This high-quality ASX share has been moving higher, climbing 10% over the past month to $175.71 at the time of writing. Shares in REA Group Ltd (ASX: REA) are also up around 28% from its 52-week low in late February.
Even so, the broader picture is less convincing. REA shares remain down about 5% year to date and roughly 29% over the past 12 months. To put it in perspective, the S&P/ASX 200 Index (ASX: XJO) rose 6.4% over the same period.
So, is this the start of a longer-term recovery or just a temporary bounce?
Dominant property market position
When it comes to dominant digital platforms, REA Group is hard to beat. The ASX share sits at the centre of Australia’s property market through realestate.com.au, giving it a powerful competitive position.
Real estate agents need visibility to attract buyers, and REA controls much of that traffic. This dynamic has enabled the company to steadily increase prices through premium listings and depth products, even when property transaction volumes fluctuate.
It’s a high-margin, scalable business model. Because the platform is digital, incremental revenue tends to flow through to profits at an attractive rate.
Solid tailwind ahead
That strength was evident in its recent half-year result. Core revenue rose 5% to $916 million, operating profit (EBITDA) increased 6% to $569 million, and net profit climbed 9% to $341 million.
Looking ahead, management of the ASX share expects buy yield growth of between 12% and 14% in FY26, which should provide a solid tailwind for earnings.
Beyond its domestic dominance, REA also has international growth opportunities. Its expansion into offshore markets adds another lever for long-term growth and reduces reliance on the Australian housing cycle alone.
Impact interest rates and inflation
However, risks remain.
The performance of the company and the ASX share is still closely tied to property market conditions. Higher interest rates, persistent inflation, or weaker housing demand could weigh on listing volumes and advertising spend. A softer housing market could also see fewer transactions, limiting near-term revenue growth.
At the same time, affordability pressures may influence how often Australians move or upgrade properties, which can impact activity levels across the platform.
What next for the ASX share?
Despite these concerns, broker sentiment remains broadly positive.
According to data from TradingView, 12 out of 16 analysts rate the ASX share as a buy or strong buy. The average 12-month price target sits at $211.89, implying potential upside of around 20% from current levels.
Citigroup has also reiterated its buy rating, with a price target of $199, suggesting a more modest but still meaningful upside of about 14%.
Foolish Takeaway
The bottom line is that REA Group remains a high-quality ASX business with strong competitive advantages and solid long-term growth drivers.
While the recent share price lift is encouraging, the key question is whether property market conditions will support sustained growth.
For now, the recovery of the ASX share appears to be gaining traction, but investors will be watching closely to see if the momentum can continue.
The post REA Group is on the rise. Is a comeback underway? appeared first on The Motley Fool Australia.
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Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.