1 smashed-up ASX share I’d buy before it rebounds

The ASX has been strong in some areas, but plenty of quality shares are still well below their former highs.

That is where I think investors can find opportunities.

I am looking for a business with a strong market position, a long runway, and a share price that already reflects plenty of disappointment.

One ASX share that fits that description for me is WiseTech Global Ltd (ASX: WTC).

A business built for complexity

WiseTech is one of those companies that can look complicated from the outside.

It does not sell a product most consumers see. It does not have stores on high streets. It does not make headlines in the way banks, miners, or retailers often do.

But behind the scenes, WiseTech plays an important role in global trade.

Its software helps logistics companies manage freight, customs, compliance, warehousing, transport, and cross-border operations. These are areas where mistakes can be costly and delays can frustrate customers.

That is why I think this is such an interesting market.

The world still needs goods to move across borders. Businesses still need supply chains to function. Freight forwarders and logistics operators still need systems that can help them manage more moving parts, more regulation, and more customer expectations.

WiseTech is trying to be one of the key software platforms behind that activity.

Why the sell-off has my attention

WiseTech shares have fallen a long way from their highs. They are down 56% over the past 12 months.

Some of that reflects broader pressure on ASX technology shares. Some reflects company-specific concerns. Investors have had plenty to think about, including valuation, acquisition strategy, leadership questions, and the potential impact of artificial intelligence on software businesses.

I do not think those issues should be brushed aside.

But I also think the share price fall has changed the opportunity.

When a quality growth stock is priced for perfection, investors have little room for disappointment. When the same stock is priced with more scepticism built in, the risk-reward can become more appealing.

That is where I think WiseTech now sits.

It still has a strong position in a large global market. It still serves customers with complex operational needs. And it still has the chance to keep increasing its relevance across global logistics over time.

The long-term prize

What interests me most about WiseTech is the size of the opportunity ahead.

Logistics is not a small niche. It is a huge global industry that still has plenty of room for better software, automation, and data-driven decision-making.

If WiseTech can continue expanding what CargoWise does for customers, it may be able to capture more value from existing clients and win more business across the industry.

That could happen through new modules, deeper product adoption, better workflow automation, and more sophisticated tools for managing global trade.

This is where I think AI could become useful. Rather than thinking about AI only as a threat, I think it is worth asking how it could improve logistics software. Smarter systems may help users handle exceptions, process documents, identify compliance issues, manage workflows, and make faster decisions.

WiseTech already has deep knowledge of the industry it serves. If it can embed AI in ways that make the platform more useful, I think that could support the long-term investment case.

Foolish takeaway

WiseTech shares may remain volatile in the short term, especially while investors are still debating technology valuations and AI disruption.

But I think the bigger story remains attractive. This is a global ASX software business operating in an industry that needs better systems, more automation, and stronger execution tools.

The share price has already absorbed a lot of disappointment. If confidence in the business starts to rebuild, I think WiseTech could be one of the ASX growth shares to recover strongly.

The post 1 smashed-up ASX share I’d buy before it rebounds appeared first on The Motley Fool Australia.

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Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has positions in and has recommended WiseTech Global. The Motley Fool Australia has positions in and has recommended WiseTech Global. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.