Why I think these ASX tech stocks are strong buys

It has been an interesting month for ASX tech stocks.

After a sharp pullback due to artificial intelligence (AI) disruption fears, we are starting to see a rebound in April. Even so, a number of high-quality names are still trading well below their 52-week highs.

Here are three ASX tech stocks I think look like strong buys today.

Xero Ltd (ASX: XRO)

Xero is one of the clearest examples of how AI concerns can sometimes miss the bigger picture.

Rather than being disrupted by AI, the company is positioning itself to benefit from it. In its recent investor briefing, management highlighted that AI could significantly expand its total addressable market, with long-term potential to grow the SaaS opportunity by around 4 times.

What stands out to me is Xero’s role as a system of record for small business financial data.

That gives it a powerful foundation in an AI-driven world. Instead of competing with AI tools, it can integrate them directly into its platform to automate workflows, generate insights, and improve decision-making for customers.

We are already seeing early signs of this. More than two million subscribers are using Xero’s AI features, with measurable benefits such as time savings and improved productivity.

On top of that, the integration of Melio is opening up a significant US payments opportunity, which could drive stronger revenue growth and improved unit economics over time.

I think this looks like a business leaning into disruption rather than being threatened by it.

Catapult Sports Ltd (ASX: CAT)

Catapult is a very different kind of ASX tech stock, but I think the opportunity is just as compelling.

Its platform is where data, performance analytics, and sport meet. That might sound niche, but the underlying model is highly scalable.

One thing that stood out in its recent analyst day was the focus on recurring software revenue and expanding value per customer.

The company reported ACV growth of around 19% and retention above 95%, which points to strong customer engagement and stickiness.

What I like is the land and expand strategy. Catapult is increasingly selling multiple products to the same teams, which can significantly increase revenue per customer over time. This is important because multi-solution customers generate materially higher value.

Importantly, Catapult argues that AI will enhance its value proposition rather than replace it, because its proprietary data sits at the core of performance analytics. And you can’t build meaningful AI insights without high-quality underlying data.

For me, that data advantage is what could underpin its long-term growth.

SiteMinder Ltd (ASX: SDR)

SiteMinder is another business that has faced pressure as investors reassess growth tech.

But stepping back, I think the core story remains intact. The ASX tech stock operates a global hotel distribution and booking platform, connecting accommodation providers with online travel agents and other channels. That network effect is difficult to replicate.

What I find attractive is how that platform can evolve. As hotels increasingly focus on direct bookings, pricing optimisation, and revenue management, SiteMinder is well placed to expand its product suite and monetisation opportunities.

While AI is often framed as a risk, I think it could actually strengthen this model. Better data and smarter tools can improve pricing decisions, occupancy rates, and customer targeting, all of which feed back into the platform.

In other words, the same technology that investors worry about could end up enhancing the value of SiteMinder’s ecosystem.

Foolish Takeaway

The recent pullback by ASX tech stocks has been driven in part by uncertainty around AI.

But when I look at Xero, Catapult, and SiteMinder, I see businesses that are adapting to that shift rather than being left behind, and that is why I think they look like strong long-term buys today.

The post Why I think these ASX tech stocks are strong buys appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Catapult Sports, SiteMinder, and Xero. The Motley Fool Australia has positions in and has recommended Catapult Sports, SiteMinder, and Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.