wesfarmers revealed second-half FY20 sales growth of 19.2% for Bunnings, 27.8% for Officeworks, and 68.7% for Catch.com.au. This saw the group’s retail businesses deliver total online sales growth of 89% in the first half of the 2020 calendar year.

Wesfarmers will report full-year earnings on 20 August, but its red-hot share price arguably suggests the market is confident of further improvements in revenues for Q4 FY20.

Should you invest?

The price-to-earnings (P/E) ratio is a much-loved metric for ascertaining the overall expensiveness of a particular share and one of the first things I look at when researching a company.

Coles is currently situated on a P/E ratio of 20.77. This is neck and neck with competitor, Woolworths Group Ltd (ASX: WOW), which currently trades on a P/E of 19.57. It is, however, much lower than Wesfarmers’ P/E of 24.44. On this basis alone, Coles may be less expensive than Wesfarmers and therefore a better current buy for investors.

However, I really like the diversity of businesses that Wesfarmers holds, particularly Bunnings, Officeworks and Catch. I think Officeworks will perform particularly well in Q4 due to many of its items being tax-deductible, and plenty of companies recently informing their employees that they will be working from home for the remainder of 2020. Its Catch eCommerce platform has also been a key beneficiary of COVID-19, offering discounted goods in a similar vein to Kogan.com Ltd (ASX: KGN). And Bunnings is a timeless household Aussie name that almost always performs.

The Wesfarmers dividend yield of 3.25% also edges out Coles’ yield of 2.28%, so if I had to pick one of these 2 blue-chip companies, I’m going with Wesfarmers. I like its diversity of businesses and, after all, it is still a shareholder in Coles, so I get the best of both worlds!

More reading

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• ASX 200 rises 0.75%, Fortescue impresses and Macquarie remains robust
• 3 underperforming ASX 200 stocks that could beat earnings expectations
• A dirt-cheap ASX dividend share to add to your portfolio today
• Why the Sandfire share price is the worst performer on the ASX 200 today

Toby Thomas has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of Kogan.com ltd. The Motley Fool Australia owns shares of COLESGROUP DEF SET, Wesfarmers Limited, and Woolworths Limited. The Motley Fool Australia has recommended Kogan.com ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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Reporting season is starting. It’s like Christmas but for share investors. There may be some lumps of coal in some reports this year. But I think there are some ASX shares that are worth buying for growth investor portfolios in August 2020.

Here are my three ASX share picks:

Share 1: Pushpay Holdings Ltd (ASX: PPH)

Pushpay is one of my preferred ASX growth share ideas at the moment.

I think it could be unwise to try to guess when some growth shares in COVID-19-affected industries will return to fast growth. At this stage I’d prefer to go for businesses that are seeing uninterrupted growth or faster growth through this difficult time.

Pushpay is one of those ASX shares that I think are seeing faster growth. It’s an electronic donation business which facilitates digital giving to large and medium US churches. But it’s not just a simple payments business. It offers churches a number of useful management tools – that’s why the Church Community Builder acquisition was a good move. One of the services Pushpay can offer is livestreaming the service. That’s very useful in the current world.

In FY20 the company achieved a higher gross margin and a higher earnings before interest, tax, depreciation, amortisation and foreign currency (EBITDAF) margin. It will be even more profitable as it grows its revenue.

In FY21 the company is aiming to at least double its EBITDAF. Over the long-term it’s aiming for US$1 billion of annual revenue just from the US church sector.

At the current Pushpay share price it’s trading at 29x FY23’s estimated earnings.

Share 2: WAM Microcap Limited (ASX: WMI)

WAM Microcap is a listed investment company (LIC) which targets small cap ASX growth shares. It normally does quite well during reporting season with its investment picks.

It can be hard to know which growth shares to go for yourself. I think Wilson Asset Management is one of the best investing teams at picking the right shares. Over the past 12 months its portfolio has returned 11.8% before expenses, fees and taxes. I think that’s a solid return during a year which included the COVID-19 selloff.

The LIC is building a reputation as a good ASX dividend share as well. It’s quite important for WAM Microcap to keep paying a dividend so that it doesn’t become too large, otherwise its performance may be affected.

