Qantas Airways vs Flight Centre: Which ASX travel stock is the better buy today?

Qantas Airways vs Flight Centre shares: Which ASX travel stock comes out on top?

When Aussies weigh up travel shares, two names stand out: Qantas Airways Ltd (ASX: QAN) and Flight Centre Travel Group Ltd (ASX: FLT). Both are iconic in the tourism sector but offer very different business models and investment profiles. With both now back paying fully franked dividends and facing unique headwinds post-COVID, which travel stock is the better buy today? Here’s what I found digging into the fundamentals, latest prices, and dividend records.

The case for Qantas Airways

Qantas is the national flag carrier, founded in 1920 and today best known for its strong safety record and premium service on regional, domestic, and international flights. Its core operation is flying people and cargo, balanced between its full-service Qantas brand and the value-focused Jetstar arm. Qantas has survived decades of industry shocks, most recently navigating the COVID-19 pandemic’s massive hit to global travel demand.

Three key standouts for Qantas right now:

• Dividend comeback: After pausing dividends during COVID, Qantas resumed payouts in 2025 and is now offering a fully franked yield of 4.43% — slightly higher than Flight Centre’s, with consistent recent interim and final payments.
• Lower P/E ratio: Qantas trades on a price-to-earnings ratio of 10.57, notably undercutting Flight Centre in the current market snapshot, which could appeal to value-minded investors.
• Market strength: With a market cap of $13.51 billion, Qantas is by far the bigger business, giving it deeper pockets and what I see as stronger resilience if conditions worsen.

Qantas is recognised for safety and reliability and is considered one of the best long-distance carriers globally. Its 100% franked dividends may also appeal to income-seeking shareholders.

The case for Flight Centre Travel Group

Flight Centre, launched in 1982, has grown from a single travel shop to a sprawling, multi-brand operation with stores across Australia and overseas. It’s not an airline — it’s a travel retailer and agency, connecting consumers to flights, cruises (with its recent Iglu acquisition in the UK), tours, and corporate travel services. Its business is highly sensitive to discretionary travel demand but looks arguably less asset-heavy than Qantas.

Here’s what jumped out for Flight Centre:

• Dividend stability: FLT resumed and then lifted dividends since travel bounced back, with $0.42 per share fully franked paid out over the last year, close to Qantas’s $0.40, and a yield of 4.13% at current prices.
• Recent M&A activity: Its acquisition of Iglu, a UK cruise specialist in 2026, hints at an active global strategy even as the broader sector remains tricky.
• Smaller size, higher P/E: FLT’s market cap is $2.07 billion — much smaller than Qantas — and its P/E ratio stands at 14.65, higher than Qantas’s but not unreasonable for a company emerging from major disruption.

Flight Centre’s extensive network and global reach are highlighted, but the business remains primarily a travel agent rather than an operator of transport assets.

Valuation comparison

Here’s how the two travel giants line up on the numbers that matter:

Recent share price performance

Both Qantas and Flight Centre have had a tough run recently, likely reflecting cost pressures and patchy confidence in the travel sector.

Comparing recent share price action up to 25 September:

• Qantas closed at $8.93, down 1.0% for the day and showing a year-to-date decline of 10.2%.
• Flight Centre closed at $10.18, down 1.3% for the day, but its YTD performance is much worse, with a steep 29.4% fall since the start of the year.

Which is the better buy?

For me, Qantas Airways stands out as the stronger buy right now. It’s delivering a slightly higher, fully franked dividend, trades on a lower price-to-earnings multiple, and has seen less share price carnage this year than Flight Centre. While both companies are exposed to the health of the travel sector, Qantas appears more resilient thanks to its scale, operating profits, and core transport assets.

Flight Centre does have merit with its recent move into cruises and persistent dividends, but its combination of a higher P/E and much weaker share price momentum makes me cautious. If you’re seeking relatively defensive exposure to the travel rebound, my pick would be Qantas, given its more attractive valuation and better recent performance. I’d be watching Flight Centre for a clearer turnaround and further evidence that earnings can recover.

The post Qantas Airways vs Flight Centre: Which ASX travel stock is the better buy today? appeared first on The Motley Fool Australia.

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Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Flight Centre Travel Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips. This article was prepared with the assistance of Large Language Model (LLM) tools for the initial draft. Any content assisted by AI is subject to our robust human-in-the-loop quality control framework, involving thorough review, substantial editing, and fact-checking by our experienced writers and editors holding appropriate credentials. The Motley Fool Australia stands behind the work of our editorial team and takes ultimate responsibility for the content published by The Motley Fool Australia.