These ASX financial stocks are bouncing, is it just the start?

After a tough six months, two leading ASX financial stocks are showing signs of life.

Both Block Inc (ASX: XYZ) and Zip Co Ltd (ASX: ZIP) have jumped 17% or more over the past month at the time of writing. That’s a sharp rebound, especially compared to the S&P/ASX 200 Index (ASX: XJO), which has risen around 2%.

So, is this the start of something bigger?

Block: scale and global reach

Block brings serious firepower to the table.

With a market capitalisation of around $55 billion, the fintech giant operates globally through its Square and Cash App ecosystems. These platforms serve both merchants and consumers, giving the business multiple revenue streams and growth pathways.

That diversification is a key strength. Block isn’t just a buy now, pay later (BNPL) player, it’s building a broad financial services ecosystem, particularly in the United States, a global leader in fintech innovation.

But it’s not without challenges. Profitability has been uneven, and the ASX financial stock remains sensitive to consumer spending trends. Add in regulatory scrutiny around digital payments and BNPL, and there are still risks to navigate.

Even so, analysts remain broadly optimistic. Several brokers continue to rate the stock as a buy, pointing to long-term growth potential and a possible rebound as economic conditions stabilise.

The average 12-month price target sits at $163.67, implying around 57% upside from current levels of $97.56. The most bullish forecasts go as high as $226, suggesting a potential 131% gain.

Zip: high risk, high reward

This $14 billion ASX financial stock offers a different — and more volatile — investment case.

The company has built a well-known BNPL brand, particularly in Australia, and is now focused on improving margins and driving profitability.

Its strategy is clear: increase revenue per customer while tightening credit quality. If successful, that could transform Zip into a more sustainable and profitable business.

But execution is everything. Zip still needs to prove it can consistently deliver profits, and the competitive landscape remains intense. Regulatory uncertainty and changing consumer behaviour add further complexity.

Despite this, broker sentiment is surprisingly strong. According to TradingView data, all 11 analysts rate Zip as a buy or strong buy. That’s a strong vote of confidence.

The numbers back that up. The average price target is $3.83, implying about 56% upside from current levels. The most optimistic forecasts stretch to $5.40, pointing to a potential 119% gain over the next year.

Foolish Takeaway

Both Block and Zip have staged impressive short-term rebounds, but their stories are far from identical. Block offers scale and diversification, while Zip provides higher-risk, higher-reward potential.

If market conditions improve, both could have further room to run. But investors should be prepared, volatility is likely to remain part of the journey.

The post These ASX financial stocks are bouncing, is it just the start? appeared first on The Motley Fool Australia.

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Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended Block. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.