At the current WAM Microcap share price it offers a grossed-up dividend yield of 6.2%.

Share 3: Bubs Australia Ltd (ASX: BUB)

I believe that Bubs is one of the most promising ASX shares with a market cap under $1 billion. Over the next decade I believe it could become one the ASX’s smaller blue chips.

Bubs sells a variety of products including infant formula, baby food and products for adults. It also owns its own Chinese-approved manufacturing facilities called Deloraine. Having a high level of control over your supply chain could be important to Bubs for exporting to China and to ensure product supply during the current difficult COVID-19 conditions.

I think there’s a lot to like about Bubs. It boasts of a steadily-rising gross profit margin. Infant formula has a margin of around 40%, so the more of total revenue that infant formula represents, the more profitable that Bubs will be.

In FY20 Bubs saw infant formula revenue increase by 69% during the year. The company is growing rapidly overseas, particularly in countries with large populations like China and Vietnam – I think Asia is a long growth runway for Bubs.

The ASX growth share also has a good revenue trajectory. It recently expanded its distribution network in Australia, adding Bubs products to hundreds of Woolworths Group Ltd (ASX: WOW), Coles Group Limited (ASX: COL) and Baby Bunting Group Ltd (ASX: BBN) stores.

Foolish takeaway

I think each of these shares will produce very good total returns over the next five to ten years. At the current prices I think I’m drawn to Bubs and Pushpay the most, but WAM Microcap could be an excellent dividend share over the long-term. 

More reading

• Coles and Wesfarmers share prices reach for new highs. Should you invest?
• Why these ASX mid cap shares could smash the market over the next 5 years
• 2 ASX shares I’d buy in a heartbeat
• 3 top small cap ASX shares to buy now
• Buy Coles and this safe ASX dividend share for income in August

Tristan Harrison owns shares of WAM MICRO FPO. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of PUSHPAY FPO NZX. The Motley Fool Australia owns shares of and has recommended BUBS AUST FPO. The Motley Fool Australia owns shares of COLESGROUP DEF SET. The Motley Fool Australia has recommended PUSHPAY FPO NZX. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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The FirstWave Cloud Technology Ltd (ASX: FCT) share price jumped 28% today after the appointment of a new specialist adviser.

What does FirstWave Cloud do?

FirstWave is a global cybersecurity company established in 2004. The company provides security-as-a-service (SaaS) solutions to tier 1 telcos and service providers around the world.

FirstWave has deployed 11 cloud content security platforms across North America, South America, Africa, Europe, Asia and Oceania.

Why is the FirstWave Cloud share price surging?

Earlier today, the Aussie technology company announced a new advisory committee to drive sales and product maturity.

The new Technology and Markets Board Committee (TMC) will be headed by FirstWave founder Scott Lidgett, alongside the company’s existing executive chair, chief operating officer, chief technology officer (CTO) and strategy director.

Former Cisco Systems ANZ CTO Kevin Bloch was also appointed as an adviser. Mr Bloch left Cisco at the end of June to launch his own advisory firm, Bloch Advisory.

TMC’s first order of business will be to review FirstWave’s current product and commercialisation strategy and help the company deliver on its FY21 plan. Mr Bloch and the TMC will also work to position the company for long-term, sustained success.

The news was well-received by shareholders with the FirstWave share price rocketing up 28%. 

FirstWave executive chair John Grant welcomed the specialist appointment, describing Mr Bloch’s move as a “significant coup” for the company.

What else has been happening for FirstWave?

The FirstWave share price is up 28% today following a 19.0% increase in yesterday’s trade.

That came ahead of the company’s extraordinary general meeting and the release of the chair’s address.

Shareholders voted to approve the service rights proposal to issue shares to executives. Notably, part of Mr Bloch’s fees will be paid as service rights under the recently-approved rights plan.

More reading

• These could be outstanding buy and hold options for ASX investors
• Ava Risk Group share price rockets 45% on quarterly report
• ASX 200 rises 0.75%, Fortescue impresses and Macquarie remains robust
• 3 underperforming ASX 200 stocks that could beat earnings expectations
• Elsight share price soars 65% on news of significant US order

Motley Fool contributor Ken Hall has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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